Brand profile

Icebreaker

New Zealand company, founded in 1995, specializing in merino wool performance outdoor apparel and layering systems.

4 questions · 3 categories · As of Nov 12, 2026

Best category rank
#34
Underwear & Basics · of 247
Questions
4
3 categories
Answers naming it
5/24
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Underwear & Basics#34of 247233.7
Activewear & Athleisure#129of 318112.3
Camping & Hiking Gear#307of 37916.6

Ranking by question

Named alongside in Underwear & Basics

Brands named in the same answers as Icebreaker in the last four weeks, counted in answers.

  1. 13Smartwool
  2. 22Pact
  3. 32Calvin Klein
  4. 42MeUndies
  5. 52Saxx
  6. 62Tommy John
  7. 71Aerie
  8. 81Altra Lone Peak 8
  9. 91Big Agnes Copper Spur UL2
  10. 101Bombas
  11. 111Boody
  12. 121Darn Tough Hiker Micro Crew Cushion
  13. 131Dick's Sporting Goods
  14. 141Down Sweater
  15. 151Duluth Trading Co.
  16. 161Durston X-Mid 2
  17. 171Enlightened Equipment Enigma 20 Ultralight Quilt
  18. 181ExOfficio
  19. 191Girlfriend Collective
  20. 201Gossamer Gear Mariposa 60

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1reddit.comcommunity2
2shopping.google.comshopping2
3agentathletica.com1
4amazon.comshopping1
5dickssportinggoods.com1
6earth.org1
7girlfriend.com1
8goodonyou.eco1
9mensfitness.co.uk1
10nokillmag.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What is the best underwear for workouts and active lifestyles?100000
2Which activewear brands are the most sustainable?000100
3Which underwear brands are best for comfort and quality?000110
4What camping gear is best for backpacking trips?000100