Brand profile

COS

Swedish fashion brand launched in 2007 by H&M Group, known for modern, functional, and minimalist designs.

8 questions · 5 categories · As of Nov 12, 2026

Best category rank
#20
Casual Wear · of 248
Questions
8
5 categories
Answers naming it
17/48
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Casual Wear#20of 248365.2
Fashion & Apparel#46of 3,358248.6
Underwear & Basics#61of 247122.6
Fashion Accessories#131of 323113.0
Jeans & Denim#318of 33813.5

Ranking by question

Named alongside in Casual Wear

Brands named in the same answers as COS in the last four weeks, counted in answers.

Named alongside in Casual WearBrands named in the same answers as COS in the last four weeks, counted in answers.Uniqlo: named in 29 answersUniqloEverlane: named in 19 answersEverlaneBuck Mason: named in 14 answersBuck MasonQuince: named in 14 answersQuinceJ.Crew: named in 16 answersJ.CrewMadewell: named in 8 answersMadewellVuori: named in 11 answersVuoriOld Navy: named in 8 answersOld NavyAbercrombie & Fitch: named in 8 answersAbercrombie & FitchGap: named in 8 answersGapSkims: named in 7 answersSkimsChampion: named in 8 answersChampionLunya: named in 7 answersLunyaLululemon: named in 9 answersLululemonNordstrom: named in 5 answersNordstromReigning Champ: named in 6 answersReigning ChampCarhartt: named in 8 answersCarharttAmerican Giant: named in 6 answersAmerican GiantEberjey: named in 5 answersEberjeyCOS: named in 7 answersCOSReformation: named in 8 answersReformationNaadam: named in 5 answersNaadamLevi's: named in 5 answersLevi'sLake Pajamas: named in 3 answersLake PajamasRalph Lauren: named in 6 answersRalph LaurenASOS: named in 5 answersASOSAlex Mill: named in 6 answersAlex MillSunspel: named in 7 answersSunspelCozy Earth: named in 4 answersCozy EarthPatagonia (outdoor clothing company): named in 6 answers
  • Answers naming the brand
  • 3
  • 7
  • 29
  • Answers naming both
  • 1
  • 12
Named alongside in Casual WearBrands named in the same answers as COS in the last four weeks, counted in answers.Uniqlo: named in 29 answersUniqloEverlane: named in 19 answersEverlaneBuck Mason: named in 14 answersBuck MasonQuince: named in 14 answersQuinceJ.Crew: named in 16 answersJ.CrewMadewell: named in 8 answersMadewellVuori: named in 11 answersVuoriOld Navy: named in 8 answersOld NavyAbercrombie & Fitch: named in 8 answersGap: named in 8 answersGapSkims: named in 7 answersSkimsChampion: named in 8 answersChampionLunya: named in 7 answersLunyaLululemon: named in 9 answersLululemonNordstrom: named in 5 answersNordstromReigning Champ: named in 6 answersReigning ChampCarhartt: named in 8 answersCarharttAmerican Giant: named in 6 answersEberjey: named in 5 answersEberjeyCOS: named in 7 answersCOSReformation: named in 8 answersReformationNaadam: named in 5 answersNaadamLevi's: named in 5 answersLevi'sLake Pajamas: named in 3 answersLake PajamasRalph Lauren: named in 6 answersRalph LaurenASOS: named in 5 answersASOSAlex Mill: named in 6 answersAlex MillSunspel: named in 7 answersSunspelCozy Earth: named in 4 answersCozy EarthPatagonia (outdoor clothing company): named in 6 answers
  • Answers naming the brand
  • 3
  • 7
  • 29
  • Answers naming both
  • 1
  • 12
  1. 116Uniqlo
  2. 215Quince
  3. 314Everlane
  4. 49Pact
  5. 57J.Crew
  6. 66Old Navy
  7. 76Patagonia (outdoor clothing company)
  8. 86Zara
  9. 95Madewell
  10. 105Arket
  11. 115Gap
  12. 125Lululemon
  13. 135Sézane
  14. 145Levi's
  15. 154Mango
  16. 164Buck Mason
  17. 174H&M
  18. 183Boden
  19. 193Carhartt
  20. 203LL Bean
Named alongside
BrandAnswers naming the brandNamed alongside
Uniqlo29Everlane (12), J.Crew (11), Buck Mason (11)
Everlane19Uniqlo (12), Buck Mason (9), J.Crew (6)
Buck Mason14Uniqlo (11), Everlane (9), J.Crew (5)
Quince14Uniqlo (7), Everlane (6), Lunya (5)
J.Crew16Uniqlo (11), Everlane (6), Abercrombie & Fitch (5)
Madewell8Everlane (5), Uniqlo (5), Reformation (3)
Vuori11Uniqlo (7), Lululemon (6), Lunya (4)
Old Navy8Quince (5), Uniqlo (4), ASOS (3)
Abercrombie & Fitch8Uniqlo (6), J.Crew (5), Buck Mason (5)
Gap8Uniqlo (5), J.Crew (4), Everlane (4)
Skims7Lunya (6), Quince (5), Eberjey (4)
Champion8Uniqlo (7), Reigning Champ (5), J.Crew (4)
Lunya7Skims (6), Eberjey (5), Quince (5)
Lululemon9Uniqlo (8), Vuori (6), Everlane (4)
Nordstrom5ASOS (4), Uniqlo (4), Old Navy (3)
Reigning Champ6Uniqlo (6), Champion (5), Vuori (4)
Carhartt8Uniqlo (7), Buck Mason (5), Sunspel (4)
American Giant6Uniqlo (5), Carhartt (3), Everlane (3)
Eberjey5Lunya (5), Skims (4), Vuori (3)
COS7Quince (4), J.Crew (3), Everlane (3)
Reformation8Everlane (5), ASOS (3), Abercrombie & Fitch (3)
Naadam5Quince (4), Uniqlo (4), J.Crew (3)
Levi's5Everlane (3), Buck Mason (3), Uniqlo (3)
Lake Pajamas3Eberjey (3), Lunya (3), J.Crew (2)
Ralph Lauren6Quince (3), Naadam (3), COS (3)
ASOS5Nordstrom (4), Reformation (3), Old Navy (3)
Alex Mill6J.Crew (5), Uniqlo (5), Abercrombie & Fitch (3)
Sunspel7Uniqlo (6), Buck Mason (5), Carhartt (4)
Cozy Earth4Lunya (4), Skims (4), Eberjey (3)
Patagonia (outdoor clothing company)6Uniqlo (4), Everlane (3), Quince (3)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1whowhatwear.com7
2reddit.comcommunity5
3thegoodtrade.com4
4businessinsider.commedia3
5thredup.com3
6youtube.comsocial3
7shopping.google.comshopping3
8forbes.commedia2
9fromthelabels.com2
10modernminimalism.com2

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which fashion brands offer the best quality for the price?101110
2Which brands make the best sweaters?101010
3Which brands make the best dresses?011010
4Which basics brands offer great quality at affordable prices?100010
5Which accessory brands offer great style on a budget?000101
6What are the best casual clothing brands for women?000100
7What are the best clothing brands for everyday wear?000100
8Which jeans offer the best quality for the price?000001