Banks & Banking
Questions 12Top 5 of 130 brandsScore
Subcategory
Insurance Agencies
This index adds up the scores of 5 questions. 76 brands are ranked.
25 regional questions are not added to this index. By region
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Insurify223.3
- 2Compare.com166.7
- 3The Zebra133.1
- 4Amica130.2
- 5State Farm125.0
- 6Policygenius123.0
- 7USAA115.4
- 8Auto-Owners88.6
- 9healthcare.gov68.3
- 10Erie67.6
Show all 50
- 11Progressive63.2
- 12Allstate62.4
- 13Travelers57.2
- 14TrustedChoice55.0
- 15Nationwide42.3
- 16Jerry App41.3
- 17Hub International38.3
- 18GEICO36.5
- 19Farmers35.4
- 20Goosehead Insurance34.8
- 21Acuity Insurance31.5
- 22Safeco29.0
- 23Jerry (insurance agency app)27.5
- 24eHealth26.4
- 25Lockton23.0
- 26Liberty Mutual22.7
- 27Insure Pacific21.5
- 28American Family20.5
- 29BIG - Brock Insurance Group19.0
- 30Northwestern Mutual17.6
- 31Insureon17.4
- 32New York Life16.9
- 33NJM Insurance16.5
- 34Kaiser Permanente16.3
- 35Lemonade15.7
- 36USI15.4
- 37Chubb13.2
- 38Guardian Life13.1
- 39Medicare.gov (official Medicare website)12.5
- 40Alera12.5
- 41Alliant Insurance Services11.4
- 42Arthur J. Gallagher11.0
- 43SelectQuote10.8
- 44Gabi (by Experian)10.0
- 45Answer Financial10.0
- 46Acrisure9.5
- 47Ethos9.4
- 48Ladder (organization)9.0
- 49NerdWallet Insurance8.5
- 50Humana8.3
- 1Insurify223.3
- 2Compare.com166.7
- 3The Zebra133.1
- 4Amica130.2
- 5State Farm125.0
- 6Policygenius123.0
- 7USAA115.4
- 8Auto-Owners88.6
- 9healthcare.gov68.3
- 10Erie67.6
- 11Progressive63.2
- 12Allstate62.4
- 13Travelers57.2
- 14TrustedChoice55.0
- 15Nationwide42.3
- 16Jerry App41.3
- 17Hub International38.3
- 18GEICO36.5
- 19Farmers35.4
- 20Goosehead Insurance34.8
- 21Acuity Insurance31.5
- 22Safeco29.0
- 23Jerry (insurance agency app)27.5
- 24eHealth26.4
- 25Lockton23.0
- 26Liberty Mutual22.7
- 27Insure Pacific21.5
- 28American Family20.5
- 29BIG - Brock Insurance Group19.0
- 30Northwestern Mutual17.6
- 31Insureon17.4
- 32New York Life16.9
- 33NJM Insurance16.5
- 34Kaiser Permanente16.3
- 35Lemonade15.7
- 36USI15.4
- 37Chubb13.2
- 38Guardian Life13.1
- 39Medicare.gov (official Medicare website)12.5
- 40Alera12.5
- 41Alliant Insurance Services11.4
- 42Arthur J. Gallagher11.0
- 43SelectQuote10.8
- 44Gabi (by Experian)10.0
- 45Answer Financial10.0
- 46Acrisure9.5
- 47Ethos9.4
- 48Ladder (organization)9.0
- 49NerdWallet Insurance8.5
- 50Humana8.3
Top 50 of 76
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
5Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 5 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Insurify | 3 | 2 | 3 | 3 | 2 | 3 |
| 2Compare.com | 3 | 2 | 3 | 0 | 1 | 2 |
| 3The Zebra | 3 | 0 | 1 | 3 | 1 | 2 |
| 4Amica | 2 | 1 | 2 | 2 | 2 | 1 |
| 5State Farm | 2 | 1 | 1 | 2 | 2 | 1 |
| 6Policygenius | 1 | 1 | 2 | 4 | 1 | 1 |
| 7USAA | 2 | 1 | 2 | 2 | 1 | 1 |
| 8Auto-Owners | 2 | 1 | 1 | 1 | 1 | 2 |
| 9healthcare.gov | 1 | 2 | 1 | 1 | 0 | 0 |
| 10Erie | 1 | 0 | 2 | 1 | 1 | 2 |
| 11Progressive | 2 | 0 | 0 | 2 | 2 | 0 |
| 12Allstate | 2 | 0 | 1 | 1 | 1 | 1 |
| 13Travelers | 1 | 0 | 2 | 2 | 1 | 0 |
