GenRank Governance Policy

Every mature measurement regime, from credit ratings and financial benchmarks to media measurement and statutory audit, treats the separation between scoring and selling score improvement as load-bearing rather than optional. The AI-visibility field, as of the IAB’s August 2026 framework, has written no such rule. GenRank adopts one unilaterally.

1. Separation of measurement from advice

GenRank does not sell, and will not sell, any service to an entity it ranks that is intended to change that entity’s rank.

This follows the line drawn consistently by EU CRA Regulation 1060/2009 Annex I §B.4, SEC Rule 17g-5(c), and Reg S-X 2-01(c)(4):

Two rules that admit no exception, because disclosure cannot cure them:

• No fee may depend on the level or direction of any score (cf. CRA §B.3c).
• Methodology is set on the public record, not by sales. Every material change is announced before it takes effect (§2), and no methodology decision is evaluated against a sales metric.

Correction is always free. Where an entity believes it is mismeasured, the remedy is a free correction request, never a paid service. No paid product may change a published number.

2. Material change

Following IOSCO Principle 12, a material change is any change that would move a material number of published scores or alter what a score means:

• adding, removing or re-weighting a model
• changing the scoring or aggregation formula
• changing sampling design (including the number of samples)
• changing the question corpus in a way that alters index composition
• changing entity resolution such that entities merge or split

For each: publish in advance, keep the prior version documented, and stamp the methodology version on every affected row. The estimated effect is stated where it can be measured. The running record is the changelog and corrections log.

3. Corrections and complaints

Anyone may dispute a published number. Substantiated errors are corrected, and the correction is published. We keep a five-year audit trail sufficient to reconstruct any determination: the question, the model versions, the raw responses, the sample count, and the extraction that produced each entity.

4. What we publish, always

For every score: the number of trials behind it, its confidence interval where estimable, the model set and versions, the grounding state and the methodology version, on the site, in the data and through the API. Per IOSCO P9, enough for a reader to understand how a determination was reached, and per MRC Minimum Standard B.8, the formula for the error, not merely the error, in the methodology.

5. What we do not claim

• We do not claim to measure what an individual user sees in a signed-in chat UI. We collect answers through provider APIs and from search result pages.
• We do not claim cardinal accuracy. We defend the ordering.
• We do not cite agreement with other vendors as evidence of validity. Three tools reading the same signal agree with each other and can all be wrong together.
• We do not claim Decision-Grade for per-question rows. Those are Directional; category rollups are where the aggregate is strong enough to claim more.

6. Not a recommendation

A GenRank ranking reports what AI answers mention. It does not recommend or verify any brand, product, business or person, and it does not assess quality, safety or suitability. Health, legal and financial pages state that results are AI mentions, not verified recommendations.

7. Operator and related business

GenRank is operated by Across Inc. (주식회사 어크로스), Seoul. Separately from GenRank, Across also operates paid services related to how brands appear in AI answers. GenRank is kept apart from them as follows.

• GenRank sells nothing, carries no pricing for those services and has no link or button that sends readers to them.
• The GenRank API keeps a record of every request (see the Privacy Policy). GenRank uses the records to run and improve the API and to find categories and questions the index does not yet cover. They never enter a score or a ranking, are not passed to those services or to anyone else, and are deleted after 12 months.
• Nothing sent through the API changes a published number or how it is computed. A suggested brand is not added to any ranking: GenRank asks questions, and an entity appears only when AI answers name it. Answers sent to be checked for mentions are returned to the sender and are not part of the index. A category or question that the records show to be missing is added, if at all, under the same rules as every other (§2). The only direct path from those services into the measured questions is question donation, with the donor’s consent.
• Every number GenRank publishes is computed by the same method for every entity, whether or not it is a customer of those services. They use GenRank through the same API, with the same endpoints and limits, that is available to anyone by application.

Changes to this policy

• v1.4, 29 October 2026. The policy was edited for brevity. §6 now states that a GenRank ranking is not a recommendation, and §8 was removed. Correction requests are also taken through the contact form.
• v1.3, 27 October 2026. §7: API request records and what they may be used for.
• v1.2, 26 October 2026. §7: GenRank links to none of the operator’s services, and §7 describes them without naming them.
• v1.1, 21 October 2026. §1 revised; §7 (operator and related business) added.
• v1.0, 10 August 2026. Adopted.