Subcategory
Skincare
This index adds up the scores of 8 questions. 214 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1CeraVe305.2
- 2La Roche-Posay188.9
- 3Cetaphil178.0
- 4SkinCeuticals144.6
- 5Vanicream Gentle Facial Cleanser135.7
- 6Augustinus Bader110.1
- 7Neutrogena94.7
- 8Cosrx92.5
- 9CeraVe Hydrating Cleanser88.5
- 10EltaMD85.5
Show all 50
- 11Beauty of Joseon71.8
- 12Vanicream68.8
- 13CeraVe Retinol Serum66.7
- 14Elta MD UV Clear64.1
- 15La Roche-Posay Toleriane Double Repair Face Moisturizer63.3
- 16La Roche-Posay Toleriane Hydrating Gentle Face Cleanser63.0
- 17CeraVe Moisturizing Cream62.3
- 18The Ordinary61.2
- 19La Mer57.9
- 20Round Lab55.0
- 21Paula’s Choice54.3
- 22Sulwhasoo51.7
- 23Differin50.0
- 24Vanicream Daily Facial Moisturizer49.0
- 25Laneige48.8
- 26Torriden46.3
- 27Bubble Skincare45.1
- 28La Prairie42.8
- 29Tatcha40.4
- 30SkinCeuticals C E Ferulic40.3
- 31First Aid Beauty Ultra Repair Cream38.4
- 32The Ordinary Niacinamide 10% + Zinc 1%37.5
- 33SKIN100434.8
- 34Byoma34.7
- 35Anua33.5
- 36La Roche-Posay Anthelios Mineral SPF 5032.0
- 37The Ordinary Glycolic Acid 7% Toning Solution31.1
- 38SkinMedica31.1
- 39Aestura31.0
- 40SkinBetter Science AlphaRet Overnight Cream28.4
- 41Dr. Barbara Sturm28.2
- 42La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 6027.7
- 43David Dennis Gross (Dr. Dennis Gross)26.8
- 44Differin (Adapalene 0.1%)26.8
- 45Murad24.1
- 46Innisfree24.0
- 47The Ordinary Multi-Peptide + HA Serum22.6
- 48Bioderma Sensibio H2O Micellar Water22.5
- 49The Inkey List21.8
- 50CeraVe Hydrating Cream-to-Foam Cleanser21.5
- 1CeraVe305.2
- 2La Roche-Posay188.9
- 3Cetaphil178.0
- 4SkinCeuticals144.6
- 5Vanicream Gentle Facial Cleanser135.7
- 6Augustinus Bader110.1
- 7Neutrogena94.7
- 8Cosrx92.5
- 9CeraVe Hydrating Cleanser88.5
- 10EltaMD85.5
- 11Beauty of Joseon71.8
- 12Vanicream68.8
- 13CeraVe Retinol Serum66.7
- 14Elta MD UV Clear64.1
- 15La Roche-Posay Toleriane Double Repair Face Moisturizer63.3
- 16La Roche-Posay Toleriane Hydrating Gentle Face Cleanser63.0
- 17CeraVe Moisturizing Cream62.3
- 18The Ordinary61.2
- 19La Mer57.9
- 20Round Lab55.0
- 21Paula’s Choice54.3
- 22Sulwhasoo51.7
- 23Differin50.0
- 24Vanicream Daily Facial Moisturizer49.0
- 25Laneige48.8
- 26Torriden46.3
- 27Bubble Skincare45.1
- 28La Prairie42.8
- 29Tatcha40.4
- 30SkinCeuticals C E Ferulic40.3
- 31First Aid Beauty Ultra Repair Cream38.4
- 32The Ordinary Niacinamide 10% + Zinc 1%37.5
- 33SKIN100434.8
- 34Byoma34.7
- 35Anua33.5
- 36La Roche-Posay Anthelios Mineral SPF 5032.0
- 37The Ordinary Glycolic Acid 7% Toning Solution31.1
- 38SkinMedica31.1
- 39Aestura31.0
- 40SkinBetter Science AlphaRet Overnight Cream28.4
- 41Dr. Barbara Sturm28.2
- 42La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 6027.7
- 43David Dennis Gross (Dr. Dennis Gross)26.8
- 44Differin (Adapalene 0.1%)26.8
- 45Murad24.1
- 46Innisfree24.0
- 47The Ordinary Multi-Peptide + HA Serum22.6
- 48Bioderma Sensibio H2O Micellar Water22.5
- 49The Inkey List21.8
- 50CeraVe Hydrating Cream-to-Foam Cleanser21.5
Top 50 of 214
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1CeraVe | 3 | 3 | 4 | 3 | 3 | 3 |
| 2La Roche-Posay | 2 | 3 | 3 | 3 | 2 | 3 |
| 3Cetaphil | 3 | 3 | 3 | 3 | 3 | 1 |
| 4SkinCeuticals | 2 | 1 | 3 | 3 | 3 | 2 |
| 5Vanicream Gentle Facial Cleanser | 2 | 2 | 0 | 2 | 1 | 1 |
