Brand profile

Vanguard

American investment management company founded in 1975 by John Bogle, known for its low-cost index funds and ETFs.

15 questions · 5 categories · As of Nov 12, 2026

Best category rank
#4
Investment & Brokerage · of 78
Questions
15
5 categories
Answers naming it
40/90
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Investment & Brokerage#4of 787323.8
Financial Advisors#11of 106482.0
Financial Services#11of 935260.4
Banks & Banking#109of 13017.3
Organizations#1127of 1,67718.2

Ranking by question

Named alongside in Investment & Brokerage

Brands named in the same answers as Vanguard in the last four weeks, counted in answers.

Named alongside in Investment & BrokerageBrands named in the same answers as Vanguard in the last four weeks, counted in answers.Fidelity: named in 54 answersFidelitySchwab: named in 57 answersSchwabInteractive Brokers: named in 38 answersInteractive BrokersVanguard: named in 35 answersVanguardRobinhood: named in 41 answersRobinhoodWebull: named in 24 answersWebullBetterment: named in 16 answersBettermentE*TRADE: named in 23 answersE*TRADEWealthfront: named in 16 answersTastytrade: named in 12 answersTastytradeSoFi Invest: named in 15 answersSoFi InvestAcorns: named in 11 answersAcornsGuideline: named in 6 answersGuidelineFidelity Go: named in 7 answersFidelity GoiShares: named in 6 answersiSharesPublic: named in 10 answersPublicFidelity Youth Account: named in 5 answersFidelity Youth AccountHuman Interest: named in 6 answersHuman InterestGreenlight: named in 5 answersGreenlightTradeStation: named in 6 answersTradeStationSPDR: named in 5 answersSPDRBlackRock: named in 4 answersBlackRockGusto: named in 4 answersGustoADP: named in 5 answersADPEmployee Fiduciary: named in 4 answersEmployee FiduciarySoFi Automated Investing: named in 4 answersSoFi Automated InvestingPaychex: named in 4 answersVanguard Digital Advisor: named in 4 answersSchwab Intelligent Portfolios: named in 4 answersSchwab Intelligent PortfoliosInvesco: named in 4 answersInvesco
  • Answers naming the brand
  • 4
  • 6
  • 57
  • Answers naming both
  • 1
  • 51
Named alongside in Investment & BrokerageBrands named in the same answers as Vanguard in the last four weeks, counted in answers.Fidelity: named in 54 answersFidelitySchwab: named in 57 answersSchwabInteractive Brokers: named in 38 answersInteractive BrokersVanguard: named in 35 answersVanguardRobinhood: named in 41 answersRobinhoodWebull: named in 24 answersWebullBetterment: named in 16 answersBettermentE*TRADE: named in 23 answersE*TRADEWealthfront: named in 16 answersTastytrade: named in 12 answersTastytradeSoFi Invest: named in 15 answersSoFi InvestAcorns: named in 11 answersAcornsGuideline: named in 6 answersGuidelineFidelity Go: named in 7 answersFidelity GoiShares: named in 6 answersPublic: named in 10 answersPublicFidelity Youth Account: named in 5 answersHuman Interest: named in 6 answersHuman InterestGreenlight: named in 5 answersGreenlightTradeStation: named in 6 answersSPDR: named in 5 answersSPDRBlackRock: named in 4 answersBlackRockGusto: named in 4 answersGustoADP: named in 5 answersADPEmployee Fiduciary: named in 4 answersEmployee FiduciarySoFi Automated Investing: named in 4 answersSoFi Automated InvestingPaychex: named in 4 answersPaychexVanguard Digital Advisor: named in 4 answersSchwab Intelligent Portfolios: named in 4 answersInvesco: named in 4 answersInvesco
  • Answers naming the brand
  • 4
  • 6
  • 57
  • Answers naming both
  • 1
  • 51
  1. 151Schwab
  2. 247Fidelity
  3. 322Robinhood
  4. 420Interactive Brokers
  5. 514E*TRADE
  6. 610Chase
  7. 79Webull
  8. 87Betterment
  9. 97SoFi Invest
  10. 107Ally Bank
  11. 117Capital One
  12. 127Morgan Stanley
  13. 137Navy Federal Credit Union
  14. 146BlackRock
  15. 156Edward Jones
  16. 166iShares
  17. 175Public
  18. 185Wealthfront
  19. 195Bank of America
  20. 205American Express
Named alongside
BrandAnswers naming the brandNamed alongside
Fidelity54Schwab (51), Robinhood (40), Interactive Brokers (33)
Schwab57Fidelity (51), Robinhood (39), Interactive Brokers (34)
Interactive Brokers38Schwab (34), Fidelity (33), Robinhood (28)
Vanguard35Schwab (33), Fidelity (31), Robinhood (22)
Robinhood41Fidelity (40), Schwab (39), Interactive Brokers (28)
Webull24Fidelity (21), Robinhood (21), Schwab (21)
Betterment16Wealthfront (12), Fidelity (11), Robinhood (11)
E*TRADE23Fidelity (23), Schwab (23), Robinhood (21)
Wealthfront16Betterment (12), Fidelity (10), Robinhood (10)
Tastytrade12Interactive Brokers (12), Schwab (11), Fidelity (10)
SoFi Invest15Fidelity (15), Robinhood (15), Schwab (13)
Acorns11Fidelity (9), Wealthfront (8), Robinhood (8)
Guideline6Human Interest (6), ADP (5), Employee Fiduciary (4)
Fidelity Go7Wealthfront (6), Betterment (5), SoFi Automated Investing (4)
iShares6Vanguard (6), SPDR (5), Schwab (5)
Public10Fidelity (10), Robinhood (9), Schwab (9)
Fidelity Youth Account5Greenlight (4), Interactive Brokers (1)
Human Interest6Guideline (6), ADP (5), Employee Fiduciary (4)
Greenlight5Fidelity Youth Account (4), Interactive Brokers (1), Acorns (1)
TradeStation6Interactive Brokers (6), Schwab (5), Tastytrade (4)
SPDR5Vanguard (5), iShares (5), BlackRock (4)
BlackRock4Vanguard (4), SPDR (4), iShares (4)
Gusto4Human Interest (4), Guideline (4), Employee Fiduciary (3)
ADP5Human Interest (5), Guideline (5), Fidelity (4)
Employee Fiduciary4Human Interest (4), Guideline (4), Paychex (3)
SoFi Automated Investing4Wealthfront (4), Fidelity Go (4), Betterment (4)
Paychex4Human Interest (4), ADP (4), Guideline (4)
Vanguard Digital Advisor4Wealthfront (4), Fidelity Go (4), Schwab Intelligent Portfolios (4)
Schwab Intelligent Portfolios4Wealthfront (4), Vanguard Digital Advisor (4), Fidelity Go (4)
Invesco4Vanguard (4), SPDR (4), iShares (4)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1nerdwallet.com17
2forbes.commedia10
3investor.govpublic9
4fidelity.com9
5stockbrokers.com9
6fool.com8
7finder.com7
8investor.vanguard.com6
9cnbc.commedia5
10reddit.comcommunity5

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which ETF providers are the best?111111
2What are the best brokerages for low-cost investing?111110
3Which brokers are best for retirement accounts?111101
4What are the best brokerage firms for investors?111101
5What are the most trusted financial service providers?111100
6Which financial advisors offer the best value in fees?100000
7Which financial advisory firms are the most trusted?100000
8Which retirement planning services are the best?001101