Subcategory
Eye Makeup
This index adds up the scores of 5 questions. 244 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
- 1Stila Stay All Day Waterproof Liquid Eye Liner78.3
- 2Maybelline Lash Sensational Sky High71.8
- 3NYX Epic Ink Liner54.2
- 4Urban Decay 24/7 Glide-On Eye Pencil51.7
- 5Natasha Denona – I Need a Nude50.6
- 6Anastasia Beverly Hills Brow Wiz47.3
- 7KISS Falscara Starter Kit42.3
- 8CoverGirl Easy Breezy Micro-Fine Pencil41.2
- 9Thrive Causemetics Liquid Lash Extensions Mascara39.6
- 10KISS Looks So Natural38.8
Show all 50
- 11L’Oréal Lash Paradise37.4
- 12Ilia Limitless Lash Mascara35.1
- 13Victoria Beckham Beauty Satin Kajal Liner34.9
- 14Sephora33.9
- 15House of Lashes Iconic Line31.4
- 16Maybelline TattooStudio Gel Pencil31.1
- 17Ardell Seamless Underlash Extensions31.0
- 18Lancôme Le Stylo Waterproof29.5
- 19Huda Beauty Empowered Eyeshadow Palette29.3
- 20Makeup by Mario Ethereal Eyes: The Original28.5
- 21Ulta Beauty Salons28.0
- 22KISS The New Natural28.0
- 23Makeup by Mario Eyeshadow Palette: The Neutrals28.0
- 24e.l.f.28.0
- 25Amazon28.0
- 26Rare Beauty Perfect Strokes Matte Liquid Liner28.0
- 27Anastasia Beverly Hills27.5
- 28NYX Micro Brow Pencil26.7
- 29Makeup by Mario Master Mattes: The Original26.4
- 30Benefit Precisely, My Brow Pencil26.4
- 31Bobbi Brown Long-Wear Gel Eyeliner25.2
- 32KISS So Wispy25.0
- 33MAC Connect In Colour Eye Shadow Palette25.0
- 34e.l.f. Instant Lift Brow Pencil; e.l.f. Instant Lift Waterproof Brow Pencil24.6
- 35ColourPop – Stone Cold Fox24.0
- 36Ardell Demi Wispies23.4
- 37Naked2 Basics Matte Neutral Palette23.1
- 38Lancôme Lash Idôle Lengthening & Volumizing Mascara22.9
- 39Anastasia Beverly Hills DIPBROW Pomade22.6
- 40Morphe ChromaPlus 12-Pan22.0
- 41L'Oréal Paris Telescopic Original Waterproof Mascara21.5
- 42Velour Lashes Effortless Natural Lash Collection21.5
- 43Kosas Air Brow Tinted Treatment Gel21.2
- 44Lash Princess False Lash Effect Mascara21.2
- 45Rare Beauty Perfect Strokes20.4
- 46Tarte Tartelette XL Tubing Mascara20.0
- 47Patrick Ta – Major Dimension Eyeshadow Palette (I, II, or III)19.7
- 48Too Faced Better Than Sex19.1
- 49Wet N Wild Breakup Proof Liquid Eyeliner19.0
- 50Anastasia Beverly Hills Soft Glam Eyeshadow Palette19.0
- 1Stila Stay All Day Waterproof Liquid Eye Liner78.3
- 2Maybelline Lash Sensational Sky High71.8
- 3NYX Epic Ink Liner54.2
- 4Urban Decay 24/7 Glide-On Eye Pencil51.7
- 5Natasha Denona – I Need a Nude50.6
- 6Anastasia Beverly Hills Brow Wiz47.3
- 7KISS Falscara Starter Kit42.3
- 8CoverGirl Easy Breezy Micro-Fine Pencil41.2
- 9Thrive Causemetics Liquid Lash Extensions Mascara39.6
- 10KISS Looks So Natural38.8
- 11L’Oréal Lash Paradise37.4
- 12Ilia Limitless Lash Mascara35.1
- 13Victoria Beckham Beauty Satin Kajal Liner34.9
- 14Sephora33.9
- 15House of Lashes Iconic Line31.4
- 16Maybelline TattooStudio Gel Pencil31.1
- 17Ardell Seamless Underlash Extensions31.0
- 18Lancôme Le Stylo Waterproof29.5
- 19Huda Beauty Empowered Eyeshadow Palette29.3
- 20Makeup by Mario Ethereal Eyes: The Original28.5
- 21Ulta Beauty Salons28.0
- 22KISS The New Natural28.0
- 23Makeup by Mario Eyeshadow Palette: The Neutrals28.0
- 24e.l.f.28.0
- 25Amazon28.0
