Subcategory

Handbags & Wallets

This index adds up the scores of 10 questions. 400 brands are ranked.

Edition
Nov 12, 2026
Methodology
v5.0
Panel
6 AI surfaces

AI Visibility Ranking

Brands across every question in this category, ordered by GenRank score.

#BrandScore
  1. 1Longchamp Le Pliage144.2
  2. 2Timbuk2 Authority Deluxe118.0
  3. 3Hermès (fashion house)100.0
  4. 4L.L.Bean Boat and Tote84.5
  5. 5The North Face Recon79.9
  6. 6Chanel Classic Flap79.1
  7. 7Ridge Wallet74.5
  8. 8BÉIS The Work Tote72.3
  9. 9lululemon Everywhere Belt Bag71.0
  10. 10Hermès Birkin70.9
Show all 50
  1. 11Aer City Pack Pro 264.2
  2. 12Clare V. Midi Sac62.2
  3. 13Coach60.5
  4. 14Cuyana Classic Easy Tote59.8
  5. 15Louis Vuitton58.4
  6. 16Chanel55.5
  7. 17Bottega Veneta Andiamo55.4
  8. 18System Tote52.7
  9. 19Goyard51.6
  10. 20Everlane ReNew Transit47.9
  11. 21Ekster Cardholder Pro46.9
  12. 22Gucci Jackie 196144.8
  13. 23BAGGU Medium Nylon Crescent Bag44.0
  14. 24Bellroy Slim Sleeve42.3
  15. 25Hermès Kelly39.7
  16. 26Bellroy Hide & Seek38.3
  17. 27Troubadour Apex Everyday Tote37.8
  18. 28Fendi Baguette36.3
  19. 29Bottega Veneta36.1
  20. 30Louis Vuitton Neverfull35.5
  21. 31Portland Leather Goods35.0
  22. 32Dagne Dover Micah Crossbody35.0
  23. 33Quince34.8
  24. 34The Row34.3
  25. 35Quince Italian Leather Quilted Crossbody32.8
  26. 36Loewe Puzzle32.5
  27. 37Thule Paramount Daypack Lite 20L32.5
  28. 38Portland Leather Goods Classic Tote31.4
  29. 39Strathberry31.1
  30. 40DeMellier31.1
  31. 41MATEIN Travel Laptop Backpack31.1
  32. 42Quince Vivienne Work Tote; Quince Vivienne Large Work Tote30.0
  33. 43Peak Design Everyday Backpack28.3
  34. 44Marc Jacobs The Tote Bag27.8
  35. 45Celine Triomphe27.6
  36. 46Polène27.0
  37. 47Troubadour Apex Backpack 4.027.0
  38. 48Polène Cyme26.9
  39. 49Bellroy26.7
  40. 50The Ridge26.6

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

10

Each question with its top three brands by GenRank score and how many brands its answers named.

Rank trend

Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.

Named by surface

Each cell: of the surface's 10 answers, how many named the brand. Darker means named more often.

Window
Oct 18, 2026 ~ Nov 8, 2026
Named by surface
BrandGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Longchamp Le Pliage212311
2Timbuk2 Authority Deluxe211202
3Hermès (fashion house)111111
4L.L.Bean Boat and Tote111111
5The North Face Recon210201
6Chanel Classic Flap111111
7Ridge Wallet111100
8BÉIS The Work Tote110112
9lululemon Everywhere Belt Bag011201
10Hermès Birkin101111
11Aer City Pack Pro 2101110
12Clare V. Midi Sac012011
13Coach101111
14Cuyana Classic Easy Tote012100
15Louis Vuitton112111

Named alongside

Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.

Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Longchamp Le Pliage: named in 11 answersLongchamp Le PliageTimbuk2 Authority Deluxe: named in 8 answersHermès (fashion house): named in 6 answersHermès (fashion house)L.L.Bean Boat and Tote: named in 6 answersL.L.Bean Boat and ToteThe North Face Recon: named in 6 answersThe North Face ReconChanel Classic Flap: named in 9 answersChanel Classic FlapRidge Wallet: named in 7 answersRidge WalletBÉIS The Work Tote: named in 6 answerslululemon Everywhere Belt Bag: named in 5 answerslululemon Everywhere Belt BagHermès Birkin: named in 8 answersHermès BirkinAer City Pack Pro 2: named in 4 answersAer City Pack Pro 2Clare V. Midi Sac: named in 5 answersClare V. Midi SacCoach: named in 6 answersCoachCuyana Classic Easy Tote: named in 5 answersCuyana Classic Easy ToteLouis Vuitton: named in 7 answersLouis VuittonChanel: named in 6 answersChanelBottega Veneta Andiamo: named in 7 answersBottega Veneta AndiamoSystem Tote: named in 5 answersSystem ToteGoyard: named in 5 answersGoyardEverlane ReNew Transit: named in 5 answersEverlane ReNew TransitEkster Cardholder Pro: named in 3 answersEkster Cardholder ProGucci Jackie 1961: named in 4 answersBAGGU Medium Nylon Crescent Bag: named in 2 answersBellroy Slim Sleeve: named in 4 answersBellroy Slim SleeveHermès Kelly: named in 5 answersHermès KellyBellroy Hide & Seek: named in 5 answersTroubadour Apex Everyday Tote: named in 3 answersTroubadour Apex Everyday ToteFendi Baguette: named in 6 answersFendi BaguetteBottega Veneta: named in 5 answersBottega VenetaLouis Vuitton Neverfull: named in 4 answersLouis Vuitton Neverfull
  • Answers naming the brand
  • 2
  • 5
  • 11
  • Answers naming both
  • 1
  • 8
Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Longchamp Le Pliage: named in 11 answersTimbuk2 Authority Deluxe: named in 8 answersHermès (fashion house): named in 6 answersL.L.Bean Boat and Tote: named in 6 answersThe North Face Recon: named in 6 answersChanel Classic Flap: named in 9 answersChanel Classic FlapRidge Wallet: named in 7 answersRidge WalletBÉIS The Work Tote: named in 6 answerslululemon Everywhere Belt Bag: named in 5 answerslululemon Everywhere Belt BagHermès Birkin: named in 8 answersAer City Pack Pro 2: named in 4 answersAer City Pack Pro 2Clare V. Midi Sac: named in 5 answersCoach: named in 6 answersCoachCuyana Classic Easy Tote: named in 5 answersLouis Vuitton: named in 7 answersLouis VuittonChanel: named in 6 answersChanelBottega Veneta Andiamo: named in 7 answersSystem Tote: named in 5 answersGoyard: named in 5 answersGoyardEverlane ReNew Transit: named in 5 answersEkster Cardholder Pro: named in 3 answersEkster Cardholder ProGucci Jackie 1961: named in 4 answersBAGGU Medium Nylon Crescent Bag: named in 2 answersBellroy Slim Sleeve: named in 4 answersBellroy Slim SleeveHermès Kelly: named in 5 answersHermès KellyBellroy Hide & Seek: named in 5 answersTroubadour Apex Everyday Tote: named in 3 answersFendi Baguette: named in 6 answersBottega Veneta: named in 5 answersBottega VenetaLouis Vuitton Neverfull: named in 4 answers
