Subcategory
Dolls & Action Figures
This index adds up the scores of 8 questions. 343 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Hot Toys186.1
- 2Hasbro180.2
- 3NECA154.3
- 4McFarlane134.1
- 5Marvel Legends110.7
- 6Good Smile Company100.2
- 7Barbie (doll brand)100.0
- 8Mattel97.2
- 9Barbie Dreamhouse (2026 edition)96.3
- 10Jellycat96.1
Show all 50
- 11Transformers94.1
- 12Gorilla Playsets Outing III84.4
- 13Mezco Toyz (toy company)82.6
- 14American Girl80.4
- 15Bandai78.5
- 16Steiff78.3
- 17Squishmallows69.1
- 18McFarlane DC Multiverse66.7
- 19KidKraft Majestic Mansion61.0
- 20Gund58.8
- 21American Girl Bitty Baby58.6
- 22Douglas Cuddle Toys57.2
- 23Melissa & Doug Fold & Go Wooden Dollhouse55.0
- 24Monster High53.6
- 25Funko53.4
- 26Backyard Discovery Skyfort II53.3
- 27LOL Surprise45.8
- 28Aurora World43.1
- 29Star Wars43.0
- 30Barbie Fashionistas42.4
- 31Wee Baby Stella42.1
- 32Prime 1 Studio41.9
- 33TMNT40.1
- 34Tiny Land Sweetwood Love Dollhouse39.0
- 35Banpresto / Bandai Spirits37.5
- 36Hape All Seasons37.0
- 37Pop Mart36.2
- 38Mezco Toyz: One:12 Collective35.8
- 39Wild Republic35.6
- 40Step2 Naturally Playful Adventure Lodge35.6
- 41Dragon Ball (franchise)34.2
- 42Kotobukiya34.1
- 43Bandai S.H. Figuarts33.2
- 44InArt33.0
- 45Star Wars: The Black Series30.6
- 46Tamashii Nations30.0
- 47Iron Studios30.0
- 48Manhattan Toy29.8
- 49Gorilla Playsets29.1
- 50S.H.Figuarts29.1
- 1Hot Toys186.1
- 2Hasbro180.2
- 3NECA154.3
- 4McFarlane134.1
- 5Marvel Legends110.7
- 6Good Smile Company100.2
- 7Barbie (doll brand)100.0
- 8Mattel97.2
- 9Barbie Dreamhouse (2026 edition)96.3
- 10Jellycat96.1
- 11Transformers94.1
- 12Gorilla Playsets Outing III84.4
- 13Mezco Toyz (toy company)82.6
- 14American Girl80.4
- 15Bandai78.5
- 16Steiff78.3
- 17Squishmallows69.1
- 18McFarlane DC Multiverse66.7
- 19KidKraft Majestic Mansion61.0
- 20Gund58.8
- 21American Girl Bitty Baby58.6
- 22Douglas Cuddle Toys57.2
- 23Melissa & Doug Fold & Go Wooden Dollhouse55.0
- 24Monster High53.6
- 25Funko53.4
- 26Backyard Discovery Skyfort II53.3
- 27LOL Surprise45.8
- 28Aurora World43.1
- 29Star Wars43.0
- 30Barbie Fashionistas42.4
- 31Wee Baby Stella42.1
- 32Prime 1 Studio41.9
- 33TMNT40.1
- 34Tiny Land Sweetwood Love Dollhouse39.0
- 35Banpresto / Bandai Spirits37.5
- 36Hape All Seasons37.0
- 37Pop Mart36.2
- 38Mezco Toyz: One:12 Collective35.8
- 39Wild Republic35.6
- 40Step2 Naturally Playful Adventure Lodge35.6
- 41Dragon Ball (franchise)34.2
- 42Kotobukiya34.1
- 43Bandai S.H. Figuarts33.2
- 44InArt33.0
- 45Star Wars: The Black Series30.6
- 46Tamashii Nations30.0
- 47Iron Studios30.0
- 48Manhattan Toy29.8
- 49Gorilla Playsets29.1
- 50S.H.Figuarts29.1
Top 50 of 343
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Hot Toys | 3 | 2 | 3 | 2 | 1 | 3 |
| 2Hasbro | 3 | 3 | 2 | 2 | 1 | 3 |
| 3NECA | 3 | 1 | 2 | 3 | 3 | 3 |
| 4McFarlane | 3 | 1 | 2 | 1 | 2 | 3 |
| 5Marvel Legends | 1 | 2 | 2 | 1 | 1 | 0 |
| 6Good Smile Company | 2 | 1 | 2 | 1 | 0 | 0 |
| 7Barbie (doll brand) | 1 | 1 | 1 | 1 | 1 | 1 |
| 8Mattel | 1 | 2 | 2 | 0 | 1 | 2 |
| 9Barbie Dreamhouse (2026 edition) | 1 | 1 | 1 | 1 | 1 | 1 |
| 10Jellycat | 1 | 1 | 1 | 1 | 1 | 1 |
| 11Transformers | 1 | 2 | 1 | 1 | 1 | 1 |
| 12Gorilla Playsets Outing III | 1 | 1 | 1 | 1 | 1 | 1 |
| 13Mezco Toyz (toy company) | 2 | 0 | 2 | 0 | 2 | 2 |
| 14American Girl | 1 | 2 | 1 | 1 | 2 | 0 |
| 15Bandai | 1 | 1 | 2 | 0 | 1 | 2 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 4
- 6
- 18
- Answers naming both
- 1
- 14
- Answers naming the brand
- 4
- 6
- 18
- Answers naming both
- 1
- 14
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Hot Toys | 17 | NECA (14), Hasbro (14), McFarlane (13) |
| Hasbro | 18 | NECA (14), McFarlane (14), Hot Toys (14) |
| NECA | 17 | McFarlane (14), Hot Toys (14), Hasbro (14) |