- 26Rare Beauty Perfect Strokes Matte Liquid Liner28.0
- 27Anastasia Beverly Hills27.5
- 28NYX Micro Brow Pencil26.7
- 29Makeup by Mario Master Mattes: The Original26.4
- 30Benefit Precisely, My Brow Pencil26.4
- 31Bobbi Brown Long-Wear Gel Eyeliner25.2
- 32KISS So Wispy25.0
- 33MAC Connect In Colour Eye Shadow Palette25.0
- 34e.l.f. Instant Lift Brow Pencil; e.l.f. Instant Lift Waterproof Brow Pencil24.6
- 35ColourPop – Stone Cold Fox24.0
- 36Ardell Demi Wispies23.4
- 37Naked2 Basics Matte Neutral Palette23.1
- 38Lancôme Lash Idôle Lengthening & Volumizing Mascara22.9
- 39Anastasia Beverly Hills DIPBROW Pomade22.6
- 40Morphe ChromaPlus 12-Pan22.0
- 41L'Oréal Paris Telescopic Original Waterproof Mascara21.5
- 42Velour Lashes Effortless Natural Lash Collection21.5
- 43Kosas Air Brow Tinted Treatment Gel21.2
- 44Lash Princess False Lash Effect Mascara21.2
- 45Rare Beauty Perfect Strokes20.4
- 46Tarte Tartelette XL Tubing Mascara20.0
- 47Patrick Ta – Major Dimension Eyeshadow Palette (I, II, or III)19.7
- 48Too Faced Better Than Sex19.1
- 49Wet N Wild Breakup Proof Liquid Eyeliner19.0
- 50Anastasia Beverly Hills Soft Glam Eyeshadow Palette19.0
Top 50 of 244
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
5Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 5 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand | ||||||
|---|---|---|---|---|---|---|
| 1Stila Stay All Day Waterproof Liquid Eye Liner | 1 | 1 | 1 | 1 | 1 | 0 |
| 2Maybelline Lash Sensational Sky High | 1 | 1 | 1 | 1 | 0 | 1 |
| 3NYX Epic Ink Liner | 1 | 0 | 1 | 1 | 1 | 1 |
| 4Urban Decay 24/7 Glide-On Eye Pencil | 1 | 1 | 0 | 1 | 1 | 0 |
| 5Natasha Denona – I Need a Nude | 1 | 0 | 1 | 1 | 0 | 0 |
| 6Anastasia Beverly Hills Brow Wiz | 0 | 1 | 1 | 1 | 0 | 1 |
| 7KISS Falscara Starter Kit | 1 | 1 | 0 | 1 | 0 | 0 |
| 8CoverGirl Easy Breezy Micro-Fine Pencil | 0 | 1 | 1 | 0 | 0 | 1 |
| 9Thrive Causemetics Liquid Lash Extensions Mascara | 1 | 0 | 1 | 1 | 1 | 0 |
| 10KISS Looks So Natural | 1 | 0 | 1 | 1 | 0 | 0 |
| 11L’Oréal Lash Paradise | 1 | 0 | 0 | 1 | 1 | 0 |
| 12Ilia Limitless Lash Mascara | 0 | 1 | 1 | 1 | 0 | 1 |
| 13Victoria Beckham Beauty Satin Kajal Liner | 1 | 0 | 0 | 1 | 0 | 1 |
| 14Sephora | 1 | 0 | 0 | 0 | 2 | 0 |
| 15House of Lashes Iconic Line | 1 | 1 | 0 | 0 | 0 | 0 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 1
- 3
- 5
- Answers naming both
- 1
- 4
- Answers naming the brand
- 1
- 3
- 5
- Answers naming both
- 1
- 4
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Stila Stay All Day Waterproof Liquid Eye Liner | 5 | NYX Epic Ink Liner (4), Urban Decay 24/7 Glide-On Eye Pencil (4), Maybelline TattooStudio Gel Pencil (3) |
| Maybelline Lash Sensational Sky High | 5 | Ilia Limitless Lash Mascara (4), Thrive Causemetics Liquid Lash Extensions Mascara (3), L’Oréal Lash Paradise (2) |
| NYX Epic Ink Liner | 5 | Stila Stay All Day Waterproof Liquid Eye Liner (4), Victoria Beckham Beauty Satin Kajal Liner (3), Rare Beauty Perfect Strokes Matte Liquid Liner (3) |
| Urban Decay 24/7 Glide-On Eye Pencil | 4 | Stila Stay All Day Waterproof Liquid Eye Liner (4), NYX Epic Ink Liner (3), Victoria Beckham Beauty Satin Kajal Liner (2) |
| Natasha Denona – I Need a Nude | 3 | Huda Beauty Empowered Eyeshadow Palette (2), Makeup by Mario Eyeshadow Palette: The Neutrals (1) |