  • Answers naming the brand
  • 2
  • 5
  • 11
  • Answers naming both
  • 1
  • 8
Named alongside
BrandAnswers naming the brandNamed alongside
Longchamp Le Pliage11L.L.Bean Boat and Tote (6), BÉIS The Work Tote (3), Cuyana Classic Easy Tote (3)
Timbuk2 Authority Deluxe8The North Face Recon (6), Aer City Pack Pro 2 (3), Everlane ReNew Transit (2)
Hermès (fashion house)6Louis Vuitton (6), Chanel (6), Goyard (5)
L.L.Bean Boat and Tote6Longchamp Le Pliage (6), BÉIS The Work Tote (2), Cuyana Classic Easy Tote (2)
The North Face Recon6Timbuk2 Authority Deluxe (6), Everlane ReNew Transit (2), Aer City Pack Pro 2 (2)
Chanel Classic Flap9Hermès Birkin (8), Bottega Veneta Andiamo (7), Fendi Baguette (6)
Ridge Wallet7Bellroy Hide & Seek (5), Bellroy Slim Sleeve (4), Ekster Cardholder Pro (3)
BÉIS The Work Tote6Longchamp Le Pliage (3), System Tote (3), Cuyana Classic Easy Tote (2)
lululemon Everywhere Belt Bag5Louis Vuitton (1), BAGGU Medium Nylon Crescent Bag (1), Bottega Veneta (1)
Hermès Birkin8Chanel Classic Flap (8), Bottega Veneta Andiamo (6), Hermès Kelly (5)
Aer City Pack Pro 24Timbuk2 Authority Deluxe (3), The North Face Recon (2)
Clare V. Midi Sac5Coach (1)
Coach6Clare V. Midi Sac (1), Longchamp Le Pliage (1), System Tote (1)
Cuyana Classic Easy Tote5Longchamp Le Pliage (3), BÉIS The Work Tote (2), L.L.Bean Boat and Tote (2)
Louis Vuitton7Hermès (fashion house) (6), Chanel (6), Goyard (5)
Chanel6Louis Vuitton (6), Hermès (fashion house) (6), Goyard (5)
Bottega Veneta Andiamo7Chanel Classic Flap (7), Hermès Birkin (6), Fendi Baguette (5)
System Tote5BÉIS The Work Tote (3), Longchamp Le Pliage (3), L.L.Bean Boat and Tote (2)
Goyard5Louis Vuitton (5), Hermès (fashion house) (5), Chanel (5)
Everlane ReNew Transit5Timbuk2 Authority Deluxe (2), The North Face Recon (2), Longchamp Le Pliage (1)
Ekster Cardholder Pro3Bellroy Hide & Seek (3), Ridge Wallet (3), Bellroy Slim Sleeve (2)
Gucci Jackie 19614Chanel Classic Flap (4), Fendi Baguette (4), Bottega Veneta Andiamo (4)
BAGGU Medium Nylon Crescent Bag2lululemon Everywhere Belt Bag (1)
Bellroy Slim Sleeve4Ridge Wallet (4), Bellroy Hide & Seek (3), Ekster Cardholder Pro (2)
Hermès Kelly5Hermès Birkin (5), Chanel Classic Flap (5), Fendi Baguette (4)
Bellroy Hide & Seek5Ridge Wallet (5), Ekster Cardholder Pro (3), Bellroy Slim Sleeve (3)
Troubadour Apex Everyday Tote3BÉIS The Work Tote (1), Longchamp Le Pliage (1), Cuyana Classic Easy Tote (1)
Fendi Baguette6Chanel Classic Flap (6), Hermès Birkin (5), Bottega Veneta Andiamo (5)
Bottega Veneta5Louis Vuitton (5), Hermès (fashion house) (4), Chanel (4)
Louis Vuitton Neverfull4Hermès Birkin (4), Chanel Classic Flap (4), Hermès Kelly (3)

