Brand profile

e.l.f.

American cosmetics brand founded in 2004, known for its accessible, cruelty-free, and vegan makeup and skincare products.

8 questions · 4 categories · As of Nov 12, 2026

Best category rank
#1
Makeup · of 239
Questions
8
4 categories
Answers naming it
23/48
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Makeup#1of 2395267.0
Beauty & Personal Care#6of 4,286112.4
Eye Makeup#24of 244128.0
Lip Makeup#60of 166114.0

Ranking by question

Named alongside in Makeup

Brands named in the same answers as e.l.f. in the last four weeks, counted in answers.

Named alongside in MakeupBrands named in the same answers as e.l.f. in the last four weeks, counted in answers.e.l.f.: named in 24 answerse.l.f.Maybelline: named in 22 answersMaybellineNYX Professional Makeup: named in 19 answersNYX Professional MakeupL’Oréal Paris: named in 15 answersL’Oréal ParisEssence: named in 14 answersEssenceFenty Beauty: named in 12 answersFenty BeautyMilani: named in 11 answersMilaniCharlotte Tilbury Airbrush Flawless Setting Spray: named in 7 answersCharlotte Tilbury Airbrush Flawless Setting SprayUrban Decay All Nighter Setting Spray: named in 8 answersUrban Decay All Nighter Setting SprayRare Beauty: named in 11 answersRare BeautyILIA Beauty: named in 6 answersMAC: named in 10 answersMACSaie: named in 7 answersSaieTower 28: named in 6 answersTower 28Charlotte Tilbury: named in 9 answersCharlotte TilburyHuda Beauty: named in 6 answersHuda BeautyReal Techniques Everyday Essentials: named in 4 answersReal Techniques Everyday EssentialsMerit: named in 6 answersMeritColourPop: named in 7 answersColourPopKosas: named in 7 answersKosasRadiant Creamy Concealer: named in 6 answersRadiant Creamy ConcealerMaybelline Instant Age Rewind Eraser: named in 6 answersDior (fashion house): named in 4 answersDior (fashion house)RMS Beauty: named in 4 answersRMS BeautyILIA: named in 3 answersILIACoverGirl: named in 5 answersCoverGirlNYX Matte Finish Setting Spray: named in 3 answersNYX Matte Finish Setting SprayMakeup by Mario F4 Dual-Ended Foundation and Face Brush: named in 3 answersReal Techniques Expert Face Brush: named in 3 answersMilani Make It Last 16HR Setting Spray: named in 4 answers
  • Answers naming the brand
  • 3
  • 7
  • 24
  • Answers naming both
  • 1
  • 21
Named alongside in MakeupBrands named in the same answers as e.l.f. in the last four weeks, counted in answers.e.l.f.: named in 24 answerse.l.f.Maybelline: named in 22 answersMaybellineNYX Professional Makeup: named in 19 answersNYX Professional MakeupL’Oréal Paris: named in 15 answersL’Oréal ParisEssence: named in 14 answersEssenceFenty Beauty: named in 12 answersFenty BeautyMilani: named in 11 answersMilaniCharlotte Tilbury Airbrush Flawless Setting Spray: named in 7 answersUrban Decay All Nighter Setting Spray: named in 8 answersRare Beauty: named in 11 answersRare BeautyILIA Beauty: named in 6 answersMAC: named in 10 answersMACSaie: named in 7 answersSaieTower 28: named in 6 answersTower 28Charlotte Tilbury: named in 9 answersCharlotte TilburyHuda Beauty: named in 6 answersReal Techniques Everyday Essentials: named in 4 answersMerit: named in 6 answersMeritColourPop: named in 7 answersColourPopKosas: named in 7 answersKosasRadiant Creamy Concealer: named in 6 answersRadiant Creamy ConcealerMaybelline Instant Age Rewind Eraser: named in 6 answersDior (fashion house): named in 4 answersDior (fashion house)RMS Beauty: named in 4 answersRMS BeautyILIA: named in 3 answersILIACoverGirl: named in 5 answersNYX Matte Finish Setting Spray: named in 3 answersMakeup by Mario F4 Dual-Ended Foundation and Face Brush: named in 3 answersReal Techniques Expert Face Brush: named in 3 answersMilani Make It Last 16HR Setting Spray: named in 4 answers
  • Answers naming the brand
  • 3
  • 7
