Subcategory
Makeup
This index adds up the scores of 9 questions. 239 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1e.l.f.267.0
- 2Maybelline198.1
- 3NYX Professional Makeup168.8
- 4L’Oréal Paris132.8
- 5Essence110.3
- 6Fenty Beauty105.6
- 7Milani102.2
- 8Charlotte Tilbury Airbrush Flawless Setting Spray89.2
- 9Urban Decay All Nighter Setting Spray88.0
- 10Rare Beauty86.2
Show all 50
- 11ILIA Beauty68.9
- 12MAC61.7
- 13Saie60.7
- 14Tower 2859.0
- 15Charlotte Tilbury55.7
- 16Huda Beauty53.5
- 17Real Techniques Everyday Essentials53.4
- 18Merit48.4
- 19ColourPop47.2
- 20Kosas46.3
- 21Radiant Creamy Concealer44.9
- 22Maybelline Instant Age Rewind Eraser43.6
- 23Dior (fashion house)41.7
- 24RMS Beauty39.4
- 25ILIA37.5
- 26CoverGirl37.1
- 27NYX Matte Finish Setting Spray36.8
- 28Makeup by Mario F4 Dual-Ended Foundation and Face Brush35.4
- 29Real Techniques Expert Face Brush34.4
- 30Milani Make It Last 16HR Setting Spray34.2
- 31Merit Flush Balm33.7
- 32Well People33.0
- 33e.l.f. Power Grip Dewy Setting Spray32.3
- 34Sigma F80 Flat Kabuki31.8
- 35Westman Atelier31.6
- 36Estée Lauder30.1
- 37ONE/SIZE by Patrick Starrr On 'Til Dawn Mattifying Waterproof Setting Spray29.8
- 38NARS28.5
- 39Wet N Wild Tinted Hydrator28.0
- 40e.l.f. Cosmetics 17-Piece Ultimate Makeup Brush Set & Travel Roll28.0
- 41L'Oreal Voluminous Carbon Black27.3
- 42e.l.f. Beauty26.9
- 43Sephora Collection Deluxe Brush Set26.2
- 44Benefit Gimme Brow+25.2
- 45Hourglass24.4
- 46Wet n Wild23.8
- 47Sigma Most-Wanted Brush Set23.0
- 48ILIA Super Serum Skin Tint22.9
- 49L’Oréal Age Perfect Radiant Serum Foundation22.5
- 50Bobbi Brown Vitamin Enriched Face Base21.6
- 1e.l.f.267.0
- 2Maybelline198.1
- 3NYX Professional Makeup168.8
- 4L’Oréal Paris132.8
- 5Essence110.3
- 6Fenty Beauty105.6
- 7Milani102.2
- 8Charlotte Tilbury Airbrush Flawless Setting Spray89.2
- 9Urban Decay All Nighter Setting Spray88.0
- 10Rare Beauty86.2
- 11ILIA Beauty68.9
- 12MAC61.7
- 13Saie60.7
- 14Tower 2859.0
- 15Charlotte Tilbury55.7
- 16Huda Beauty53.5
- 17Real Techniques Everyday Essentials53.4
- 18Merit48.4
- 19ColourPop47.2
- 20Kosas46.3
- 21Radiant Creamy Concealer44.9
- 22Maybelline Instant Age Rewind Eraser43.6
- 23Dior (fashion house)41.7
- 24RMS Beauty39.4
- 25ILIA37.5
- 26CoverGirl37.1
- 27NYX Matte Finish Setting Spray36.8
- 28Makeup by Mario F4 Dual-Ended Foundation and Face Brush35.4
- 29Real Techniques Expert Face Brush34.4
- 30Milani Make It Last 16HR Setting Spray34.2
- 31Merit Flush Balm33.7
- 32Well People33.0
- 33e.l.f. Power Grip Dewy Setting Spray32.3
- 34Sigma F80 Flat Kabuki31.8
- 35Westman Atelier31.6
- 36Estée Lauder30.1
- 37ONE/SIZE by Patrick Starrr On 'Til Dawn Mattifying Waterproof Setting Spray29.8
- 38NARS28.5
- 39Wet N Wild Tinted Hydrator28.0
- 40e.l.f. Cosmetics 17-Piece Ultimate Makeup Brush Set & Travel Roll28.0
- 41L'Oreal Voluminous Carbon Black27.3
- 42e.l.f. Beauty26.9
- 43Sephora Collection Deluxe Brush Set26.2
- 44Benefit Gimme Brow+25.2
- 45Hourglass24.4
- 46Wet n Wild23.8
- 47Sigma Most-Wanted Brush Set23.0
- 48ILIA Super Serum Skin Tint22.9
- 49L’Oréal Age Perfect Radiant Serum Foundation22.5
- 50Bobbi Brown Vitamin Enriched Face Base21.6
Top 50 of 239
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
9Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 9 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1e.l.f. | 4 | 3 | 3 | 3 | 2 | 4 |
| 2Maybelline | 3 | 4 | 3 | 2 | 2 | 3 |
