Subcategory

Underwear & Basics

This index adds up the scores of 9 questions. 247 brands are ranked.

Edition
Nov 12, 2026
Methodology
v5.0

AI Visibility Ranking

Brands across every question in this category, ordered by GenRank score.

#BrandScore

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

9

Each question with its top three brands by GenRank score and how many brands its answers named.

Rank trend

Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.

Named by surface

Each cell: of the surface's 9 answers, how many named the brand. Darker means named more often.

Window
Oct 18, 2026 ~ Nov 8, 2026
Named by surface
BrandGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Skims113324
2Tommy John202222
3Uniqlo211111
4Natori230200
5Aerie022212
6Quince212121
7Pact203213
8Commando113213
9Soma212200
10Shapermint211111
11Calvin Klein121110
12SPANX011112
13Smartwool Active Merino111001
14Darn Tough012110
15Smartwool110210

Named alongside

Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.

Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Skims: named in 16 answersSkimsTommy John: named in 12 answersTommy JohnUniqlo: named in 12 answersUniqloNatori: named in 9 answersNatoriAerie: named in 11 answersAerieQuince: named in 11 answersQuincePact: named in 15 answersPactCommando: named in 12 answersCommandoSoma: named in 7 answersSomaShapermint: named in 7 answersShapermintCalvin Klein: named in 9 answersCalvin KleinSPANX: named in 6 answersSPANXSmartwool Active Merino: named in 5 answersSmartwool Active MerinoDarn Tough: named in 5 answersDarn ToughSmartwool: named in 5 answersSmartwoolKnix: named in 8 answersKnixMaidenform: named in 6 answersMaidenformMack Weldon: named in 9 answersMack WeldonHoneylove: named in 7 answersHoneyloveWacoal: named in 5 answersWacoalDarn Tough Micro Crew Midweight: named in 3 answersDarn Tough Micro Crew MidweightCalvin Klein Cotton Stretch: named in 4 answersCalvin Klein Cotton StretchBombas: named in 6 answersBombasTommy John Second Skin Boxer Brief: named in 3 answersHanky Panky: named in 7 answersHanky PankyOld Navy: named in 4 answersOld NavyThirdLove: named in 5 answersThirdLoveMeUndies: named in 8 answersMeUndiesSaxx: named in 6 answersSaxxEverlane: named in 5 answersEverlane
  • Answers naming the brand
  • 3
  • 7
  • 16
  • Answers naming both
  • 1
  • 11
Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Skims: named in 16 answersSkimsTommy John: named in 12 answersTommy JohnUniqlo: named in 12 answersUniqloNatori: named in 9 answersNatoriAerie: named in 11 answersAerieQuince: named in 11 answersQuincePact: named in 15 answersPactCommando: named in 12 answersCommandoSoma: named in 7 answersSomaShapermint: named in 7 answersShapermintCalvin Klein: named in 9 answersSPANX: named in 6 answersSPANXSmartwool Active Merino: named in 5 answersDarn Tough: named in 5 answersDarn ToughSmartwool: named in 5 answersKnix: named in 8 answersKnixMaidenform: named in 6 answersMack Weldon: named in 9 answersMack WeldonHoneylove: named in 7 answersHoneyloveWacoal: named in 5 answersWacoalDarn Tough Micro Crew Midweight: named in 3 answersCalvin Klein Cotton Stretch: named in 4 answersCalvin Klein Cotton StretchBombas: named in 6 answersBombasTommy John Second Skin Boxer Brief: named in 3 answersHanky Panky: named in 7 answersHanky PankyOld Navy: named in 4 answersOld NavyThirdLove: named in 5 answersThirdLoveMeUndies: named in 8 answersMeUndiesSaxx: named in 6 answersSaxxEverlane: named in 5 answersEverlane
  • Answers naming the brand
  • 3
  • 7
  • 16
  • Answers naming both
  • 1
  • 11
Named alongside
BrandAnswers naming the brandNamed alongside
Skims16Commando (11), Tommy John (9), Pact (7)
Tommy John12Skims (9), MeUndies (8), Commando (8)
Uniqlo12Pact (9), Quince (9), Everlane (5)
Natori9Aerie (5), Hanky Panky (4), Skims (4)
Aerie11Tommy John (8), Knix (6), Skims (6)
Quince11Uniqlo (9), Pact (8), Old Navy (4)
Pact15Uniqlo (9), Quince (8), Tommy John (7)
Commando12Skims (11), Tommy John (8), Pact (6)
Soma7Natori (4), Tommy John (3), Skims (3)
Shapermint7Honeylove (5), SPANX (5), Skims (5)
Calvin Klein9Mack Weldon (6), Tommy John (5), Saxx (5)
SPANX6Honeylove (6), Skims (6), Shapermint (5)
Smartwool Active Merino5Calvin Klein Cotton Stretch (2), Tommy John Second Skin Boxer Brief (1)
Darn Tough5Smartwool (3), Bombas (3), Everlane (1)
Smartwool5Darn Tough (3), Bombas (2), Mack Weldon (1)
Knix8Aerie (6), Tommy John (5), Pact (4)
Maidenform6Honeylove (4), Shapermint (4), SPANX (3)
Mack Weldon9Tommy John (6), Calvin Klein (6), Pact (5)
Honeylove7SPANX (6), Skims (6), Shapermint (5)
Wacoal5Natori (3), ThirdLove (3), Honeylove (2)
Darn Tough Micro Crew Midweight3Darn Tough (1)
Calvin Klein Cotton Stretch4Smartwool Active Merino (2), Tommy John Second Skin Boxer Brief (2)
Bombas6Darn Tough (3), Smartwool (2), Pact (2)
Tommy John Second Skin Boxer Brief3Calvin Klein Cotton Stretch (2), Smartwool Active Merino (1)
Hanky Panky7Tommy John (5), Skims (5), Mack Weldon (4)
Old Navy4Quince (4), Uniqlo (4), Pact (3)
ThirdLove5Wacoal (3), Soma (3), Honeylove (2)
MeUndies8Tommy John (8), Skims (6), Aerie (6)
Saxx6Tommy John (6), Mack Weldon (5), MeUndies (5)
Everlane5Uniqlo (5), Pact (4), Quince (4)