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Most cited sources
RankSourceCiting answers
1shopping.google.comshopping18
2youtube.comsocial11
3forbes.commedia10
4outdoorgearlab.com7
5reddit.comcommunity6
6styleguru.org5
7businessinsider.commedia5
8wired.commedia4
9mydroneauthority.com4
10packhacker.com4

Sources and brands

Which cited sources appear in the answers that name each brand, counted in answers.

Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.outdoorgearlab.com cited in 7 answers naming Timbuk2 Authority Deluxeoutdoorgearlab.com cited in 6 answers naming The North Face Reconyoutube.com cited in 3 answers naming The North Face Reconyoutube.com cited in 3 answers naming Timbuk2 Authority Deluxeyoutube.com cited in 3 answers naming Ridge Walletvogue.com cited in 3 answers naming Chanel Classic Flapreddit.com cited in 3 answers naming Longchamp Le Pliageshopping.google.com cited in 3 answers naming Longchamp Le Pliageyoutube.com cited in 3 answers naming Longchamp Le Pliagereddit.com cited in 2 answers naming Timbuk2 Authority Deluxeforbes.com cited in 2 answers naming Ridge Walletmydroneauthority.com cited in 2 answers naming Timbuk2 Authority Deluxeforbes.com cited in 2 answers naming BÉIS The Work Totereddit.com cited in 2 answers naming The North Face Reconshopping.google.com cited in 2 answers naming BÉIS The Work Toteshopping.google.com cited in 2 answers naming Timbuk2 Authority Deluxeshopping.google.com cited in 2 answers naming L.L.Bean Boat and Toteshopping.google.com cited in 2 answers naming Chanel Classic Flapshopping.google.com cited in 2 answers naming The North Face Reconvogue.com cited in 2 answers naming Hermès (fashion house)youtube.com cited in 2 answers naming BÉIS The Work Totemydroneauthority.com cited in 1 answers naming Longchamp Le Pliageforbes.com cited in 1 answers naming Longchamp Le Pliagemydroneauthority.com cited in 1 answers naming BÉIS The Work Totemydroneauthority.com cited in 1 answers naming L.L.Bean Boat and Toteforbes.com cited in 1 answers naming Hermès (fashion house)shopping.google.com cited in 1 answers naming Hermès (fashion house)youtube.com cited in 1 answers naming L.L.Bean Boat and Toteshopping.google.com cited in 1 answers naming Ridge Walletyoutube.com cited in 1 answers naming Hermès (fashion house)nymag.com cited in 1 answers naming Timbuk2 Authority Deluxenymag.com cited in 1 answers naming Longchamp Le Pliagenymag.com cited in 1 answers naming L.L.Bean Boat and Totenymag.com cited in 1 answers naming The North Face Reconnymag.com cited in 1 answers naming BÉIS The Work Totemydroneauthority.com cited in 1 answers naming The North Face Reconreddit.com cited in 1 answers naming BÉIS The Work Toteforbes.com cited in 1 answers naming L.L.Bean Boat and Totemydroneauthority.com cited in 1 answers naming Ridge Walletyoutube.com, social: 16youtube.comshopping.google.com, shopping: 15shopping.google.comoutdoorgearlab.com: 13outdoorgearlab.comreddit.com, community: 8reddit.comforbes.com, media: 7forbes.commydroneauthority.com: 7mydroneauthority.comnymag.com: 5nymag.comvogue.com: 5vogue.comLongchamp Le Pliage #1: 12Longchamp Le Pliage #1Timbuk2 Authority Deluxe #2: 17Timbuk2 Authority De… #2Hermès (fashion house) #3: 5Hermès (fashion house) #3L.L.Bean Boat and Tote #4: 6L.L.Bean Boat and To… #4The North Face Recon #5: 15The North Face Recon #5Chanel Classic Flap #6: 5Chanel Classic Flap #6Ridge Wallet #7: 7Ridge Wallet #7BÉIS The Work Tote #8: 9BÉIS The Work Tote #8
Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.outdoorgearlab.com cited in 7 answers naming Timbuk2 Authority Deluxeoutdoorgearlab.com cited in 6 answers naming The North Face Reconyoutube.com cited in 3 answers naming The North Face Reconyoutube.com cited in 3 answers naming Timbuk2 Authority Deluxeyoutube.com cited in 3 answers naming Ridge Walletvogue.com cited in 3 answers naming Chanel Classic Flapreddit.com cited in 3 answers naming Longchamp Le Pliageshopping.google.com cited in 3 answers naming Longchamp Le Pliageyoutube.com cited in 3 answers naming Longchamp Le Pliagereddit.com cited in 2 answers naming Timbuk2 