Camping & Hiking Gear
Questions 10Top 5 of 379 brandsScore
Subcategory
Ski & Snowboard Gear
This index adds up the scores of 8 questions. 333 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Rossignol107.2
- 2Smith 4D Mag99.2
- 3Burton95.5
- 4K2 (ski brand)78.9
- 5Atomic (ski brand)77.2
- 6Patagonia Powder Town insulated73.6
- 7Arc'teryx Sabre (Men’s)69.7
- 8Salomon68.1
- 9Elan64.1
- 10Union Force62.5
Show all 50
- 11CAPiTA61.8
- 12Arc'teryx Sentinel60.6
- 13Goodr Snow G57.8
- 14Jones56.7
- 15Lange Shadow MV54.4
- 16Lib Tech51.8
- 17REI Co-op Powderbound Insulated51.6
- 18Smith I/O Mag50.6
- 19Helly Hansen Alpha LifaLoft48.4
- 20OutdoorMaster PRO45.7
- 21Nordica Enforcer 9944.7
- 22Union Reset Pro41.1
- 23RIDE40.6
- 24Völkl M7 Mantra40.6
- 25Tecnica Mach136.9
- 26Arbor35.6
- 27Glade Adapt 235.3
- 28GNU (product)34.8
- 29Julbo Launcher34.7
- 30Salomon QST 10034.2
- 31Tecnica Cochise 13033.9
- 32Nordica Promachine 333.6
- 33Helly Hansen Ridge Infinity Jacket 2.031.7
- 34Nitro Talent30.9
- 35Salomon QST 10630.2
- 36Blizzard Rustler 930.0
- 37Burton Step On System29.9
- 38Tecnica Mach1 MV TD228.5
- 39Helly Hansen Alpha 4.0 (Men’s)28.4
- 40Union Neo28.3
- 41Tecnica Mach1 MV 13028.0
- 42Rossignol Alltrack 90 HV27.8
- 43Jeremy Jones27.0
- 44Salomon Skarn Prime 127.0
- 45Burton Moto BOA snowboard boots26.7
- 46Jones Mountain Twin26.4
- 47Jones Mercury FASE26.3
- 48Anon M4 Toric 226.1
- 49Patagonia PowSlayer26.1
- 50Anon M5S / Anon M526.1
- 1Rossignol107.2
- 2Smith 4D Mag99.2
- 3Burton95.5
- 4K2 (ski brand)78.9
- 5Atomic (ski brand)77.2
- 6Patagonia Powder Town insulated73.6
- 7Arc'teryx Sabre (Men’s)69.7
- 8Salomon68.1
- 9Elan64.1
- 10Union Force62.5
- 11CAPiTA61.8
- 12Arc'teryx Sentinel60.6
- 13Goodr Snow G57.8
- 14Jones56.7
- 15Lange Shadow MV54.4
- 16Lib Tech51.8
- 17REI Co-op Powderbound Insulated51.6
- 18Smith I/O Mag50.6
- 19Helly Hansen Alpha LifaLoft48.4
- 20OutdoorMaster PRO45.7
- 21Nordica Enforcer 9944.7
- 22Union Reset Pro41.1
- 23RIDE40.6
- 24Völkl M7 Mantra40.6
- 25Tecnica Mach136.9
- 26Arbor35.6
- 27Glade Adapt 235.3
- 28GNU (product)34.8
- 29Julbo Launcher34.7
- 30Salomon QST 10034.2
- 31Tecnica Cochise 13033.9
- 32Nordica Promachine 333.6
- 33Helly Hansen Ridge Infinity Jacket 2.031.7
- 34Nitro Talent30.9
- 35Salomon QST 10630.2
- 36Blizzard Rustler 930.0
- 37Burton Step On System29.9
- 38Tecnica Mach1 MV TD228.5
- 39Helly Hansen Alpha 4.0 (Men’s)28.4
- 40Union Neo28.3
- 41Tecnica Mach1 MV 13028.0
- 42Rossignol Alltrack 90 HV27.8
- 43Jeremy Jones27.0
- 44Salomon Skarn Prime 127.0
- 45Burton Moto BOA snowboard boots26.7
- 46Jones Mountain Twin26.4
- 47Jones Mercury FASE26.3
- 48Anon M4 Toric 226.1
- 49Patagonia PowSlayer26.1
- 50Anon M5S / Anon M526.1
Top 50 of 333
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Rossignol | 1 | 1 | 1 | 1 | 2 | 1 |
| 2Smith 4D Mag | 1 | 1 | 1 | 1 | 1 | 2 |
| 3Burton | 1 | 1 | 1 | 1 | 1 | 1 |
| 4K2 (ski brand) | 2 | 1 | 2 | 1 | 0 | 1 |