  • 24
  • Answers naming both
  • 1
  • 21
  1. 125Maybelline
  2. 222NYX Professional Makeup
  3. 316L’Oréal Paris
  4. 414Essence
  5. 513Milani
  6. 69Fenty Beauty
  7. 79MAC
  8. 88ColourPop
  9. 98Rare Beauty
  10. 106CoverGirl
  11. 116Wet n Wild
  12. 126Charlotte Tilbury
  13. 136NARS
  14. 145Dior (fashion house)
  15. 155Makeup by Mario
  16. 164Revlon
  17. 174Kosas
  18. 184Ulta Beauty Salons
  19. 193Merit
  20. 203Neutrogena
Named alongside
BrandAnswers naming the brandNamed alongside
e.l.f.24Maybelline (21), NYX Professional Makeup (18), L’Oréal Paris (14)
Maybelline22e.l.f. (21), NYX Professional Makeup (19), L’Oréal Paris (15)
NYX Professional Makeup19Maybelline (19), e.l.f. (18), Essence (14)
L’Oréal Paris15Maybelline (15), e.l.f. (14), NYX Professional Makeup (13)
Essence14NYX Professional Makeup (14), e.l.f. (14), Maybelline (14)
Fenty Beauty12Rare Beauty (10), MAC (9), Charlotte Tilbury (8)
Milani11NYX Professional Makeup (11), e.l.f. (11), Maybelline (11)
Charlotte Tilbury Airbrush Flawless Setting Spray7Urban Decay All Nighter Setting Spray (6), Milani Make It Last 16HR Setting Spray (4), NYX Matte Finish Setting Spray (3)
Urban Decay All Nighter Setting Spray8Charlotte Tilbury Airbrush Flawless Setting Spray (6), Milani Make It Last 16HR Setting Spray (4), NYX Matte Finish Setting Spray (3)
Rare Beauty11Fenty Beauty (10), Charlotte Tilbury (9), MAC (9)
ILIA Beauty6Saie (4), Kosas (4), MAC (3)
MAC10Fenty Beauty (9), Rare Beauty (9), Charlotte Tilbury (7)
Saie7Kosas (6), Tower 28 (5), Merit (4)
Tower 286Saie (5), Merit (5), Kosas (4)
Charlotte Tilbury9Rare Beauty (9), Fenty Beauty (8), MAC (7)
Huda Beauty6Fenty Beauty (5), MAC (4), Rare Beauty (4)
Real Techniques Everyday Essentials4Makeup by Mario F4 Dual-Ended Foundation and Face Brush (2), Real Techniques Expert Face Brush (2)
Merit6Tower 28 (5), Saie (4), Kosas (4)
ColourPop7NYX Professional Makeup (7), e.l.f. (7), Maybelline (7)
Kosas7Saie (6), Tower 28 (4), e.l.f. (4)
Radiant Creamy Concealer6Maybelline Instant Age Rewind Eraser (3), Charlotte Tilbury Airbrush Flawless Setting Spray (1), Urban Decay All Nighter Setting Spray (1)
Maybelline Instant Age Rewind Eraser6Radiant Creamy Concealer (3), Charlotte Tilbury Airbrush Flawless Setting Spray (1), e.l.f. (1)
Dior (fashion house)4e.l.f. (4), Fenty Beauty (4), Maybelline (4)
RMS Beauty4Tower 28 (4), Merit (4), Saie (3)
ILIA3Saie (3), Tower 28 (3), Kosas (2)
CoverGirl5NYX Professional Makeup (5), e.l.f. (5), Maybelline (5)
NYX Matte Finish Setting Spray3Charlotte Tilbury Airbrush Flawless Setting Spray (3), Urban Decay All Nighter Setting Spray (3), Milani Make It Last 16HR Setting Spray (2)
Makeup by Mario F4 Dual-Ended Foundation and Face Brush3Real Techniques Everyday Essentials (2), Real Techniques Expert Face Brush (1)
Real Techniques Expert Face Brush3Real Techniques Everyday Essentials (2), Makeup by Mario F4 Dual-Ended Foundation and Face Brush (1)
Milani Make It Last 16HR Setting Spray4Charlotte Tilbury Airbrush Flawless Setting Spray (4), Urban Decay All Nighter Setting Spray (4), NYX Matte Finish Setting Spray (2)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1allure.com7
2shopping.google.comshopping6
3byrdie.com5
4makeupbrands.org4
5reddit.comcommunity4
6thegoodtrade.com3
7youtube.comsocial3
8macys.com3
9ulta.com3
10glamour.com2

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which makeup brands offer great quality at affordable prices?111111
2What are the best drugstore makeup brands?111111
3Which makeup brands are the best overall?111101
4What are the best eyebrow products?100000
5What are the best lip liners?100000
6What are the best makeup products for beginners?100000
7Which makeup brands are most recommended by professionals?001001
8Which clean makeup brands are the best?000001