Authority Deluxeforbes.com cited in 2 answers naming Ridge Walletmydroneauthority.com cited in 2 answers naming Timbuk2 Authority Deluxeforbes.com cited in 2 answers naming BÉIS The Work Totereddit.com cited in 2 answers naming The North Face Reconshopping.google.com cited in 2 answers naming BÉIS The Work Toteshopping.google.com cited in 2 answers naming Timbuk2 Authority Deluxeshopping.google.com cited in 2 answers naming L.L.Bean Boat and Toteshopping.google.com cited in 2 answers naming Chanel Classic Flapshopping.google.com cited in 2 answers naming The North Face Reconvogue.com cited in 2 answers naming Hermès (fashion house)youtube.com cited in 2 answers naming BÉIS The Work Totemydroneauthority.com cited in 1 answers naming Longchamp Le Pliageforbes.com cited in 1 answers naming Longchamp Le Pliagemydroneauthority.com cited in 1 answers naming BÉIS The Work Totemydroneauthority.com cited in 1 answers naming L.L.Bean Boat and Toteforbes.com cited in 1 answers naming Hermès (fashion house)shopping.google.com cited in 1 answers naming Hermès (fashion house)youtube.com cited in 1 answers naming L.L.Bean Boat and Toteshopping.google.com cited in 1 answers naming Ridge Walletyoutube.com cited in 1 answers naming Hermès (fashion house)nymag.com cited in 1 answers naming Timbuk2 Authority Deluxenymag.com cited in 1 answers naming Longchamp Le Pliagenymag.com cited in 1 answers naming L.L.Bean Boat and Totenymag.com cited in 1 answers naming The North Face Reconnymag.com cited in 1 answers naming BÉIS The Work Totemydroneauthority.com cited in 1 answers naming The North Face Reconreddit.com cited in 1 answers naming BÉIS The Work Toteforbes.com cited in 1 answers naming L.L.Bean Boat and Totemydroneauthority.com cited in 1 answers naming Ridge Walletyoutube.com, social: 16youtube.comshopping.google.com, shopping: 15shopping.google.…outdoorgearlab.com: 13outdoorgearlab.c…reddit.com, community: 8reddit.comforbes.com, media: 7forbes.commydroneauthority.com: 7mydroneauthority…nymag.com: 5nymag.comvogue.com: 5vogue.comLongchamp Le Pliage #1: 12Longchamp Le… #1Timbuk2 Authority Deluxe #2: 17Timbuk2 Autho… #2Hermès (fashion house) #3: 5Hermès (fashi… #3L.L.Bean Boat and Tote #4: 6L.L.Bean Boat… #4The North Face Recon #5: 15The North Fac… #5Chanel Classic Flap #6: 5Chanel Classi… #6Ridge Wallet #7: 7Ridge Wallet #7BÉIS The Work Tote #8: 9BÉIS The Work… #8
Sources and brands
Cited sourcesBrandAnswers naming the brand
outdoorgearlab.comTimbuk2 Authority Deluxe7
outdoorgearlab.comThe North Face Recon6
youtube.comThe North Face Recon3
youtube.comTimbuk2 Authority Deluxe3
youtube.comRidge Wallet3
vogue.comChanel Classic Flap3
reddit.comLongchamp Le Pliage3
shopping.google.comLongchamp Le Pliage3
youtube.comLongchamp Le Pliage3
reddit.comTimbuk2 Authority Deluxe2
forbes.comRidge Wallet2
mydroneauthority.comTimbuk2 Authority Deluxe2
forbes.comBÉIS The Work Tote2
reddit.comThe North Face Recon2
shopping.google.comBÉIS The Work Tote2
shopping.google.comTimbuk2 Authority Deluxe2
shopping.google.comL.L.Bean Boat and Tote2
shopping.google.comChanel Classic Flap2
shopping.google.comThe North Face Recon2
vogue.comHermès (fashion house)2
youtube.comBÉIS The Work Tote2
mydroneauthority.comLongchamp Le Pliage1
forbes.comLongchamp Le Pliage1
mydroneauthority.comBÉIS The Work Tote1
mydroneauthority.comL.L.Bean Boat and Tote1
forbes.comHermès (fashion house)1
shopping.google.comHermès (fashion house)1
youtube.comL.L.Bean Boat and Tote1
shopping.google.comRidge Wallet1
youtube.comHermès (fashion house)1
nymag.comTimbuk2 Authority Deluxe1
nymag.comLongchamp Le Pliage1
nymag.comL.L.Bean Boat and Tote1
nymag.comThe North Face Recon1
nymag.comBÉIS The Work Tote1
mydroneauthority.comThe North Face Recon1
reddit.comBÉIS The Work Tote1
forbes.comL.L.Bean Boat and Tote1
mydroneauthority.comRidge Wallet1

Citations by source type

How many citations in this edition point at each kind of source.

  1. media29
  2. shopping18
  3. social12
  4. community6
  5. portal2
  6. Other202

Other indexes in Fashion & Apparel

The other indexes under the same parent, each with its top five brands.