| 5Atomic (ski brand) | 1 | 1 | 1 | 1 | 2 | 1 |
| 6Patagonia Powder Town insulated | 1 | 1 | 1 | 1 | 0 | 2 |
| 7Arc'teryx Sabre (Men’s) | 1 | 1 | 1 | 1 | 1 | 1 |
| 8Salomon | 0 | 1 | 2 | 2 | 2 | 1 |
| 9Elan | 1 | 1 | 1 | 1 | 1 | 1 |
| 10Union Force | 1 | 1 | 1 | 2 | 0 | 1 |
| 11CAPiTA | 1 | 1 | 1 | 1 | 1 | 0 |
| 12Arc'teryx Sentinel | 1 | 1 | 1 | 1 | 0 | 1 |
| 13Goodr Snow G | 1 | 1 | 1 | 1 | 0 | 2 |
| 14Jones | 1 | 1 | 1 | 1 | 1 | 1 |
| 15Lange Shadow MV | 0 | 1 | 1 | 1 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 5
- 8
- Answers naming both
- 1
- 7
- Answers naming the brand
- 2
- 5
- 8
- Answers naming both
- 1
- 7
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Rossignol | 7 | Atomic (ski brand) (7), Elan (6), K2 (ski brand) (5) |
| Smith 4D Mag | 7 | Goodr Snow G (6), Smith I/O Mag (5), Glade Adapt 2 (4) |
| Burton | 7 | Jones (6), Lib Tech (6), RIDE (5) |
| K2 (ski brand) | 7 | Atomic (ski brand) (5), Rossignol (5), Elan (5) |
| Atomic (ski brand) | 7 | Rossignol (7), Elan (6), K2 (ski brand) (5) |
| Patagonia Powder Town insulated | 6 | Arc'teryx Sentinel (5), Arc'teryx Sabre (Men’s) (5), Helly Hansen Alpha LifaLoft (4) |
| Arc'teryx Sabre (Men’s) | 6 | Arc'teryx Sentinel (5), Patagonia Powder Town insulated (5), REI Co-op Powderbound Insulated (4) |
| Salomon | 8 | Atomic (ski brand) (4), Rossignol (4), K2 (ski brand) (4) |
| Elan | 6 | Atomic (ski brand) (6), Rossignol (6), K2 (ski brand) (5) |
| Union Force | 7 | Union Reset Pro (2), OutdoorMaster PRO (1) |
| CAPiTA | 5 | Jones (5), Burton (5), Lib Tech (5) |
| Arc'teryx Sentinel | 5 | Arc'teryx Sabre (Men’s) (5), Patagonia Powder Town insulated (5), Helly Hansen Alpha LifaLoft (3) |
| Goodr Snow G | 6 | Smith 4D Mag (6), Smith I/O Mag (4), Glade Adapt 2 (3) |
| Jones | 7 | Burton (6), Lib Tech (6), RIDE (5) |
| Lange Shadow MV | 5 | Tecnica Mach1 (3) |
| Lib Tech | 6 | Jones (6), Burton (6), RIDE (5) |
| REI Co-op Powderbound Insulated | 5 | Arc'teryx Sabre (Men’s) (4), Arc'teryx Sentinel (3), Patagonia Powder Town insulated (3) |
| Smith I/O Mag | 5 | Smith 4D Mag (5), Glade Adapt 2 (4), Goodr Snow G (4) |
| Helly Hansen Alpha LifaLoft | 4 | Patagonia Powder Town insulated (4), Arc'teryx Sentinel (3), Arc'teryx Sabre (Men’s) (3) |
| OutdoorMaster PRO | 3 | Julbo Launcher (2), Smith 4D Mag (2), Goodr Snow G (2) |
| Nordica Enforcer 99 | 5 | Völkl M7 Mantra (2) |
| Union Reset Pro | 2 | Union Force (2) |
| RIDE | 5 | Jones (5), Burton (5), Lib Tech (5) |
| Völkl M7 Mantra | 4 | Nordica Enforcer 99 (2), Jones (1) |
| Tecnica Mach1 | 3 | Lange Shadow MV (3) |
| Arbor | 4 | Jones (4), Burton (4), GNU (product) (4) |
| Glade Adapt 2 | 4 | Smith I/O Mag (4), Smith 4D Mag (4), Goodr Snow G (3) |
| GNU (product) | 4 | Jones (4), Burton (4), Lib Tech (4) |
| Julbo Launcher | 4 | Smith 4D Mag (4), Smith I/O Mag (3), Goodr Snow G (3) |
