Subcategory
Lip Makeup
This index adds up the scores of 5 questions. 166 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Dior Addict Lip Glow Oil85.5
- 2Charlotte Tilbury Lip Cheat Lip Liner83.8
- 3Summer Fridays Lip Butter Balm83.4
- 4Aquaphor Lip Repair70.7
- 5Make Up For Ever Artist Color Pencil69.3
- 6MAC Cosmetics Lip Pencil64.3
- 7e.l.f. Glow Reviver Lip Oil56.9
- 8Maybelline Lifter Gloss49.5
- 9Merit Signature Lip48.9
- 10Wonderskin Wonder Blading Lip Stain46.5
Show all 50
- 11e.l.f. Cream Glide Lip Liner46.4
- 12Vaseline Lip Therapy45.9
- 13Gloss Bomb Universal Lip Luminizer43.5
- 14MAC Lipglass Air41.5
- 15Tower 28 ShineOn Jelly Lip Gloss41.3
- 16NYX Butter Gloss39.8
- 17Charlotte Tilbury Matte Revolution Lipstick39.1
- 18Clinique Almost Lipstick in Black Honey37.0
- 19NYX Suede Matte Lip Liner34.4
- 20Maybelline Super Stay Matte Ink33.9
- 21Sacheu Stayn Peel-Off Lip Liner31.5
- 22Huda Beauty Lip Contour Stain28.0
- 23Merit Shade Slick Hydrating Tinted Lip Oil28.0
- 24Makeup By Mario SuperShine Lip Gloss28.0
- 25L’Oréal Paris Infallible Matte Resistance Liquid Lipstick27.7
- 26NYX Fat Oil Lip Drip27.6
- 27Milani Color Fetish Hydrating Lip Stain27.6
- 28Rom&nd Juicy Lasting Tint26.6
- 29Benefit Cosmetics Benetint Liquid Lip + Cheek Stain25.5
- 30Glossier Balm Dotcom24.7
- 31Revlon Super Lustrous24.6
- 32Violette_fr Lip Nectar24.4
- 33Aquaphor Healing Ointment23.8
- 34Summer Fridays Flushed Lip Stain22.2
- 35CeraVe Healing Lip Balm22.2
- 36Rhode Peptide Lip Treatment20.0
- 37Vaseline Original Healing Jelly20.0
- 38Clarins Lip Comfort Oil19.2
- 39Maybelline SuperStay Liquid Lipstick19.0
- 40Pat McGrath Labs LiquiLust Legendary Wear Lipstick17.6
- 41Lancôme Lip Idôle Juicytreat Lip Oil Gloss17.5
- 42Kylie Cosmetics Lip Liner17.5
- 43Burt’s Bees Tinted Lip Balm17.5
- 44Gisou Honey Infused Lip Oil17.5
- 45Maybelline Super Stay Peel Off Lip Liner Stain17.0
- 46Saie Glossybounce17.0
- 47Naturium Phyto-Glow Lip Balm16.9
- 48Too Faced Kissing Jelly Lip Oil Gloss16.5
- 49Sephora Collection Lip Liner To Go16.5
- 50Maybelline Lifter Liner16.1
- 1Dior Addict Lip Glow Oil85.5
- 2Charlotte Tilbury Lip Cheat Lip Liner83.8
- 3Summer Fridays Lip Butter Balm83.4
- 4Aquaphor Lip Repair70.7
- 5Make Up For Ever Artist Color Pencil69.3
- 6MAC Cosmetics Lip Pencil64.3
- 7e.l.f. Glow Reviver Lip Oil56.9
- 8Maybelline Lifter Gloss49.5
- 9Merit Signature Lip48.9
- 10Wonderskin Wonder Blading Lip Stain46.5
- 11e.l.f. Cream Glide Lip Liner46.4
- 12Vaseline Lip Therapy45.9
- 13Gloss Bomb Universal Lip Luminizer43.5
- 14MAC Lipglass Air41.5
- 15Tower 28 ShineOn Jelly Lip Gloss41.3
- 16NYX Butter Gloss39.8
- 17Charlotte Tilbury Matte Revolution Lipstick39.1
- 18Clinique Almost Lipstick in Black Honey37.0
- 19NYX Suede Matte Lip Liner34.4
- 20Maybelline Super Stay Matte Ink33.9
- 21Sacheu Stayn Peel-Off Lip Liner31.5
- 22Huda Beauty Lip Contour Stain28.0
- 23Merit Shade Slick Hydrating Tinted Lip Oil28.0
- 24Makeup By Mario SuperShine Lip Gloss28.0
- 25L’Oréal Paris Infallible Matte Resistance Liquid Lipstick27.7
- 26NYX Fat Oil Lip Drip27.6
- 27Milani Color Fetish Hydrating Lip Stain27.6
- 28Rom&nd Juicy Lasting Tint26.6
- 29Benefit Cosmetics Benetint Liquid Lip + Cheek Stain25.5
