Brand profile

Rare Beauty

An American cosmetics brand founded by singer and actress Selena Gomez in 2020, focusing on makeup that promotes self-acceptance.

6 questions · 5 categories · As of Nov 12, 2026

Best category rank
#10
Makeup · of 239
Questions
6
5 categories
Answers naming it
14/36
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Makeup#10of 239286.2
Beauty & Personal Care#61of 4,28618.4
Brands#144of 257110.8
Eye Makeup#172of 24416.5
Perfume & Fragrance#206of 31617.5

Ranking by question

Named alongside in Makeup

Brands named in the same answers as Rare Beauty in the last four weeks, counted in answers.

Named alongside in MakeupBrands named in the same answers as Rare Beauty in the last four weeks, counted in answers.e.l.f.: named in 24 answerse.l.f.Maybelline: named in 22 answersMaybellineNYX Professional Makeup: named in 19 answersNYX Professional MakeupL’Oréal Paris: named in 15 answersL’Oréal ParisEssence: named in 14 answersEssenceFenty Beauty: named in 12 answersFenty BeautyMilani: named in 11 answersMilaniCharlotte Tilbury Airbrush Flawless Setting Spray: named in 7 answersCharlotte Tilbury Airbrush Flawless Setting SprayUrban Decay All Nighter Setting Spray: named in 8 answersUrban Decay All Nighter Setting SprayRare Beauty: named in 11 answersRare BeautyILIA Beauty: named in 6 answersMAC: named in 10 answersMACSaie: named in 7 answersSaieTower 28: named in 6 answersTower 28Charlotte Tilbury: named in 9 answersCharlotte TilburyHuda Beauty: named in 6 answersHuda BeautyReal Techniques Everyday Essentials: named in 4 answersReal Techniques Everyday EssentialsMerit: named in 6 answersMeritColourPop: named in 7 answersColourPopKosas: named in 7 answersKosasRadiant Creamy Concealer: named in 6 answersRadiant Creamy ConcealerMaybelline Instant Age Rewind Eraser: named in 6 answersDior (fashion house): named in 4 answersDior (fashion house)RMS Beauty: named in 4 answersRMS BeautyILIA: named in 3 answersILIACoverGirl: named in 5 answersCoverGirlNYX Matte Finish Setting Spray: named in 3 answersNYX Matte Finish Setting SprayMakeup by Mario F4 Dual-Ended Foundation and Face Brush: named in 3 answersReal Techniques Expert Face Brush: named in 3 answersMilani Make It Last 16HR Setting Spray: named in 4 answers
  • Answers naming the brand
  • 3
  • 7
  • 24
  • Answers naming both
  • 1
  • 21
Named alongside in MakeupBrands named in the same answers as Rare Beauty in the last four weeks, counted in answers.e.l.f.: named in 24 answerse.l.f.Maybelline: named in 22 answersMaybellineNYX Professional Makeup: named in 19 answersNYX Professional MakeupL’Oréal Paris: named in 15 answersL’Oréal ParisEssence: named in 14 answersEssenceFenty Beauty: named in 12 answersFenty BeautyMilani: named in 11 answersMilaniCharlotte Tilbury Airbrush Flawless Setting Spray: named in 7 answersUrban Decay All Nighter Setting Spray: named in 8 answersRare Beauty: named in 11 answersRare BeautyILIA Beauty: named in 6 answersMAC: named in 10 answersMACSaie: named in 7 answersSaieTower 28: named in 6 answersTower 28Charlotte Tilbury: named in 9 answersCharlotte TilburyHuda Beauty: named in 6 answersReal Techniques Everyday Essentials: named in 4 answersMerit: named in 6 answersMeritColourPop: named in 7 answersColourPopKosas: named in 7 answersKosasRadiant Creamy Concealer: named in 6 answersRadiant Creamy ConcealerMaybelline Instant Age Rewind Eraser: named in 6 answersDior (fashion house): named in 4 answersDior (fashion house)RMS Beauty: named in 4 answersRMS BeautyILIA: named in 3 answersILIACoverGirl: named in 5 answersNYX Matte Finish Setting Spray: named in 3 answersMakeup by Mario F4 Dual-Ended Foundation and Face Brush: named in 3 answersReal Techniques Expert Face Brush: named in 3 answersMilani Make It Last 16HR Setting Spray: named in 4 answers
