Banks & Banking
Questions 12Top 5 of 130 brandsScore
Subcategory
Insurance
This index adds up the scores of 12 questions. 110 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1USAA532.0
- 2State Farm493.4
- 3Amica349.0
- 4Travelers276.3
- 5Erie265.0
- 6Nationwide249.8
- 7Kaiser Permanente209.6
- 8Blue Cross Blue Shield161.5
- 9Progressive153.0
- 10Auto-Owners151.0
Show all 50
- 11Chubb150.3
- 12GEICO144.6
- 13The Hartford138.3
- 14New York Life126.9
- 15Northwestern Mutual115.9
- 16Allstate109.2
- 17American Family Insurance91.4
- 18Oscar85.4
- 19Humana81.4
- 20Lemonade80.4
- 21UnitedHealthcare78.8
- 22Allianz Travel Insurance77.2
- 23Mutual of Omaha76.9
- 24MassMutual68.6
- 25Next Insurance67.7
- 26Banner Life67.3
- 27Travelex Insurance Services66.5
- 28Guardian Life64.5
- 29Hiscox60.9
- 30Cigna56.3
- 31Seven Corners52.9
- 32Faye44.3
- 33Travel Insured International41.7
- 34Travel Guard39.5
- 35Country Financial39.4
- 36Ambetter39.3
- 37Liberty Mutual36.4
- 38Shelter Insurance35.4
- 39Farmers33.3
- 40Aetna32.8
- 41AAA30.0
- 42Acuity28.7
- 43Protective28.4
- 44healthcare.gov28.2
- 45AAA Insurance28.0
- 46World Nomads26.4
- 47Pacific Life26.3
- 48biBerk23.3
- 49IMG23.2
- 50Anthem22.0
- 1USAA532.0
- 2State Farm493.4
- 3Amica349.0
- 4Travelers276.3
- 5Erie265.0
- 6Nationwide249.8
- 7Kaiser Permanente209.6
- 8Blue Cross Blue Shield161.5
- 9Progressive153.0
- 10Auto-Owners151.0
- 11Chubb150.3
- 12GEICO144.6
- 13The Hartford138.3
- 14New York Life126.9
- 15Northwestern Mutual115.9
- 16Allstate109.2
- 17American Family Insurance91.4
- 18Oscar85.4
- 19Humana81.4
- 20Lemonade80.4
- 21UnitedHealthcare78.8
- 22Allianz Travel Insurance77.2
- 23Mutual of Omaha76.9
- 24MassMutual68.6
- 25Next Insurance67.7
- 26Banner Life67.3
- 27Travelex Insurance Services66.5
- 28Guardian Life64.5
- 29Hiscox60.9
- 30Cigna56.3
- 31Seven Corners52.9
- 32Faye44.3
- 33Travel Insured International41.7
- 34Travel Guard39.5
- 35Country Financial39.4
- 36Ambetter39.3
- 37Liberty Mutual36.4
- 38Shelter Insurance35.4
- 39Farmers33.3
- 40Aetna32.8
- 41AAA30.0
- 42Acuity28.7
- 43Protective28.4
- 44healthcare.gov28.2
- 45AAA Insurance28.0
- 46World Nomads26.4
- 47Pacific Life26.3
- 48biBerk23.3
- 49IMG23.2
- 50Anthem22.0
Top 50 of 110
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
12Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 12 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1USAA | 7 | 8 | 7 | 8 | 8 | 7 |
| 2State Farm | 7 | 5 | 7 | 7 | 8 | 8 |
| 3Amica | 3 | 5 | 5 | 6 | 5 | 5 |
| 4Travelers | 4 | 3 | 6 | 1 | 7 | 7 |
| 5Erie | 1 | 5 | 3 | 6 | 5 | 6 |
| 6Nationwide | 2 | 1 | 7 | 5 | 6 | 8 |
| 7Kaiser Permanente | 3 | 2 | 3 | 3 | 2 | 2 |
| 8Blue Cross Blue Shield | 2 | 1 | 3 | 3 | 2 | 2 |
| 9Progressive | 3 | 2 | 3 | 2 | 4 | 3 |
| 10Auto-Owners | 1 | 3 | 2 | 3 | 4 | 6 |
| 11Chubb | 2 | 2 | 4 | 3 | 2 | 2 |
| 12GEICO | 1 | 2 | 5 | 2 | 1 | 3 |
| 13The Hartford | 3 | 1 | 1 | 2 | 2 | 1 |
| 14New York Life | 2 | 2 | 3 | 2 | 1 | 2 |
| 15Northwestern Mutual | 2 | 1 | 3 | 2 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 5
- 12
- 51
- Answers naming both
- 1
- 43
- Answers naming the brand
- 5
- 12
- 51
- Answers naming both
- 1
- 43
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| USAA | 51 | State Farm (43), Amica (34), Erie (29) |
| State Farm | 48 | USAA (43), Amica (32), Travelers (27) |
| Amica | 35 | USAA (34), State Farm (32), Erie (24) |
| Travelers | 32 | State Farm (27), USAA (27), Progressive (18) |
| Erie | 31 | USAA (29), State Farm (27), Amica (24) |
| Nationwide | 32 | USAA (27), State Farm (26), Amica (21) |
| Kaiser Permanente | 19 | Blue Cross Blue Shield (16), Oscar (12), UnitedHealthcare (10) |
| Blue Cross Blue Shield | 16 | Kaiser Permanente (16), Oscar (12), UnitedHealthcare (10) |
| Progressive | 21 | State Farm (18), Travelers (18), USAA (17) |
| Auto-Owners | 22 | State Farm (21), USAA (21), Erie (18) |
| Chubb | 18 | State Farm (14), USAA (13), Nationwide (12) |
| GEICO | 17 | Travelers (16), USAA (16), State Farm (14) |
| The Hartford | 11 | Chubb (9), State Farm (7), Nationwide (7) |