- 30Glossier Balm Dotcom24.7
- 31Revlon Super Lustrous24.6
- 32Violette_fr Lip Nectar24.4
- 33Aquaphor Healing Ointment23.8
- 34Summer Fridays Flushed Lip Stain22.2
- 35CeraVe Healing Lip Balm22.2
- 36Rhode Peptide Lip Treatment20.0
- 37Vaseline Original Healing Jelly20.0
- 38Clarins Lip Comfort Oil19.2
- 39Maybelline SuperStay Liquid Lipstick19.0
- 40Pat McGrath Labs LiquiLust Legendary Wear Lipstick17.6
- 41Lancôme Lip Idôle Juicytreat Lip Oil Gloss17.5
- 42Kylie Cosmetics Lip Liner17.5
- 43Burt’s Bees Tinted Lip Balm17.5
- 44Gisou Honey Infused Lip Oil17.5
- 45Maybelline Super Stay Peel Off Lip Liner Stain17.0
- 46Saie Glossybounce17.0
- 47Naturium Phyto-Glow Lip Balm16.9
- 48Too Faced Kissing Jelly Lip Oil Gloss16.5
- 49Sephora Collection Lip Liner To Go16.5
- 50Maybelline Lifter Liner16.1
Top 50 of 166
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
5Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 5 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Dior Addict Lip Glow Oil | 1 | 1 | 1 | 1 | 1 | 0 |
| 2Charlotte Tilbury Lip Cheat Lip Liner | 1 | 1 | 1 | 1 | 1 | 1 |
| 3Summer Fridays Lip Butter Balm | 1 | 0 | 2 | 2 | 1 | 2 |
| 4Aquaphor Lip Repair | 1 | 0 | 1 | 1 | 1 | 1 |
| 5Make Up For Ever Artist Color Pencil | 1 | 1 | 1 | 1 | 1 | 0 |
| 6MAC Cosmetics Lip Pencil | 1 | 0 | 1 | 1 | 1 | 1 |
| 7e.l.f. Glow Reviver Lip Oil | 1 | 0 | 1 | 1 | 1 | 1 |
| 8Maybelline Lifter Gloss | 1 | 1 | 0 | 1 | 1 | 0 |
| 9Merit Signature Lip | 0 | 1 | 1 | 1 | 0 | 1 |
| 10Wonderskin Wonder Blading Lip Stain | 0 | 1 | 1 | 1 | 0 | 1 |
| 11e.l.f. Cream Glide Lip Liner | 1 | 1 | 1 | 1 | 0 | 0 |
| 12Vaseline Lip Therapy | 1 | 0 | 1 | 1 | 0 | 0 |
| 13Gloss Bomb Universal Lip Luminizer | 0 | 0 | 1 | 1 | 1 | 1 |
| 14MAC Lipglass Air | 1 | 1 | 0 | 0 | 0 | 0 |
| 15Tower 28 ShineOn Jelly Lip Gloss | 1 | 1 | 0 | 1 | 0 | 0 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 1
- 3
- 8
- Answers naming both
- 1
- 5
- Answers naming the brand
- 1
- 3
- 8
- Answers naming both
- 1
- 5
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Dior Addict Lip Glow Oil | 5 | e.l.f. Glow Reviver Lip Oil (4), Maybelline Lifter Gloss (4), Gloss Bomb Universal Lip Luminizer (3) |
| Charlotte Tilbury Lip Cheat Lip Liner | 6 | Make Up For Ever Artist Color Pencil (5), MAC Cosmetics Lip Pencil (5), e.l.f. Cream Glide Lip Liner (4) |
| Summer Fridays Lip Butter Balm | 8 | Aquaphor Lip Repair (5), e.l.f. Glow Reviver Lip Oil (3), NYX Fat Oil Lip Drip (3) |
| Aquaphor Lip Repair | 5 | Summer Fridays Lip Butter Balm (5), Vaseline Lip Therapy (3), Glossier Balm Dotcom (2) |
| Make Up For Ever Artist Color Pencil | 5 | Charlotte Tilbury Lip Cheat Lip Liner (5), e.l.f. Cream Glide Lip Liner (4), MAC Cosmetics Lip Pencil (4) |
| MAC Cosmetics Lip Pencil | 5 | Charlotte Tilbury Lip Cheat Lip Liner (5), Make Up For Ever Artist Color Pencil (4), e.l.f. Cream Glide Lip Liner (3) |
| e.l.f. Glow Reviver Lip Oil | 5 | Gloss Bomb Universal Lip Luminizer (4), Dior Addict Lip Glow Oil (4), NYX Fat Oil Lip Drip (3) |
| Maybelline Lifter Gloss | 4 | Dior Addict Lip Glow Oil (4), e.l.f. Glow Reviver Lip Oil (3), Tower 28 ShineOn Jelly Lip Gloss (3) |
| Merit Signature Lip | 4 | Clinique Almost Lipstick in Black Honey (3), Charlotte Tilbury Matte Revolution Lipstick (3), Maybelline Super Stay Matte Ink (2) |
