Subcategory
Sunglasses & Eyewear
This index adds up the scores of 9 questions. 214 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Maui Jim331.6
- 2Warby Parker250.1
- 3Ray-Ban230.8
- 4Oakley170.2
- 5Zenni Optical168.2
- 6goodr OG135.4
- 7Costa del Mar110.1
- 8GlassesUSA103.4
- 9EyeBuyDirect95.9
- 10Serengeti Eyewear78.0
Show all 50
- 11Persol75.6
- 12Goodr70.5
- 13Felix Gray69.2
- 14Prada65.4
- 15Knockaround60.5
- 16Smith Optics59.5
- 17Gucci58.8
- 18Sunski57.6
- 19Tom Ford57.4
- 20Sutro Lite56.0
- 21Tifosi53.7
- 22Smith53.5
- 23Celine50.5
- 24Costa del Mar Rinconcito48.4
- 25Jacques Marie Mage (JMM)46.0
- 26Cartier45.8
- 27Oliver Peoples44.8
- 28Gunnar41.1
- 29Maui Jim Ho'okipa40.8
- 30Ray-Ban New Wayfarer RB2132 Polarized40.8
- 31Sungait Polarized Rectangular39.5
- 32Oakley Flak 2.0 XL38.8
- 33Smith Wildcat37.6
- 34Ray-Ban New Wayfarer36.0
- 35Clubmaster35.0
- 36ROKA SR-1x33.8
- 37Zenottic Philip32.1
- 38Saint Laurent31.7
- 39FramesDirect31.3
- 40Peepers29.0
- 41Felix Gray Faraday Blue Light Glasses28.0
- 42Bajío27.4
- 43Smith Lowdown 2 ChromaPop26.9
- 44Roka26.8
- 45Moscot24.7
- 46Tifosi Swank24.0
- 47Pair Eyewear23.9
- 48Knockaround Fast Lanes23.5
- 49Shady Rays23.0
- 50Horus X22.8
- 1Maui Jim331.6
- 2Warby Parker250.1
- 3Ray-Ban230.8
- 4Oakley170.2
- 5Zenni Optical168.2
- 6goodr OG135.4
- 7Costa del Mar110.1
- 8GlassesUSA103.4
- 9EyeBuyDirect95.9
- 10Serengeti Eyewear78.0
- 11Persol75.6
- 12Goodr70.5
- 13Felix Gray69.2
- 14Prada65.4
- 15Knockaround60.5
- 16Smith Optics59.5
- 17Gucci58.8
- 18Sunski57.6
- 19Tom Ford57.4
- 20Sutro Lite56.0
- 21Tifosi53.7
- 22Smith53.5
- 23Celine50.5
- 24Costa del Mar Rinconcito48.4
- 25Jacques Marie Mage (JMM)46.0
- 26Cartier45.8
- 27Oliver Peoples44.8
- 28Gunnar41.1
- 29Maui Jim Ho'okipa40.8
- 30Ray-Ban New Wayfarer RB2132 Polarized40.8
- 31Sungait Polarized Rectangular39.5
- 32Oakley Flak 2.0 XL38.8
- 33Smith Wildcat37.6
- 34Ray-Ban New Wayfarer36.0
- 35Clubmaster35.0
- 36ROKA SR-1x33.8
- 37Zenottic Philip32.1
- 38Saint Laurent31.7
- 39FramesDirect31.3
- 40Peepers29.0
- 41Felix Gray Faraday Blue Light Glasses28.0
- 42Bajío27.4
- 43Smith Lowdown 2 ChromaPop26.9
- 44Roka26.8
- 45Moscot24.7
- 46Tifosi Swank24.0
- 47Pair Eyewear23.9
- 48Knockaround Fast Lanes23.5
- 49Shady Rays23.0
- 50Horus X22.8
Top 50 of 214
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
9Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 9 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Maui Jim | 4 | 5 | 5 | 6 | 2 | 3 |
| 2Warby Parker | 3 | 4 | 5 | 4 | 2 | 5 |
| 3Ray-Ban | 5 | 3 | 3 | 4 | 0 | 3 |
| 4Oakley | 2 | 3 | 3 | 4 | 1 | 3 |
| 5Zenni Optical | 2 | 2 | 2 | 3 | 1 | 2 |
| 6goodr OG | 2 | 3 | 2 | 3 | 0 | 2 |
