Brand profile

H&R Block

An American tax preparation company founded in 1955, offering tax software, online services, and in-person tax assistance.

11 questions · 2 categories · As of Nov 12, 2026

Best category rank
#2
Accounting & Tax Services · of 90
Questions
11
2 categories
Answers naming it
39/66
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Accounting & Tax Services#2of 904189.1
Tax Preparation Software#3of 667262.0

Ranking by question

Named alongside in Accounting & Tax Services

Brands named in the same answers as H&R Block in the last four weeks, counted in answers.

Named alongside in Accounting & Tax ServicesBrands named in the same answers as H&R Block in the last four weeks, counted in answers.Deloitte: named in 15 answersDeloitteH&R Block: named in 19 answersH&R BlockPwC: named in 15 answersPwCBench Accounting: named in 14 answersBench AccountingEY: named in 14 answersEYBookkeeper360: named in 8 answersBookkeeper360KPMG: named in 14 answersKPMGBDO: named in 14 answersBDOXendoo: named in 9 answersXendooTaxSlayer: named in 11 answersTaxSlayerCash App Taxes: named in 11 answersCash App TaxesGrant Thornton: named in 14 answersGrant ThorntonRSM US LLP: named in 14 answersRSM US LLPBaker Tilly: named in 13 answersBaker TillyTurboTax: named in 12 answersTurboTaxPilot.com: named in 10 answersPilot.comFreshBooks: named in 9 answersFreshBooksFreeTaxUSA: named in 9 answersFreeTaxUSAJackson Hewitt: named in 9 answersJackson HewittXero: named in 10 answersXeroPrecision Tax Relief: named in 5 answersPrecision Tax ReliefTaxAct: named in 8 answersTaxActLiberty Tax: named in 6 answersLiberty TaxCommunity Tax: named in 5 answersCommunity TaxOptima Tax Relief: named in 5 answersOptima Tax ReliefQuickBooks Live Bookkeeping: named in 5 answersQuickBooks Live Bookkeeping1-800Accountant: named in 5 answers1-800AccountantinDinero: named in 6 answersinDineroCBIZ: named in 8 answersCBIZWave: named in 7 answersWave
  • Answers naming the brand
  • 5
  • 10
  • 19
  • Answers naming both
  • 1
  • 15
Named alongside in Accounting & Tax ServicesBrands named in the same answers as H&R Block in the last four weeks, counted in answers.Deloitte: named in 15 answersDeloitteH&R Block: named in 19 answersH&R BlockPwC: named in 15 answersPwCBench Accounting: named in 14 answersEY: named in 14 answersEYBookkeeper360: named in 8 answersBookkeeper360KPMG: named in 14 answersKPMGBDO: named in 14 answersBDOXendoo: named in 9 answersXendooTaxSlayer: named in 11 answersTaxSlayerCash App Taxes: named in 11 answersCash App TaxesGrant Thornton: named in 14 answersGrant ThorntonRSM US LLP: named in 14 answersRSM US LLPBaker Tilly: named in 13 answersBaker TillyTurboTax: named in 12 answersTurboTaxPilot.com: named in 10 answersPilot.comFreshBooks: named in 9 answersFreshBooksFreeTaxUSA: named in 9 answersFreeTaxUSAJackson Hewitt: named in 9 answersXero: named in 10 answersXeroPrecision Tax Relief: named in 5 answersTaxAct: named in 8 answersTaxActLiberty Tax: named in 6 answersCommunity Tax: named in 5 answersCommunity TaxOptima Tax Relief: named in 5 answersOptima Tax ReliefQuickBooks Live Bookkeeping: named in 5 answers1-800Accountant: named in 5 answersinDinero: named in 6 answersinDineroCBIZ: named in 8 answersCBIZWave: named in 7 answersWave
