Category

Fashion & Apparel

This index adds up the scores of 125 questions: 122 across 14 subcategories and 3 about Fashion & Apparel as a whole. 3,358 brands are ranked.

Questions by subcategory

Edition
Nov 12, 2026
Methodology
v5.0
Panel
6 AI surfaces

AI Visibility Ranking

Brands ordered by GenRank score across this category and its subcategories.

#BrandScore
  1. 1Uniqlo723.4
  2. 2Quince688.9
  3. 3Patagonia (outdoor clothing company)453.6
  4. 4Mejuri413.5
  5. 5Cartier395.0
  6. 6Everlane376.5
  7. 7Maui Jim331.6
  8. 8Lululemon320.0
  9. 9Madewell314.1
  10. 10Nike308.8
Show all 50
  1. 11Tiffany & Co.296.1
  2. 12Old Navy290.2
  3. 13Pact288.8
  4. 14Suitsupply288.2
  5. 15Levi's280.1
  6. 16Vuori278.3
  7. 17Hermès (fashion house)272.7
  8. 18Buck Mason259.8
  9. 19Ray-Ban255.2
  10. 20Warby Parker250.1
  11. 21J.Crew248.6
  12. 22Blue Nile234.1
  13. 23Girlfriend Collective226.6
  14. 24Skims223.1
  15. 25Gorjana214.9
  16. 26Athleta213.9
  17. 27Catbird212.9
  18. 28Brilliant Earth207.2
  19. 29Indochino201.9
  20. 30Rolex198.6
  21. 31Spier & Mackay193.5
  22. 32Oakley177.6
  23. 33Gap175.2
  24. 34Carhartt174.8
  25. 35Abercrombie & Fitch174.2
  26. 36Brooks Brothers173.7
  27. 37Patek Philippe173.5
  28. 38Tom Ford172.4
  29. 39Zenni Optical168.2
  30. 40Proper Cloth167.3
  31. 41Omega167.0
  32. 42Adidas166.0
  33. 43Travelpro Platinum Elite series163.6
  34. 44Charles Tyrwhitt158.9
  35. 45Coach153.9
  36. 46COS152.9
  37. 47Nudie Jeans148.6
  38. 48Levi’s 501147.6
  39. 49Longchamp Le Pliage144.2
  40. 50Reformation144.2

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

125

The questions, grouped by subcategory, each card with that category's top five brands. This index's ranking adds up the scores of every question grouped here.

Fashion & Apparel, general

3 questions

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Most cited sources
RankSourceCiting answers
1shopping.google.comshopping195
2outdoorgearlab.com122
3forbes.commedia113
4youtube.comsocial108
5reddit.comcommunity93
6gq.com52
7businessinsider.commedia41
8gearjunkie.com34
9cnn.commedia30
10thegoodtrade.com29