Subcategory
Base Makeup
This index adds up the scores of 7 questions. 218 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Maybelline Fit Me Matte + Poreless102.4
- 2Translucent Loose Setting Powder93.5
- 3Estée Lauder Double Wear Stay-in-Place84.1
- 4Soft Pinch Liquid Blush80.0
- 5ILIA Super Serum Skin Tint73.3
- 6BareMinerals Complexion Rescue70.6
- 7Rhode's Pocket Blush65.8
- 8Laura Mercier Oil-Free Tinted Moisturizer61.0
- 9Radiant Creamy Concealer60.5
- 10Huda Beauty Easy Bake Loose Powder59.2
Show all 50
- 11Merit Flush Balm57.1
- 12Charlotte Tilbury Airbrush Flawless Finish55.3
- 13Nars Bronzing Powder in 'Laguna'55.0
- 14Tarte Shape Tape Concealer53.7
- 15Rosy Glow Blush52.4
- 16e.l.f. Camo Liquid Blush52.0
- 17Luminous Silk Foundation52.0
- 18Saie Dew Blush50.8
- 19Saie Slip Tint SPF 3546.1
- 20Pro Filt’r Soft Matte Longwear Foundation45.8
- 21Haus Labs Triclone Skin Tech Foundation44.0
- 22Fenty Beauty Eaze Drop Blurring Skin Tint43.3
- 23Charlotte Tilbury Beauty Light Wand42.5
- 24Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Bronzer41.6
- 25Benefit Hoola Matte Bronzer41.6
- 26e.l.f. Hydrating Camo Concealer41.3
- 27NARS Blush40.3
- 28e.l.f. Halo Glow Setting Powder35.4
- 29Maybelline Instant Age Rewind Eraser33.6
- 30Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer32.5
- 31Nars Talc-Free Powder Blush31.0
- 32Chanel Baume Essentiel29.6
- 33Glossier Cloud Paint29.0
- 34Fenty Beauty Shake 'N Play28.5
- 35Rare Beauty Positive Light Silky Touch Highlighter28.5
- 36NARS Natural Matte Longwear Foundation28.3
- 37Tower 28 SunnyDays Skin Tint28.2
- 38Estée Lauder Double Wear Stay-in-Place Foundation28.0
- 39Dior Forever Skin Glow Foundation28.0
- 40Dior Backstage Glow Highlighter28.0
- 41Armani Beauty Luminous Silk Concealer27.4
- 42Tower 28 BeachPlease Lip + Cheek Cream26.2
- 43Milani Baked Blush25.4
- 44Maybelline Fit Me Loose Finishing Powder25.2
- 45EltaMD UV Daily Hydration+ Tinted SPF 5025.0
- 46L’Oréal Paris True Match Lumi Glotion24.7
- 47e.l.f. Halo Glow Liquid Filter24.4
- 48Summer Fridays Sheer Skin Tint24.2
- 49Kosas Revealer Concealer24.1
- 50Patrick Ta Crème & Powder Duo24.0
- 1Maybelline Fit Me Matte + Poreless102.4
- 2Translucent Loose Setting Powder93.5
- 3Estée Lauder Double Wear Stay-in-Place84.1
- 4Soft Pinch Liquid Blush80.0
- 5ILIA Super Serum Skin Tint73.3
- 6BareMinerals Complexion Rescue70.6
- 7Rhode's Pocket Blush65.8
- 8Laura Mercier Oil-Free Tinted Moisturizer61.0
- 9Radiant Creamy Concealer60.5
- 10Huda Beauty Easy Bake Loose Powder59.2
- 11Merit Flush Balm57.1
- 12Charlotte Tilbury Airbrush Flawless Finish55.3
- 13Nars Bronzing Powder in 'Laguna'55.0
- 14Tarte Shape Tape Concealer53.7
- 15Rosy Glow Blush52.4
- 16e.l.f. Camo Liquid Blush52.0
- 17Luminous Silk Foundation52.0
- 18Saie Dew Blush50.8
- 19Saie Slip Tint SPF 3546.1
- 20Pro Filt’r Soft Matte Longwear Foundation45.8
- 21Haus Labs Triclone Skin Tech Foundation44.0
- 22Fenty Beauty Eaze Drop Blurring Skin Tint43.3
- 23Charlotte Tilbury Beauty Light Wand42.5
- 24Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Bronzer41.6
- 25Benefit Hoola Matte Bronzer41.6
- 26e.l.f. Hydrating Camo Concealer41.3
- 27NARS Blush40.3
- 28e.l.f. Halo Glow Setting Powder35.4
- 29Maybelline Instant Age Rewind Eraser33.6
- 30Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer32.5
- 31Nars Talc-Free Powder Blush31.0
- 32Chanel Baume Essentiel29.6
- 33Glossier Cloud Paint29.0
- 34Fenty Beauty Shake 'N Play28.5
- 35Rare Beauty Positive Light Silky Touch Highlighter28.5