| 7Costa del Mar | 2 | 0 | 2 | 3 | 2 | 3 |
| 8GlassesUSA | 1 | 2 | 1 | 1 | 1 | 3 |
| 9EyeBuyDirect | 1 | 2 | 1 | 2 | 1 | 3 |
| 10Serengeti Eyewear | 2 | 0 | 0 | 3 | 1 | 0 |
| 11Persol | 1 | 1 | 1 | 3 | 0 | 2 |
| 12Goodr | 1 | 1 | 2 | 2 | 0 | 1 |
| 13Felix Gray | 1 | 0 | 1 | 1 | 1 | 1 |
| 14Prada | 1 | 0 | 1 | 1 | 1 | 0 |
| 15Knockaround | 1 | 0 | 2 | 1 | 0 | 0 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 3
- 7
- 29
- Answers naming both
- 1
- 19
- Answers naming the brand
- 3
- 7
- 29
- Answers naming both
- 1
- 19
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Maui Jim | 29 | Ray-Ban (19), Oakley (18), Costa del Mar (14) |
| Warby Parker | 26 | Zenni Optical (13), Ray-Ban (13), Maui Jim (13) |
| Ray-Ban | 21 | Maui Jim (19), Oakley (16), Warby Parker (13) |
| Oakley | 19 | Maui Jim (18), Ray-Ban (16), Costa del Mar (11) |
| Zenni Optical | 13 | Warby Parker (13), EyeBuyDirect (9), GlassesUSA (8) |
| goodr OG | 12 | Maui Jim (5), Sunski (4), Goodr (3) |
| Costa del Mar | 15 | Maui Jim (14), Ray-Ban (11), Oakley (11) |
| GlassesUSA | 9 | EyeBuyDirect (9), Warby Parker (9), Zenni Optical (8) |
| EyeBuyDirect | 10 | Warby Parker (10), GlassesUSA (9), Zenni Optical (9) |
| Serengeti Eyewear | 8 | Maui Jim (8), Ray-Ban (5), Oakley (5) |
| Persol | 10 | Ray-Ban (10), Maui Jim (10), Oakley (9) |
| Goodr | 10 | Maui Jim (6), Knockaround (5), Sunski (5) |
| Felix Gray | 5 | Warby Parker (4), Gunnar (3), EyeBuyDirect (1) |
| Prada | 5 | Tom Ford (5), Gucci (5), Ray-Ban (4) |
| Knockaround | 7 | Sunski (5), Goodr (5), Maui Jim (4) |
| Smith Optics | 8 | Maui Jim (8), Warby Parker (7), Ray-Ban (7) |
| Gucci | 7 | Tom Ford (6), Ray-Ban (6), Prada (5) |
| Sunski | 8 | Maui Jim (6), Knockaround (5), Goodr (5) |
| Tom Ford | 6 | Gucci (6), Ray-Ban (5), Prada (5) |
| Sutro Lite | 5 | goodr OG (3), Costa del Mar (1), Oakley (1) |
| Tifosi | 6 | Knockaround (3), Oakley (3), Goodr (3) |
| Smith | 6 | Maui Jim (4), Costa del Mar (3), goodr OG (2) |
| Celine | 4 | Tom Ford (4), Gucci (4), Ray-Ban (4) |
| Costa del Mar Rinconcito | 3 | Ray-Ban New Wayfarer RB2132 Polarized (3), Maui Jim (2), Smith (2) |
| Jacques Marie Mage (JMM) | 5 | Persol (4), Ray-Ban (4), Maui Jim (4) |
| Cartier | 4 | Tom Ford (4), Gucci (4), Prada (4) |
| Oliver Peoples | 7 | Persol (7), Ray-Ban (7), Maui Jim (7) |
| Gunnar | 4 | Warby Parker (4), Felix Gray (3), EyeBuyDirect (1) |
| Maui Jim Ho'okipa | 5 | Maui Jim (4), Costa del Mar (2), Ray-Ban (2) |
| Ray-Ban New Wayfarer RB2132 Polarized | 4 | Costa del Mar Rinconcito (3), Maui Jim (3), Smith (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | outdoorgearlab.com | 18 |
| 2 | shopping.google.com | 14 |
| 3 | reddit.com | 10 |
| 4 | youtube.com | 9 |