  • Answers naming the brand
  • 5
  • 10
  • 19
  • Answers naming both
  • 1
  • 15
  1. 136TurboTax
  2. 232FreeTaxUSA
  3. 327Cash App Taxes
  4. 424TaxSlayer
  5. 519TaxAct
  6. 611Jackson Hewitt
  7. 78IRS Free File
  8. 87Liberty Tax
  9. 96EY
  10. 105Baker Tilly
  11. 115BDO
  12. 125Deloitte
  13. 135KPMG
  14. 145PwC
  15. 155RSM US LLP
  16. 164Grant Thornton
  17. 173Taxfyle
  18. 183Crowe
  19. 193H&R Block Premium
  20. 203Plante Moran
Named alongside
BrandAnswers naming the brandNamed alongside
Deloitte15PwC (15), Grant Thornton (14), BDO (14)
H&R Block19TurboTax (11), TaxSlayer (10), Cash App Taxes (9)
PwC15Deloitte (15), Grant Thornton (14), BDO (14)
Bench Accounting14Pilot.com (9), Bookkeeper360 (8), Xendoo (7)
EY14PwC (14), Deloitte (14), RSM US LLP (14)
Bookkeeper3608Bench Accounting (8), Pilot.com (7), Xendoo (5)
KPMG14PwC (14), Deloitte (14), Grant Thornton (13)
BDO14PwC (14), Deloitte (14), Baker Tilly (13)
Xendoo9Pilot.com (7), Bench Accounting (7), Bookkeeper360 (5)
TaxSlayer11H&R Block (10), Cash App Taxes (8), TurboTax (8)
Cash App Taxes11TurboTax (9), H&R Block (9), FreeTaxUSA (8)
Grant Thornton14PwC (14), Deloitte (14), BDO (13)
RSM US LLP14PwC (14), Deloitte (14), EY (14)
Baker Tilly13PwC (13), Deloitte (13), BDO (13)
TurboTax12H&R Block (11), Cash App Taxes (9), FreeTaxUSA (8)
Pilot.com10Bench Accounting (9), Bookkeeper360 (7), Xendoo (7)
FreshBooks9Xero (8), Wave (7), Bench Accounting (4)
FreeTaxUSA9Cash App Taxes (8), TurboTax (8), H&R Block (8)
Jackson Hewitt9H&R Block (8), Liberty Tax (6), TurboTax (5)
Xero10FreshBooks (8), Wave (6), Bench Accounting (5)
Precision Tax Relief5Optima Tax Relief (4), Community Tax (4), H&R Block (1)
TaxAct8H&R Block (7), TurboTax (6), Cash App Taxes (5)
Liberty Tax6Jackson Hewitt (6), H&R Block (6), TurboTax (4)
Community Tax5Optima Tax Relief (4), Precision Tax Relief (4)
Optima Tax Relief5Community Tax (4), Precision Tax Relief (4), H&R Block (1)
QuickBooks Live Bookkeeping5Pilot.com (5), Bookkeeper360 (5), Bench Accounting (5)
1-800Accountant5Pilot.com (4), Xendoo (4), Bench Accounting (3)
inDinero6Bookkeeper360 (5), Bench Accounting (5), Pilot.com (4)
CBIZ8PwC (8), Grant Thornton (8), Deloitte (8)
Wave7FreshBooks (7), Xero (6), Bench Accounting (4)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1cnbc.commedia20
2freetaxusa.com12
3irs.govpublic7
4forbes.commedia7
5hrblock.com7
6pcmag.commedia7
7thecollegeinvestor.com6
8turbotax.intuit.com6
9reddit.comcommunity6
10kiplinger.com5

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which tax preparation chains are the best?111111
2Which online tax services offer help from a CPA?110111
3Which tax software is easiest to use?110111
4What is the best tax preparation software?101111
5Which tax services offer the best value for the money?101110
6Which tax preparation software offers the best value for money?101010
7Which accounting and tax firms are the most trusted?011110
8Which tax software is best for investors?000111