Brand profile

REI

Recreational Equipment, Inc. (REI) is an American retail and outdoor recreation services corporation, founded in 1938, specializing in outdoor gear.

18 questions · 13 categories · As of Nov 12, 2026

Best category rank
#2
Camping & Hiking Gear · of 379
Questions
18
13 categories
Answers naming it
32/108
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Camping & Hiking Gear#2of 379497.1
Sports & Outdoor Gear#7of 3,135121.5
Outerwear & Jackets#42of 246131.2
Running Shoes & Gear#55of 273221.2
Bicycles & Cycling Gear#110of 389115.2
Subscription & Membership#120of 20619.6
Products#125of 32,35815.4
Casual Wear#131of 248111.3
Businesses & Companies#141of 20627.8
Baby & Kids Clothing#150of 22617.8
Ski & Snowboard Gear#157of 333110.8
Shoes & Sneakers#297of 38316.2
Services#2903of 11,598120.4

Ranking by question

Named alongside in Camping & Hiking Gear

Brands named in the same answers as REI in the last four weeks, counted in answers.

Named alongside in Camping & Hiking GearBrands named in the same answers as REI in the last four weeks, counted in answers.MSR PocketRocket 2 / Deluxe: named in 10 answersMSR PocketRocket 2 / DeluxeREI: named in 16 answersREIOsprey: named in 10 answersOspreyColeman: named in 11 answersColemanCamp Chef Everest 2X: named in 5 answersThe North Face Wawona 6: named in 5 answersThe North Face Wawona 6Osprey Talon 22: named in 5 answersOsprey Talon 22ALPS Mountaineering King Kong: named in 5 answersALPS Mountaineering King KongYETI Roadie 48: named in 5 answersYETI Roadie 48Osprey Atmos AG 65: named in 9 answersOsprey Atmos AG 65Kelty: named in 12 answersKeltyBig Agnes: named in 9 answersBig AgnesSOTO WindMaster: named in 6 answersSOTO WindMasterNitecore NU25 UL: named in 5 answersNitecore NU25 ULPatagonia (outdoor clothing company): named in 9 answersPatagonia (outdoor clothing company)Decathlon: named in 8 answersDecathlonWestern Mountaineering MegaLite: named in 6 answersWestern Mountaineering MegaLiteBlack Diamond Spot 400: named in 3 answersREI Siesta Hooded 20: named in 4 answersREI Siesta Hooded 20Gas One GS-3400P: named in 4 answersGas One GS-3400PHelinox Chair One: named in 4 answersHelinox Chair OneBig Agnes Copper Spur HV UL2/UL3: named in 7 answersDarn Tough: named in 7 answersDarn ToughREI Co-op Trailmade 25: named in 5 answersREI Co-op Trailmade 25MSR: named in 7 answersMSRKelty Cosmic Down 20: named in 6 answersSalomon: named in 8 answersSalomonArc'teryx: named in 7 answersArc'teryxSpot 400-R: named in 2 answersSpot 400-RMerrell: named in 8 answersMerrell
  • Answers naming the brand
  • 2
  • 7
  • 16
  • Answers naming both
  • 1
  • 9
Named alongside in Camping & Hiking GearBrands named in the same answers as REI in the last four weeks, counted in answers.MSR PocketRocket 2 / Deluxe: named in 10 answersREI: named in 16 answersREIOsprey: named in 10 answersOspreyColeman: named in 11 answersColemanCamp Chef Everest 2X: named in 5 answersThe North Face Wawona 6: named in 5 answersOsprey Talon 22: named in 5 answersALPS Mountaineering King Kong: named in 5 answersALPS Mountaineering King KongYETI Roadie 48: named in 5 answersYETI Roadie 48Osprey Atmos AG 65: named in 9 answersOsprey Atmos AG 65Kelty: named in 12 answersKeltyBig Agnes: named in 9 answersBig AgnesSOTO WindMaster: named in 6 answersNitecore NU25 UL: named in 5 answersPatagonia (outdoor clothing company): named in 9 answersDecathlon: named in 8 answersDecathlonWestern Mountaineering MegaLite: named in 6 answersBlack Diamond Spot 400: named in 3 answersREI Siesta Hooded 20: named in 4 answersGas One GS-3400P: named in 4 answersHelinox Chair One: named in 4 answersBig Agnes Copper Spur HV UL2/UL3: named in 7 answersDarn Tough: named in 7 answersDarn ToughREI Co-op Trailmade 25: named in 5 answersMSR: named in 7 answersMSRKelty Cosmic Down 20: named in 6 answersSalomon: named in 8 answersSalomonArc'teryx: named in 7 answersArc'teryxSpot 400-R: named in 2 answersSpot 400-RMerrell: named in 8 answersMerrell