| 3NYX Professional Makeup | 2 | 4 | 2 | 2 | 2 | 2 |
| 4L’Oréal Paris | 1 | 3 | 3 | 2 | 2 | 2 |
| 5Essence | 2 | 2 | 2 | 2 | 1 | 2 |
| 6Fenty Beauty | 1 | 2 | 2 | 2 | 2 | 1 |
| 7Milani | 2 | 2 | 2 | 2 | 1 | 0 |
| 8Charlotte Tilbury Airbrush Flawless Setting Spray | 1 | 1 | 1 | 2 | 1 | 1 |
| 9Urban Decay All Nighter Setting Spray | 1 | 1 | 1 | 1 | 1 | 1 |
| 10Rare Beauty | 1 | 2 | 1 | 2 | 1 | 1 |
| 11ILIA Beauty | 1 | 0 | 1 | 2 | 1 | 1 |
| 12MAC | 1 | 1 | 2 | 1 | 1 | 1 |
| 13Saie | 0 | 1 | 2 | 1 | 1 | 2 |
| 14Tower 28 | 1 | 1 | 1 | 1 | 0 | 2 |
| 15Charlotte Tilbury | 0 | 2 | 0 | 2 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 3
- 7
- 24
- Answers naming both
- 1
- 21
- Answers naming the brand
- 3
- 7
- 24
- Answers naming both
- 1
- 21
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| e.l.f. | 24 | Maybelline (21), NYX Professional Makeup (18), L’Oréal Paris (14) |
| Maybelline | 22 | e.l.f. (21), NYX Professional Makeup (19), L’Oréal Paris (15) |
| NYX Professional Makeup | 19 | Maybelline (19), e.l.f. (18), Essence (14) |
| L’Oréal Paris | 15 | Maybelline (15), e.l.f. (14), NYX Professional Makeup (13) |
| Essence | 14 | NYX Professional Makeup (14), e.l.f. (14), Maybelline (14) |
| Fenty Beauty | 12 | Rare Beauty (10), MAC (9), Charlotte Tilbury (8) |
| Milani | 11 | NYX Professional Makeup (11), e.l.f. (11), Maybelline (11) |
| Charlotte Tilbury Airbrush Flawless Setting Spray | 7 | Urban Decay All Nighter Setting Spray (6), Milani Make It Last 16HR Setting Spray (4), NYX Matte Finish Setting Spray (3) |
| Urban Decay All Nighter Setting Spray | 8 | Charlotte Tilbury Airbrush Flawless Setting Spray (6), Milani Make It Last 16HR Setting Spray (4), NYX Matte Finish Setting Spray (3) |
| Rare Beauty | 11 | Fenty Beauty (10), Charlotte Tilbury (9), MAC (9) |
| ILIA Beauty | 6 | Saie (4), Kosas (4), MAC (3) |
| MAC | 10 | Fenty Beauty (9), Rare Beauty (9), Charlotte Tilbury (7) |
| Saie | 7 | Kosas (6), Tower 28 (5), Merit (4) |
| Tower 28 | 6 | Saie (5), Merit (5), Kosas (4) |
| Charlotte Tilbury | 9 | Rare Beauty (9), Fenty Beauty (8), MAC (7) |
| Huda Beauty | 6 | Fenty Beauty (5), MAC (4), Rare Beauty (4) |
| Real Techniques Everyday Essentials | 4 | Makeup by Mario F4 Dual-Ended Foundation and Face Brush (2), Real Techniques Expert Face Brush (2) |
| Merit | 6 | Tower 28 (5), Saie (4), Kosas (4) |
| ColourPop | 7 | NYX Professional Makeup (7), e.l.f. (7), Maybelline (7) |
| Kosas | 7 | Saie (6), Tower 28 (4), e.l.f. (4) |
| Radiant Creamy Concealer | 6 | Maybelline Instant Age Rewind Eraser (3), Charlotte Tilbury Airbrush Flawless Setting Spray (1), Urban Decay All Nighter Setting Spray (1) |
| Maybelline Instant Age Rewind Eraser | 6 | Radiant Creamy Concealer (3), Charlotte Tilbury Airbrush Flawless Setting Spray (1), e.l.f. (1) |
| Dior (fashion house) | 4 | e.l.f. (4), Fenty Beauty (4), Maybelline (4) |
| RMS Beauty | 4 | Tower 28 (4), Merit (4), Saie (3) |
| ILIA | 3 | Saie (3), Tower 28 (3), Kosas (2) |
| CoverGirl | 5 | NYX Professional Makeup (5), e.l.f. (5), Maybelline (5) |
| NYX Matte Finish Setting Spray | 3 | Charlotte Tilbury Airbrush Flawless Setting Spray (3), Urban Decay All Nighter Setting Spray (3), Milani Make It Last 16HR Setting Spray (2) |
| Makeup by Mario F4 Dual-Ended Foundation and Face Brush | 3 | Real Techniques Everyday Essentials (2), Real Techniques Expert Face Brush (1) |
| Real Techniques Expert Face Brush | 3 | Real Techniques Everyday Essentials (2), Makeup by Mario F4 Dual-Ended Foundation and Face Brush (1) |