| New York Life | 15 | USAA (13), Northwestern Mutual (12), State Farm (10) |
| Northwestern Mutual | 12 | New York Life (12), USAA (11), MassMutual (7) |
| Allstate | 16 | State Farm (15), USAA (14), Travelers (12) |
| American Family Insurance | 7 | USAA (7), State Farm (5), Travelers (5) |
| Oscar | 12 | Kaiser Permanente (12), Blue Cross Blue Shield (12), UnitedHealthcare (8) |
| Humana | 9 | Kaiser Permanente (7), USAA (5), Blue Cross Blue Shield (5) |
| Lemonade | 8 | State Farm (7), USAA (7), Nationwide (6) |
| UnitedHealthcare | 10 | Kaiser Permanente (10), Blue Cross Blue Shield (10), Oscar (8) |
| Allianz Travel Insurance | 5 | Travelex Insurance Services (4) |
| Mutual of Omaha | 10 | New York Life (9), State Farm (9), USAA (8) |
| MassMutual | 8 | New York Life (8), USAA (7), Northwestern Mutual (7) |
| Next Insurance | 5 | The Hartford (5), Chubb (5), Hiscox (4) |
| Banner Life | 6 | New York Life (6), MassMutual (6), USAA (5) |
| Travelex Insurance Services | 5 | Allianz Travel Insurance (4) |
| Guardian Life | 9 | New York Life (9), USAA (7), Northwestern Mutual (7) |
| Hiscox | 5 | The Hartford (5), Next Insurance (4), Chubb (4) |
| Cigna | 5 | Kaiser Permanente (5), Blue Cross Blue Shield (5), UnitedHealthcare (4) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | forbes.com | 31 |
| 2 | nerdwallet.com | 26 |
| 3 | usnews.com | 25 |
| 4 | insurance.com | 22 |
| 5 | moneygeek.com | 19 |
| 6 | cnbc.com | 16 |
| 7 | insurify.com | 12 |
| 8 | lendingtree.com | 12 |
| 9 | youtube.com | 8 |
| 10 | insure.com | 8 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| insurance.com | USAA | 22 |
| nerdwallet.com | USAA | 20 |
| insurance.com | State Farm | 20 |
| insurance.com | Amica | 19 |
| forbes.com | USAA | 18 |
| usnews.com | State Farm | 18 |
| forbes.com | State Farm | 18 |
| nerdwallet.com | State Farm | 17 |
| usnews.com | USAA | 17 |
| insurance.com | Erie | 17 |
| insurance.com | Nationwide | 15 |
| forbes.com | Nationwide | 15 |
| usnews.com | Travelers | 15 |
| forbes.com | Amica | 14 |
| insurance.com | Travelers | 14 |
| usnews.com | Nationwide | 13 |
| forbes.com | Erie | 13 |
| cnbc.com | State Farm | 12 |
| nerdwallet.com | Nationwide | 12 |
| cnbc.com | USAA | 12 |
| nerdwallet.com | Amica | 12 |
| nerdwallet.com | Travelers | 12 |
| usnews.com | Amica | 11 |
| jdpower.com | USAA | 10 |
| insurify.com | State Farm | 10 |
| nerdwallet.com | Erie | 10 |
| moneygeek.com | State Farm | 10 |
| cnbc.com | Amica | 10 |
| cnbc.com | Nationwide | 10 |
| jdpower.com | Erie | 10 |
| forbes.com | Travelers | 10 |
| jdpower.com | Amica | 10 |
| usnews.com | Erie | 9 |
| forbes.com | Kaiser Permanente | 9 |
| forbes.com | Blue Cross Blue Shield | 9 |
| insurify.com | Travelers | 9 |
| insurify.com | USAA | 9 |
| jdpower.com | State Farm | 8 |
| moneygeek.com | USAA | 8 |
| insurify.com | Erie | 8 |
| moneygeek.com | Nationwide | 8 |
| insurify.com | Nationwide | 7 |
| moneygeek.com | Travelers | 7 |
| moneygeek.com | Amica | 7 |
| cnbc.com | Erie | 7 |
| moneygeek.com | Blue Cross Blue Shield | 6 |
| moneygeek.com | Kaiser Permanente | 6 |
| jdpower.com | Nationwide | 5 |
| cnbc.com | Travelers | 4 |
| jdpower.com | Travelers | 4 |
| nerdwallet.com | Kaiser Permanente | 4 |
| insurify.com | Amica | 4 |
| nerdwallet.com | Blue Cross Blue Shield | 4 |
| moneygeek.com | Erie | 3 |
| insurance.com | Blue Cross Blue Shield | 3 |
| insurance.com | Kaiser Permanente | 3 |
| jdpower.com | Kaiser Permanente | 3 |
| jdpower.com | Blue Cross Blue Shield | 2 |
| cnbc.com | Blue Cross Blue Shield | 1 |
| cnbc.com | Kaiser Permanente | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Financial Services
The other indexes under the same parent, each with its top five brands.
Credit Cards
Questions 12Investment & Brokerage
Questions 11Top 5 of 78 brandsScore
Crypto Exchanges
Questions 8Payment Services
Questions 8Top 5 of 100 brandsScore
Loans & Lending
Questions 10Top 5 of 128 brandsScore
Financial Advisors
Questions 7Top 5 of 106 brandsScore
Mortgage Lenders
Questions 8Insurance Agencies
Questions 5Top 5 of 76 brandsScore