| 6Augustinus Bader | 2 | 1 | 2 | 1 | 1 | 3 |
| 7Neutrogena | 1 | 2 | 2 | 2 | 2 | 1 |
| 8Cosrx | 1 | 1 | 1 | 3 | 1 | 1 |
| 9CeraVe Hydrating Cleanser | 0 | 1 | 2 | 2 | 1 | 2 |
| 10EltaMD | 1 | 0 | 3 | 2 | 3 | 1 |
| 11Beauty of Joseon | 1 | 1 | 1 | 2 | 1 | 1 |
| 12Vanicream | 0 | 2 | 2 | 2 | 1 | 0 |
| 13CeraVe Retinol Serum | 1 | 1 | 1 | 2 | 0 | 0 |
| 14Elta MD UV Clear | 0 | 1 | 1 | 2 | 1 | 0 |
| 15La Roche-Posay Toleriane Double Repair Face Moisturizer | 1 | 1 | 1 | 1 | 1 | 2 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 4
- 8
- 23
- Answers naming both
- 1
- 20
- Answers naming the brand
- 4
- 8
- 23
- Answers naming both
- 1
- 20
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| CeraVe | 23 | La Roche-Posay (20), Cetaphil (18), Neutrogena (13) |
| La Roche-Posay | 20 | CeraVe (20), Cetaphil (15), Neutrogena (13) |
| Cetaphil | 18 | CeraVe (18), La Roche-Posay (15), Neutrogena (12) |
| SkinCeuticals | 17 | La Roche-Posay (12), CeraVe (12), Cetaphil (10) |
| Vanicream Gentle Facial Cleanser | 11 | CeraVe Moisturizing Cream (7), CeraVe Hydrating Cleanser (6), La Roche-Posay Toleriane Double Repair Face Moisturizer (6) |
| Augustinus Bader | 10 | SkinCeuticals (8), La Mer (7), Tatcha (6) |
| Neutrogena | 13 | La Roche-Posay (13), CeraVe (13), Cetaphil (12) |
| Cosrx | 8 | Beauty of Joseon (7), Round Lab (6), Torriden (6) |
| CeraVe Hydrating Cleanser | 13 | CeraVe Moisturizing Cream (8), La Roche-Posay Toleriane Double Repair Face Moisturizer (7), Vanicream Gentle Facial Cleanser (6) |
| EltaMD | 13 | CeraVe (12), La Roche-Posay (11), SkinCeuticals (10) |
| Beauty of Joseon | 7 | Cosrx (7), Round Lab (6), Torriden (6) |
| Vanicream | 9 | CeraVe (9), Cetaphil (8), La Roche-Posay (8) |
| CeraVe Retinol Serum | 5 | SkinCeuticals C E Ferulic (3), Vanicream Daily Facial Moisturizer (3), Elta MD UV Clear (2) |
| Elta MD UV Clear | 7 | CeraVe Moisturizing Cream (4), CeraVe Hydrating Cleanser (3), La Roche-Posay Toleriane Hydrating Gentle Face Cleanser (3) |
| La Roche-Posay Toleriane Double Repair Face Moisturizer | 9 | CeraVe Hydrating Cleanser (7), Vanicream Gentle Facial Cleanser (6), La Roche-Posay Toleriane Hydrating Gentle Face Cleanser (6) |
| La Roche-Posay Toleriane Hydrating Gentle Face Cleanser | 7 | La Roche-Posay Toleriane Double Repair Face Moisturizer (6), Vanicream Gentle Facial Cleanser (5), CeraVe Hydrating Cleanser (4) |
| CeraVe Moisturizing Cream | 12 | CeraVe Hydrating Cleanser (8), Vanicream Gentle Facial Cleanser (7), La Roche-Posay Toleriane Double Repair Face Moisturizer (5) |
| The Ordinary | 8 | CeraVe (7), Cetaphil (6), La Roche-Posay (6) |
| La Mer | 7 | Augustinus Bader (7), La Prairie (6), SkinCeuticals (5) |
| Round Lab | 6 | Cosrx (6), Beauty of Joseon (6), Torriden (6) |
| Paula’s Choice | 9 | La Roche-Posay (9), CeraVe (9), SkinCeuticals (9) |
| Sulwhasoo | 7 | Cosrx (5), Beauty of Joseon (5), Round Lab (5) |
| Differin | 7 | Cetaphil (5), CeraVe (5), EltaMD (3) |
| Vanicream Daily Facial Moisturizer | 7 | CeraVe Retinol Serum (3), CeraVe Hydrating Cleanser (3), Vanicream Gentle Facial Cleanser (3) |
| Laneige | 5 | Cosrx (5), Beauty of Joseon (5), Round Lab (5) |
| Torriden | 6 | Cosrx (6), Beauty of Joseon (6), Round Lab (6) |
| Bubble Skincare | 5 | CeraVe (5), Cetaphil (3), La Roche-Posay (3) |
| La Prairie | 6 | La Mer (6), Augustinus Bader (6), SkinCeuticals (4) |