| Wonderskin Wonder Blading Lip Stain | 4 | Sacheu Stayn Peel-Off Lip Liner (3), Huda Beauty Lip Contour Stain (2), Benefit Cosmetics Benetint Liquid Lip + Cheek Stain (2) |
| e.l.f. Cream Glide Lip Liner | 4 | Charlotte Tilbury Lip Cheat Lip Liner (4), Make Up For Ever Artist Color Pencil (4), MAC Cosmetics Lip Pencil (3) |
| Vaseline Lip Therapy | 3 | Aquaphor Lip Repair (3), Summer Fridays Lip Butter Balm (3), Glossier Balm Dotcom (2) |
| Gloss Bomb Universal Lip Luminizer | 4 | e.l.f. Glow Reviver Lip Oil (4), NYX Fat Oil Lip Drip (3), Summer Fridays Lip Butter Balm (3) |
| MAC Lipglass Air | 2 | Maybelline Lifter Gloss (2), Tower 28 ShineOn Jelly Lip Gloss (2), Dior Addict Lip Glow Oil (2) |
| Tower 28 ShineOn Jelly Lip Gloss | 3 | Maybelline Lifter Gloss (3), Dior Addict Lip Glow Oil (3), e.l.f. Glow Reviver Lip Oil (2) |
| NYX Butter Gloss | 3 | e.l.f. Glow Reviver Lip Oil (3), Dior Addict Lip Glow Oil (3), NYX Fat Oil Lip Drip (2) |
| Charlotte Tilbury Matte Revolution Lipstick | 3 | Merit Signature Lip (3), Clinique Almost Lipstick in Black Honey (2), Maybelline Super Stay Matte Ink (2) |
| Clinique Almost Lipstick in Black Honey | 5 | Merit Signature Lip (3), Maybelline Super Stay Matte Ink (2), Charlotte Tilbury Matte Revolution Lipstick (2) |
| NYX Suede Matte Lip Liner | 3 | Charlotte Tilbury Lip Cheat Lip Liner (3), e.l.f. Cream Glide Lip Liner (2), Make Up For Ever Artist Color Pencil (2) |
| Maybelline Super Stay Matte Ink | 4 | Clinique Almost Lipstick in Black Honey (2), Charlotte Tilbury Matte Revolution Lipstick (2), Merit Signature Lip (2) |
| Sacheu Stayn Peel-Off Lip Liner | 3 | Wonderskin Wonder Blading Lip Stain (3), Benefit Cosmetics Benetint Liquid Lip + Cheek Stain (2), Rom&nd Juicy Lasting Tint (2) |
| Huda Beauty Lip Contour Stain | 2 | Wonderskin Wonder Blading Lip Stain (2), Sacheu Stayn Peel-Off Lip Liner (1), Milani Color Fetish Hydrating Lip Stain (1) |
| Merit Shade Slick Hydrating Tinted Lip Oil | 1 | e.l.f. Glow Reviver Lip Oil (1), Maybelline Lifter Gloss (1), NYX Butter Gloss (1) |
| Makeup By Mario SuperShine Lip Gloss | 1 | e.l.f. Glow Reviver Lip Oil (1), Maybelline Lifter Gloss (1), NYX Butter Gloss (1) |
| L’Oréal Paris Infallible Matte Resistance Liquid Lipstick | 2 | Clinique Almost Lipstick in Black Honey (1), Merit Signature Lip (1) |
| NYX Fat Oil Lip Drip | 3 | e.l.f. Glow Reviver Lip Oil (3), Summer Fridays Lip Butter Balm (3), Gloss Bomb Universal Lip Luminizer (3) |
| Milani Color Fetish Hydrating Lip Stain | 3 | Benefit Cosmetics Benetint Liquid Lip + Cheek Stain (2), Wonderskin Wonder Blading Lip Stain (2), Rom&nd Juicy Lasting Tint (2) |
| Rom&nd Juicy Lasting Tint | 3 | Benefit Cosmetics Benetint Liquid Lip + Cheek Stain (3), Wonderskin Wonder Blading Lip Stain (2), Sacheu Stayn Peel-Off Lip Liner (2) |
| Benefit Cosmetics Benetint Liquid Lip + Cheek Stain | 3 | Rom&nd Juicy Lasting Tint (3), Wonderskin Wonder Blading Lip Stain (2), Sacheu Stayn Peel-Off Lip Liner (2) |
| Glossier Balm Dotcom | 2 | Vaseline Lip Therapy (2), Aquaphor Lip Repair (2), Summer Fridays Lip Butter Balm (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 10 |
| 2 | allure.com | 9 |