| Milani Make It Last 16HR Setting Spray | 4 | Charlotte Tilbury Airbrush Flawless Setting Spray (4), Urban Decay All Nighter Setting Spray (4), NYX Matte Finish Setting Spray (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 13 |
| 2 | allure.com | 13 |
| 3 | youtube.com | 8 |
| 4 | ulta.com | 8 |
| 5 | byrdie.com | 7 |
| 6 | sephora.com | 6 |
| 7 | ringly.io | 5 |
| 8 | makeupbrands.org | 4 |
| 9 | elfcosmetics.com | 4 |
| 10 | thegoodtrade.com | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| allure.com | e.l.f. | 6 |
| allure.com | NYX Professional Makeup | 5 |
| allure.com | Maybelline | 5 |
| shopping.google.com | e.l.f. | 4 |
| byrdie.com | e.l.f. | 3 |
| byrdie.com | Maybelline | 3 |
| ulta.com | Maybelline | 3 |
| ulta.com | Fenty Beauty | 3 |
| allure.com | L’Oréal Paris | 3 |
| allure.com | Milani | 3 |
| shopping.google.com | NYX Professional Makeup | 3 |
| byrdie.com | Charlotte Tilbury Airbrush Flawless Setting Spray | 3 |
| ulta.com | NYX Professional Makeup | 3 |
| shopping.google.com | Maybelline | 3 |
| allure.com | Charlotte Tilbury Airbrush Flawless Setting Spray | 3 |
| youtube.com | e.l.f. | 3 |
| shopping.google.com | Essence | 3 |
| makeupbrands.org | e.l.f. | 3 |
| ulta.com | e.l.f. | 3 |
| makeupbrands.org | Maybelline | 3 |
| shopping.google.com | Milani | 2 |
| shopping.google.com | L’Oréal Paris | 2 |
| youtube.com | Essence | 2 |
| allure.com | Fenty Beauty | 2 |
| allure.com | Essence | 2 |
| byrdie.com | Fenty Beauty | 2 |
| lemon8-app.com | NYX Professional Makeup | 2 |
| lemon8-app.com | Milani | 2 |
| lemon8-app.com | e.l.f. | 2 |
| lemon8-app.com | Maybelline | 2 |
| lemon8-app.com | L’Oréal Paris | 2 |
| lemon8-app.com | Essence | 2 |
| makeupbrands.org | NYX Professional Makeup | 2 |
| makeupbrands.org | L’Oréal Paris | 2 |
| makeupbrands.org | Essence | 2 |
| makeuptutorials.com | NYX Professional Makeup | 2 |
| makeuptutorials.com | Milani | 2 |
| makeuptutorials.com | e.l.f. | 2 |
| makeuptutorials.com | Maybelline | 2 |
| makeuptutorials.com | L’Oréal Paris | 2 |
| makeuptutorials.com | Essence | 2 |
| shopping.google.com | Charlotte Tilbury Airbrush Flawless Setting Spray | 2 |
| ulta.com | L’Oréal Paris | 2 |
| ulta.com | Essence | 2 |
| youtube.com | NYX Professional Makeup | 2 |
| youtube.com | Milani | 2 |
| youtube.com | Maybelline | 2 |
| youtube.com | L’Oréal Paris | 1 |
| byrdie.com | Milani | 1 |
| byrdie.com | NYX Professional Makeup | 1 |
| ulta.com | Charlotte Tilbury Airbrush Flawless Setting Spray | 1 |
| shopping.google.com | Fenty Beauty | 1 |
| makeupbrands.org | Fenty Beauty | 1 |
| byrdie.com | Essence | 1 |
| byrdie.com | L’Oréal Paris | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Beauty & Personal Care
The other indexes under the same parent, each with its top five brands.
Cleansers
Questions 6Toners & Pads
Questions 4Serums & Ampoules
Questions 6Creams & Moisturizers
Questions 6Sheet Masks & Packs
Questions 4Dermocosmetics & Acne Care
Questions 6Sunscreen & Sun Care
Questions 9Base Makeup
Questions 7Lip Makeup
Questions 5Eye Makeup
Questions 5Hair Care
Questions 10Scalp & Hair Loss Care
Questions 6Perfume & Fragrance
Questions 9Top 5 of 316 brandsScore
Nail Care
Questions 7Top 5 of 142 brandsScore
Bath & Body
Questions 9Shaving & Grooming
Questions 9Oral Care
Questions 9Beauty Devices & Styling Tools
Questions 8Feminine Care
Questions 6Top 5 of 122 brandsScore