Brand profile

Betterment

An American financial technology company founded in 2008, offering robo-advising and cash management services.

12 questions · 4 categories · As of Nov 12, 2026

Best category rank
#5
Financial Advisors · of 106
Questions
12
4 categories
Answers naming it
26/72
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Financial Advisors#5of 1065114.9
Investment & Brokerage#7of 785161.5
Tax Preparation Software#57of 6615.4
Banks & Banking#87of 13018.7

Ranking by question

Named alongside in Financial Advisors

Brands named in the same answers as Betterment in the last four weeks, counted in answers.

Named alongside in Financial AdvisorsBrands named in the same answers as Betterment in the last four weeks, counted in answers.Facet: named in 25 answersFacetFisher Investments: named in 14 answersFisher InvestmentsEdelman Financial Engines: named in 15 answersEdelman Financial EnginesEmpower: named in 10 answersEmpowerBetterment: named in 12 answersBettermentCreative Planning: named in 15 answersCreative PlanningSchwab: named in 13 answersSchwabXY Planning Network: named in 13 answersXY Planning NetworkNAPFA: named in 15 answersNAPFAMercer Advisors: named in 14 answersMercer AdvisorsVanguard: named in 9 answersVanguardGarrett Planning Network: named in 10 answersGarrett Planning NetworkRetirable: named in 6 answersRetirableFidelity: named in 8 answersFidelityEdward Jones: named in 10 answersEdward JonesBoldin: named in 4 answersBoldinAmeriprise Financial: named in 9 answersAmeriprise FinancialSavant Wealth Management: named in 5 answersModera Wealth Management: named in 3 answersModera Wealth ManagementMariner Wealth Advisors: named in 6 answersMariner Wealth AdvisorsNectarine: named in 3 answersNectarineRange (financial planning service): named in 4 answersRange (financial planning service)Abundo Wealth: named in 3 answersAbundo WealthWealthfront: named in 4 answersWealthfrontWealthspire Advisors: named in 3 answersWealthspire AdvisorsMoneta Group Investment Advisors: named in 1 answersMoneta Group Investment AdvisorsCerity Partners: named in 3 answersCerity PartnersIEQ Capital: named in 2 answersIEQ CapitalMorgan Stanley: named in 4 answersMorgan StanleyMark Zoril’s PlanVision: named in 2 answersMark Zoril’s PlanVision
  • Answers naming the brand
  • 1
  • 8
  • 25
  • Answers naming both
  • 1
  • 10
Named alongside in Financial AdvisorsBrands named in the same answers as Betterment in the last four weeks, counted in answers.Facet: named in 25 answersFacetFisher Investments: named in 14 answersEdelman Financial Engines: named in 15 answersEdelman Financial EnginesEmpower: named in 10 answersEmpowerBetterment: named in 12 answersBettermentCreative Planning: named in 15 answersCreative PlanningSchwab: named in 13 answersSchwabXY Planning Network: named in 13 answersXY Planning NetworkNAPFA: named in 15 answersNAPFAMercer Advisors: named in 14 answersMercer AdvisorsVanguard: named in 9 answersGarrett Planning Network: named in 10 answersGarrett Planning NetworkRetirable: named in 6 answersRetirableFidelity: named in 8 answersEdward Jones: named in 10 answersEdward JonesBoldin: named in 4 answersBoldinAmeriprise Financial: named in 9 answersSavant Wealth Management: named in 5 answersModera Wealth Management: named in 3 answersMariner Wealth Advisors: named in 6 answersNectarine: named in 3 answersNectarineRange (financial planning service): named in 4 answersRange (financial planning service)Abundo Wealth: named in 3 answersWealthfront: named in 4 answersWealthspire Advisors: named in 3 answersMoneta Group Investment Advisors: named in 1 answersCerity Partners: named in 3 answersIEQ Capital: named in 2 answersMorgan Stanley: named in 4 answersMorgan StanleyMark Zoril’s PlanVision: named in 2 answers
