Subcategory
Casual Wear
This index adds up the scores of 8 questions. 248 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Uniqlo354.8
- 2Everlane191.4
- 3Buck Mason162.4
- 4Quince156.7
- 5J.Crew143.2
- 6Madewell107.9
- 7Vuori106.0
- 8Old Navy93.4
- 9Abercrombie & Fitch90.0
- 10Gap84.2
Show all 50
- 11Skims83.4
- 12Champion80.5
- 13Lunya77.8
- 14Lululemon75.8
- 15Nordstrom71.3
- 16Reigning Champ71.2
- 17Carhartt69.4
- 18American Giant66.2
- 19Eberjey65.9
- 20COS65.2
- 21Reformation65.1
- 22Naadam63.8
- 23Levi's62.8
- 24Lake Pajamas60.3
- 25Ralph Lauren57.9
- 26ASOS56.8
- 27Alex Mill55.9
- 28Sunspel54.5
- 29Cozy Earth54.5
- 30Patagonia (outdoor clothing company)53.6
- 31Pact53.2
- 32American Eagle50.6
- 33Leset48.3
- 34Camber USA47.9
- 35H&M45.1
- 36ASKET44.4
- 37Amazon Fashion43.7
- 38Loro Piana43.2
- 39Sézane43.0
- 40Aritzia42.1
- 41Polo Ralph Lauren42.0
- 42Johnstons of Elgin40.7
- 43Hanes38.5
- 44ThredUp38.4
- 45Zara37.9
- 46Guest in Residence37.5
- 47SPANX36.6
- 48Taylor Stitch36.4
- 49Mac Duggal36.4
- 50Free People35.7
- 1Uniqlo354.8
- 2Everlane191.4
- 3Buck Mason162.4
- 4Quince156.7
- 5J.Crew143.2
- 6Madewell107.9
- 7Vuori106.0
- 8Old Navy93.4
- 9Abercrombie & Fitch90.0
- 10Gap84.2
- 11Skims83.4
- 12Champion80.5
- 13Lunya77.8
- 14Lululemon75.8
- 15Nordstrom71.3
- 16Reigning Champ71.2
- 17Carhartt69.4
- 18American Giant66.2
- 19Eberjey65.9
- 20COS65.2
- 21Reformation65.1
- 22Naadam63.8
- 23Levi's62.8
- 24Lake Pajamas60.3
- 25Ralph Lauren57.9
- 26ASOS56.8
- 27Alex Mill55.9
- 28Sunspel54.5
- 29Cozy Earth54.5
- 30Patagonia (outdoor clothing company)53.6
- 31Pact53.2
- 32American Eagle50.6
- 33Leset48.3
- 34Camber USA47.9
- 35H&M45.1
- 36ASKET44.4
- 37Amazon Fashion43.7
- 38Loro Piana43.2
- 39Sézane43.0
- 40Aritzia42.1
- 41Polo Ralph Lauren42.0
- 42Johnstons of Elgin40.7
- 43Hanes38.5
- 44ThredUp38.4
- 45Zara37.9
- 46Guest in Residence37.5
- 47SPANX36.6
- 48Taylor Stitch36.4
- 49Mac Duggal36.4
- 50Free People35.7
Top 50 of 248
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Uniqlo | 5 | 6 | 4 | 7 | 4 | 3 |
| 2Everlane | 4 | 0 | 4 | 3 | 3 | 5 |
| 3Buck Mason | 2 | 2 | 2 | 2 | 3 | 3 |
| 4Quince | 2 | 3 | 2 | 3 | 2 | 2 |
| 5J.Crew | 2 | 4 | 2 | 2 | 3 | 3 |
| 6Madewell | 1 | 3 | 1 | 1 | 2 | 0 |
| 7Vuori | 0 | 1 | 3 | 5 | 1 | 1 |
| 8Old Navy | 1 | 3 | 2 | 1 | 0 | 1 |
| 9Abercrombie & Fitch | 2 | 2 | 0 | 3 | 1 | 0 |
| 10Gap | 1 | 3 | 1 | 1 | 0 | 2 |
| 11Skims | 1 | 0 | 1 | 2 | 1 | 2 |
| 12Champion | 1 | 1 | 1 | 2 | 2 | 1 |
| 13Lunya | 1 | 1 | 1 | 1 | 1 | 2 |
| 14Lululemon | 0 | 2 | 1 | 5 | 0 | 1 |
| 15Nordstrom | 1 | 1 | 1 | 1 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 3
- 7
- 29
- Answers naming both
- 1
- 12
- Answers naming the brand
- 3
- 7
- 29
- Answers naming both
- 1
- 12
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Uniqlo | 29 | Everlane (12), J.Crew (11), Buck Mason (11) |
| Everlane | 19 | Uniqlo (12), Buck Mason (9), J.Crew (6) |
| Buck Mason | 14 | Uniqlo (11), Everlane (9), J.Crew (5) |
| Quince | 14 | Uniqlo (7), Everlane (6), Lunya (5) |
| J.Crew | 16 | Uniqlo (11), Everlane (6), Abercrombie & Fitch (5) |
| Madewell | 8 | Everlane (5), Uniqlo (5), Reformation (3) |
| Vuori | 11 | Uniqlo (7), Lululemon (6), Lunya (4) |
| Old Navy | 8 | Quince (5), Uniqlo (4), ASOS (3) |
| Abercrombie & Fitch | 8 | Uniqlo (6), J.Crew (5), Buck Mason (5) |
| Gap | 8 | Uniqlo (5), J.Crew (4), Everlane (4) |
| Skims | 7 | Lunya (6), Quince (5), Eberjey (4) |
| Champion | 8 | Uniqlo (7), Reigning Champ (5), J.Crew (4) |
| Lunya | 7 | Skims (6), Eberjey (5), Quince (5) |
| Lululemon | 9 | Uniqlo (8), Vuori (6), Everlane (4) |
