Brand profile

Smartwool

American merino wool apparel company, founded in 1994, known for socks, base layers, and outdoor clothing.

7 questions · 4 categories · As of Nov 12, 2026

Best category rank
#15
Underwear & Basics · of 247
Questions
7
4 categories
Answers naming it
9/42
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Underwear & Basics#15of 247364.0
Fashion Accessories#221of 32317.1
Camping & Hiking Gear#308of 37916.6
Sports & Outdoor Gear#751of 3,135213.3

Ranking by question

Named alongside in Underwear & Basics

Brands named in the same answers as Smartwool in the last four weeks, counted in answers.

Named alongside in Underwear & BasicsBrands named in the same answers as Smartwool in the last four weeks, counted in answers.Skims: named in 16 answersSkimsTommy John: named in 12 answersTommy JohnUniqlo: named in 12 answersUniqloNatori: named in 9 answersNatoriAerie: named in 11 answersAerieQuince: named in 11 answersQuincePact: named in 15 answersPactCommando: named in 12 answersCommandoSoma: named in 7 answersSomaShapermint: named in 7 answersShapermintCalvin Klein: named in 9 answersCalvin KleinSPANX: named in 6 answersSPANXSmartwool Active Merino: named in 5 answersSmartwool Active MerinoDarn Tough: named in 5 answersDarn ToughSmartwool: named in 5 answersSmartwoolKnix: named in 8 answersKnixMaidenform: named in 6 answersMaidenformMack Weldon: named in 9 answersMack WeldonHoneylove: named in 7 answersHoneyloveWacoal: named in 5 answersWacoalDarn Tough Micro Crew Midweight: named in 3 answersDarn Tough Micro Crew MidweightCalvin Klein Cotton Stretch: named in 4 answersCalvin Klein Cotton StretchBombas: named in 6 answersBombasTommy John Second Skin Boxer Brief: named in 3 answersHanky Panky: named in 7 answersHanky PankyOld Navy: named in 4 answersOld NavyThirdLove: named in 5 answersThirdLoveMeUndies: named in 8 answersMeUndiesSaxx: named in 6 answersSaxxEverlane: named in 5 answersEverlane
  • Answers naming the brand
  • 3
  • 7
  • 16
  • Answers naming both
  • 1
  • 11
Named alongside in Underwear & BasicsBrands named in the same answers as Smartwool in the last four weeks, counted in answers.Skims: named in 16 answersSkimsTommy John: named in 12 answersTommy JohnUniqlo: named in 12 answersUniqloNatori: named in 9 answersNatoriAerie: named in 11 answersAerieQuince: named in 11 answersQuincePact: named in 15 answersPactCommando: named in 12 answersCommandoSoma: named in 7 answersSomaShapermint: named in 7 answersShapermintCalvin Klein: named in 9 answersSPANX: named in 6 answersSPANXSmartwool Active Merino: named in 5 answersDarn Tough: named in 5 answersDarn ToughSmartwool: named in 5 answersKnix: named in 8 answersKnixMaidenform: named in 6 answersMack Weldon: named in 9 answersMack WeldonHoneylove: named in 7 answersHoneyloveWacoal: named in 5 answersWacoalDarn Tough Micro Crew Midweight: named in 3 answersCalvin Klein Cotton Stretch: named in 4 answersCalvin Klein Cotton StretchBombas: named in 6 answersBombasTommy John Second Skin Boxer Brief: named in 3 answersHanky Panky: named in 7 answersHanky PankyOld Navy: named in 4 answersOld NavyThirdLove: named in 5 answersThirdLoveMeUndies: named in 8 answersMeUndiesSaxx: named in 6 answersSaxxEverlane: named in 5 answersEverlane
  • Answers naming the brand
  • 3
  • 7
  • 16
  • Answers naming both
  • 1
  • 11
  1. 14Arc'teryx
  2. 24Patagonia (outdoor clothing company)
  3. 33Icebreaker
  4. 43Osprey
  5. 53Rab
  6. 63Balega
  7. 73Darn Tough
  8. 82Big Agnes
  9. 92Big Agnes Copper Spur UL2
  10. 102Hyperlite Mountain Gear
  11. 112MSR
  12. 122MSR PocketRocket 2 / Deluxe
  13. 132Osprey Atmos AG 65
  14. 142REI Co-op Trailmade 2
  15. 152Sawyer Squeeze
  16. 162Black Diamond
  17. 172Bombas
  18. 182Columbia Sportswear
  19. 192Feetures
  20. 202Outdoor Research
Named alongside
BrandAnswers naming the brandNamed alongside
Skims16Commando (11), Tommy John (9), Pact (7)
Tommy John12Skims (9), MeUndies (8), Commando (8)
Uniqlo12Pact (9), Quince (9), Everlane (5)
Natori9Aerie (5), Hanky Panky (4), Skims (4)
Aerie11Tommy John (8), Knix (6), Skims (6)
Quince11Uniqlo (9), Pact (8), Old Navy (4)
Pact15Uniqlo (9), Quince (8), Tommy John (7)
Commando12Skims (11), Tommy John (8), Pact (6)
Soma7Natori (4), Tommy John (3), Skims (3)
Shapermint7Honeylove (5), SPANX (5), Skims (5)
Calvin Klein9Mack Weldon (6), Tommy John (5), Saxx (5)
SPANX6Honeylove (6), Skims (6), Shapermint (5)
Smartwool Active Merino5Calvin Klein Cotton Stretch (2), Tommy John Second Skin Boxer Brief (1)
Darn Tough5Smartwool (3), Bombas (3), Everlane (1)
Smartwool5Darn Tough (3), Bombas (2), Mack Weldon (1)
Knix8Aerie (6), Tommy John (5), Pact (4)
Maidenform6Honeylove (4), Shapermint (4), SPANX (3)
Mack Weldon9Tommy John (6), Calvin Klein (6), Pact (5)
Honeylove7SPANX (6), Skims (6), Shapermint (5)
Wacoal5Natori (3), ThirdLove (3), Honeylove (2)
Darn Tough Micro Crew Midweight3Darn Tough (1)
Calvin Klein Cotton Stretch4Smartwool Active Merino (2), Tommy John Second Skin Boxer Brief (2)
Bombas6Darn Tough (3), Smartwool (2), Pact (2)
Tommy John Second Skin Boxer Brief3Calvin Klein Cotton Stretch (2), Smartwool Active Merino (1)
Hanky Panky7Tommy John (5), Skims (5), Mack Weldon (4)
Old Navy4Quince (4), Uniqlo (4), Pact (3)
ThirdLove5Wacoal (3), Soma (3), Honeylove (2)
MeUndies8Tommy John (8), Skims (6), Aerie (6)
Saxx6Tommy John (6), Mack Weldon (5), MeUndies (5)
Everlane5Uniqlo (5), Pact (4), Quince (4)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1outsideonline.com2
2reddit.comcommunity2
3shopping.google.comshopping2
4youtube.comsocial2
5irunfar.com2
6agentathletica.com1
7amazon.comshopping1
8cleverhiker.com1
9darntough.com1
10dickssportinggoods.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What are the best socks?010110
2What is the best underwear for workouts and active lifestyles?100000
3Which hiking and camping gear is most reliable?001000
4Which hat brands are the best?000100
5Which underwear brands are best for comfort and quality?000100
6What camping gear is best for backpacking trips?000100
7What are the best brands for sports and outdoor gear?000010