Accounting Software
Questions 8Top 5 of 76 brandsScore
Subcategory
Tax Preparation Software
This index adds up the scores of 8 questions. 66 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1FreeTaxUSA568.8
- 2TurboTax375.0
- 3H&R Block262.0
- 4Cash App Taxes259.4
- 5TaxSlayer169.5
- 6TaxAct161.3
- 7TurboTax Premium109.2
- 8IRS Free File98.3
- 9Keeper Tax70.0
- 10H&R Block Premium66.3
Show all 50
- 11H&R Block Self-Employed57.8
- 12TaxAct Business54.9
- 13TurboTax Business54.6
- 14TurboTax Self-Employed50.5
- 15H&R Block Premium & Business48.6
- 16H&R Block Free Online46.7
- 17TurboTax Free Edition43.3
- 18TaxSlayer Self-Employed42.9
- 19H&R Block Self-Employed Online34.0
- 20Taxfyle32.0
- 21TurboTax Home & Business28.0
- 22TaxAct Self-Employed23.5
- 23TaxAct Premier18.6
- 24Jackson Hewitt18.2
- 25Block Advisors17.6
- 26TradeLog17.5
- 271-800Accountant17.2
- 28Taxhub17.1
- 29Finaloop16.5
- 30QuickBooks Online Lite16.5
- 31QuickBooks Online Tax16.5
- 32TurboTax (Business & Live)16.0
- 33Robinhood15.8
- 34MyFreeTaxes by United Way15.7
- 35Coinbase15.0
- 36CoinLedger14.4
- 37Koinly13.5
- 38Summ13.2
- 39Fidelity12.3
- 40Free File Fillable Forms11.1
- 41Schwab10.8
- 42QuickBooks (Desktop/Online)10.0
- 43FlyFin10.0
- 44QuickBooks Online10.0
- 45OptimizeTax9.6
- 46E*TRADE9.4
- 47IRS Direct File9.4
- 48FreshBooks8.9
- 49Drake (tax preparation software)8.7
- 50Drake Software8.5
- 1FreeTaxUSA568.8
- 2TurboTax375.0
- 3H&R Block262.0
- 4Cash App Taxes259.4
- 5TaxSlayer169.5
- 6TaxAct161.3
- 7TurboTax Premium109.2
- 8IRS Free File98.3
- 9Keeper Tax70.0
- 10H&R Block Premium66.3
- 11H&R Block Self-Employed57.8
- 12TaxAct Business54.9
- 13TurboTax Business54.6
- 14TurboTax Self-Employed50.5
- 15H&R Block Premium & Business48.6
- 16H&R Block Free Online46.7
- 17TurboTax Free Edition43.3
- 18TaxSlayer Self-Employed42.9
- 19H&R Block Self-Employed Online34.0
- 20Taxfyle32.0
- 21TurboTax Home & Business28.0
- 22TaxAct Self-Employed23.5
- 23TaxAct Premier18.6
- 24Jackson Hewitt18.2
- 25Block Advisors17.6
- 26TradeLog17.5
- 271-800Accountant17.2
- 28Taxhub17.1
- 29Finaloop16.5
- 30QuickBooks Online Lite16.5
- 31QuickBooks Online Tax16.5
- 32TurboTax (Business & Live)16.0
- 33Robinhood15.8
- 34MyFreeTaxes by United Way15.7
- 35Coinbase15.0
- 36CoinLedger14.4
- 37Koinly13.5
- 38Summ13.2
- 39Fidelity12.3
- 40Free File Fillable Forms11.1
- 41Schwab10.8
- 42QuickBooks (Desktop/Online)10.0
- 43FlyFin10.0
- 44QuickBooks Online10.0
- 45OptimizeTax9.6
- 46E*TRADE9.4
- 47IRS Direct File9.4
- 48FreshBooks8.9
- 49Drake (tax preparation software)8.7
- 50Drake Software8.5
Top 50 of 66
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1FreeTaxUSA | 7 | 8 | 7 | 8 | 6 | 4 |
| 2TurboTax | 3 | 5 | 7 | 4 | 6 | 2 |
| 3H&R Block | 4 | 3 | 2 | 4 | 6 | 5 |
| 4Cash App Taxes | 4 | 2 | 4 | 3 | 5 | 4 |
| 5TaxSlayer | 2 | 1 | 5 | 3 | 1 | 5 |
| 6TaxAct | 1 | 2 | 3 | 2 | 6 | 3 |
| 7TurboTax Premium | 1 | 1 | 1 | 1 | 2 | 2 |