| Salomon QST 100 | 2 | Atomic (ski brand) (1), Rossignol (1), Salomon (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | outdoorgearlab.com | 20 |
| 2 | skimag.com | 18 |
| 3 | gearjunkie.com | 16 |
| 4 | theinertia.com | 15 |
| 5 | shopping.google.com | 14 |
| 6 | outsideonline.com | 14 |
| 7 | youtube.com | 12 |
| 8 | switchbacktravel.com | 11 |
| 9 | treelinereview.com | 11 |
| 10 | mensjournal.com | 9 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| outdoorgearlab.com | Smith 4D Mag | 6 |
| outdoorgearlab.com | Patagonia Powder Town insulated | 6 |
| outdoorgearlab.com | Arc'teryx Sabre (Men’s) | 5 |
| theinertia.com | Burton | 4 |
| skimag.com | Smith 4D Mag | 4 |
| skimag.com | Arc'teryx Sabre (Men’s) | 4 |
| skimag.com | Patagonia Powder Town insulated | 4 |
| switchbacktravel.com | Patagonia Powder Town insulated | 4 |
| gearjunkie.com | Patagonia Powder Town insulated | 4 |
| outdoorgearlab.com | Burton | 4 |
| theinertia.com | Patagonia Powder Town insulated | 4 |
| treelinereview.com | Smith 4D Mag | 4 |
| gearjunkie.com | Arc'teryx Sabre (Men’s) | 4 |
| treelinereview.com | K2 (ski brand) | 3 |
| treelinereview.com | Burton | 3 |
| switchbacktravel.com | Arc'teryx Sabre (Men’s) | 3 |
| theinertia.com | Arc'teryx Sabre (Men’s) | 3 |
| youtube.com | K2 (ski brand) | 2 |
| gearjunkie.com | Rossignol | 2 |
| gearjunkie.com | K2 (ski brand) | 2 |
| outdoorgearlab.com | K2 (ski brand) | 2 |
| shopping.google.com | Atomic (ski brand) | 2 |
| shopping.google.com | Rossignol | 2 |
| shopping.google.com | Burton | 2 |
| shopping.google.com | Smith 4D Mag | 2 |
| shopping.google.com | Salomon | 2 |
| shopping.google.com | Arc'teryx Sabre (Men’s) | 2 |
| shopping.google.com | K2 (ski brand) | 2 |
| switchbacktravel.com | Smith 4D Mag | 2 |
| theinertia.com | Salomon | 2 |
| theinertia.com | K2 (ski brand) | 2 |
| treelinereview.com | Atomic (ski brand) | 2 |
| treelinereview.com | Rossignol | 2 |
| treelinereview.com | Salomon | 2 |
| treelinereview.com | Arc'teryx Sabre (Men’s) | 2 |
| treelinereview.com | Patagonia Powder Town insulated | 2 |
| youtube.com | Burton | 2 |
| youtube.com | Smith 4D Mag | 2 |
| gearjunkie.com | Atomic (ski brand) | 2 |
| youtube.com | Atomic (ski brand) | 1 |
| youtube.com | Rossignol | 1 |
| gearjunkie.com | Salomon | 1 |
| gearjunkie.com | Smith 4D Mag | 1 |
| youtube.com | Arc'teryx Sabre (Men’s) | 1 |
| youtube.com | Patagonia Powder Town insulated | 1 |
| switchbacktravel.com | Salomon | 1 |
| switchbacktravel.com | Rossignol | 1 |
| switchbacktravel.com | Atomic (ski brand) | 1 |
| switchbacktravel.com | K2 (ski brand) | 1 |
| skimag.com | Burton | 1 |
| theinertia.com | Smith 4D Mag | 1 |
| youtube.com | Salomon | 1 |
| shopping.google.com | Patagonia Powder Town insulated | 1 |
| outdoorgearlab.com | Salomon | 1 |
| gearjunkie.com | Burton | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Sports & Outdoor Gear
The other indexes under the same parent, each with its top five brands.