Banks & Banking
Questions 12Top 5 of 130 brandsScore
Subcategory
Investment & Brokerage
This index adds up the scores of 11 questions. 78 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Fidelity633.6
- 2Schwab593.9
- 3Interactive Brokers362.5
- 4Vanguard323.8
- 5Robinhood323.5
- 6Webull183.3
- 7Betterment161.5
- 8E*TRADE155.5
- 9Wealthfront140.8
- 10Tastytrade139.6
Show all 50
- 11SoFi Invest126.6
- 12Acorns94.5
- 13Guideline90.8
- 14Fidelity Go89.2
- 15iShares76.1
- 16Public75.0
- 17Fidelity Youth Account69.0
- 18Human Interest65.5
- 19Greenlight61.0
- 20TradeStation60.8
- 21SPDR55.5
- 22BlackRock51.5
- 23Gusto46.0
- 24ADP44.1
- 25Employee Fiduciary40.3
- 26SoFi Automated Investing40.2
- 27Paychex39.3
- 28Vanguard Digital Advisor38.2
- 29Schwab Intelligent Portfolios36.8
- 30Invesco36.3
- 31State Street35.5
- 32Acorns Early34.6
- 33Stockpile30.4
- 34Moomoo29.8
- 35Ubiquity28.7
- 36KidVestors28.0
- 37eToro26.3
- 38Firstrade24.8
- 39Avantis Investors24.7
- 40Schwab Teen Investor Account23.8
- 41M1 Finance22.4
- 42Dimensional Fund Advisors (DFA)20.1
- 43Dimensional19.7
- 44Wilshire Advisors17.5
- 45Lightspeed Financial17.0
- 46Rippling16.9
- 47First Trust13.9
- 48Greenlight (Invest Plan)12.3
- 49thinkorswim12.0
- 50ProShares9.6
- 1Fidelity633.6
- 2Schwab593.9
- 3Interactive Brokers362.5
- 4Vanguard323.8
- 5Robinhood323.5
- 6Webull183.3
- 7Betterment161.5
- 8E*TRADE155.5
- 9Wealthfront140.8
- 10Tastytrade139.6
- 11SoFi Invest126.6
- 12Acorns94.5
- 13Guideline90.8
- 14Fidelity Go89.2
- 15iShares76.1
- 16Public75.0
- 17Fidelity Youth Account69.0
- 18Human Interest65.5
- 19Greenlight61.0
- 20TradeStation60.8
- 21SPDR55.5
- 22BlackRock51.5
- 23Gusto46.0
- 24ADP44.1
- 25Employee Fiduciary40.3
- 26SoFi Automated Investing40.2
- 27Paychex39.3
- 28Vanguard Digital Advisor38.2
- 29Schwab Intelligent Portfolios36.8
- 30Invesco36.3
- 31State Street35.5
- 32Acorns Early34.6
- 33Stockpile30.4
- 34Moomoo29.8
- 35Ubiquity28.7
- 36KidVestors28.0
- 37eToro26.3
- 38Firstrade24.8
- 39Avantis Investors24.7
- 40Schwab Teen Investor Account23.8
- 41M1 Finance22.4
- 42Dimensional Fund Advisors (DFA)20.1
- 43Dimensional19.7
- 44Wilshire Advisors17.5
- 45Lightspeed Financial17.0
- 46Rippling16.9
- 47First Trust13.9
- 48Greenlight (Invest Plan)12.3
- 49thinkorswim12.0
- 50ProShares9.6
Top 50 of 78
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
11Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 11 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Fidelity | 8 | 7 | 8 | 8 | 7 | 7 |
| 2Schwab | 8 | 8 | 8 | 8 | 8 | 8 |
| 3Interactive Brokers | 5 | 4 | 7 | 5 | 7 | 4 |
| 4Vanguard | 4 | 5 | 5 | 5 | 3 | 5 |
| 5Robinhood | 6 | 1 | 7 | 6 | 6 | 6 |
| 6Webull | 3 | 0 | 5 | 4 | 2 | 6 |
| 7Betterment | 2 | 2 | 3 | 4 | 0 | 2 |
| 8E*TRADE | 3 | 1 | 3 | 2 | 4 | 5 |