  • Answers naming the brand
  • 1
  • 8
  • 25
  • Answers naming both
  • 1
  • 10
  1. 116Wealthfront
  2. 214Fidelity
  3. 313Schwab
  4. 411Robinhood
  5. 58Acorns
  6. 67Vanguard
  7. 76Empower
  8. 86Facet
  9. 95Webull
  10. 105Fidelity Go
  11. 114XY Planning Network
  12. 124Interactive Brokers
  13. 134SoFi Invest
  14. 144Schwab Intelligent Portfolios
  15. 154SoFi Automated Investing
  16. 164Vanguard Digital Advisor
  17. 173Fisher Investments
  18. 182Ally Invest
  19. 192Creative Planning
  20. 202E*TRADE
Named alongside
BrandAnswers naming the brandNamed alongside
Facet25XY Planning Network (9), Creative Planning (9), NAPFA (9)
Fisher Investments14Creative Planning (8), Facet (7), Edelman Financial Engines (7)
Edelman Financial Engines15Creative Planning (9), Facet (8), Edward Jones (8)
Empower10Facet (5), Betterment (5), Edelman Financial Engines (4)
Betterment12Facet (6), Empower (5), XY Planning Network (4)
Creative Planning15Facet (9), Edelman Financial Engines (9), Mercer Advisors (8)
Schwab13Vanguard (7), Facet (7), Edward Jones (6)
XY Planning Network13Garrett Planning Network (10), NAPFA (10), Facet (9)
NAPFA15XY Planning Network (10), Facet (9), Garrett Planning Network (8)
Mercer Advisors14Creative Planning (8), Facet (6), Edelman Financial Engines (6)
Vanguard9Schwab (7), Fidelity (5), Facet (4)
Garrett Planning Network10XY Planning Network (10), Facet (8), NAPFA (8)
Retirable6Facet (4), Mercer Advisors (4), Creative Planning (3)
Fidelity8Vanguard (5), Schwab (5), Empower (3)
Edward Jones10Edelman Financial Engines (8), Schwab (6), Ameriprise Financial (6)
Boldin4Facet (2), Empower (2), Fidelity (2)
Ameriprise Financial9Edward Jones (6), Schwab (6), Facet (5)
Savant Wealth Management5NAPFA (5), XY Planning Network (4), Garrett Planning Network (4)
Modera Wealth Management3XY Planning Network (2), Facet (2), Garrett Planning Network (2)
Mariner Wealth Advisors6Creative Planning (6), Edward Jones (5), Edelman Financial Engines (5)
Nectarine3XY Planning Network (2), Facet (2), Garrett Planning Network (2)
Range (financial planning service)4Facet (4), XY Planning Network (3), Garrett Planning Network (3)
Abundo Wealth3XY Planning Network (2), Facet (2), Garrett Planning Network (2)
Wealthfront4Empower (3), Betterment (3), XY Planning Network (2)
Wealthspire Advisors3NAPFA (2), Savant Wealth Management (2), Fisher Investments (2)
Moneta Group Investment Advisors1XY Planning Network (1), Facet (1), Garrett Planning Network (1)
Cerity Partners3Creative Planning (2), Mercer Advisors (2), Morgan Stanley (2)
IEQ Capital2XY Planning Network (1), Range (financial planning service) (1), Facet (1)
Morgan Stanley4Vanguard (2), Creative Planning (2), Edward Jones (2)
Mark Zoril’s PlanVision2Abundo Wealth (2), XY Planning Network (1), Vanguard (1)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1nerdwallet.com14
2forbes.commedia6
3betterment.com6
4wsj.commedia5
5reddit.comcommunity5
6fidelity.com5
7cnbc.commedia4
8fool.com4
9fortune.com4
10unbiased.com4

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What are the best robo-advisors?111101
2Which financial advisors offer the best value in fees?101011
3What are the best investing apps?011100
4Which investment platforms are best for beginners?100100
5Which retirement planning services are the best?100100
6Which brokers are best for retirement accounts?001100
7Which online financial planning services are the best?000110
8Which financial advisors are best for retirement planning?000110

Where it is ranked

Best rank of the brand or its branches in each region.

United States and Canada

New York City · #18
  1. #18New York City