Brand profile

E*TRADE

American financial services company founded in 1982, offering an electronic trading platform for investors.

10 questions · 4 categories · As of Nov 12, 2026

Best category rank
#8
Investment & Brokerage · of 78
Questions
10
4 categories
Answers naming it
25/60
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Investment & Brokerage#8of 786155.5
Banks & Banking#40of 130228.1
Tax Preparation Software#46of 6619.4
Financial Services#46of 93513.8

Ranking by question

Named alongside in Investment & Brokerage

Brands named in the same answers as E*TRADE in the last four weeks, counted in answers.

Named alongside in Investment & BrokerageBrands named in the same answers as E*TRADE in the last four weeks, counted in answers.Fidelity: named in 54 answersFidelitySchwab: named in 57 answersSchwabInteractive Brokers: named in 38 answersInteractive BrokersVanguard: named in 35 answersVanguardRobinhood: named in 41 answersRobinhoodWebull: named in 24 answersWebullBetterment: named in 16 answersBettermentE*TRADE: named in 23 answersE*TRADEWealthfront: named in 16 answersTastytrade: named in 12 answersTastytradeSoFi Invest: named in 15 answersSoFi InvestAcorns: named in 11 answersAcornsGuideline: named in 6 answersGuidelineFidelity Go: named in 7 answersFidelity GoiShares: named in 6 answersiSharesPublic: named in 10 answersPublicFidelity Youth Account: named in 5 answersFidelity Youth AccountHuman Interest: named in 6 answersHuman InterestGreenlight: named in 5 answersGreenlightTradeStation: named in 6 answersTradeStationSPDR: named in 5 answersSPDRBlackRock: named in 4 answersBlackRockGusto: named in 4 answersGustoADP: named in 5 answersADPEmployee Fiduciary: named in 4 answersEmployee FiduciarySoFi Automated Investing: named in 4 answersSoFi Automated InvestingPaychex: named in 4 answersVanguard Digital Advisor: named in 4 answersSchwab Intelligent Portfolios: named in 4 answersSchwab Intelligent PortfoliosInvesco: named in 4 answersInvesco
  • Answers naming the brand
  • 4
  • 6
  • 57
  • Answers naming both
  • 1
  • 51
Named alongside in Investment & BrokerageBrands named in the same answers as E*TRADE in the last four weeks, counted in answers.Fidelity: named in 54 answersFidelitySchwab: named in 57 answersSchwabInteractive Brokers: named in 38 answersInteractive BrokersVanguard: named in 35 answersVanguardRobinhood: named in 41 answersRobinhoodWebull: named in 24 answersWebullBetterment: named in 16 answersBettermentE*TRADE: named in 23 answersE*TRADEWealthfront: named in 16 answersTastytrade: named in 12 answersTastytradeSoFi Invest: named in 15 answersSoFi InvestAcorns: named in 11 answersAcornsGuideline: named in 6 answersGuidelineFidelity Go: named in 7 answersFidelity GoiShares: named in 6 answersPublic: named in 10 answersPublicFidelity Youth Account: named in 5 answersHuman Interest: named in 6 answersHuman InterestGreenlight: named in 5 answersGreenlightTradeStation: named in 6 answersSPDR: named in 5 answersSPDRBlackRock: named in 4 answersBlackRockGusto: named in 4 answersGustoADP: named in 5 answersADPEmployee Fiduciary: named in 4 answersEmployee FiduciarySoFi Automated Investing: named in 4 answersSoFi Automated InvestingPaychex: named in 4 answersPaychexVanguard Digital Advisor: named in 4 answersSchwab Intelligent Portfolios: named in 4 answersInvesco: named in 4 answersInvesco
  • Answers naming the brand
  • 4
  • 6
  • 57
  • Answers naming both
  • 1
  • 51
  1. 125Fidelity
  2. 225Schwab
  3. 322Robinhood
  4. 417Interactive Brokers
  5. 514Vanguard
  6. 613Webull
  7. 79SoFi Invest
  8. 86Tastytrade
  9. 95Public
  10. 104Sallie Mae
  11. 113Firstrade
  12. 123Axos Bank
  13. 133Bread Savings
  14. 143eToro
  15. 153Marcus by Goldman Sachs
  16. 163Wealthfront
  17. 173Popular Direct
  18. 182Ally Bank
  19. 192Betterment
  20. 202Capital One
Named alongside
BrandAnswers naming the brandNamed alongside
Fidelity54Schwab (51), Robinhood (40), Interactive Brokers (33)
Schwab57Fidelity (51), Robinhood (39), Interactive Brokers (34)
Interactive Brokers38Schwab (34), Fidelity (33), Robinhood (28)
Vanguard35Schwab (33), Fidelity (31), Robinhood (22)
Robinhood41Fidelity (40), Schwab (39), Interactive Brokers (28)
Webull24Fidelity (21), Robinhood (21), Schwab (21)
Betterment16Wealthfront (12), Fidelity (11), Robinhood (11)
E*TRADE23Fidelity (23), Schwab (23), Robinhood (21)
Wealthfront16Betterment (12), Fidelity (10), Robinhood (10)
Tastytrade12Interactive Brokers (12), Schwab (11), Fidelity (10)
SoFi Invest15Fidelity (15), Robinhood (15), Schwab (13)
Acorns11Fidelity (9), Wealthfront (8), Robinhood (8)
Guideline6Human Interest (6), ADP (5), Employee Fiduciary (4)
Fidelity Go7Wealthfront (6), Betterment (5), SoFi Automated Investing (4)
iShares6Vanguard (6), SPDR (5), Schwab (5)
Public10Fidelity (10), Robinhood (9), Schwab (9)
Fidelity Youth Account5Greenlight (4), Interactive Brokers (1)
Human Interest6Guideline (6), ADP (5), Employee Fiduciary (4)
Greenlight5Fidelity Youth Account (4), Interactive Brokers (1), Acorns (1)
TradeStation6Interactive Brokers (6), Schwab (5), Tastytrade (4)
SPDR5Vanguard (5), iShares (5), BlackRock (4)
BlackRock4Vanguard (4), SPDR (4), iShares (4)
Gusto4Human Interest (4), Guideline (4), Employee Fiduciary (3)
ADP5Human Interest (5), Guideline (5), Fidelity (4)
Employee Fiduciary4Human Interest (4), Guideline (4), Paychex (3)
SoFi Automated Investing4Wealthfront (4), Fidelity Go (4), Betterment (4)
Paychex4Human Interest (4), ADP (4), Guideline (4)
Vanguard Digital Advisor4Wealthfront (4), Fidelity Go (4), Schwab Intelligent Portfolios (4)
Schwab Intelligent Portfolios4Wealthfront (4), Vanguard Digital Advisor (4), Fidelity Go (4)
Invesco4Vanguard (4), SPDR (4), iShares (4)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1nerdwallet.com16
2forbes.commedia10
3stockbrokers.com8
4fool.com7
5finder.com6
6youtube.comsocial5
7bankrate.com5
8cnbc.commedia4
9investopedia.comreference4
10thecollegeinvestor.com4

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What are the best brokerage firms for investors?110111
2Which brokers are best for options trading?101111
3Which brokers are best for retirement accounts?100011
4Which banks offer the best CD rates?000111
5Which investment platforms are best for beginners?001001
6What are the best brokerages for low-cost investing?001001
7Which tax software is best for investors?000100
8Which banks have the best high-yield savings accounts?000011