| 9Wealthfront | 1 | 1 | 2 | 4 | 2 | 4 |
| 10Tastytrade | 3 | 2 | 3 | 2 | 1 | 1 |
| 11SoFi Invest | 3 | 0 | 4 | 1 | 1 | 4 |
| 12Acorns | 3 | 0 | 2 | 2 | 0 | 2 |
| 13Guideline | 1 | 1 | 1 | 1 | 1 | 1 |
| 14Fidelity Go | 1 | 2 | 1 | 1 | 1 | 1 |
| 15iShares | 1 | 1 | 1 | 1 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 4
- 6
- 57
- Answers naming both
- 1
- 51
- Answers naming the brand
- 4
- 6
- 57
- Answers naming both
- 1
- 51
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Fidelity | 54 | Schwab (51), Robinhood (40), Interactive Brokers (33) |
| Schwab | 57 | Fidelity (51), Robinhood (39), Interactive Brokers (34) |
| Interactive Brokers | 38 | Schwab (34), Fidelity (33), Robinhood (28) |
| Vanguard | 35 | Schwab (33), Fidelity (31), Robinhood (22) |
| Robinhood | 41 | Fidelity (40), Schwab (39), Interactive Brokers (28) |
| Webull | 24 | Fidelity (21), Robinhood (21), Schwab (21) |
| Betterment | 16 | Wealthfront (12), Fidelity (11), Robinhood (11) |
| E*TRADE | 23 | Fidelity (23), Schwab (23), Robinhood (21) |
| Wealthfront | 16 | Betterment (12), Fidelity (10), Robinhood (10) |
| Tastytrade | 12 | Interactive Brokers (12), Schwab (11), Fidelity (10) |
| SoFi Invest | 15 | Fidelity (15), Robinhood (15), Schwab (13) |
| Acorns | 11 | Fidelity (9), Wealthfront (8), Robinhood (8) |
| Guideline | 6 | Human Interest (6), ADP (5), Employee Fiduciary (4) |
| Fidelity Go | 7 | Wealthfront (6), Betterment (5), SoFi Automated Investing (4) |
| iShares | 6 | Vanguard (6), SPDR (5), Schwab (5) |
| Public | 10 | Fidelity (10), Robinhood (9), Schwab (9) |
| Fidelity Youth Account | 5 | Greenlight (4), Interactive Brokers (1) |
| Human Interest | 6 | Guideline (6), ADP (5), Employee Fiduciary (4) |
| Greenlight | 5 | Fidelity Youth Account (4), Interactive Brokers (1), Acorns (1) |
| TradeStation | 6 | Interactive Brokers (6), Schwab (5), Tastytrade (4) |
| SPDR | 5 | Vanguard (5), iShares (5), BlackRock (4) |
| BlackRock | 4 | Vanguard (4), SPDR (4), iShares (4) |
| Gusto | 4 | Human Interest (4), Guideline (4), Employee Fiduciary (3) |
| ADP | 5 | Human Interest (5), Guideline (5), Fidelity (4) |
| Employee Fiduciary | 4 | Human Interest (4), Guideline (4), Paychex (3) |
| SoFi Automated Investing | 4 | Wealthfront (4), Fidelity Go (4), Betterment (4) |
| Paychex | 4 | Human Interest (4), ADP (4), Guideline (4) |
| Vanguard Digital Advisor | 4 | Wealthfront (4), Fidelity Go (4), Schwab Intelligent Portfolios (4) |
| Schwab Intelligent Portfolios | 4 | Wealthfront (4), Vanguard Digital Advisor (4), Fidelity Go (4) |
| Invesco | 4 | Vanguard (4), SPDR (4), iShares (4) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | nerdwallet.com | 28 |
| 2 | fidelity.com | 18 |
| 3 | forbes.com | 17 |
| 4 | finder.com | 12 |
| 5 | fool.com | 11 |
