Which membership programs offer the best value?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Costco | 4/6 | 76.0 |
| 2 | Amazon Prime | 5/6 | 50.1 |
| 3 | Sam’s Club | 3/6 | 45.3 |
| 4 | Walmart+ | 4/6 | 34.7 |
| 5 | Starbucks Rewards | 3/6 | 26.3 |
| 6 | BJ’s | 1/6 | 19.0 |
| 7 | American Express® Platinum Card | 2/6 | 18.1 |
| 8 | Sweetgreen Sweetpass | 1/6 | 15.7 |
| 9 | Chase Sapphire Reserve | 2/6 | 15.7 |
| 10 | Bilt Rewards (organization) | 1/6 | 15.2 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| emarsys.com10 Best Retail Customer Loyalty Programs | SAP Engagement Cloud - Emarsys |   2 surfaces |
| travel.usnews.comBest Travel Rewards Programs for 2026-2027 | U.S. News Travel | 2 surfaces |
| wellfitinsider.com10 Best Gym Memberships of 2026: Compare Prices, Amenities & Pros/Cons |  2 surfaces |
| 20somethingfinance.com20somethingfinance.com |  1 surfaces |
| aarp.orgHow to Find the Best Customer Loyalty Programs - AARP | 1 surfaces |
| blog.accessdevelopment.comChoosing the Best Turn-Key Discount Programs for Member Engagement | 1 surfaces |
| blog.jericommerce.comBest Loyalty Programs in 2026: Ranked by What Actually Works | 1 surfaces |
| buzzfeed.com19 Memberships That Are Worth The Money - BuzzFeed | 1 surfaces |
| checkbook.orgPaid Loyalty Programs: What Are They, and Should You Join One? | 1 surfaces |
| cnbc.commedia · cnbc.com | 1 surfaces |
| consumeraffairs.comconsumeraffairs.com | 1 surfaces |
| costco.comcostco.com | 1 surfaces |
18 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.