| 14TrustedChoice | 0 | 1 | 0 | 1 | 1 | 1 |
| 15Nationwide | 0 | 0 | 1 | 2 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 1
- 4
- 16
- Answers naming both
- 1
- 11
- Answers naming the brand
- 1
- 4
- 16
- Answers naming both
- 1
- 11
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Insurify | 16 | Compare.com (11), The Zebra (10), Policygenius (8) |
| Compare.com | 11 | Insurify (11), The Zebra (7), Policygenius (5) |
| The Zebra | 10 | Insurify (10), Compare.com (7), Policygenius (6) |
| Amica | 10 | State Farm (8), USAA (8), Auto-Owners (6) |
| State Farm | 9 | USAA (8), Amica (8), Auto-Owners (6) |
| Policygenius | 10 | Insurify (8), The Zebra (6), Compare.com (5) |
| USAA | 9 | State Farm (8), Amica (8), Auto-Owners (6) |
| Auto-Owners | 8 | State Farm (6), USAA (6), Amica (6) |
| healthcare.gov | 5 | Insurify (5), Compare.com (4), Policygenius (4) |
| Erie | 7 | Amica (6), State Farm (5), USAA (5) |
| Progressive | 6 | State Farm (5), USAA (5), Amica (5) |
| Allstate | 6 | State Farm (6), USAA (5), Amica (5) |
| Travelers | 6 | USAA (6), Amica (6), State Farm (5) |
| TrustedChoice | 4 | The Zebra (2), Insurify (2), Goosehead Insurance (2) |
| Nationwide | 5 | State Farm (5), Allstate (4), USAA (4) |
| Jerry App | 4 | Compare.com (4), Insurify (4), The Zebra (3) |
| Hub International | 4 | Lockton (3), TrustedChoice (2), Amica (2) |
| GEICO | 3 | Travelers (3), USAA (3), Amica (3) |
| Farmers | 4 | State Farm (4), Allstate (4), Erie (4) |
| Goosehead Insurance | 3 | TrustedChoice (2), Policygenius (2), The Zebra (1) |
| Acuity Insurance | 3 | Amica (3), Erie (3), Travelers (2) |
| Safeco | 3 | State Farm (3), Progressive (3), Travelers (3) |
| Jerry (insurance agency app) | 2 | The Zebra (2), Insurify (2), Insure Pacific (1) |
| eHealth | 3 | Insurify (3), The Zebra (2), healthcare.gov (2) |
| Lockton | 3 | Hub International (3), Amica (2), Erie (2) |
| Liberty Mutual | 2 | State Farm (2), Farmers (2), Allstate (2) |
| Insure Pacific | 1 | The Zebra (1), Auto-Owners (1), Compare.com (1) |
| American Family | 2 | Auto-Owners (2), State Farm (2), USAA (2) |
| BIG - Brock Insurance Group | 1 | The Zebra (1), Insure Pacific (1), Auto-Owners (1) |
| Northwestern Mutual | 2 | Travelers (2), USAA (2), Amica (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | nerdwallet.com | 11 |
| 2 | thezebra.com | 9 |
| 3 | insurify.com | 9 |
| 4 | compare.com | 8 |
| 5 | usnews.com | 6 |
| 6 | wallethub.com | 5 |
| 7 | insure.com | 5 |
| 8 | forbes.com | 4 |
| 9 | lendingtree.com | 4 |
| 10 | policygenius.com | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| thezebra.com | Insurify | 8 |
| compare.com | Insurify | 7 |
| insurify.com | Insurify | 7 |
| nerdwallet.com | USAA | 6 |
| thezebra.com | Compare.com | 5 |
| usnews.com | State Farm | 5 |
| thezebra.com | The Zebra | 5 |
| usnews.com | USAA | 5 |
| compare.com | Compare.com | 5 |
| usnews.com | Auto-Owners | 5 |
| usnews.com | Amica | 5 |
| insurify.com | Policygenius | 5 |
| nerdwallet.com | Amica | 5 |
| nerdwallet.com | State Farm | 5 |
| compare.com | The Zebra | 4 |