- 36NARS Natural Matte Longwear Foundation28.3
- 37Tower 28 SunnyDays Skin Tint28.2
- 38Estée Lauder Double Wear Stay-in-Place Foundation28.0
- 39Dior Forever Skin Glow Foundation28.0
- 40Dior Backstage Glow Highlighter28.0
- 41Armani Beauty Luminous Silk Concealer27.4
- 42Tower 28 BeachPlease Lip + Cheek Cream26.2
- 43Milani Baked Blush25.4
- 44Maybelline Fit Me Loose Finishing Powder25.2
- 45EltaMD UV Daily Hydration+ Tinted SPF 5025.0
- 46L’Oréal Paris True Match Lumi Glotion24.7
- 47e.l.f. Halo Glow Liquid Filter24.4
- 48Summer Fridays Sheer Skin Tint24.2
- 49Kosas Revealer Concealer24.1
- 50Patrick Ta Crème & Powder Duo24.0
Top 50 of 218
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
7Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 7 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Maybelline Fit Me Matte + Poreless | 2 | 1 | 1 | 1 | 0 | 1 |
| 2Translucent Loose Setting Powder | 1 | 1 | 1 | 1 | 1 | 1 |
| 3Estée Lauder Double Wear Stay-in-Place | 1 | 1 | 1 | 2 | 0 | 0 |
| 4Soft Pinch Liquid Blush | 1 | 0 | 1 | 1 | 1 | 1 |
| 5ILIA Super Serum Skin Tint | 1 | 0 | 1 | 2 | 0 | 1 |
| 6BareMinerals Complexion Rescue | 1 | 1 | 1 | 1 | 1 | 1 |
| 7Rhode's Pocket Blush | 0 | 1 | 1 | 1 | 1 | 1 |
| 8Laura Mercier Oil-Free Tinted Moisturizer | 1 | 1 | 0 | 1 | 1 | 1 |
| 9Radiant Creamy Concealer | 1 | 0 | 1 | 1 | 0 | 1 |
| 10Huda Beauty Easy Bake Loose Powder | 1 | 1 | 0 | 1 | 0 | 1 |
| 11Merit Flush Balm | 1 | 0 | 1 | 1 | 0 | 0 |
| 12Charlotte Tilbury Airbrush Flawless Finish | 1 | 1 | 0 | 1 | 1 | 1 |
| 13Nars Bronzing Powder in 'Laguna' | 1 | 0 | 1 | 1 | 1 | 1 |
| 14Tarte Shape Tape Concealer | 1 | 0 | 1 | 1 | 0 | 1 |
| 15Rosy Glow Blush | 1 | 0 | 1 | 0 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 4
- 6
- Answers naming both
- 1
- 5
- Answers naming the brand
- 2
- 4
- 6
- Answers naming both
- 1
- 5
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Maybelline Fit Me Matte + Poreless | 6 | Estée Lauder Double Wear Stay-in-Place (4), Pro Filt’r Soft Matte Longwear Foundation (3), Haus Labs Triclone Skin Tech Foundation (1) |
| Translucent Loose Setting Powder | 6 | Charlotte Tilbury Airbrush Flawless Finish (5), Huda Beauty Easy Bake Loose Powder (4), e.l.f. Halo Glow Setting Powder (3) |
| Estée Lauder Double Wear Stay-in-Place | 5 | Maybelline Fit Me Matte + Poreless (4), Pro Filt’r Soft Matte Longwear Foundation (3), Haus Labs Triclone Skin Tech Foundation (1) |
| Soft Pinch Liquid Blush | 5 | Rosy Glow Blush (4), e.l.f. Camo Liquid Blush (4), Rhode's Pocket Blush (4) |
| ILIA Super Serum Skin Tint | 5 | Fenty Beauty Eaze Drop Blurring Skin Tint (4), Saie Slip Tint SPF 35 (4), BareMinerals Complexion Rescue (4) |
| BareMinerals Complexion Rescue | 6 | Fenty Beauty Eaze Drop Blurring Skin Tint (5), Laura Mercier Oil-Free Tinted Moisturizer (5), Saie Slip Tint SPF 35 (5) |
| Rhode's Pocket Blush | 5 | e.l.f. Camo Liquid Blush (4), Soft Pinch Liquid Blush (4), Rosy Glow Blush (3) |
| Laura Mercier Oil-Free Tinted Moisturizer | 5 | BareMinerals Complexion Rescue (5), Fenty Beauty Eaze Drop Blurring Skin Tint (4), Saie Slip Tint SPF 35 (4) |
| Radiant Creamy Concealer | 4 | Tarte Shape Tape Concealer (4), e.l.f. Hydrating Camo Concealer (4), Maybelline Instant Age Rewind Eraser (3) |
| Huda Beauty Easy Bake Loose Powder | 4 | Translucent Loose Setting Powder (4), Charlotte Tilbury Airbrush Flawless Finish (4), e.l.f. Halo Glow Setting Powder (3) |
| Merit Flush Balm | 3 | Saie Dew Blush (3), Soft Pinch Liquid Blush (3), Rosy Glow Blush (2) |
