Subcategory
Fashion Accessories
This index adds up the scores of 8 questions. 323 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Hermès (fashion house)172.7
- 2Hanks Belts93.5
- 3Outdoor Research Sureshot Pro83.5
- 4New Era81.2
- 5Bottega Veneta81.1
- 6Coach79.6
- 7Drake’s78.3
- 8Zara70.2
- 9Chanel65.6
- 10Mejuri65.3
Show all 50
- 11Stetson62.9
- 12Prada61.4
- 13Charvet61.2
- 14Carhartt Waterproof Insulated Gloves59.8
- 15Gucci59.7
- 16Cartier56.0
- 17Gorjana55.8
- 18Tiffany & Co.55.4
- 19Mango54.8
- 20Black Diamond Guide Gloves54.5
- 21Tory Burch52.6
- 22Ralph Lauren52.4
- 23Main Street Forge51.4
- 24Carhartt50.2
- 25Tom Ford47.1
- 26Madewell46.7
- 27'47 Brand46.6
- 28Tanner Goods45.2
- 29Quince Mongolian Cashmere Scarf44.0
- 30The Tie Bar44.0
- 31Burberry Check Cashmere Scarf42.5
- 32Borsalino40.6
- 33Brioni39.2
- 34The Row38.6
- 35Loewe37.8
- 36Popov Leather37.1
- 37Saint Laurent36.9
- 38Kangol35.8
- 39Baggu35.4
- 40Louis Vuitton35.0
- 41Melin34.5
- 42E. Marinella34.3
- 43Kiton34.0
- 44Quince33.5
- 45JW Pei33.5
- 46Eton30.8
- 47Missoma30.8
- 48Burberry30.4
- 49Hestra Army Leather Heli Ski Glove29.8
- 50Richardson29.3
- 1Hermès (fashion house)172.7
- 2Hanks Belts93.5
- 3Outdoor Research Sureshot Pro83.5
- 4New Era81.2
- 5Bottega Veneta81.1
- 6Coach79.6
- 7Drake’s78.3
- 8Zara70.2
- 9Chanel65.6
- 10Mejuri65.3
- 11Stetson62.9
- 12Prada61.4
- 13Charvet61.2
- 14Carhartt Waterproof Insulated Gloves59.8
- 15Gucci59.7
- 16Cartier56.0
- 17Gorjana55.8
- 18Tiffany & Co.55.4
- 19Mango54.8
- 20Black Diamond Guide Gloves54.5
- 21Tory Burch52.6
- 22Ralph Lauren52.4
- 23Main Street Forge51.4
- 24Carhartt50.2
- 25Tom Ford47.1
- 26Madewell46.7
- 27'47 Brand46.6
- 28Tanner Goods45.2
- 29Quince Mongolian Cashmere Scarf44.0
- 30The Tie Bar44.0
- 31Burberry Check Cashmere Scarf42.5
- 32Borsalino40.6
- 33Brioni39.2
- 34The Row38.6
- 35Loewe37.8
- 36Popov Leather37.1
- 37Saint Laurent36.9
- 38Kangol35.8
- 39Baggu35.4
- 40Louis Vuitton35.0
- 41Melin34.5
- 42E. Marinella34.3
- 43Kiton34.0
- 44Quince33.5
- 45JW Pei33.5
- 46Eton30.8
- 47Missoma30.8
- 48Burberry30.4
- 49Hestra Army Leather Heli Ski Glove29.8
- 50Richardson29.3
Top 50 of 323
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Hermès (fashion house) | 2 | 2 | 3 | 4 | 1 | 3 |
| 2Hanks Belts | 1 | 1 | 1 | 1 | 1 | 1 |
| 3Outdoor Research Sureshot Pro | 1 | 1 | 1 | 1 | 0 | 1 |
| 4New Era | 1 | 1 | 1 | 1 | 1 | 1 |
| 5Bottega Veneta | 2 | 2 | 1 | 2 | 0 | 1 |
| 6Coach | 0 | 2 | 1 | 2 | 1 | 1 |
| 7Drake’s | 1 | 1 | 1 | 1 | 1 | 1 |
| 8Zara | 1 | 1 | 1 | 1 | 1 | 1 |
| 9Chanel | 1 | 0 | 2 | 2 | 0 | 1 |
| 10Mejuri | 0 | 3 | 1 | 2 | 0 | 0 |
| 11Stetson | 1 | 1 | 1 | 1 | 1 | 1 |
| 12Prada | 2 | 1 | 1 | 1 | 0 | 1 |
| 13Charvet | 1 | 1 | 1 | 1 | 1 | 1 |
| 14Carhartt Waterproof Insulated Gloves | 1 | 1 | 1 | 1 | 1 | 0 |
| 15Gucci | 1 | 0 | 3 | 1 | 0 | 2 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 6
- 21
- Answers naming both
- 1
- 12
- Answers naming the brand
- 2
- 6
- 21
- Answers naming both
- 1
- 12
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Hermès (fashion house) | 21 | Tiffany & Co. (12), Gucci (11), Bottega Veneta (11) |
| Hanks Belts | 6 | Main Street Forge (5), Tanner Goods (3), Hermès (fashion house) (2) |
| Outdoor Research Sureshot Pro | 5 | Carhartt Waterproof Insulated Gloves (4), Black Diamond Guide Gloves (3) |
| New Era | 6 | Stetson (6), '47 Brand (4), Carhartt (3) |
| Bottega Veneta | 13 | Hermès (fashion house) (11), Coach (8), Tiffany & Co. (8) |
| Coach | 14 | Tiffany & Co. (9), Hermès (fashion house) (9), Mejuri (9) |
| Drake’s | 6 | Charvet (6), Tom Ford (5), Hermès (fashion house) (5) |
| Zara | 6 | Mango (4), Madewell (3), Coach (2) |
| Chanel | 10 | Hermès (fashion house) (8), Tiffany & Co. (7), Prada (7) |
| Mejuri | 14 | Coach (9), Tiffany & Co. (9), Hermès (fashion house) (7) |
