Category

Subscription & Membership

This index adds up the scores of 8 questions. 206 brands are ranked.

Edition
Nov 12, 2026
Methodology
v5.0
Panel
6 AI surfaces

AI Visibility Ranking

Brands across every question in this category, ordered by GenRank score.

#BrandScore
  1. 1Universal Yums200.7
  2. 2Costco187.3
  3. 3Bespoke Post176.9
  4. 4KiwiCo138.5
  5. 5Sam’s Club126.8
  6. 6Allure Beauty Box110.4
  7. 7FabFitFun99.9
  8. 8Ipsy98.0
  9. 9Amazon Prime88.7
  10. 10YouTube Premium70.6
Show all 50
  1. 11Beauty Heroes66.0
  2. 12Trade Coffee60.3
  3. 13MEL Science59.3
  4. 14Book of the Month57.2
  5. 15YouTube Music56.7
  6. 16Atlas Coffee Club56.3
  7. 17Breo Box55.1
  8. 18GQ Box54.8
  9. 19Walmart Beauty Box53.2
  10. 20Bokksu51.2
  11. 21SnackCrate50.7
  12. 22Little Passports50.7
  13. 23Stitch Fix49.8
  14. 24Netflix46.8
  15. 25Stitch Fix for Men45.7
  16. 26BJ’s44.0
  17. 27Stately43.6
  18. 28BJ’s Wholesale Club42.7
  19. 29Raddish Kids41.3
  20. 30Candy Club40.3
  21. 31Spotify Premium39.9
  22. 32Bookroo39.6
  23. 33scentbird.com38.3
  24. 34Carnivore Club38.3
  25. 35Amazon Prime Video37.9
  26. 36UrthBox36.5
  27. 37Walmart+34.7
  28. 38Boxwalla33.1
  29. 39Petit Vour33.0
  30. 40Max32.9
  31. 41Munch Addict32.7
  32. 42HelloFresh31.5
  33. 43We Craft Box29.7
  34. 441Password27.9
  35. 45Craft Beer Club26.9
  36. 46TheraBox26.7
  37. 47Hulu26.4
  38. 48Starbucks Rewards26.3
  39. 49Google One25.8
  40. 50Bitwarden25.2

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

8

Each question with its top three brands by GenRank score and how many brands its answers named.

Rank trend

Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.

Named by surface

Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.

Window
Oct 18, 2026 ~ Nov 8, 2026
Named by surface
BrandGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Universal Yums233425
2Costco232221
3Bespoke Post312223
4KiwiCo221212
5Sam’s Club221121
6Allure Beauty Box122112
7FabFitFun112212
8Ipsy111211
9Amazon Prime211221
10YouTube Premium111100
11Beauty Heroes112110
12Trade Coffee012212
13MEL Science101111
14Book of the Month111110
15YouTube Music111100

Named alongside

Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.

Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Universal Yums: named in 22 answersUniversal YumsCostco: named in 14 answersCostcoBespoke Post: named in 15 answersBespoke PostKiwiCo: named in 12 answersKiwiCoSam’s Club: named in 9 answersSam’s ClubAllure Beauty Box: named in 10 answersAllure Beauty BoxFabFitFun: named in 12 answersFabFitFunIpsy: named in 10 answersIpsyAmazon Prime: named in 15 answersAmazon PrimeYouTube Premium: named in 7 answersYouTube PremiumBeauty Heroes: named in 6 answersBeauty HeroesTrade Coffee: named in 11 answersTrade CoffeeMEL Science: named in 5 answersMEL ScienceBook of the Month: named in 8 answersBook of the MonthYouTube Music: named in 6 answersYouTube MusicAtlas Coffee Club: named in 7 answersAtlas Coffee ClubBreo Box: named in 6 answersBreo BoxGQ Box: named in 5 answersGQ BoxWalmart Beauty Box: named in 5 answersWalmart Beauty BoxBokksu: named in 4 answersBokksuSnackCrate: named in 4 answersSnackCrateLittle Passports: named in 5 answersLittle PassportsStitch Fix: named in 9 answersStitch FixNetflix: named in 7 answersNetflixStitch Fix for Men: named in 4 answersStitch Fix for MenBJ’s: named in 4 answersBJ’sStately: named in 4 answersStatelyBJ’s Wholesale Club: named in 4 answersBJ’s Wholesale ClubRaddish Kids: named in 5 answersRaddish KidsCandy Club: named in 4 answersCandy Club
  • Answers naming the brand
  • 4
  • 7
  • 22
  • Answers naming both
  • 1
  • 11
Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Universal Yums: named in 22 answersUniversal YumsCostco: named in 14 answersCostcoBespoke Post: named in 15 answersBespoke PostKiwiCo: named in 12 answersKiwiCoSam’s Club: named in 9 answersSam’s ClubAllure Beauty Box: named in 10 answersAllure Beauty BoxFabFitFun: named in 12 answersFabFitFunIpsy: named in 10 answersIpsyAmazon Prime: named in 15 answersAmazon PrimeYouTube Premium: named in 7 answersYouTube PremiumBeauty Heroes: named in 6 answersBeauty HeroesTrade Coffee: named in 11 answersTrade CoffeeMEL Science: named in 5 answersMEL ScienceBook of the Month: named in 8 answersBook of the MonthYouTube Music: named in 6 answersYouTube MusicAtlas Coffee Club: named in 7 answersBreo Box: named in 6 answersBreo BoxGQ Box: named in 5 answersGQ BoxWalmart Beauty Box: named in 5 answersWalmart Beauty BoxBokksu: named in 4 answersBokksuSnackCrate: named in 4 answersSnackCrateLittle Passports: named in 5 answersLittle PassportsStitch Fix: named in 9 answersStitch FixNetflix: named in 7 answersNetflixStitch Fix for Men: named in 4 answersStitch Fix for MenBJ’s: named in 4 answersBJ’sStately: named in 4 answersStatelyBJ’s Wholesale Club: named in 4 answersRaddish Kids: named in 5 answersRaddish KidsCandy Club: named in 4 answers
  • Answers naming the brand
  • 4
  • 7
  • 22
  • Answers naming both
  • 1
  • 11
Named alongside
BrandAnswers naming the brandNamed alongside
Universal Yums22Bespoke Post (11), KiwiCo (9), Stitch Fix (9)
Costco14Sam’s Club (9), Amazon Prime (7), BJ’s (4)
Bespoke Post15Universal Yums (11), Trade Coffee (9), FabFitFun (8)
KiwiCo12Universal Yums (9), MEL Science (5), Stitch Fix (5)
Sam’s Club9Costco (9), BJ’s Wholesale Club (4), BJ’s (3)
Allure Beauty Box10Ipsy (7), Beauty Heroes (6), FabFitFun (6)
FabFitFun12Universal Yums (9), Bespoke Post (8), Trade Coffee (7)
Ipsy10Allure Beauty Box (7), FabFitFun (6), Beauty Heroes (5)
Amazon Prime15Costco (7), Netflix (6), YouTube Premium (6)
YouTube Premium7YouTube Music (6), Amazon Prime (6), Netflix (5)
Beauty Heroes6Allure Beauty Box (6), Ipsy (5), Walmart Beauty Box (5)
Trade Coffee11Bespoke Post (9), Universal Yums (9), FabFitFun (7)
MEL Science5KiwiCo (5), Universal Yums (4), Raddish Kids (4)
Book of the Month8Bespoke Post (7), FabFitFun (7), Universal Yums (7)
YouTube Music6YouTube Premium (6), Netflix (5), Amazon Prime (5)
Atlas Coffee Club7Bespoke Post (7), Universal Yums (6), FabFitFun (5)
Breo Box6Bespoke Post (6), Trade Coffee (4), Universal Yums (4)
GQ Box5Bespoke Post (5), Trade Coffee (4), Stitch Fix for Men (4)
Walmart Beauty Box5Beauty Heroes (5), Ipsy (5), Allure Beauty Box (5)
Bokksu4Universal Yums (4), SnackCrate (3), Candy Club (3)
SnackCrate4Candy Club (4), Universal Yums (4), Bokksu (3)
Little Passports5KiwiCo (5), MEL Science (4), Universal Yums (4)
Stitch Fix9Universal Yums (9), Bespoke Post (6), KiwiCo (5)
Netflix7Amazon Prime (6), YouTube Music (5), YouTube Premium (5)
Stitch Fix for Men4Bespoke Post (4), GQ Box (4), Stately (4)
BJ’s4Costco (4), Sam’s Club (3), Amazon Prime (2)
Stately4Bespoke Post (4), Stitch Fix for Men (4), GQ Box (4)
BJ’s Wholesale Club4Costco (4), Sam’s Club (4)
Raddish Kids5KiwiCo (5), MEL Science (4), Universal Yums (4)
Candy Club4SnackCrate (4), Universal Yums (4), Bokksu (3)

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Most cited sources
RankSourceCiting answers
1mysubscriptionaddiction.com20
2cratejoy.com10
3forbes.commedia8
4reddit.comcommunity7
5fortune.com7
6buzzfeed.com5
7youtube.comsocial5
8shopping.google.comshopping5
9tasteofhome.com4
10urbantastebud.com4

Sources and brands

Which cited sources appear in the answers that name each brand, counted in answers.

Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.mysubscriptionaddiction.com cited in 11 answers naming Universal Yumsfortune.com cited in 7 answers naming Allure Beauty Boxfortune.com cited in 7 answers naming Ipsyforbes.com cited in 7 answers naming Universal Yumsmysubscriptionaddiction.com cited in 7 answers naming Allure Beauty Boxmysubscriptionaddiction.com cited in 7 answers naming Bespoke Postmysubscriptionaddiction.com cited in 7 answers naming KiwiCocratejoy.com cited in 7 answers naming Universal Yumscratejoy.com cited in 6 answers naming Bespoke Postmysubscriptionaddiction.com cited in 6 answers naming Ipsyurbantastebud.com cited in 5 answers naming Universal Yumscratejoy.com cited in 5 answers naming KiwiCoforbes.com cited in 5 answers naming Bespoke Postforbes.com cited in 4 answers naming KiwiCourbantastebud.com cited in 4 answers naming Bespoke Postmysubscriptionaddiction.com cited in 4 answers naming FabFitFunhgtv.com cited in 3 answers naming Allure Beauty Boxhgtv.com cited in 3 answers naming KiwiCohgtv.com cited in 3 answers naming Universal Yumsfortune.com cited in 3 answers naming FabFitFunreddit.com cited in 3 answers naming Allure Beauty Boxhgtv.com cited in 3 answers naming FabFitFunbuzzfeed.com cited in 3 answers naming Universal Yumsreddit.com cited in 3 answers naming Ipsycratejoy.com cited in 3 answers naming FabFitFunbuzzfeed.com cited in 2 answers naming FabFitFunbuzzfeed.com cited in 2 answers naming Bespoke Postcratejoy.com cited in 2 answers naming Allure Beauty Boxurbantastebud.com cited in 2 answers naming KiwiCourbantastebud.com cited in 2 answers naming FabFitFunbuzzfeed.com cited in 2 answers naming KiwiCoforbes.com cited in 2 answers naming Ipsyforbes.com cited in 2 answers naming FabFitFunforbes.com cited in 2 answers naming Allure Beauty Boxreddit.com cited in 2 answers naming Bespoke Postfortune.com cited in 2 answers naming Universal Yumsbuzzfeed.com cited in 2 answers naming Allure Beauty Boxurbantastebud.com cited in 1 answers naming Allure Beauty Boxbuzzfeed.com cited in 1 answers naming Ipsycratejoy.com cited in 1 answers naming Ipsyfortune.com cited in 1 answers naming KiwiCofortune.com cited in 1 answers naming Bespoke Posthgtv.com cited in 1 answers naming Bespoke Posthgtv.com cited in 1 answers naming Ipsyreddit.com cited in 1 answers naming KiwiCoreddit.com cited in 1 answers naming FabFitFunreddit.com cited in 1 answers naming Universal Yumsreddit.com cited in 1 answers naming Costcoreddit.com cited in 1 answers naming Sam’s Cluburbantastebud.com cited in 1 answers naming Ipsymysubscriptionaddiction.com: 42mysubscriptionaddiction…cratejoy.com: 24cratejoy.comforbes.com · media: 22forbes.comfortune.com: 21fortune.comurbantastebud.com: 15urbantastebud.comhgtv.com: 14hgtv.comreddit.com · community: 13reddit.combuzzfeed.com: 12buzzfeed.comUniversal Yums #1: 39Universal Yums #1Costco #2: 1Costco #2Bespoke Post #3: 28Bespoke Post #3KiwiCo #4: 25KiwiCo #4Sam’s Club #5: 1Sam’s Club #5Allure Beauty Box #6: 27Allure Beauty Box #6FabFitFun #7: 20FabFitFun #7Ipsy #8: 22Ipsy #8
Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.mysubscriptionaddiction.com cited in 11 answers naming Universal Yumsfortune.com cited in 7 answers naming Allure Beauty Boxfortune.com cited in 7 answers naming Ipsyforbes.com cited in 7 answers naming Universal Yumsmysubscriptionaddiction.com cited in 7 answers naming Allure Beauty Boxmysubscriptionaddiction.com cited in 7 answers naming Bespoke Postmysubscriptionaddiction.com cited in 7 answers naming KiwiCocratejoy.com cited in 7 answers naming Universal Yumscratejoy.com cited in 6 answers naming Bespoke Postmysubscriptionaddiction.com cited in 6 answers naming Ipsyurbantastebud.com cited in 5 answers naming Universal Yumscratejoy.com cited in 5 answers naming KiwiCoforbes.com cited in 5 answers naming Bespoke Postforbes.com cited in 4 answers