| Charlotte Tilbury Airbrush Flawless Finish | 5 | Translucent Loose Setting Powder (5), Huda Beauty Easy Bake Loose Powder (4), e.l.f. Halo Glow Setting Powder (3) |
| Nars Bronzing Powder in 'Laguna' | 5 | Benefit Hoola Matte Bronzer (4), Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Bronzer (3), Charlotte Tilbury Beauty Light Wand (2) |
| Tarte Shape Tape Concealer | 4 | Radiant Creamy Concealer (4), e.l.f. Hydrating Camo Concealer (4), Maybelline Instant Age Rewind Eraser (3) |
| Rosy Glow Blush | 4 | Soft Pinch Liquid Blush (4), e.l.f. Camo Liquid Blush (3), Rhode's Pocket Blush (3) |
| e.l.f. Camo Liquid Blush | 4 | Rhode's Pocket Blush (4), Soft Pinch Liquid Blush (4), Rosy Glow Blush (3) |
| Luminous Silk Foundation | 3 | Haus Labs Triclone Skin Tech Foundation (2), ILIA Super Serum Skin Tint (1), Estée Lauder Double Wear Stay-in-Place (1) |
| Saie Dew Blush | 3 | Merit Flush Balm (3), Soft Pinch Liquid Blush (3), Rosy Glow Blush (2) |
| Saie Slip Tint SPF 35 | 5 | BareMinerals Complexion Rescue (5), Fenty Beauty Eaze Drop Blurring Skin Tint (4), ILIA Super Serum Skin Tint (4) |
| Pro Filt’r Soft Matte Longwear Foundation | 4 | Estée Lauder Double Wear Stay-in-Place (3), Maybelline Fit Me Matte + Poreless (3), Luminous Silk Foundation (1) |
| Haus Labs Triclone Skin Tech Foundation | 2 | Luminous Silk Foundation (2), ILIA Super Serum Skin Tint (1), Estée Lauder Double Wear Stay-in-Place (1) |
| Fenty Beauty Eaze Drop Blurring Skin Tint | 5 | BareMinerals Complexion Rescue (5), ILIA Super Serum Skin Tint (4), Laura Mercier Oil-Free Tinted Moisturizer (4) |
| Charlotte Tilbury Beauty Light Wand | 3 | Nars Bronzing Powder in 'Laguna' (2), Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Bronzer (1), Benefit Hoola Matte Bronzer (1) |
| Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Bronzer | 3 | Nars Bronzing Powder in 'Laguna' (3), Benefit Hoola Matte Bronzer (2), Charlotte Tilbury Beauty Light Wand (1) |
| Benefit Hoola Matte Bronzer | 4 | Nars Bronzing Powder in 'Laguna' (4), Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Bronzer (2), Charlotte Tilbury Beauty Light Wand (1) |
| e.l.f. Hydrating Camo Concealer | 4 | Tarte Shape Tape Concealer (4), Radiant Creamy Concealer (4), Maybelline Instant Age Rewind Eraser (3) |
| NARS Blush | 2 | Saie Dew Blush (2), Merit Flush Balm (2), Soft Pinch Liquid Blush (2) |
| e.l.f. Halo Glow Setting Powder | 3 | Huda Beauty Easy Bake Loose Powder (3), Translucent Loose Setting Powder (3), Charlotte Tilbury Airbrush Flawless Finish (3) |
| Maybelline Instant Age Rewind Eraser | 4 | Tarte Shape Tape Concealer (3), Radiant Creamy Concealer (3), e.l.f. Hydrating Camo Concealer (3) |
| Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer | 2 | Tarte Shape Tape Concealer (1), Maybelline Instant Age Rewind Eraser (1), Radiant Creamy Concealer (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | allure.com | 15 |
| 2 | shopping.google.com | 11 |
| 3 | ulta.com | 11 |
| 4 | youtube.com | 10 |
| 5 | byrdie.com | 7 |
| 6 | whowhatwear.com | 6 |
| 7 | reddit.com | 4 |
| 8 | glamour.com | 4 |
| 9 | voguescandinavia.com | 4 |
| 10 | secondopinionclub.com | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| ulta.com | Translucent Loose Setting Powder | 4 |
| allure.com | Laura Mercier Oil-Free Tinted Moisturizer | 3 |
| allure.com | BareMinerals Complexion Rescue | 3 |
| whowhatwear.com | Soft Pinch Liquid Blush | 3 |
| youtube.com | Maybelline Fit Me Matte + Poreless | 3 |
