Category

Baby & Kids

This index adds up the scores of 117 questions: 114 across 14 subcategories and 3 about Baby & Kids as a whole. 3,068 brands are ranked.

Questions by subcategory

Edition
Nov 12, 2026
Methodology
v5.0
Panel
6 AI surfaces

AI Visibility Ranking

Brands ordered by GenRank score across this category and its subcategories.

#BrandScore
  1. 1Melissa & Doug340.0
  2. 2Magna-Tiles318.5
  3. 3Solly Baby Wrap264.6
  4. 4Carter’s245.3
  5. 5Target242.2
  6. 6Old Navy239.0
  7. 7Burt’s Bees Baby216.6
  8. 8Hanna Andersson213.2
  9. 9Hasbro210.5
  10. 10Infant Optics DXR-8 PRO207.2
Show all 50
  1. 11Serenity Kids206.0
  2. 12Once Upon a Farm202.7
  3. 13Coterie201.2
  4. 14Spectra S1 Plus195.6
  5. 15Ergobaby Embrace191.6
  6. 16Lovevery189.2
  7. 17Hot Toys186.1
  8. 18Cerebelly169.6
  9. 19Primary (product)168.8
  10. 20Target – Cat & Jack168.5
  11. 21Snap Circuits Jr. SC-100165.2
  12. 22UPPAbaby165.1
  13. 23Up & Up159.1
  14. 24Picasso Tiles157.9
  15. 25NECA154.3
  16. 267 Wonders Duel153.3
  17. 27Fisher-Price149.9
  18. 28Ticket to Ride147.0
  19. 29Pandemic146.7
  20. 30Kendamil Organic146.3
  21. 31Green Toys145.8
  22. 32Babyletto145.6
  23. 33Hape144.0
  24. 34Eufy E21141.7
  25. 35Dr. Brown’s Options+ Anti-Colic141.4
  26. 36Botley 2.0 Coding Robot140.3
  27. 37Safety 1st (babyproofing brand)137.4
  28. 38Mattel135.3
  29. 39McFarlane134.1
  30. 40Stokke Tripp Trapp133.3
  31. 41Outfoxed!131.5
  32. 42Codenames129.7
  33. 43Earth’s Best Organic129.1
  34. 44Little Spoon128.6
  35. 45Walmart128.3
  36. 46IKEA Antilop127.1
  37. 47Similac 360 Total Care126.2
  38. 48Taco Cat Goat Cheese Pizza124.5
  39. 49Graco Extend2Fit124.0
  40. 50Ergobaby Omni Deluxe121.3

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

117

The questions, grouped by subcategory, each card with that category's top five brands. This index's ranking adds up the scores of every question grouped here.

Baby & Kids, general

3 questions

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Most cited sources
RankSourceCiting answers
1shopping.google.comshopping200
2babylist.com164
3forbes.commedia125
4babygearlab.com115
5youtube.comsocial104
6reddit.comcommunity103
7thebump.com94
8mommyhood101.com74
9momlovesbest.com58
10consumerreports.org40