naming KiwiCourbantastebud.com cited in 4 answers naming Bespoke Postmysubscriptionaddiction.com cited in 4 answers naming FabFitFunhgtv.com cited in 3 answers naming Allure Beauty Boxhgtv.com cited in 3 answers naming KiwiCohgtv.com cited in 3 answers naming Universal Yumsfortune.com cited in 3 answers naming FabFitFunreddit.com cited in 3 answers naming Allure Beauty Boxhgtv.com cited in 3 answers naming FabFitFunbuzzfeed.com cited in 3 answers naming Universal Yumsreddit.com cited in 3 answers naming Ipsycratejoy.com cited in 3 answers naming FabFitFunbuzzfeed.com cited in 2 answers naming FabFitFunbuzzfeed.com cited in 2 answers naming Bespoke Postcratejoy.com cited in 2 answers naming Allure Beauty Boxurbantastebud.com cited in 2 answers naming KiwiCourbantastebud.com cited in 2 answers naming FabFitFunbuzzfeed.com cited in 2 answers naming KiwiCoforbes.com cited in 2 answers naming Ipsyforbes.com cited in 2 answers naming FabFitFunforbes.com cited in 2 answers naming Allure Beauty Boxreddit.com cited in 2 answers naming Bespoke Postfortune.com cited in 2 answers naming Universal Yumsbuzzfeed.com cited in 2 answers naming Allure Beauty Boxurbantastebud.com cited in 1 answers naming Allure Beauty Boxbuzzfeed.com cited in 1 answers naming Ipsycratejoy.com cited in 1 answers naming Ipsyfortune.com cited in 1 answers naming KiwiCofortune.com cited in 1 answers naming Bespoke Posthgtv.com cited in 1 answers naming Bespoke Posthgtv.com cited in 1 answers naming Ipsyreddit.com cited in 1 answers naming KiwiCoreddit.com cited in 1 answers naming FabFitFunreddit.com cited in 1 answers naming Universal Yumsreddit.com cited in 1 answers naming Costcoreddit.com cited in 1 answers naming Sam’s Cluburbantastebud.com cited in 1 answers naming Ipsymysubscriptionaddiction.com: 42mysubscriptionad…cratejoy.com: 24cratejoy.comforbes.com · media: 22forbes.comfortune.com: 21fortune.comurbantastebud.com: 15urbantastebud.comhgtv.com: 14hgtv.comreddit.com · community: 13reddit.combuzzfeed.com: 12buzzfeed.comUniversal Yums #1: 39Universal Yums #1Costco #2: 1Costco #2Bespoke Post #3: 28Bespoke Post #3KiwiCo #4: 25KiwiCo #4Sam’s Club #5: 1Sam’s Club #5Allure Beauty Box #6: 27Allure Beauty… #6FabFitFun #7: 20FabFitFun #7Ipsy #8: 22Ipsy #8
Sources and brands
Cited sourcesBrandAnswers naming the brand
mysubscriptionaddiction.comUniversal Yums11
fortune.comAllure Beauty Box7
fortune.comIpsy7
forbes.comUniversal Yums7
mysubscriptionaddiction.comAllure Beauty Box7
mysubscriptionaddiction.comBespoke Post7
mysubscriptionaddiction.comKiwiCo7
cratejoy.comUniversal Yums7
cratejoy.comBespoke Post6
mysubscriptionaddiction.comIpsy6
urbantastebud.comUniversal Yums5
cratejoy.comKiwiCo5
forbes.comBespoke Post5
forbes.comKiwiCo4
urbantastebud.comBespoke Post4
mysubscriptionaddiction.comFabFitFun4
hgtv.comAllure Beauty Box3
hgtv.comKiwiCo3
hgtv.comUniversal Yums3
fortune.comFabFitFun3
reddit.comAllure Beauty Box3
hgtv.comFabFitFun3
buzzfeed.comUniversal Yums3
reddit.comIpsy3
cratejoy.comFabFitFun3
buzzfeed.comFabFitFun2
buzzfeed.comBespoke Post2
cratejoy.comAllure Beauty Box2
urbantastebud.comKiwiCo2
urbantastebud.comFabFitFun2
buzzfeed.comKiwiCo2
forbes.comIpsy2
forbes.comFabFitFun2
forbes.comAllure Beauty Box2
reddit.comBespoke Post2
fortune.comUniversal Yums2
buzzfeed.comAllure Beauty Box2
urbantastebud.comAllure Beauty Box1
buzzfeed.comIpsy1
cratejoy.comIpsy1
fortune.comKiwiCo1
fortune.comBespoke Post1
hgtv.comBespoke Post1
hgtv.comIpsy1
reddit.comKiwiCo1
reddit.comFabFitFun1
reddit.comUniversal Yums1
reddit.comCostco1
reddit.comSam’s Club1
urbantastebud.comIpsy1

Citations by source type

How many citations in this edition point at each kind of source.

  1. media18
  2. shopping11
  3. community9
  4. social7
  5. portal1
  6. reference1
  7. Other220

Other indexes in Services

The other indexes under the same parent, each with its top five brands.