Brand profile

Merit

American minimalist beauty brand launched in 2021 by Katherine Power, known for its clean, easy-to-use makeup essentials.

3 questions · 1 categories · As of Nov 12, 2026

Best category rank
#18
Makeup · of 239
Questions
3
1 categories
Answers naming it
6/18
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Makeup#18of 239348.4

Ranking by question

Named alongside in Makeup

Brands named in the same answers as Merit in the last four weeks, counted in answers.

Named alongside in MakeupBrands named in the same answers as Merit in the last four weeks, counted in answers.e.l.f.: named in 24 answerse.l.f.Maybelline: named in 22 answersMaybellineNYX Professional Makeup: named in 19 answersNYX Professional MakeupL’Oréal Paris: named in 15 answersL’Oréal ParisEssence: named in 14 answersEssenceFenty Beauty: named in 12 answersFenty BeautyMilani: named in 11 answersMilaniCharlotte Tilbury Airbrush Flawless Setting Spray: named in 7 answersCharlotte Tilbury Airbrush Flawless Setting SprayUrban Decay All Nighter Setting Spray: named in 8 answersUrban Decay All Nighter Setting SprayRare Beauty: named in 11 answersRare BeautyILIA Beauty: named in 6 answersMAC: named in 10 answersMACSaie: named in 7 answersSaieTower 28: named in 6 answersTower 28Charlotte Tilbury: named in 9 answersCharlotte TilburyHuda Beauty: named in 6 answersHuda BeautyReal Techniques Everyday Essentials: named in 4 answersReal Techniques Everyday EssentialsMerit: named in 6 answersMeritColourPop: named in 7 answersColourPopKosas: named in 7 answersKosasRadiant Creamy Concealer: named in 6 answersRadiant Creamy ConcealerMaybelline Instant Age Rewind Eraser: named in 6 answersDior (fashion house): named in 4 answersDior (fashion house)RMS Beauty: named in 4 answersRMS BeautyILIA: named in 3 answersILIACoverGirl: named in 5 answersCoverGirlNYX Matte Finish Setting Spray: named in 3 answersNYX Matte Finish Setting SprayMakeup by Mario F4 Dual-Ended Foundation and Face Brush: named in 3 answersReal Techniques Expert Face Brush: named in 3 answersMilani Make It Last 16HR Setting Spray: named in 4 answers
  • Answers naming the brand
  • 3
  • 7
  • 24
  • Answers naming both
  • 1
  • 21
Named alongside in MakeupBrands named in the same answers as Merit in the last four weeks, counted in answers.e.l.f.: named in 24 answerse.l.f.Maybelline: named in 22 answersMaybellineNYX Professional Makeup: named in 19 answersNYX Professional MakeupL’Oréal Paris: named in 15 answersL’Oréal ParisEssence: named in 14 answersEssenceFenty Beauty: named in 12 answersFenty BeautyMilani: named in 11 answersMilaniCharlotte Tilbury Airbrush Flawless Setting Spray: named in 7 answersUrban Decay All Nighter Setting Spray: named in 8 answersRare Beauty: named in 11 answersRare BeautyILIA Beauty: named in 6 answersMAC: named in 10 answersMACSaie: named in 7 answersSaieTower 28: named in 6 answersTower 28Charlotte Tilbury: named in 9 answersCharlotte TilburyHuda Beauty: named in 6 answersReal Techniques Everyday Essentials: named in 4 answersMerit: named in 6 answersMeritColourPop: named in 7 answersColourPopKosas: named in 7 answersKosasRadiant Creamy Concealer: named in 6 answersRadiant Creamy ConcealerMaybelline Instant Age Rewind Eraser: named in 6 answersDior (fashion house): named in 4 answersDior (fashion house)RMS Beauty: named in 4 answersRMS BeautyILIA: named in 3 answersILIACoverGirl: named in 5 answersNYX Matte Finish Setting Spray: named in 3 answersMakeup by Mario F4 Dual-Ended Foundation and Face Brush: named in 3 answersReal Techniques Expert Face Brush: named in 3 answersMilani Make It Last 16HR Setting Spray: named in 4 answers