| Stetson | 6 | New Era (6), '47 Brand (4), Carhartt (3) |
| Prada | 10 | Hermès (fashion house) (8), Coach (7), Tiffany & Co. (7) |
| Charvet | 6 | Drake’s (6), Tom Ford (5), Hermès (fashion house) (5) |
| Carhartt Waterproof Insulated Gloves | 5 | Black Diamond Guide Gloves (4), Outdoor Research Sureshot Pro (4) |
| Gucci | 12 | Hermès (fashion house) (11), Tiffany & Co. (8), Cartier (7) |
| Cartier | 12 | Tiffany & Co. (11), Hermès (fashion house) (11), Bottega Veneta (8) |
| Gorjana | 6 | Mejuri (4), Coach (2), Tory Burch (2) |
| Tiffany & Co. | 14 | Hermès (fashion house) (12), Cartier (11), Coach (9) |
| Mango | 5 | Zara (4), Madewell (3), Gorjana (1) |
| Black Diamond Guide Gloves | 4 | Carhartt Waterproof Insulated Gloves (4), Outdoor Research Sureshot Pro (3) |
| Tory Burch | 8 | Coach (6), Mejuri (5), Bottega Veneta (4) |
| Ralph Lauren | 7 | Gucci (3), Hermès (fashion house) (3), Prada (3) |
| Main Street Forge | 5 | Hanks Belts (5), Hermès (fashion house) (2), Tanner Goods (2) |
| Carhartt | 4 | '47 Brand (3), Stetson (3), New Era (3) |
| Tom Ford | 6 | Hermès (fashion house) (6), Drake’s (5), Charvet (5) |
| Madewell | 6 | Mejuri (3), Zara (3), Mango (3) |
| '47 Brand | 4 | Stetson (4), New Era (4), Carhartt (3) |
| Tanner Goods | 3 | Hanks Belts (3), Main Street Forge (2), Tom Ford (1) |
| Quince Mongolian Cashmere Scarf | 2 | |
| The Tie Bar | 5 | Drake’s (4), Charvet (4), Tom Ford (3) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 9 |
| 2 | gq.com | 7 |
| 3 | youtube.com | 6 |
| 4 | forbes.com | 6 |
| 5 | ringly.io | 6 |
| 6 | outdoorgearlab.com | 6 |
| 7 | vogue.com | 5 |
| 8 | whowhatwear.com | 4 |
| 9 | verityrank.com | 4 |
| 10 | reddit.com | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| verityrank.com | Hermès (fashion house) | 4 |
| verityrank.com | Bottega Veneta | 4 |
| mavigadget.com | Bottega Veneta | 3 |
| gq.com | Drake’s | 3 |
| whowhatwear.com | Hermès (fashion house) | 3 |
| mavigadget.com | Hermès (fashion house) | 3 |
| gq.com | Hermès (fashion house) | 3 |
| whowhatwear.com | Bottega Veneta | 2 |
| youtube.com | Hermès (fashion house) | 2 |
| youtube.com | Outdoor Research Sureshot Pro | 2 |
| youtube.com | Bottega Veneta | 2 |
| mordorintelligence.com | Coach | 2 |
| verityrank.com | Coach | 2 |
| mordorintelligence.com | Hermès (fashion house) | 2 |
| gq.com | New Era | 2 |
| vertu.com | Coach | 2 |
| vertu.com | Hermès (fashion house) | 2 |
| mordorintelligence.com | Bottega Veneta | 2 |
| vertu.com | Bottega Veneta | 2 |
| mavigadget.com | Coach | 2 |
| shopping.google.com | Bottega Veneta | 1 |
| gq.com | Bottega Veneta | 1 |
| mavigadget.com | Zara | 1 |
| mordorintelligence.com | Zara | 1 |
| shopping.google.com | Hanks Belts | 1 |
| shopping.google.com | Hermès (fashion house) | 1 |
| shopping.google.com | Drake’s | 1 |
| shopping.google.com | New Era | 1 |
| shopping.google.com | Zara | 1 |
| shopping.google.com | Outdoor Research Sureshot Pro | 1 |
| gq.com | Coach | 1 |
| verityrank.com | Zara | 1 |
| vertu.com | Zara | 1 |
| whowhatwear.com | Coach | 1 |
| whowhatwear.com | Hanks Belts | 1 |
| whowhatwear.com | Zara | 1 |
| youtube.com | Hanks Belts | 1 |
| youtube.com | Drake’s | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Fashion & Apparel
The other indexes under the same parent, each with its top five brands.
Handbags & Wallets
Questions 10Luggage & Travel Bags
Questions 9Jewelry
Questions 8Top 5 of 178 brandsScore
Watches
Questions 10Activewear & Athleisure
Questions 10Top 5 of 318 brandsScore
Outerwear & Jackets
Questions 9Underwear & Basics
Questions 9Top 5 of 247 brandsScore
Sunglasses & Eyewear
Questions 9Top 5 of 214 brandsScore
Jeans & Denim
Questions 9Top 5 of 338 brandsScore
Casual Wear
Questions 8Top 5 of 248 brandsScore
Golf Apparel
Questions 5Top 5 of 206 brandsScore
Suits & Dress Shirts
Questions 6Top 5 of 117 brandsScore