| ulta.com | Laura Mercier Oil-Free Tinted Moisturizer | 2 |
| ulta.com | BareMinerals Complexion Rescue | 2 |
| allure.com | Translucent Loose Setting Powder | 2 |
| allure.com | Maybelline Fit Me Matte + Poreless | 2 |
| whowhatwear.com | Rhode's Pocket Blush | 2 |
| shopping.google.com | Translucent Loose Setting Powder | 2 |
| glamour.com | Maybelline Fit Me Matte + Poreless | 2 |
| allure.com | Rhode's Pocket Blush | 2 |
| byrdie.com | Soft Pinch Liquid Blush | 2 |
| youtube.com | ILIA Super Serum Skin Tint | 2 |
| youtube.com | Laura Mercier Oil-Free Tinted Moisturizer | 2 |
| shopping.google.com | Laura Mercier Oil-Free Tinted Moisturizer | 2 |
| youtube.com | BareMinerals Complexion Rescue | 2 |
| youtube.com | Estée Lauder Double Wear Stay-in-Place | 2 |
| youtube.com | Soft Pinch Liquid Blush | 2 |
| glamour.com | Estée Lauder Double Wear Stay-in-Place | 2 |
| shopping.google.com | BareMinerals Complexion Rescue | 2 |
| shopping.google.com | Soft Pinch Liquid Blush | 2 |
| shopping.google.com | Maybelline Fit Me Matte + Poreless | 2 |
| ulta.com | ILIA Super Serum Skin Tint | 2 |
| whowhatwear.com | Laura Mercier Oil-Free Tinted Moisturizer | 1 |
| whowhatwear.com | BareMinerals Complexion Rescue | 1 |
| whowhatwear.com | Maybelline Fit Me Matte + Poreless | 1 |
| youtube.com | Rhode's Pocket Blush | 1 |
| youtube.com | Translucent Loose Setting Powder | 1 |
| shopping.google.com | Rhode's Pocket Blush | 1 |
| allure.com | ILIA Super Serum Skin Tint | 1 |
| allure.com | Estée Lauder Double Wear Stay-in-Place | 1 |
| allure.com | Soft Pinch Liquid Blush | 1 |
| byrdie.com | Rhode's Pocket Blush | 1 |
| byrdie.com | ILIA Super Serum Skin Tint | 1 |
| byrdie.com | Laura Mercier Oil-Free Tinted Moisturizer | 1 |
| byrdie.com | Translucent Loose Setting Powder | 1 |
| byrdie.com | BareMinerals Complexion Rescue | 1 |
| glamour.com | Laura Mercier Oil-Free Tinted Moisturizer | 1 |
| glamour.com | Translucent Loose Setting Powder | 1 |
| glamour.com | BareMinerals Complexion Rescue | 1 |
| reddit.com | Rhode's Pocket Blush | 1 |
| reddit.com | ILIA Super Serum Skin Tint | 1 |
| reddit.com | Laura Mercier Oil-Free Tinted Moisturizer | 1 |
| reddit.com | Translucent Loose Setting Powder | 1 |
| reddit.com | BareMinerals Complexion Rescue | 1 |
| reddit.com | Estée Lauder Double Wear Stay-in-Place | 1 |
| reddit.com | Soft Pinch Liquid Blush | 1 |
| reddit.com | Maybelline Fit Me Matte + Poreless | 1 |
| shopping.google.com | ILIA Super Serum Skin Tint | 1 |
| shopping.google.com | Estée Lauder Double Wear Stay-in-Place | 1 |
| ulta.com | Estée Lauder Double Wear Stay-in-Place | 1 |
| ulta.com | Maybelline Fit Me Matte + Poreless | 1 |
| whowhatwear.com | ILIA Super Serum Skin Tint | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Beauty & Personal Care
The other indexes under the same parent, each with its top five brands.
Cleansers
Questions 6Toners & Pads
Questions 4Serums & Ampoules
Questions 6Creams & Moisturizers
Questions 6Sheet Masks & Packs
Questions 4Dermocosmetics & Acne Care
Questions 6Sunscreen & Sun Care
Questions 9Makeup
Questions 9Top 5 of 239 brandsScore
Lip Makeup
Questions 5Eye Makeup
Questions 5Hair Care
Questions 10Scalp & Hair Loss Care
Questions 6Perfume & Fragrance
Questions 9Top 5 of 316 brandsScore
Nail Care
Questions 7Top 5 of 142 brandsScore
Bath & Body
Questions 9Shaving & Grooming
Questions 9Oral Care
Questions 9Beauty Devices & Styling Tools
Questions 8Feminine Care
Questions 6Top 5 of 122 brandsScore