  • Answers naming the brand
  • 2
  • 7
  • 16
  • Answers naming both
  • 1
  • 9
  1. 127Patagonia (outdoor clothing company)
  2. 219Arc'teryx
  3. 318The North Face
  4. 414Osprey
  5. 514Outdoor Research
  6. 613Columbia Sportswear
  7. 712Fjällräven
  8. 812Big Agnes
  9. 912MSR
  10. 1011Decathlon
  11. 1111Rab
  12. 1211NEMO
  13. 1310Black Diamond
  14. 1410Salomon
  15. 159Costco
  16. 169Kelty
  17. 179Gregory
  18. 189Merrell
  19. 198Coleman
  20. 208Therm-a-Rest
Named alongside
BrandAnswers naming the brandNamed alongside
MSR PocketRocket 2 / Deluxe10SOTO WindMaster (6), Camp Chef Everest 2X (4), Osprey Atmos AG 65 (4)
REI16Osprey (9), Kelty (9), Patagonia (outdoor clothing company) (8)
Osprey10REI (9), Patagonia (outdoor clothing company) (9), Merrell (8)
Coleman11Kelty (9), REI (8), Decathlon (8)
Camp Chef Everest 2X5SOTO WindMaster (4), Gas One GS-3400P (4), MSR PocketRocket 2 / Deluxe (4)
The North Face Wawona 65Big Agnes Copper Spur HV UL2/UL3 (3)
Osprey Talon 225Osprey Atmos AG 65 (3), Osprey (1), REI (1)
ALPS Mountaineering King Kong5Helinox Chair One (3)
YETI Roadie 485
Osprey Atmos AG 659Big Agnes Copper Spur HV UL2/UL3 (4), MSR PocketRocket 2 / Deluxe (4), Osprey Talon 22 (3)
Kelty12REI (9), Coleman (9), Decathlon (7)
Big Agnes9Osprey (8), Salomon (8), Patagonia (outdoor clothing company) (8)
SOTO WindMaster6MSR PocketRocket 2 / Deluxe (6), Camp Chef Everest 2X (4), Gas One GS-3400P (3)
Nitecore NU25 UL5Black Diamond Spot 400 (3), Spot 400-R (2), Osprey Atmos AG 65 (1)
Patagonia (outdoor clothing company)9Osprey (9), REI (8), Merrell (8)
Decathlon8Coleman (8), Kelty (7), REI (6)
Western Mountaineering MegaLite6REI Co-op Trailmade 25 (4), Kelty Cosmic Down 20 (4), REI Siesta Hooded 20 (3)
Black Diamond Spot 4003Nitecore NU25 UL (3), Spot 400-R (2)
REI Siesta Hooded 204REI Co-op Trailmade 25 (4), Western Mountaineering MegaLite (3), Kelty Cosmic Down 20 (3)
Gas One GS-3400P4Camp Chef Everest 2X (4), SOTO WindMaster (3), MSR PocketRocket 2 / Deluxe (3)
Helinox Chair One4ALPS Mountaineering King Kong (3)
Big Agnes Copper Spur HV UL2/UL37Osprey Atmos AG 65 (4), The North Face Wawona 6 (3), MSR PocketRocket 2 / Deluxe (3)
Darn Tough7Osprey (6), Salomon (6), Patagonia (outdoor clothing company) (6)
REI Co-op Trailmade 255Western Mountaineering MegaLite (4), Kelty Cosmic Down 20 (4), REI Siesta Hooded 20 (4)
MSR7Osprey (7), REI (7), Salomon (7)
Kelty Cosmic Down 206Western Mountaineering MegaLite (4), REI Co-op Trailmade 25 (4), REI Siesta Hooded 20 (3)
Salomon8Osprey (8), Patagonia (outdoor clothing company) (8), Big Agnes (8)
Arc'teryx7Osprey (7), Patagonia (outdoor clothing company) (7), REI (6)
Spot 400-R2Nitecore NU25 UL (2), Black Diamond Spot 400 (2)
Merrell8Osprey (8), Patagonia (outdoor clothing company) (8), REI (7)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1rei.com11
2outdoorgearlab.com11
3switchbacktravel.com8
4shopping.google.comshopping7
5forbes.commedia6
6youtube.comsocial6
7reddit.comcommunity5
8globalbrandsmagazine.com4
9outsideonline.com4
10cleverhiker.com4

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which camping and hiking gear brands are the most trusted?111101
2What are the best budget-friendly camping gear brands?111000
3Which brands make the best outerwear and jackets?011111
4What are the best brands for sports and outdoor gear?011001
5Which companies are known for the best customer service?011000
6Which bikes are best for commuting?000110
7What are the best running hydration vests?100000
8Which online clothing stores are the best?010000