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Most cited sources
RankSourceCiting answers
1shopping.google.comshopping18
2outdoorgearlab.com9
3gq.com8
4youtube.comsocial7
5reddit.comcommunity6
6businessinsider.commedia6
7nymag.com6
8nytimes.commedia6
9reviewed.com6
10goodhousekeeping.com5

Sources and brands

Which cited sources appear in the answers that name each brand, counted in answers.

Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.businessinsider.com cited in 5 answers naming Pactbusinessinsider.com cited in 4 answers naming Tommy Johnringly.io cited in 4 answers naming Pactbusinessinsider.com cited in 4 answers naming Commandoringly.io cited in 4 answers naming Skimsshopping.google.com cited in 4 answers naming Tommy Johnnytimes.com cited in 4 answers naming Tommy Johnbusinessinsider.com cited in 4 answers naming Uniqloringly.io cited in 4 answers naming Tommy Johnshopping.google.com cited in 4 answers naming Quinceringly.io cited in 4 answers naming Aerienymag.com cited in 4 answers naming Tommy Johnringly.io cited in 4 answers naming Commandoreviewed.com cited in 4 answers naming Aerienymag.com cited in 4 answers naming Skimsshopping.google.com cited in 3 answers naming Pactreviewed.com cited in 3 answers naming Pactreviewed.com cited in 3 answers naming Skimsreviewed.com cited in 3 answers naming Tommy Johnreviewed.com cited in 3 answers naming Commandoannasaxton.com cited in 3 answers naming Natoribusinessinsider.com cited in 3 answers naming Quincebusinessinsider.com cited in 3 answers naming Skimsbusinessinsider.com cited in 3 answers naming Aerieannasaxton.com cited in 3 answers naming Tommy Johnshopping.google.com cited in 3 answers naming Uniqlonymag.com cited in 3 answers naming Commandoannasaxton.com cited in 3 answers naming Skimsshopping.google.com cited in 3 answers naming Skimsnymag.com cited in 3 answers naming Natorithegoodtrade.com cited in 3 answers naming Pactnytimes.com cited in 3 answers naming Skimsnytimes.com cited in 3 answers naming Commandoshopping.google.com cited in 2 answers naming Natoriannasaxton.com cited in 2 answers naming Commandoannasaxton.com cited in 2 answers naming Aeriebusinessinsider.com cited in 2 answers naming Natorinymag.com cited in 2 answers naming Aerienytimes.com cited in 2 answers naming Pactreviewed.com cited in 2 answers naming Natorishopping.google.com cited in 2 answers naming Commandothegoodtrade.com cited in 2 answers naming Quincethegoodtrade.com cited in 2 answers naming Tommy Johnthegoodtrade.com cited in 2 answers naming Skimsthegoodtrade.com cited in 2 answers naming Commandothegoodtrade.com cited in 2 answers naming Aerienymag.com cited in 1 answers naming Uniqlothegoodtrade.com cited in 1 answers naming Uniqloshopping.google.com cited in 1 answers naming Aerienymag.com cited in 1 answers naming Pactannasaxton.com cited in 1 answers naming Pactannasaxton.com cited in 1 answers naming Uniqloringly.io cited in 1 answers naming Quincereviewed.com cited in 1 answers naming Quincenytimes.com cited in 1 answers naming Natorinytimes.com cited in 1 answers naming Uniqlonytimes.com cited in 1 answers naming Aerienytimes.com cited in 1 answers naming Quincebusinessinsider.com · media: 28businessinsider.comshopping.google.com · shopping: 22shopping.google.comringly.io: 21ringly.ioreviewed.com: 19reviewed.comnymag.com: 18nymag.comnytimes.com · media: 16nytimes.comannasaxton.com: 15annasaxton.comthegoodtrade.com: 14thegoodtrade.comSkims #1: 25Skims #1Tommy John #2: 28Tommy John #2Uniqlo #3: 11Uniqlo #3Natori #4: 13Natori #4Aerie #5: 19Aerie #5Quince #6: 12Quince #6Pact #7: 22Pact #7Commando #8: 23Commando #8
Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.businessinsider.com cited in 5 answers naming Pactbusinessinsider.com cited in 4 answers naming Tommy Johnringly.io cited in 4 answers naming Pactbusinessinsider.com cited in 4 answers naming Commandoringly.io cited in 4 answers naming Skimsshopping.google.com cited in 4 answers naming Tommy Johnnytimes.com cited in 4 answers naming Tommy Johnbusinessinsider.com cited in 4 answers naming Uniqloringly.io cited in 4 answers naming Tommy Johnshopping.google.com cited in 4 answers naming Quinceringly.io cited in 4 answers naming Aerienymag.com cited in 4 answers naming Tommy Johnringly.io cited in 4 answers naming Commandoreviewed.com cited in 4 answers naming Aerienymag.com cited in 4 answers naming Skimsshopping.google.com cited in 3 answers naming Pactreviewed.com cited in 3 answers naming Pactreviewed.com cited in 3 answers naming Skimsreviewed.com cited in 3 answers naming Tommy Johnreviewed.com cited in 3 answers naming Commandoannasaxton.com cited in 3 answers naming Natoribusinessinsider.com cited in 3 answers naming Quincebusinessinsider.com cited in 3 answers naming Skimsbusinessinsider.com cited in 3 answers naming Aerieannasaxton.com cited in 3 answers naming Tommy Johnshopping.google.com cited in 3 answers naming Uniqlonymag.com cited in 3 answers naming Commandoannasaxton.com cited in 3 answers naming Skimsshopping.google.com cited in 3 answers naming Skimsnymag.com cited in 3 answers naming Natorithegoodtrade.com cited in 3 answers naming Pactnytimes.com cited in 3 answers naming Skimsnytimes.com cited in 3 answers naming Commandoshopping.google.com cited in 2 answers naming Natoriannasaxton.com cited in 2 answers naming Commandoannasaxton.com cited in 2 answers naming Aeriebusinessinsider.com cited in 2 answers naming Natorinymag.com cited in 2 answers naming Aerienytimes.com cited in 2 answers naming Pactreviewed.com cited in 2 answers naming Natorishopping.google.com cited in 2 answers naming Commandothegoodtrade.com cited in 2 answers naming Quincethegoodtrade.com cited in 2 answers naming Tommy Johnthegoodtrade.com cited in 2 answers naming Skimsthegoodtrade.com cited in 2 answers naming Commandothegoodtrade.com cited in 2 answers naming Aerienymag.com cited in 1 answers naming Uniqlothegoodtrade.com cited in 1 answers naming Uniqloshopping.google.com cited in 1 answers naming Aerienymag.com cited in 1 answers naming Pactannasaxton.com cited in 1 answers naming Pactannasaxton.com cited in 1 answers naming Uniqloringly.io cited in 1 answers naming Quincereviewed.com cited in 1 answers naming Quincenytimes.com cited in 1 answers naming Natorinytimes.com cited in 1 answers naming Uniqlonytimes.com cited in 1 answers naming Aerienytimes.com cited in 1 answers naming Quincebusinessinsider.com · media: 28businessinsider.…shopping.google.com · shopping: 22shopping.google.…ringly.io: 21ringly.ioreviewed.com: 19reviewed.comnymag.com: 18nymag.comnytimes.com · media: 16nytimes.comannasaxton.com: 15annasaxton.comthegoodtrade.com: 14thegoodtrade.comSkims #1: 25Skims #1Tommy John #2: 28Tommy John #2Uniqlo #3: 11Uniqlo #3Natori #4: 13Natori #4Aerie #5: 19Aerie #5Quince #6: 12Quince #6Pact #7: 22Pact #7Commando #8: 23Commando #8
Sources and brands
Cited sourcesBrandAnswers naming the brand
businessinsider.comPact5
businessinsider.comTommy John4
ringly.ioPact4
businessinsider.comCommando4
ringly.ioSkims4
shopping.google.comTommy John4
nytimes.comTommy John4
businessinsider.comUniqlo4
ringly.ioTommy John4
shopping.google.comQuince4
ringly.ioAerie4
nymag.comTommy John4
ringly.ioCommando4
reviewed.comAerie4
nymag.comSkims4
shopping.google.comPact3
reviewed.comPact3
reviewed.comSkims3
reviewed.comTommy John3
reviewed.comCommando3
annasaxton.comNatori3
businessinsider.comQuince3
businessinsider.comSkims3
businessinsider.comAerie3
annasaxton.comTommy John3
shopping.google.comUniqlo3
nymag.comCommando3
annasaxton.comSkims3
shopping.google.comSkims3
nymag.comNatori3
thegoodtrade.comPact3
nytimes.comSkims3
nytimes.comCommando3
shopping.google.comNatori2
annasaxton.comCommando2
annasaxton.comAerie2
businessinsider.comNatori2
nymag.comAerie2
nytimes.comPact2
reviewed.comNatori2
shopping.google.comCommando2
thegoodtrade.comQuince2
thegoodtrade.comTommy John2
thegoodtrade.comSkims2
thegoodtrade.comCommando2
thegoodtrade.comAerie2
nymag.comUniqlo1
thegoodtrade.comUniqlo1
shopping.google.comAerie1
nymag.comPact1
annasaxton.comPact1
annasaxton.comUniqlo1
ringly.ioQuince1
reviewed.comQuince1
nytimes.comNatori1
nytimes.comUniqlo1
nytimes.comAerie1
nytimes.comQuince1

Citations by source type

How many citations in this edition point at each kind of source.

  1. shopping22
  2. media17
  3. social7
  4. community7
  5. portal7
  6. public1
  7. Other173

Other indexes in Fashion & Apparel

The other indexes under the same parent, each with its top five brands.