| Tatcha | 6 | Augustinus Bader (6), SkinCeuticals (6), La Mer (4) |
| SkinCeuticals C E Ferulic | 4 | CeraVe Retinol Serum (3), Elta MD UV Clear (2), Vanicream Daily Facial Moisturizer (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 11 |
| 2 | ulta.com | 8 |
| 3 | aad.org | 7 |
| 4 | allure.com | 6 |
| 5 | reddit.com | 6 |
| 6 | nbcnews.com | 5 |
| 7 | schweigerderm.com | 4 |
| 8 | youtube.com | 4 |
| 9 | cerave.com | 3 |
| 10 | consumerhealthdigest.com | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| aad.org | CeraVe | 4 |
| aad.org | Cetaphil | 4 |
| aad.org | La Roche-Posay | 4 |
| yougov.com | La Roche-Posay | 3 |
| thedermdigest.com | La Roche-Posay | 3 |
| schweigerderm.com | Cetaphil | 3 |
| schweigerderm.com | La Roche-Posay | 3 |
| schweigerderm.com | CeraVe | 3 |
| thedermdigest.com | Neutrogena | 3 |
| thedermdigest.com | Cetaphil | 3 |
| schweigerderm.com | SkinCeuticals | 3 |
| aad.org | Vanicream Gentle Facial Cleanser | 3 |
| shopping.google.com | Vanicream Gentle Facial Cleanser | 3 |
| dermstore.com | La Roche-Posay | 3 |
| dermstore.com | CeraVe | 3 |
| yougov.com | Neutrogena | 3 |
| yougov.com | CeraVe | 3 |
| dermstore.com | SkinCeuticals | 3 |
| yougov.com | Cetaphil | 3 |
| thedermdigest.com | CeraVe | 3 |
| aad.org | SkinCeuticals | 2 |
| aad.org | Neutrogena | 2 |
| allure.com | Cetaphil | 2 |
| allure.com | Neutrogena | 2 |
| allure.com | Cosrx | 2 |
| allure.com | La Roche-Posay | 2 |
| allure.com | CeraVe | 2 |
| allure.com | SkinCeuticals | 2 |
| dermstore.com | Cetaphil | 2 |
| dermstore.com | Neutrogena | 2 |
| reddit.com | Cetaphil | 2 |
| reddit.com | Cosrx | 2 |
| reddit.com | CeraVe | 2 |
| reddit.com | Vanicream Gentle Facial Cleanser | 2 |
| schweigerderm.com | Neutrogena | 2 |
| shopping.google.com | Cetaphil | 2 |
| shopping.google.com | Cosrx | 2 |
| shopping.google.com | CeraVe | 2 |
| yougov.com | SkinCeuticals | 2 |
| shopping.google.com | Neutrogena | 1 |
| shopping.google.com | Augustinus Bader | 1 |
| shopping.google.com | SkinCeuticals | 1 |
| schweigerderm.com | Augustinus Bader | 1 |
| schweigerderm.com | Vanicream Gentle Facial Cleanser | 1 |
| reddit.com | SkinCeuticals | 1 |
| reddit.com | La Roche-Posay | 1 |
| thedermdigest.com | Augustinus Bader | 1 |
| thedermdigest.com | SkinCeuticals | 1 |
| reddit.com | Neutrogena | 1 |
| dermstore.com | Augustinus Bader | 1 |
| allure.com | Vanicream Gentle Facial Cleanser | 1 |
| aad.org | Augustinus Bader | 1 |
| shopping.google.com | La Roche-Posay | 1 |
| yougov.com | Augustinus Bader | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Beauty & Personal Care
The other indexes under the same parent, each with its top five brands.
Toners & Pads
Questions 4Serums & Ampoules
Questions 6Creams & Moisturizers
Questions 6Sheet Masks & Packs
Questions 4Dermocosmetics & Acne Care
Questions 6Sunscreen & Sun Care
Questions 9Makeup
Questions 9Top 5 of 239 brandsScore
Base Makeup
Questions 7Lip Makeup
Questions 5Eye Makeup
Questions 5Hair Care
Questions 10Scalp & Hair Loss Care
Questions 6Perfume & Fragrance
Questions 9Top 5 of 316 brandsScore
Nail Care
Questions 7Top 5 of 142 brandsScore
Bath & Body
Questions 9Shaving & Grooming
Questions 9Oral Care
Questions 9Beauty Devices & Styling Tools
Questions 8Feminine Care
Questions 6Top 5 of 122 brandsScore