| 6 | reddit.com | 11 |
| 7 | stockbrokers.com | 11 |
| 8 | schwab.com | 9 |
| 9 | betterment.com | 9 |
| 10 | investopedia.com | 8 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| nerdwallet.com | Schwab | 25 |
| nerdwallet.com | Fidelity | 23 |
| nerdwallet.com | Robinhood | 19 |
| nerdwallet.com | Interactive Brokers | 17 |
| forbes.com | Schwab | 15 |
| fidelity.com | Fidelity | 15 |
| nerdwallet.com | Webull | 14 |
| nerdwallet.com | Vanguard | 13 |
| fidelity.com | Schwab | 13 |
| stockbrokers.com | Schwab | 13 |
| nerdwallet.com | E*TRADE | 12 |
| stockbrokers.com | Fidelity | 12 |
| forbes.com | Robinhood | 12 |
| fool.com | Schwab | 11 |
| forbes.com | Fidelity | 11 |
| forbes.com | Webull | 11 |
| stockbrokers.com | Robinhood | 10 |
| fool.com | Robinhood | 10 |
| fool.com | Fidelity | 10 |
| forbes.com | Interactive Brokers | 10 |
| stockbrokers.com | Interactive Brokers | 10 |
| stockbrokers.com | Vanguard | 9 |
| reddit.com | Schwab | 8 |
| investopedia.com | Schwab | 8 |
| stockbrokers.com | E*TRADE | 8 |
| finder.com | Interactive Brokers | 8 |
| finder.com | Fidelity | 8 |
| finder.com | Schwab | 8 |
| fidelity.com | Vanguard | 8 |
| fidelity.com | Robinhood | 8 |
| reddit.com | Fidelity | 8 |
| nerdwallet.com | Betterment | 8 |
| forbes.com | Vanguard | 8 |
| forbes.com | E*TRADE | 8 |
| fool.com | Vanguard | 7 |
| fidelity.com | Interactive Brokers | 7 |
| finder.com | Vanguard | 7 |
| finder.com | Robinhood | 7 |
| investopedia.com | Fidelity | 7 |
| investopedia.com | Robinhood | 6 |
| reddit.com | Robinhood | 6 |
| fool.com | E*TRADE | 6 |
| fidelity.com | Betterment | 5 |
| stockbrokers.com | Webull | 5 |
| investopedia.com | Interactive Brokers | 5 |
| fool.com | Webull | 5 |
| reddit.com | Interactive Brokers | 5 |
| fool.com | Interactive Brokers | 5 |
| finder.com | Webull | 5 |
| finder.com | E*TRADE | 5 |
| investopedia.com | Vanguard | 4 |
| investopedia.com | E*TRADE | 4 |
| forbes.com | Betterment | 4 |
| reddit.com | Betterment | 4 |
| reddit.com | Webull | 3 |
| reddit.com | Vanguard | 3 |
| fool.com | Betterment | 3 |
| finder.com | Betterment | 3 |
| stockbrokers.com | Betterment | 2 |
| fidelity.com | E*TRADE | 2 |
| reddit.com | E*TRADE | 1 |
| investopedia.com | Webull | 1 |
| investopedia.com | Betterment | 1 |
| fidelity.com | Webull | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Financial Services
The other indexes under the same parent, each with its top five brands.
Credit Cards
Questions 12Insurance
Questions 12Top 5 of 110 brandsScore
Crypto Exchanges
Questions 8Payment Services
Questions 8Top 5 of 100 brandsScore
Loans & Lending
Questions 10Top 5 of 128 brandsScore
Financial Advisors
Questions 7Top 5 of 106 brandsScore
Mortgage Lenders
Questions 8Insurance Agencies
Questions 5Top 5 of 76 brandsScore