| 3 | whowhatwear.com | 8 |
| 4 | today.com | 6 |
| 5 | byrdie.com | 5 |
| 6 | youtube.com | 4 |
| 7 | reddit.com | 4 |
| 8 | cosmopolitan.com | 3 |
| 9 | instyle.com | 3 |
| 10 | cnn.com | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| byrdie.com | Charlotte Tilbury Lip Cheat Lip Liner | 3 |
| byrdie.com | MAC Cosmetics Lip Pencil | 3 |
| allure.com | Maybelline Lifter Gloss | 2 |
| allure.com | Make Up For Ever Artist Color Pencil | 2 |
| allure.com | MAC Cosmetics Lip Pencil | 2 |
| allure.com | Dior Addict Lip Glow Oil | 2 |
| whowhatwear.com | Dior Addict Lip Glow Oil | 2 |
| allure.com | Charlotte Tilbury Lip Cheat Lip Liner | 2 |
| shopping.google.com | Make Up For Ever Artist Color Pencil | 2 |
| shopping.google.com | MAC Cosmetics Lip Pencil | 2 |
| shopping.google.com | Dior Addict Lip Glow Oil | 2 |
| smarterranking.com | e.l.f. Glow Reviver Lip Oil | 2 |
| smarterranking.com | Summer Fridays Lip Butter Balm | 2 |
| smarterranking.com | Dior Addict Lip Glow Oil | 2 |
| target.com | e.l.f. Glow Reviver Lip Oil | 2 |
| target.com | Maybelline Lifter Gloss | 2 |
| target.com | Dior Addict Lip Glow Oil | 2 |
| today.com | Charlotte Tilbury Lip Cheat Lip Liner | 2 |
| today.com | Make Up For Ever Artist Color Pencil | 2 |
| whowhatwear.com | e.l.f. Glow Reviver Lip Oil | 2 |
| whowhatwear.com | Charlotte Tilbury Lip Cheat Lip Liner | 2 |
| whowhatwear.com | Summer Fridays Lip Butter Balm | 2 |
| whowhatwear.com | Make Up For Ever Artist Color Pencil | 2 |
| whowhatwear.com | MAC Cosmetics Lip Pencil | 2 |
| byrdie.com | Make Up For Ever Artist Color Pencil | 2 |
| reddit.com | Charlotte Tilbury Lip Cheat Lip Liner | 2 |
| reddit.com | Make Up For Ever Artist Color Pencil | 2 |
| reddit.com | MAC Cosmetics Lip Pencil | 2 |
| shopping.google.com | e.l.f. Glow Reviver Lip Oil | 2 |
| shopping.google.com | Charlotte Tilbury Lip Cheat Lip Liner | 2 |
| shopping.google.com | Maybelline Lifter Gloss | 2 |
| shopping.google.com | Aquaphor Lip Repair | 2 |
| shopping.google.com | Summer Fridays Lip Butter Balm | 2 |
| byrdie.com | e.l.f. Glow Reviver Lip Oil | 1 |
| allure.com | Summer Fridays Lip Butter Balm | 1 |
| byrdie.com | Maybelline Lifter Gloss | 1 |
| whowhatwear.com | Maybelline Lifter Gloss | 1 |
| allure.com | Aquaphor Lip Repair | 1 |
| byrdie.com | Dior Addict Lip Glow Oil | 1 |
| reddit.com | e.l.f. Glow Reviver Lip Oil | 1 |
| today.com | Aquaphor Lip Repair | 1 |
| reddit.com | Maybelline Lifter Gloss | 1 |
| reddit.com | Summer Fridays Lip Butter Balm | 1 |
| today.com | Summer Fridays Lip Butter Balm | 1 |
| allure.com | e.l.f. Glow Reviver Lip Oil | 1 |
| reddit.com | Dior Addict Lip Glow Oil | 1 |
| target.com | Summer Fridays Lip Butter Balm | 1 |
| today.com | MAC Cosmetics Lip Pencil | 1 |
| smarterranking.com | Maybelline Lifter Gloss | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Beauty & Personal Care
The other indexes under the same parent, each with its top five brands.
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Questions 4Serums & Ampoules
Questions 6Creams & Moisturizers
Questions 6Sheet Masks & Packs
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Base Makeup
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