Subcategory
Outerwear & Jackets
This index adds up the scores of 9 questions. 246 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
- 1Fjallraven Nuuk Parka134.6
- 2REI Co-op Stormhenge Down Hybrid Parka126.5
- 3Canada Goose Expedition Parka Heritage108.0
- 4Patagonia Torrentshell 3L100.0
- 5Patagonia R1 Air Full-Zip Hoody95.4
- 6The North Face McMurdo Down Parka88.7
- 7Arc'teryx86.1
- 8Patagonia Down Sweater Hoody81.6
- 9Patagonia Better Sweater75.0
- 10Patagonia (outdoor clothing company)74.8
Show all 50
- 11The North Face Women's Arctic Parka73.2
- 12REI Co-op Rainier66.8
- 13Rab Neutrino Pro66.3
- 14The North Face64.8
- 15Canada Goose64.3
- 16Arc’teryx Beta SL53.5
- 17Patagonia Tres 3-in-1 Parka53.3
- 18REI Co-op Trailmade Fleece51.7
- 19Decathlon Forclaz MT10049.6
- 20Columbia Benton Springs49.4
- 21REI Co-op 650 Down Jacket 2.048.8
- 22Fjällräven47.8
- 23REI Co-op Campwell Down Parka43.1
- 24Outdoor Research Aspire 3L42.1
- 25Outdoor Research Foray 3L42.1
- 26Arc’teryx Cerium Hoody41.7
- 27Schott41.1
- 28Columbia Marquam Peak Fusion II40.1
- 29Belstaff39.4
- 30Outdoor Research Coze Down Parka38.0
- 31Rab Positron Pro37.7
- 32The North Face Retro Denali37.6
- 33Quince35.7
- 34Rab Deep Cover Down Parka35.6
- 35Outdoor Research Stormcraft Down Parka35.4
- 36Patagonia Jackson Glacier34.9
- 37Moncler33.6
- 38The North Face 1996 Retro Nuptse Jacket32.5
- 39L.L.Bean Baxter State Parka32.5
- 40Schott NYC Cafe Racer32.0
- 41Thursday Boot Co.32.0
- 42REI31.2
- 43Columbia Heavenly Hoody30.2
- 44Black Diamond Fineline Stretch29.8
- 45Patagonia Stormshadow Parka29.5
- 46Aero Leather29.2
- 47Aritzia The Super Puff28.9
- 48Stio Hometown Hooded Down Jacket28.0
- 49KUIU Super Down Arktuk Parka27.4
- 50Quince 100% Leather Oversized Bomber26.7
- 1Fjallraven Nuuk Parka134.6
- 2REI Co-op Stormhenge Down Hybrid Parka126.5
- 3Canada Goose Expedition Parka Heritage108.0
- 4Patagonia Torrentshell 3L100.0
- 5Patagonia R1 Air Full-Zip Hoody95.4
- 6The North Face McMurdo Down Parka88.7
- 7Arc'teryx86.1
- 8Patagonia Down Sweater Hoody81.6
- 9Patagonia Better Sweater75.0
- 10Patagonia (outdoor clothing company)74.8
- 11The North Face Women's Arctic Parka73.2
- 12REI Co-op Rainier66.8
- 13Rab Neutrino Pro66.3
- 14The North Face64.8
- 15Canada Goose64.3
- 16Arc’teryx Beta SL53.5
- 17Patagonia Tres 3-in-1 Parka53.3
- 18REI Co-op Trailmade Fleece51.7
- 19Decathlon Forclaz MT10049.6
- 20Columbia Benton Springs49.4
- 21REI Co-op 650 Down Jacket 2.048.8
- 22Fjällräven47.8
- 23REI Co-op Campwell Down Parka43.1
- 24Outdoor Research Aspire 3L42.1
- 25Outdoor Research Foray 3L42.1
- 26Arc’teryx Cerium Hoody41.7
- 27Schott41.1
- 28Columbia Marquam Peak Fusion II40.1
- 29Belstaff39.4
- 30Outdoor Research Coze Down Parka38.0
- 31Rab Positron Pro37.7
- 32The North Face Retro Denali37.6
- 33Quince35.7
- 34Rab Deep Cover Down Parka35.6
- 35Outdoor Research Stormcraft Down Parka35.4
- 36Patagonia Jackson Glacier34.9
- 37Moncler33.6
- 38The North Face 1996 Retro Nuptse Jacket32.5
- 39L.L.Bean Baxter State Parka32.5
- 40Schott NYC Cafe Racer32.0
- 41Thursday Boot Co.32.0
- 42REI31.2
- 43Columbia Heavenly Hoody30.2
- 44Black Diamond Fineline Stretch29.8