| Anastasia Beverly Hills Brow Wiz | 4 | NYX Micro Brow Pencil (3), CoverGirl Easy Breezy Micro-Fine Pencil (3), Benefit Precisely, My Brow Pencil (3) |
| KISS Falscara Starter Kit | 3 | KISS Looks So Natural (2), House of Lashes Iconic Line (2), KISS The New Natural (1) |
| CoverGirl Easy Breezy Micro-Fine Pencil | 3 | Anastasia Beverly Hills Brow Wiz (3), NYX Micro Brow Pencil (2), Benefit Precisely, My Brow Pencil (2) |
| Thrive Causemetics Liquid Lash Extensions Mascara | 4 | Maybelline Lash Sensational Sky High (3), L’Oréal Lash Paradise (3), Ilia Limitless Lash Mascara (2) |
| KISS Looks So Natural | 3 | KISS Falscara Starter Kit (2), KISS The New Natural (1), House of Lashes Iconic Line (1) |
| L’Oréal Lash Paradise | 3 | Thrive Causemetics Liquid Lash Extensions Mascara (3), Maybelline Lash Sensational Sky High (2), Ilia Limitless Lash Mascara (1) |
| Ilia Limitless Lash Mascara | 4 | Maybelline Lash Sensational Sky High (4), Thrive Causemetics Liquid Lash Extensions Mascara (2), L’Oréal Lash Paradise (1) |
| Victoria Beckham Beauty Satin Kajal Liner | 3 | NYX Epic Ink Liner (3), Rare Beauty Perfect Strokes Matte Liquid Liner (2), Urban Decay 24/7 Glide-On Eye Pencil (2) |
| Sephora | 3 | Anastasia Beverly Hills (2), Ulta Beauty Salons (1), e.l.f. (1) |
| House of Lashes Iconic Line | 2 | KISS Falscara Starter Kit (2), KISS Looks So Natural (1), KISS The New Natural (1) |
| Maybelline TattooStudio Gel Pencil | 3 | Stila Stay All Day Waterproof Liquid Eye Liner (3), NYX Epic Ink Liner (2), Urban Decay 24/7 Glide-On Eye Pencil (2) |
| Ardell Seamless Underlash Extensions | 2 | KISS Falscara Starter Kit (1), House of Lashes Iconic Line (1) |
| Lancôme Le Stylo Waterproof | 2 | Maybelline TattooStudio Gel Pencil (2), Stila Stay All Day Waterproof Liquid Eye Liner (2), NYX Epic Ink Liner (1) |
| Huda Beauty Empowered Eyeshadow Palette | 2 | Natasha Denona – I Need a Nude (2) |
| Makeup by Mario Ethereal Eyes: The Original | 2 | Makeup by Mario Master Mattes: The Original (2) |
| Ulta Beauty Salons | 1 | Anastasia Beverly Hills (1), Sephora (1), e.l.f. (1) |
| KISS The New Natural | 1 | KISS Looks So Natural (1), KISS Falscara Starter Kit (1), House of Lashes Iconic Line (1) |
| Makeup by Mario Eyeshadow Palette: The Neutrals | 1 | Natasha Denona – I Need a Nude (1) |
| e.l.f. | 1 | Anastasia Beverly Hills (1), Ulta Beauty Salons (1), Sephora (1) |
| Amazon | 2 | NYX Micro Brow Pencil (1), Anastasia Beverly Hills (1), CoverGirl Easy Breezy Micro-Fine Pencil (1) |
| Rare Beauty Perfect Strokes Matte Liquid Liner | 3 | NYX Epic Ink Liner (3), Victoria Beckham Beauty Satin Kajal Liner (2), Urban Decay 24/7 Glide-On Eye Pencil (2) |
| Anastasia Beverly Hills | 2 | Sephora (2), Ulta Beauty Salons (1), e.l.f. (1) |
| NYX Micro Brow Pencil | 3 | Anastasia Beverly Hills Brow Wiz (3), Benefit Precisely, My Brow Pencil (3), CoverGirl Easy Breezy Micro-Fine Pencil (2) |
| Makeup by Mario Master Mattes: The Original | 2 | Makeup by Mario Ethereal Eyes: The Original (2) |
| Benefit Precisely, My Brow Pencil | 3 | NYX Micro Brow Pencil (3), Anastasia Beverly Hills Brow Wiz (3), CoverGirl Easy Breezy Micro-Fine Pencil (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 10 |