| 5 | aao.org | 6 |
| 6 | forbes.com | 6 |
| 7 | warbyparker.com | 5 |
| 8 | cnn.com | 5 |
| 9 | gearjunkie.com | 5 |
| 10 | rei.com | 5 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| outdoorgearlab.com | goodr OG | 9 |
| outdoorgearlab.com | Maui Jim | 8 |
| reddit.com | Maui Jim | 7 |
| outdoorgearlab.com | Costa del Mar | 6 |
| forbes.com | Warby Parker | 6 |
| reddit.com | Ray-Ban | 6 |
| forbes.com | Zenni Optical | 5 |
| aao.org | Warby Parker | 5 |
| outdoorgearlab.com | Oakley | 5 |
| reddit.com | Warby Parker | 5 |
| youtube.com | Maui Jim | 5 |
| shopping.google.com | Ray-Ban | 4 |
| revo.com | Ray-Ban | 4 |
| reddit.com | Costa del Mar | 4 |
| revo.com | Costa del Mar | 4 |
| aao.org | Maui Jim | 4 |
| revo.com | Warby Parker | 4 |
| forbes.com | GlassesUSA | 4 |
| shopping.google.com | Maui Jim | 4 |
| reviewed.com | Warby Parker | 4 |
| revo.com | Maui Jim | 4 |
| outdoorgearlab.com | Warby Parker | 4 |
| revo.com | Oakley | 4 |
| outdoorgearlab.com | Ray-Ban | 4 |
| reviewed.com | Zenni Optical | 4 |
| youtube.com | Oakley | 3 |
| aao.org | Ray-Ban | 3 |
| youtube.com | goodr OG | 3 |
| youtube.com | Ray-Ban | 3 |
| reddit.com | Zenni Optical | 3 |
| shopping.google.com | Warby Parker | 3 |
| youtube.com | Costa del Mar | 3 |
| reddit.com | Oakley | 3 |
| forbes.com | Maui Jim | 2 |
| aao.org | Oakley | 2 |
| forbes.com | Costa del Mar | 2 |
| forbes.com | Ray-Ban | 2 |
| forbes.com | Oakley | 2 |
| reddit.com | goodr OG | 2 |
| reviewed.com | Costa del Mar | 2 |
| reviewed.com | GlassesUSA | 2 |
| reviewed.com | Ray-Ban | 2 |
| reviewed.com | Maui Jim | 2 |
| shopping.google.com | Costa del Mar | 2 |
| shopping.google.com | goodr OG | 2 |
| shopping.google.com | Oakley | 2 |
| youtube.com | Warby Parker | 2 |
| youtube.com | Zenni Optical | 2 |
| youtube.com | GlassesUSA | 1 |
| aao.org | GlassesUSA | 1 |
| aao.org | Zenni Optical | 1 |
| reviewed.com | Oakley | 1 |
| outdoorgearlab.com | Zenni Optical | 1 |
| shopping.google.com | Zenni Optical | 1 |
| revo.com | Zenni Optical | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Fashion & Apparel
The other indexes under the same parent, each with its top five brands.
Handbags & Wallets
Questions 10Luggage & Travel Bags
Questions 9Jewelry
Questions 8Top 5 of 178 brandsScore
Watches
Questions 10Activewear & Athleisure
Questions 10Top 5 of 318 brandsScore
Outerwear & Jackets
Questions 9Underwear & Basics
Questions 9Top 5 of 247 brandsScore
Fashion Accessories
Questions 8Jeans & Denim
Questions 9Top 5 of 338 brandsScore
Casual Wear
Questions 8Top 5 of 248 brandsScore
Golf Apparel
Questions 5Top 5 of 206 brandsScore
Suits & Dress Shirts
Questions 6Top 5 of 117 brandsScore