Category

Beauty & Personal Care

This index adds up the scores of 160 questions: 157 across 23 subcategories and 3 about Beauty & Personal Care as a whole. 4,286 brands are ranked.

Questions by subcategory

Edition
Nov 12, 2026
Methodology
v5.0
Panel
6 AI surfaces

AI Visibility Ranking

Brands ordered by GenRank score across this category and its subcategories.

#BrandScore
  1. 1Elta MD UV Clear506.2
  2. 2CeraVe484.2
  3. 3Vanicream Gentle Facial Cleanser421.2
  4. 4CeraVe Hydrating Cleanser391.0
  5. 5CeraVe Moisturizing Cream368.8
  6. 6e.l.f.321.4
  7. 7La Roche-Posay Toleriane Double Repair Face Moisturizer306.4
  8. 8La Roche-Posay280.4
  9. 9Nizoral Anti-Dandruff Shampoo263.0
  10. 10La Roche-Posay Toleriane Hydrating Gentle Face Cleanser239.6
Show all 50
  1. 11Maybelline230.3
  2. 12NYX Professional Makeup218.4
  3. 13Cetaphil216.2
  4. 14SkinCeuticals C E Ferulic213.3
  5. 15CeraVe Retinol Serum205.6
  6. 16Vanicream Daily Facial Moisturizer188.8
  7. 17NuFace Trinity+ Smart Advanced Facial Toning Device175.7
  8. 18ADA Seal of Acceptance174.3
  9. 19Philips Sonicare 4100171.0
  10. 20La Roche-Posay Mela B3 Serum169.3
  11. 21Vanicream167.7
  12. 22Vanicream Moisturizing Cream166.8
  13. 23Vital Proteins Collagen Peptides164.5
  14. 24L’Oréal Paris160.0
  15. 25Native158.1
  16. 26The Ordinary Niacinamide 10% + Zinc 1%157.2
  17. 27Jack Black154.4
  18. 28SkinCeuticals154.0
  19. 29OPI152.6
  20. 30Shark FlexStyle 5-in-1147.0
  21. 31MAC146.1
  22. 32Rogaine142.3
  23. 33Chanel135.1
  24. 34CeraVe PM Facial Moisturizing Lotion133.1
  25. 35La Roche-Posay Lipikar Triple Repair AP+M Moisturizing Cream133.1
  26. 36First Aid Beauty Ultra Repair Cream130.0
  27. 37Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50128.6
  28. 38Neutrogena Hydro Boost Water Gel123.2
  29. 39ZIIP HALO 2.0122.4
  30. 40Clinique Take the Day Off Cleansing Balm120.3
  31. 41Dove118.0
  32. 42Fenty Beauty117.4
  33. 43Bioderma Sensibio H2O Micellar Water115.9
  34. 44The Ordinary Glycolic Acid 7% Exfoliating Toner115.8
  35. 45Neutrogena115.5
  36. 46Sensodyne Pronamel114.9
  37. 47Differin113.6
  38. 48BIODANCE Bio-Collagen Real Deep Mask113.6
  39. 49Maybelline Fit Me Matte + Poreless112.4
  40. 50Dior (fashion house)112.0

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

160

The questions, grouped by subcategory, each card with that category's top five brands. This index's ranking adds up the scores of every question grouped here.

Beauty & Personal Care, general

3 questions

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Most cited sources
RankSourceCiting answers
1shopping.google.comshopping267
2youtube.comsocial182
3allure.com130
4reddit.comcommunity109
5forbes.commedia109
6nbcnews.com107
7ulta.com106
8whowhatwear.com77
9aad.org75
10byrdie.com63