| 8IRS Free File | 1 | 2 | 2 | 2 | 1 | 1 |
| 9Keeper Tax | 2 | 0 | 1 | 1 | 0 | 2 |
| 10H&R Block Premium | 1 | 1 | 1 | 1 | 1 | 1 |
| 11H&R Block Self-Employed | 1 | 0 | 2 | 1 | 0 | 0 |
| 12TaxAct Business | 1 | 1 | 1 | 1 | 0 | 1 |
| 13TurboTax Business | 1 | 1 | 1 | 0 | 0 | 1 |
| 14TurboTax Self-Employed | 1 | 0 | 1 | 1 | 0 | 0 |
| 15H&R Block Premium & Business | 1 | 1 | 1 | 1 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 1
- 4
- 49
- Answers naming both
- 1
- 27
- Answers naming the brand
- 1
- 4
- 49
- Answers naming both
- 1
- 27
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| FreeTaxUSA | 49 | Cash App Taxes (27), TurboTax (26), H&R Block (24) |
| TurboTax | 32 | FreeTaxUSA (26), H&R Block (25), Cash App Taxes (16) |
| H&R Block | 30 | TurboTax (25), FreeTaxUSA (24), Cash App Taxes (18) |
| Cash App Taxes | 29 | FreeTaxUSA (27), H&R Block (18), TurboTax (16) |
| TaxSlayer | 20 | FreeTaxUSA (17), H&R Block (14), TurboTax (13) |
| TaxAct | 17 | FreeTaxUSA (14), TurboTax (13), H&R Block (12) |
| TurboTax Premium | 11 | FreeTaxUSA (7), H&R Block Premium (6), TurboTax (5) |
| IRS Free File | 13 | FreeTaxUSA (13), Cash App Taxes (12), TurboTax (4) |
| Keeper Tax | 7 | FreeTaxUSA (5), H&R Block Self-Employed (4), TaxSlayer Self-Employed (4) |
| H&R Block Premium | 6 | TurboTax Premium (6), TurboTax (5), H&R Block (3) |
| H&R Block Self-Employed | 7 | FreeTaxUSA (7), Keeper Tax (4), TaxSlayer Self-Employed (4) |
| TaxAct Business | 5 | FreeTaxUSA (5), TurboTax Business (4), H&R Block Premium & Business (4) |
| TurboTax Business | 4 | FreeTaxUSA (4), TaxAct Business (4), H&R Block Premium & Business (4) |
| TurboTax Self-Employed | 3 | FreeTaxUSA (3), H&R Block Self-Employed (2), Keeper Tax (2) |
| H&R Block Premium & Business | 5 | TurboTax Business (4), FreeTaxUSA (4), TaxAct Business (4) |
| H&R Block Free Online | 4 | Cash App Taxes (4), TurboTax Free Edition (4), IRS Free File (4) |
| TurboTax Free Edition | 4 | Cash App Taxes (4), IRS Free File (4), FreeTaxUSA (4) |
| TaxSlayer Self-Employed | 8 | FreeTaxUSA (7), TurboTax Premium (4), H&R Block Self-Employed (4) |
| H&R Block Self-Employed Online | 3 | TurboTax Premium (2), FreeTaxUSA (2), Cash App Taxes (1) |
| Taxfyle | 4 | TurboTax (3), H&R Block (3), TaxAct (3) |
| TurboTax Home & Business | 1 | TurboTax Business (1), QuickBooks Online Lite (1), H&R Block Self-Employed Online (1) |
| TaxAct Self-Employed | 3 | TurboTax Premium (2), FreeTaxUSA (2), H&R Block Self-Employed (2) |
| TaxAct Premier | 2 | TurboTax Premium (2), TurboTax (2), H&R Block Premium (2) |
| Jackson Hewitt | 3 | H&R Block (3), TurboTax (2), TaxSlayer (2) |
| Block Advisors | 2 | TurboTax (2), FreeTaxUSA (2), Taxhub (1) |
| TradeLog | 2 | TurboTax Premium (2), TurboTax (2), H&R Block Premium (2) |
| 1-800Accountant | 2 | Taxfyle (2), Taxhub (1), Jackson Hewitt (1) |
| Taxhub | 2 | TurboTax (2), TaxAct (2), Taxfyle (2) |