| Nordstrom | 5 | ASOS (4), Uniqlo (4), Old Navy (3) |
| Reigning Champ | 6 | Uniqlo (6), Champion (5), Vuori (4) |
| Carhartt | 8 | Uniqlo (7), Buck Mason (5), Sunspel (4) |
| American Giant | 6 | Uniqlo (5), Carhartt (3), Everlane (3) |
| Eberjey | 5 | Lunya (5), Skims (4), Vuori (3) |
| COS | 7 | Quince (4), J.Crew (3), Everlane (3) |
| Reformation | 8 | Everlane (5), ASOS (3), Abercrombie & Fitch (3) |
| Naadam | 5 | Quince (4), Uniqlo (4), J.Crew (3) |
| Levi's | 5 | Everlane (3), Buck Mason (3), Uniqlo (3) |
| Lake Pajamas | 3 | Eberjey (3), Lunya (3), J.Crew (2) |
| Ralph Lauren | 6 | Quince (3), Naadam (3), COS (3) |
| ASOS | 5 | Nordstrom (4), Reformation (3), Old Navy (3) |
| Alex Mill | 6 | J.Crew (5), Uniqlo (5), Abercrombie & Fitch (3) |
| Sunspel | 7 | Uniqlo (6), Buck Mason (5), Carhartt (4) |
| Cozy Earth | 4 | Lunya (4), Skims (4), Eberjey (3) |
| Patagonia (outdoor clothing company) | 6 | Uniqlo (4), Everlane (3), Quince (3) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 9 |
| 2 | gq.com | 8 |
| 3 | wired.com | 5 |
| 4 | apetogentleman.com | 5 |
| 5 | goodhousekeeping.com | 4 |
| 6 | whowhatwear.com | 4 |
| 7 | businessinsider.com | 3 |
| 8 | quora.com | 3 |
| 9 | thegoodtrade.com | 3 |
| 10 | apparelnbags.com | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| gq.com | Uniqlo | 7 |
| shopping.google.com | Uniqlo | 6 |
| apetogentleman.com | Buck Mason | 4 |
| apetogentleman.com | Everlane | 3 |
| shopping.google.com | J.Crew | 3 |
| quora.com | Uniqlo | 3 |
| gq.com | Buck Mason | 3 |
| wired.com | Uniqlo | 3 |
| apetogentleman.com | Uniqlo | 3 |
| shopping.google.com | Buck Mason | 3 |
| shopping.google.com | Everlane | 3 |
| thegoodtrade.com | Quince | 3 |
| apetogentleman.com | J.Crew | 3 |
| goodhousekeeping.com | Uniqlo | 3 |
| businessinsider.com | Everlane | 2 |
| businessinsider.com | Quince | 2 |
| businessinsider.com | Buck Mason | 2 |
| businessinsider.com | Uniqlo | 2 |
| goodhousekeeping.com | Old Navy | 2 |
| goodhousekeeping.com | Quince | 2 |
| goodhousekeeping.com | Madewell | 2 |
| gq.com | J.Crew | 2 |
| quora.com | Everlane | 2 |
| shopping.google.com | Quince | 2 |
| thegoodtrade.com | Everlane | 2 |
| wired.com | J.Crew | 2 |
| wired.com | Quince | 2 |
| gq.com | Vuori | 1 |
| gq.com | Everlane | 1 |
| goodhousekeeping.com | Buck Mason | 1 |
| wired.com | Vuori | 1 |
| goodhousekeeping.com | Vuori | 1 |
| shopping.google.com | Madewell | 1 |
| goodhousekeeping.com | J.Crew | 1 |
| thegoodtrade.com | J.Crew | 1 |
| thegoodtrade.com | Old Navy | 1 |
| apetogentleman.com | Vuori | 1 |
| thegoodtrade.com | Vuori | 1 |
| businessinsider.com | J.Crew | 1 |
| thegoodtrade.com | Buck Mason | 1 |
| thegoodtrade.com | Uniqlo | 1 |
| wired.com | Buck Mason | 1 |
| wired.com | Old Navy | 1 |
| gq.com | Madewell | 1 |
| wired.com | Everlane | 1 |
| quora.com | Quince | 1 |
| quora.com | Buck Mason | 1 |
| quora.com | Madewell | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Fashion & Apparel
The other indexes under the same parent, each with its top five brands.
Handbags & Wallets
Questions 10Luggage & Travel Bags
Questions 9Jewelry
Questions 8Top 5 of 178 brandsScore
Watches
Questions 10Activewear & Athleisure
Questions 10Top 5 of 318 brandsScore
Outerwear & Jackets
Questions 9Underwear & Basics
Questions 9Top 5 of 247 brandsScore
Sunglasses & Eyewear
Questions 9Top 5 of 214 brandsScore
Fashion Accessories
Questions 8Jeans & Denim
Questions 9Top 5 of 338 brandsScore
Golf Apparel
Questions 5Top 5 of 206 brandsScore
Suits & Dress Shirts
Questions 6Top 5 of 117 brandsScore