  • Answers naming the brand
  • 3
  • 7
  • 24
  • Answers naming both
  • 1
  • 21
  1. 112Fenty Beauty
  2. 212MAC
  3. 311Charlotte Tilbury
  4. 49NARS
  5. 58Maybelline
  6. 68e.l.f.
  7. 76NYX Professional Makeup
  8. 85Estée Lauder
  9. 95Makeup by Mario
  10. 104Huda Beauty
  11. 114Dior (fashion house)
  12. 123Sephora
  13. 133e.l.f. Beauty
  14. 143L’Oréal Paris
  15. 153Make Up For Ever
  16. 163Hourglass
  17. 173ILIA Beauty
  18. 182Anastasia Beverly Hills
  19. 192bareMinerals
  20. 202Benefit
Named alongside
BrandAnswers naming the brandNamed alongside
e.l.f.24Maybelline (21), NYX Professional Makeup (18), L’Oréal Paris (14)
Maybelline22e.l.f. (21), NYX Professional Makeup (19), L’Oréal Paris (15)
NYX Professional Makeup19Maybelline (19), e.l.f. (18), Essence (14)
L’Oréal Paris15Maybelline (15), e.l.f. (14), NYX Professional Makeup (13)
Essence14NYX Professional Makeup (14), e.l.f. (14), Maybelline (14)
Fenty Beauty12Rare Beauty (10), MAC (9), Charlotte Tilbury (8)
Milani11NYX Professional Makeup (11), e.l.f. (11), Maybelline (11)
Charlotte Tilbury Airbrush Flawless Setting Spray7Urban Decay All Nighter Setting Spray (6), Milani Make It Last 16HR Setting Spray (4), NYX Matte Finish Setting Spray (3)
Urban Decay All Nighter Setting Spray8Charlotte Tilbury Airbrush Flawless Setting Spray (6), Milani Make It Last 16HR Setting Spray (4), NYX Matte Finish Setting Spray (3)
Rare Beauty11Fenty Beauty (10), Charlotte Tilbury (9), MAC (9)
ILIA Beauty6Saie (4), Kosas (4), MAC (3)
MAC10Fenty Beauty (9), Rare Beauty (9), Charlotte Tilbury (7)
Saie7Kosas (6), Tower 28 (5), Merit (4)
Tower 286Saie (5), Merit (5), Kosas (4)
Charlotte Tilbury9Rare Beauty (9), Fenty Beauty (8), MAC (7)
Huda Beauty6Fenty Beauty (5), MAC (4), Rare Beauty (4)
Real Techniques Everyday Essentials4Makeup by Mario F4 Dual-Ended Foundation and Face Brush (2), Real Techniques Expert Face Brush (2)
Merit6Tower 28 (5), Saie (4), Kosas (4)
ColourPop7NYX Professional Makeup (7), e.l.f. (7), Maybelline (7)
Kosas7Saie (6), Tower 28 (4), e.l.f. (4)
Radiant Creamy Concealer6Maybelline Instant Age Rewind Eraser (3), Charlotte Tilbury Airbrush Flawless Setting Spray (1), Urban Decay All Nighter Setting Spray (1)
Maybelline Instant Age Rewind Eraser6Radiant Creamy Concealer (3), Charlotte Tilbury Airbrush Flawless Setting Spray (1), e.l.f. (1)
Dior (fashion house)4e.l.f. (4), Fenty Beauty (4), Maybelline (4)
RMS Beauty4Tower 28 (4), Merit (4), Saie (3)
ILIA3Saie (3), Tower 28 (3), Kosas (2)
CoverGirl5NYX Professional Makeup (5), e.l.f. (5), Maybelline (5)
NYX Matte Finish Setting Spray3Charlotte Tilbury Airbrush Flawless Setting Spray (3), Urban Decay All Nighter Setting Spray (3), Milani Make It Last 16HR Setting Spray (2)
Makeup by Mario F4 Dual-Ended Foundation and Face Brush3Real Techniques Everyday Essentials (2), Real Techniques Expert Face Brush (1)
Real Techniques Expert Face Brush3Real Techniques Everyday Essentials (2), Makeup by Mario F4 Dual-Ended Foundation and Face Brush (1)
Milani Make It Last 16HR Setting Spray4Charlotte Tilbury Airbrush Flawless Setting Spray (4), Urban Decay All Nighter Setting Spray (4), NYX Matte Finish Setting Spray (2)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1allure.com4
2ulta.com4
3byrdie.com3
4ringly.io3
5sephora.com3
6americansalon.com2
7gideapac.com2
8globalbrandsmagazine.com2
9kajabeauty.com2
10macys.com2

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which makeup brands are the best overall?111101
2Which makeup brands are the most popular right now?010110
3Which brands are most popular with Gen Z?000101
4Which makeup brands are most recommended by professionals?000011
5What are the best body mists?001000
6What are the best eyebrow products?000010