| Finaloop | 1 | TurboTax (1), H&R Block (1), TaxAct (1) |
| QuickBooks Online Lite | 1 | TurboTax Business (1), H&R Block Self-Employed Online (1), TurboTax Home & Business (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | cnbc.com | 19 |
| 2 | freetaxusa.com | 14 |
| 3 | turbotax.intuit.com | 10 |
| 4 | hrblock.com | 9 |
| 5 | thecollegeinvestor.com | 9 |
| 6 | reddit.com | 8 |
| 7 | irs.gov | 8 |
| 8 | pcmag.com | 8 |
| 9 | taxact.com | 8 |
| 10 | nerdwallet.com | 7 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| cnbc.com | FreeTaxUSA | 21 |
| freetaxusa.com | FreeTaxUSA | 16 |
| cnbc.com | H&R Block | 15 |
| cnbc.com | TurboTax | 14 |
| cnbc.com | Cash App Taxes | 12 |
| irs.gov | FreeTaxUSA | 11 |
| hrblock.com | FreeTaxUSA | 11 |
| freetaxusa.com | TurboTax | 10 |
| pcmag.com | FreeTaxUSA | 9 |
| turbotax.intuit.com | FreeTaxUSA | 9 |
| cnbc.com | TaxSlayer | 8 |
| freetaxusa.com | Cash App Taxes | 8 |
| freetaxusa.com | H&R Block | 8 |
| irs.gov | IRS Free File | 8 |
| thecollegeinvestor.com | FreeTaxUSA | 7 |
| thecollegeinvestor.com | Cash App Taxes | 7 |
| turbotax.intuit.com | TurboTax | 7 |
| thecollegeinvestor.com | TaxSlayer | 7 |
| irs.gov | Cash App Taxes | 7 |
| cnbc.com | TaxAct | 6 |
| thecollegeinvestor.com | H&R Block | 6 |
| pcmag.com | TaxSlayer | 6 |
| thecollegeinvestor.com | TurboTax | 6 |
| pcmag.com | Cash App Taxes | 6 |
| pcmag.com | H&R Block | 6 |
| hrblock.com | TurboTax | 6 |
| nerdwallet.com | TurboTax | 5 |
| nerdwallet.com | FreeTaxUSA | 5 |
| turbotax.intuit.com | H&R Block | 5 |
| freetaxusa.com | TaxAct | 5 |
| hrblock.com | Cash App Taxes | 5 |
| hrblock.com | TurboTax Premium | 5 |
| hrblock.com | H&R Block | 5 |
| turbotax.intuit.com | TaxAct | 5 |
| nerdwallet.com | Cash App Taxes | 5 |
| nerdwallet.com | TaxSlayer | 4 |
| cnbc.com | IRS Free File | 4 |
| freetaxusa.com | IRS Free File | 4 |
| hrblock.com | TaxAct | 4 |
| irs.gov | TurboTax | 4 |
| pcmag.com | TurboTax | 4 |
| pcmag.com | TaxAct | 4 |
| turbotax.intuit.com | Cash App Taxes | 3 |
| turbotax.intuit.com | TurboTax Premium | 3 |
| hrblock.com | IRS Free File | 3 |
| thecollegeinvestor.com | IRS Free File | 3 |
| irs.gov | H&R Block | 3 |
| nerdwallet.com | IRS Free File | 3 |
| thecollegeinvestor.com | TaxAct | 3 |
| freetaxusa.com | TurboTax Premium | 3 |
| nerdwallet.com | H&R Block | 3 |
| thecollegeinvestor.com | TurboTax Premium | 2 |
| freetaxusa.com | TaxSlayer | 2 |
| cnbc.com | TurboTax Premium | 2 |
| nerdwallet.com | TaxAct | 2 |
| turbotax.intuit.com | TaxSlayer | 1 |
| nerdwallet.com | TurboTax Premium | 1 |
| irs.gov | TaxAct | 1 |
| irs.gov | TaxSlayer | 1 |
| irs.gov | TurboTax Premium | 1 |
| hrblock.com | TaxSlayer | 1 |
| turbotax.intuit.com | IRS Free File | 1 |
| pcmag.com | IRS Free File | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Finance & Accounting
The other indexes under the same parent, each with its top five brands.