| 2 | allure.com | 8 |
| 3 | whowhatwear.com | 7 |
| 4 | byrdie.com | 6 |
| 5 | reddit.com | 6 |
| 6 | sephora.com | 6 |
| 7 | ulta.com | 6 |
| 8 | youtube.com | 5 |
| 9 | today.com | 5 |
| 10 | parade.com | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| whowhatwear.com | Stila Stay All Day Waterproof Liquid Eye Liner | 3 |
| today.com | Anastasia Beverly Hills Brow Wiz | 3 |
| today.com | CoverGirl Easy Breezy Micro-Fine Pencil | 3 |
| ulta.com | Anastasia Beverly Hills Brow Wiz | 3 |
| allure.com | Urban Decay 24/7 Glide-On Eye Pencil | 3 |
| allure.com | Stila Stay All Day Waterproof Liquid Eye Liner | 3 |
| reddit.com | NYX Epic Ink Liner | 2 |
| reddit.com | Urban Decay 24/7 Glide-On Eye Pencil | 2 |
| reddit.com | Stila Stay All Day Waterproof Liquid Eye Liner | 2 |
| allure.com | Maybelline Lash Sensational Sky High | 2 |
| allure.com | KISS Falscara Starter Kit | 2 |
| allure.com | NYX Epic Ink Liner | 2 |
| marieclaire.com | Urban Decay 24/7 Glide-On Eye Pencil | 2 |
| marieclaire.com | Stila Stay All Day Waterproof Liquid Eye Liner | 2 |
| reddit.com | Natasha Denona – I Need a Nude | 2 |
| sephora.com | Maybelline Lash Sensational Sky High | 2 |
| shopping.google.com | NYX Epic Ink Liner | 2 |
| shopping.google.com | Urban Decay 24/7 Glide-On Eye Pencil | 2 |
| shopping.google.com | Stila Stay All Day Waterproof Liquid Eye Liner | 2 |
| today.com | Maybelline Lash Sensational Sky High | 2 |
| ulta.com | CoverGirl Easy Breezy Micro-Fine Pencil | 2 |
| whowhatwear.com | Maybelline Lash Sensational Sky High | 2 |
| whowhatwear.com | NYX Epic Ink Liner | 2 |
| whowhatwear.com | Urban Decay 24/7 Glide-On Eye Pencil | 2 |
| whowhatwear.com | Anastasia Beverly Hills Brow Wiz | 1 |
| marieclaire.com | NYX Epic Ink Liner | 1 |
| marieclaire.com | KISS Falscara Starter Kit | 1 |
| reddit.com | Anastasia Beverly Hills Brow Wiz | 1 |
| sephora.com | Natasha Denona – I Need a Nude | 1 |
| reddit.com | Maybelline Lash Sensational Sky High | 1 |
| sephora.com | NYX Epic Ink Liner | 1 |
| sephora.com | Urban Decay 24/7 Glide-On Eye Pencil | 1 |
| sephora.com | Stila Stay All Day Waterproof Liquid Eye Liner | 1 |
| shopping.google.com | Natasha Denona – I Need a Nude | 1 |
| shopping.google.com | Maybelline Lash Sensational Sky High | 1 |
| shopping.google.com | KISS Falscara Starter Kit | 1 |
| ulta.com | Natasha Denona – I Need a Nude | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Beauty & Personal Care
The other indexes under the same parent, each with its top five brands.
Cleansers
Questions 6Toners & Pads
Questions 4Serums & Ampoules
Questions 6Creams & Moisturizers
Questions 6Sheet Masks & Packs
Questions 4Dermocosmetics & Acne Care
Questions 6Sunscreen & Sun Care
Questions 9Makeup
Questions 9Top 5 of 239 brandsScore
Base Makeup
Questions 7Lip Makeup
Questions 5Hair Care
Questions 10Scalp & Hair Loss Care
Questions 6Perfume & Fragrance
Questions 9Top 5 of 316 brandsScore
Nail Care
Questions 7Top 5 of 142 brandsScore
Bath & Body
Questions 9Shaving & Grooming
Questions 9Oral Care
Questions 9Beauty Devices & Styling Tools
Questions 8Feminine Care
Questions 6Top 5 of 122 brandsScore