| nerdwallet.com | Insurify | 4 |
| nerdwallet.com | Policygenius | 4 |
| compare.com | Policygenius | 4 |
| insurify.com | The Zebra | 4 |
| nerdwallet.com | Auto-Owners | 4 |
| insurify.com | Compare.com | 3 |
| reddit.com | The Zebra | 3 |
| lendingtree.com | Auto-Owners | 3 |
| thezebra.com | Policygenius | 3 |
| reddit.com | Insurify | 3 |
| wallethub.com | Policygenius | 2 |
| insurify.com | Auto-Owners | 2 |
| insurify.com | State Farm | 2 |
| insurify.com | USAA | 2 |
| lendingtree.com | The Zebra | 2 |
| lendingtree.com | State Farm | 2 |
| lendingtree.com | Insurify | 2 |
| lendingtree.com | USAA | 2 |
| lendingtree.com | Amica | 2 |
| nerdwallet.com | The Zebra | 2 |
| reddit.com | Compare.com | 2 |
| reddit.com | Policygenius | 2 |
| wallethub.com | The Zebra | 2 |
| wallethub.com | Auto-Owners | 2 |
| wallethub.com | Compare.com | 2 |
| wallethub.com | State Farm | 2 |
| wallethub.com | Insurify | 2 |
| wallethub.com | USAA | 2 |
| wallethub.com | Amica | 2 |
| thezebra.com | Amica | 1 |
| lendingtree.com | Compare.com | 1 |
| insurify.com | Amica | 1 |
| compare.com | Amica | 1 |
| compare.com | USAA | 1 |
| compare.com | State Farm | 1 |
| reddit.com | USAA | 1 |
| reddit.com | Amica | 1 |
| compare.com | Auto-Owners | 1 |
| reddit.com | State Farm | 1 |
| reddit.com | Auto-Owners | 1 |
| thezebra.com | State Farm | 1 |
| lendingtree.com | Policygenius | 1 |
| thezebra.com | USAA | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
By region
This category is measured separately in 25 cities in the United States and Canada. Regional results are shown per city and are not added to the national ranking above.
United States and Canada
- Leading business by region
- A different business leads in every region25 cities
Arizona
- Phoenix, AZArizona Preferred Insurance
California
- Los Angeles, CASusman Insurance Agency
- San Diego, CAFusco Orsini & Associates Insurance Services
- San Francisco, CAJessica Liu Insurance Services
Colorado
- Denver, COSquare State Insurance
District of Columbia
- Washington, DCCapital Insurance Partners
Florida
- Miami, FLDulcinea Insurance Agency
- Orlando, FLHarry Levine Insurance
- Tampa, FLSeibert Insurance Agency
Georgia
- Atlanta, GABryant Thompson
Illinois
- Chicago, ILLakeview Insurance Agency
Massachusetts
- Boston, MABender Hatch Insurance
Nevada
- Las Vegas, NVSuperior Insurance
New York
- New York CityHonig Conte Porrino Insurance
Ohio
- Cincinnati, OHCamargo Insurance
- Cleveland, OHCleveland Insurance Brokers
Pennsylvania
- Philadelphia, PAMcCollum Insurance Agency
Texas
- Austin, TXAbt Insurance Agency
- Dallas, TXCINCO Auto Insurance
- Houston, TXTexan Insurance
- San Antonio, TXMy Insurance Group
Washington
- Seattle, WAMagnolia Insurance Agency
British Columbia
- Vancouver, BCSquare One Insurance Services
Ontario
- Toronto, ONMitch Insurance
Quebec
- Montreal, QCQubit Insurance
The name beside a city is the business AI named most there.
Other indexes in Financial Services
The other indexes under the same parent, each with its top five brands.
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