Which financial advisory firms are the most trusted?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Edward Jones | 5/6 | 57.2 |
| 2 | Edelman Financial Engines | 5/6 | 53.4 |
| 3 | Fisher Investments | 4/6 | 43.3 |
| 4 | Ameriprise Financial | 2/6 | 32.5 |
| 5 | Schwab | 2/6 | 29.7 |
| 6 | Creative Planning | 3/6 | 29.3 |
| 7 | Vanguard | 1/6 | 28.0 |
| 8 | Merrill | 3/6 | 25.7 |
| 9 | Mariner Wealth Advisors | 3/6 | 25.1 |
| 10 | Morgan Stanley Wealth Management | 2/6 | 20.8 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| smartasset.comThe Top Financial Advisors in the U.S. - SmartAsset.com |    3 surfaces |
| unbiased.comBest Financial Advisors for 2026 - unbiased.com | 3 surfaces |
| adviserinfo.sec.govpublic · IAPD - Investment Adviser Public Disclosure - Homepage |  2 surfaces |
| forbes.commedia · forbes.com |  2 surfaces |
| jdpower.comjdpower.com | 2 surfaces |
| advizorpro.comTop 100 Independent RIAs 2026: Largest RIA Firms by AUM & Clients | 1 surfaces |
| aol.comMason Named to Barron's 2026 Top 100 RIA Firms for Seventh Consecutive Year - AOL | 1 surfaces |
| barrons.com2026 Top 100 Independent Advisors by Barron's | 1 surfaces |
| brokercheck.finra.orgFINRA's BrokerCheck | 1 surfaces |
| cnbc.commedia · Best financial advisors of 2026: CNBC Financial Advisor 100 | 1 surfaces |
| consumeraffairs.comThe Best Financial Advisors (2026 Guide) - ConsumerAffairs | 1 surfaces |
| edwardjones.comedwardjones.com | 1 surfaces |
22 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.