- 45Patagonia Stormshadow Parka29.5
- 46Aero Leather29.2
- 47Aritzia The Super Puff28.9
- 48Stio Hometown Hooded Down Jacket28.0
- 49KUIU Super Down Arktuk Parka27.4
- 50Quince 100% Leather Oversized Bomber26.7
Top 50 of 246
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
9Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 9 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand | ||||||
|---|---|---|---|---|---|---|
| 1Fjallraven Nuuk Parka | 1 | 1 | 4 | 2 | 1 | 2 |
| 2REI Co-op Stormhenge Down Hybrid Parka | 1 | 2 | 2 | 2 | 3 | 2 |
| 3Canada Goose Expedition Parka Heritage | 1 | 2 | 1 | 2 | 1 | 2 |
| 4Patagonia Torrentshell 3L | 1 | 1 | 1 | 1 | 1 | 1 |
| 5Patagonia R1 Air Full-Zip Hoody | 1 | 1 | 1 | 1 | 1 | 1 |
| 6The North Face McMurdo Down Parka | 1 | 1 | 2 | 3 | 0 | 0 |
| 7Arc'teryx | 1 | 1 | 1 | 1 | 2 | 1 |
| 8Patagonia Down Sweater Hoody | 1 | 1 | 1 | 1 | 1 | 0 |
| 9Patagonia Better Sweater | 1 | 1 | 1 | 1 | 1 | 1 |
| 10Patagonia (outdoor clothing company) | 1 | 1 | 1 | 1 | 2 | 1 |
| 11The North Face Women's Arctic Parka | 1 | 1 | 1 | 0 | 1 | 1 |
| 12REI Co-op Rainier | 1 | 1 | 1 | 1 | 0 | 1 |
| 13Rab Neutrino Pro | 0 | 0 | 3 | 2 | 1 | 1 |
| 14The North Face | 1 | 1 | 1 | 1 | 2 | 1 |
| 15Canada Goose | 1 | 0 | 2 | 2 | 2 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 3
- 6
- 14
- Answers naming both
- 1
- 10
- Answers naming the brand
- 3
- 6
- 14
- Answers naming both
- 1
- 10
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Fjallraven Nuuk Parka | 13 | REI Co-op Stormhenge Down Hybrid Parka (7), Canada Goose Expedition Parka Heritage (7), Rab Neutrino Pro (6) |
| REI Co-op Stormhenge Down Hybrid Parka | 14 | Fjallraven Nuuk Parka (7), The North Face McMurdo Down Parka (5), Rab Neutrino Pro (4) |
| Canada Goose Expedition Parka Heritage | 12 | Fjallraven Nuuk Parka (7), The North Face McMurdo Down Parka (6), Rab Neutrino Pro (4) |
| Patagonia Torrentshell 3L | 6 | REI Co-op Rainier (5), Arc’teryx Beta SL (5), Outdoor Research Aspire 3L (4) |
| Patagonia R1 Air Full-Zip Hoody | 6 | Patagonia Better Sweater (6), Columbia Benton Springs (5), REI Co-op Trailmade Fleece (4) |
| The North Face McMurdo Down Parka | 11 | Fjallraven Nuuk Parka (6), Canada Goose Expedition Parka Heritage (6), Rab Neutrino Pro (5) |
| Arc'teryx | 10 | Patagonia (outdoor clothing company) (10), Canada Goose (9), The North Face (9) |
| Patagonia Down Sweater Hoody | 5 | Arc’teryx Cerium Hoody (4), REI Co-op 650 Down Jacket 2.0 (3), Decathlon Forclaz MT100 (2) |
| Patagonia Better Sweater | 6 | Patagonia R1 Air Full-Zip Hoody (6), Columbia Benton Springs (5), REI Co-op Trailmade Fleece (4) |
| Patagonia (outdoor clothing company) | 10 | Arc'teryx (10), Canada Goose (9), The North Face (9) |
| The North Face Women's Arctic Parka | 5 | Outdoor Research Coze Down Parka (3), Patagonia Tres 3-in-1 Parka (3), REI Co-op Campwell Down Parka (3) |
| REI Co-op Rainier | 5 | Patagonia Torrentshell 3L (5), Outdoor Research Aspire 3L (4), Outdoor Research Foray 3L (4) |
| Rab Neutrino Pro | 9 | Fjallraven Nuuk Parka (6), The North Face McMurdo Down Parka (5), REI Co-op Stormhenge Down Hybrid Parka (4) |
| The North Face | 9 | Arc'teryx (9), Patagonia (outdoor clothing company) (9), Canada Goose (8) |
