Category

Financial Services

This index adds up the scores of 96 questions: 93 across 10 subcategories and 3 about Financial Services as a whole. 935 brands are ranked.

30 regional questions are not added to this index. By region

Questions by subcategory

Edition
Nov 12, 2026
Methodology
v5.0
Panel
6 AI surfaces

AI Visibility Ranking

Brands ordered by GenRank score across this category and its subcategories.

#BrandScore
  1. 1Schwab886.8
  2. 2SoFi857.5
  3. 3Fidelity823.2
  4. 4Chase799.8
  5. 5USAA738.7
  6. 6Navy Federal Credit Union633.7
  7. 7State Farm626.1
  8. 8Bank of America604.3
  9. 9Rocket Mortgage589.5
  10. 10Amica479.2
Show all 50
  1. 11Vanguard473.4
  2. 12Capital One468.8
  3. 13PenFed Credit Union451.9
  4. 14Coinbase444.9
  5. 15Ally Bank438.0
  6. 16Robinhood431.0
  7. 17Kraken390.2
  8. 18Citi Double Cash® Card387.4
  9. 19Interactive Brokers377.6
  10. 20PayPal371.6
  11. 21Alliant338.1
  12. 22Travelers333.6
  13. 23Erie332.5
  14. 24Wells Fargo331.0
  15. 25Stripe309.2
  16. 26Square306.9
  17. 27Wells Fargo Active Cash® Card305.0
  18. 28Veterans United298.0
  19. 29Nationwide292.1
  20. 30Betterment285.1
  21. 31Chase Sapphire Preferred®270.8
  22. 32Upstart253.3
  23. 33Blue Cash Preferred® from American Express247.9
  24. 34Binance245.0
  25. 35Auto-Owners239.6
  26. 36Insurify229.1
  27. 37Kaiser Permanente225.9
  28. 38Progressive216.3
  29. 39U.S. Bank211.1
  30. 40Facet197.4
  31. 41Discover194.4
  32. 42Better Mortgage193.9
  33. 43Cash App192.0
  34. 44Helcim191.3
  35. 45Bluevine189.0
  36. 46E*TRADE187.4
  37. 47PNC Bank185.6
  38. 48Wealthfront184.3
  39. 49Chime184.3
  40. 50Webull183.3

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

96

The questions, grouped by subcategory, each card with that category's top five brands. This index's ranking adds up the scores of every question grouped here.

Financial Services, general

3 questions

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Most cited sources
RankSourceCiting answers
1nerdwallet.com240
2forbes.commedia168
3cnbc.commedia127
4bankrate.com98
5youtube.comsocial73
6reddit.comcommunity61
7money.com52
8usnews.com51
9wallethub.com47
10lendingtree.com46

By region

These 3 subcategories are also measured region by region. Regional results are not added to the national ranking.

All regions