  • Answers naming the brand
  • 3
  • 7
  • 24
  • Answers naming both
  • 1
  • 21
  1. 15Tower 28
  2. 24Kosas
  3. 34Saie
  4. 44Well People
  5. 54RMS Beauty
  6. 63e.l.f.
  7. 73ILIA Beauty
  8. 82Honest Beauty
  9. 92Jones Road
  10. 102Maybelline
  11. 112ILIA
  12. 122Westman Atelier
  13. 131Alima Pure
  14. 141Bobbi Brown (makeup artist)
  15. 151Burt’s Bees
  16. 161Charlotte Tilbury
  17. 171CoverGirl
  18. 181Dior (fashion house)
  19. 191Ere Perez
  20. 201Essence
Named alongside
BrandAnswers naming the brandNamed alongside
e.l.f.24Maybelline (21), NYX Professional Makeup (18), L’Oréal Paris (14)
Maybelline22e.l.f. (21), NYX Professional Makeup (19), L’Oréal Paris (15)
NYX Professional Makeup19Maybelline (19), e.l.f. (18), Essence (14)
L’Oréal Paris15Maybelline (15), e.l.f. (14), NYX Professional Makeup (13)
Essence14NYX Professional Makeup (14), e.l.f. (14), Maybelline (14)
Fenty Beauty12Rare Beauty (10), MAC (9), Charlotte Tilbury (8)
Milani11NYX Professional Makeup (11), e.l.f. (11), Maybelline (11)
Charlotte Tilbury Airbrush Flawless Setting Spray7Urban Decay All Nighter Setting Spray (6), Milani Make It Last 16HR Setting Spray (4), NYX Matte Finish Setting Spray (3)
Urban Decay All Nighter Setting Spray8Charlotte Tilbury Airbrush Flawless Setting Spray (6), Milani Make It Last 16HR Setting Spray (4), NYX Matte Finish Setting Spray (3)
Rare Beauty11Fenty Beauty (10), Charlotte Tilbury (9), MAC (9)
ILIA Beauty6Saie (4), Kosas (4), MAC (3)
MAC10Fenty Beauty (9), Rare Beauty (9), Charlotte Tilbury (7)
Saie7Kosas (6), Tower 28 (5), Merit (4)
Tower 286Saie (5), Merit (5), Kosas (4)
Charlotte Tilbury9Rare Beauty (9), Fenty Beauty (8), MAC (7)
Huda Beauty6Fenty Beauty (5), MAC (4), Rare Beauty (4)
Real Techniques Everyday Essentials4Makeup by Mario F4 Dual-Ended Foundation and Face Brush (2), Real Techniques Expert Face Brush (2)
Merit6Tower 28 (5), Saie (4), Kosas (4)
ColourPop7NYX Professional Makeup (7), e.l.f. (7), Maybelline (7)
Kosas7Saie (6), Tower 28 (4), e.l.f. (4)
Radiant Creamy Concealer6Maybelline Instant Age Rewind Eraser (3), Charlotte Tilbury Airbrush Flawless Setting Spray (1), Urban Decay All Nighter Setting Spray (1)
Maybelline Instant Age Rewind Eraser6Radiant Creamy Concealer (3), Charlotte Tilbury Airbrush Flawless Setting Spray (1), e.l.f. (1)
Dior (fashion house)4e.l.f. (4), Fenty Beauty (4), Maybelline (4)
RMS Beauty4Tower 28 (4), Merit (4), Saie (3)
ILIA3Saie (3), Tower 28 (3), Kosas (2)
CoverGirl5NYX Professional Makeup (5), e.l.f. (5), Maybelline (5)
NYX Matte Finish Setting Spray3Charlotte Tilbury Airbrush Flawless Setting Spray (3), Urban Decay All Nighter Setting Spray (3), Milani Make It Last 16HR Setting Spray (2)
Makeup by Mario F4 Dual-Ended Foundation and Face Brush3Real Techniques Everyday Essentials (2), Real Techniques Expert Face Brush (1)
Real Techniques Expert Face Brush3Real Techniques Everyday Essentials (2), Makeup by Mario F4 Dual-Ended Foundation and Face Brush (1)
Milani Make It Last 16HR Setting Spray4Charlotte Tilbury Airbrush Flawless Setting Spray (4), Urban Decay All Nighter Setting Spray (4), NYX Matte Finish Setting Spray (2)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1thegoodtrade.com3
2makeupbrands.org2
3livetinted.com2
4the-ethos.co2
5beautecosmetic.com1
6beautyappeals.com1
7bestpickshub.com1
8biedazzlebeauty.com1
9byrdie.com1
10consciousbunny.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which clean makeup brands are the best?110101
2What are the best drugstore makeup brands?000001
3Which makeup brands are the best overall?000001