| Canada Goose | 11 | Arc'teryx (9), Patagonia (outdoor clothing company) (9), The North Face (8) |
| Arc’teryx Beta SL | 5 | Patagonia Torrentshell 3L (5), REI Co-op Rainier (4), Outdoor Research Aspire 3L (3) |
| Patagonia Tres 3-in-1 Parka | 6 | REI Co-op Stormhenge Down Hybrid Parka (4), Fjallraven Nuuk Parka (4), The North Face Women's Arctic Parka (3) |
| REI Co-op Trailmade Fleece | 4 | Patagonia Better Sweater (4), Patagonia R1 Air Full-Zip Hoody (4), Columbia Benton Springs (3) |
| Decathlon Forclaz MT100 | 5 | REI Co-op 650 Down Jacket 2.0 (3), REI Co-op Stormhenge Down Hybrid Parka (3), Arc’teryx Cerium Hoody (2) |
| Columbia Benton Springs | 5 | Patagonia Better Sweater (5), Patagonia R1 Air Full-Zip Hoody (5), REI Co-op Trailmade Fleece (3) |
| REI Co-op 650 Down Jacket 2.0 | 6 | Decathlon Forclaz MT100 (3), Patagonia Down Sweater Hoody (3), Arc’teryx Cerium Hoody (2) |
| Fjällräven | 9 | Arc'teryx (9), Patagonia (outdoor clothing company) (9), Canada Goose (8) |
| REI Co-op Campwell Down Parka | 5 | The North Face Women's Arctic Parka (3), Patagonia Tres 3-in-1 Parka (2), Fjallraven Nuuk Parka (2) |
| Outdoor Research Aspire 3L | 4 | REI Co-op Rainier (4), Patagonia Torrentshell 3L (4), Outdoor Research Foray 3L (4) |
| Outdoor Research Foray 3L | 4 | Outdoor Research Aspire 3L (4), REI Co-op Rainier (4), Patagonia Torrentshell 3L (4) |
| Arc’teryx Cerium Hoody | 4 | Patagonia Down Sweater Hoody (4), REI Co-op 650 Down Jacket 2.0 (2), Decathlon Forclaz MT100 (2) |
| Schott | 4 | Canada Goose (1), Arc'teryx (1), Patagonia (outdoor clothing company) (1) |
| Columbia Marquam Peak Fusion II | 3 | The North Face McMurdo Down Parka (2), REI Co-op Stormhenge Down Hybrid Parka (2), Canada Goose (1) |
| Belstaff | 5 | Canada Goose (3), Arc'teryx (3), Patagonia (outdoor clothing company) (3) |
| Outdoor Research Coze Down Parka | 5 | REI Co-op Stormhenge Down Hybrid Parka (4), The North Face Women's Arctic Parka (3), Fjallraven Nuuk Parka (3) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | outdoorgearlab.com | 31 |
| 2 | shopping.google.com | 17 |
| 3 | gearjunkie.com | 14 |
| 4 | cleverhiker.com | 13 |
| 5 | bettertrail.com | 11 |
| 6 | switchbacktravel.com | 10 |
| 7 | youtube.com | 9 |
| 8 | forbes.com | 9 |
| 9 | treelinereview.com | 8 |
| 10 | rei.com | 7 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| outdoorgearlab.com | REI Co-op Stormhenge Down Hybrid Parka | 12 |
| outdoorgearlab.com | Fjallraven Nuuk Parka | 11 |
| outdoorgearlab.com | Canada Goose Expedition Parka Heritage | 7 |
| outdoorgearlab.com | The North Face McMurdo Down Parka | 7 |
| bettertrail.com | REI Co-op Stormhenge Down Hybrid Parka | 6 |
| outdoorgearlab.com | Arc'teryx | 6 |
| outdoorgearlab.com | Patagonia Torrentshell 3L | 5 |
| bettertrail.com | Fjallraven Nuuk Parka | 5 |
| switchbacktravel.com | The North Face McMurdo Down Parka | 5 |
| outdoorgearlab.com | Patagonia R1 Air Full-Zip Hoody | 5 |
| shopping.google.com | REI Co-op Stormhenge Down Hybrid Parka | 4 |
| forbes.com | Fjallraven Nuuk Parka | 4 |
| switchbacktravel.com | Fjallraven Nuuk Parka | 4 |
| youtube.com | The North Face McMurdo Down Parka | 4 |
| gearjunkie.com | Patagonia R1 Air Full-Zip Hoody | 3 |
| gearjunkie.com | Patagonia Down Sweater Hoody | 3 |
| outdoorgearlab.com | Patagonia Down Sweater Hoody | 3 |
| youtube.com | REI Co-op Stormhenge Down Hybrid Parka | 3 |
| cleverhiker.com | Fjallraven Nuuk Parka | 3 |
| cleverhiker.com | Canada Goose Expedition Parka Heritage | 3 |
| cleverhiker.com | Patagonia R1 Air Full-Zip Hoody | 3 |
| switchbacktravel.com | Patagonia R1 Air Full-Zip Hoody | 3 |
| switchbacktravel.com | REI Co-op Stormhenge Down Hybrid Parka | 3 |
| forbes.com | Canada Goose Expedition Parka Heritage | 3 |
| bettertrail.com | Canada Goose Expedition Parka Heritage | 3 |
| bettertrail.com | Patagonia R1 Air Full-Zip Hoody | 3 |
| gearjunkie.com | The North Face McMurdo Down Parka | 3 |
| youtube.com | Canada Goose Expedition Parka Heritage | 3 |
| cleverhiker.com | Patagonia Torrentshell 3L | 3 |
| shopping.google.com | Patagonia Down Sweater Hoody | 2 |
| bettertrail.com | The North Face McMurdo Down Parka | 2 |
| cleverhiker.com | REI Co-op Stormhenge Down Hybrid Parka | 2 |
| forbes.com | REI Co-op Stormhenge Down Hybrid Parka | 2 |
| gearjunkie.com | Patagonia Torrentshell 3L | 2 |
| gearjunkie.com | Arc'teryx | 2 |
| gearjunkie.com | REI Co-op Stormhenge Down Hybrid Parka | 2 |
| gearjunkie.com | Canada Goose Expedition Parka Heritage | 2 |
| shopping.google.com | Patagonia Torrentshell 3L | 2 |
| shopping.google.com | Arc'teryx | 2 |
| shopping.google.com | Fjallraven Nuuk Parka | 2 |
| shopping.google.com | Canada Goose Expedition Parka Heritage | 2 |
| shopping.google.com | Patagonia R1 Air Full-Zip Hoody | 2 |
| switchbacktravel.com | Canada Goose Expedition Parka Heritage | 2 |
| youtube.com | Fjallraven Nuuk Parka | 2 |
| bettertrail.com | Patagonia Torrentshell 3L | 1 |
| switchbacktravel.com | Patagonia Torrentshell 3L | 1 |
| switchbacktravel.com | Arc'teryx | 1 |
| forbes.com | Patagonia Down Sweater Hoody | 1 |
| forbes.com | The North Face McMurdo Down Parka | 1 |
| forbes.com | Arc'teryx | 1 |
| youtube.com | Patagonia R1 Air Full-Zip Hoody | 1 |
| cleverhiker.com | Patagonia Down Sweater Hoody | 1 |
| youtube.com | Patagonia Torrentshell 3L | 1 |
| cleverhiker.com | The North Face McMurdo Down Parka | 1 |
| shopping.google.com | The North Face McMurdo Down Parka | 1 |
| gearjunkie.com | Fjallraven Nuuk Parka | 1 |
| cleverhiker.com | Arc'teryx | 1 |
| youtube.com | Patagonia Down Sweater Hoody | 1 |
| bettertrail.com | Patagonia Down Sweater Hoody | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Fashion & Apparel
The other indexes under the same parent, each with its top five brands.
Handbags & Wallets
Questions 10Luggage & Travel Bags
Questions 9Jewelry
Questions 8Top 5 of 178 brandsScore
Watches
Questions 10Activewear & Athleisure
Questions 10Top 5 of 318 brandsScore
Underwear & Basics
Questions 9Top 5 of 247 brandsScore
Sunglasses & Eyewear
Questions 9Top 5 of 214 brandsScore
Fashion Accessories
Questions 8Jeans & Denim
Questions 9Top 5 of 338 brandsScore
Casual Wear
Questions 8Top 5 of 248 brandsScore
Golf Apparel
Questions 5Top 5 of 206 brandsScore
Suits & Dress Shirts
Questions 6Top 5 of 117 brandsScore