| McFarlane | 17 | NECA (14), Hasbro (14), Hot Toys (13) |
| Marvel Legends | 10 | Hot Toys (6), McFarlane DC Multiverse (6), Hasbro (4) |
| Good Smile Company | 6 | NECA (6), Hot Toys (6), Hasbro (6) |
| Barbie (doll brand) | 9 | Transformers (9), American Girl (7), LOL Surprise (7) |
| Mattel | 10 | Hasbro (10), McFarlane (8), Transformers (7) |
| Barbie Dreamhouse (2026 edition) | 6 | KidKraft Majestic Mansion (4), Melissa & Doug Fold & Go Wooden Dollhouse (4) |
| Jellycat | 6 | Squishmallows (6), Steiff (6), Douglas Cuddle Toys (6) |
| Transformers | 10 | Barbie (doll brand) (9), American Girl (7), LOL Surprise (7) |
| Gorilla Playsets Outing III | 6 | Backyard Discovery Skyfort II (4) |
| Mezco Toyz (toy company) | 10 | NECA (10), McFarlane (9), Hasbro (9) |
| American Girl | 9 | Transformers (7), Barbie (doll brand) (7), LOL Surprise (6) |
| Bandai | 7 | NECA (7), Mattel (7), Hasbro (7) |
| Steiff | 6 | Jellycat (6), Squishmallows (6), Douglas Cuddle Toys (6) |
| Squishmallows | 6 | Jellycat (6), Steiff (6), Douglas Cuddle Toys (6) |
| McFarlane DC Multiverse | 7 | Marvel Legends (6), Hot Toys (3), Barbie Fashionistas (2) |
| KidKraft Majestic Mansion | 4 | Barbie Dreamhouse (2026 edition) (4), Melissa & Doug Fold & Go Wooden Dollhouse (4) |
| Gund | 5 | Jellycat (5), Squishmallows (5), Steiff (5) |
| American Girl Bitty Baby | 5 | American Girl (2) |
| Douglas Cuddle Toys | 6 | Jellycat (6), Squishmallows (6), Steiff (6) |
| Melissa & Doug Fold & Go Wooden Dollhouse | 4 | Barbie Dreamhouse (2026 edition) (4), KidKraft Majestic Mansion (4) |
| Monster High | 7 | Transformers (6), American Girl (6), Barbie (doll brand) (6) |
| Funko | 6 | NECA (6), McFarlane (6), Hot Toys (6) |
| Backyard Discovery Skyfort II | 4 | Gorilla Playsets Outing III (4) |
| LOL Surprise | 7 | Transformers (7), Barbie (doll brand) (7), American Girl (6) |
| Aurora World | 4 | Jellycat (4), Squishmallows (4), Gund (4) |
| Star Wars | 4 | Transformers (4), American Girl (4), LOL Surprise (4) |
| Barbie Fashionistas | 5 | McFarlane DC Multiverse (2), Marvel Legends (2), Transformers (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 11 |
| 2 | reddit.com | 10 |
| 3 | toynk.com | 10 |
| 4 | babylist.com | 7 |
| 5 | forbes.com | 7 |
| 6 | youtube.com | 6 |
| 7 | dosaygive.com | 5 |
| 8 | facebook.com | 4 |
| 9 | stuckathomemom.com | 4 |
| 10 | cherrypicksreviews.com | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| toynk.com | McFarlane | 7 |
| toynk.com | Hasbro | 7 |
| toynk.com | Mattel | 6 |
| toynk.com | Hot Toys | 5 |
| toynk.com | NECA | 5 |
| toynk.com | Barbie (doll brand) | 4 |
| albertbladewriter.wordpress.com | Barbie (doll brand) | 3 |
| toyshnip.com | Hasbro | 3 |
| toyshnip.com | McFarlane | 3 |
| albertbladewriter.wordpress.com | Hasbro | 3 |
| toyshnip.com | Hot Toys | 3 |
| toyshnip.com | NECA | 3 |
| youtube.com | NECA | 3 |
| youtube.com | McFarlane | 3 |
| albertbladewriter.wordpress.com | Mattel | 3 |
| fabfigures.com | Hasbro | 2 |
| facebook.com | NECA | 2 |
| niannyyhouse.com | McFarlane | 2 |
| niannyyhouse.com | Mattel | 2 |
| niannyyhouse.com | Barbie (doll brand) | 2 |
| niannyyhouse.com | Hasbro | 2 |
| toynk.com | Good Smile Company | 2 |
| facebook.com | McFarlane | 2 |
| albertbladewriter.wordpress.com | McFarlane | 2 |
| facebook.com | Hot Toys | 2 |
| youtube.com | Good Smile Company | 2 |
| youtube.com | Hot Toys | 2 |
| fabfigures.com | McFarlane | 2 |
| youtube.com | Hasbro | 2 |
| facebook.com | Hasbro | 2 |
| fabfigures.com | Mattel | 2 |
| guinnessworldrecords.com | McFarlane | 2 |
| guinnessworldrecords.com | Mattel | 2 |
| fabfigures.com | Barbie (doll brand) | 2 |
| guinnessworldrecords.com | Barbie (doll brand) | 2 |
| guinnessworldrecords.com | Hasbro | 2 |
| niannyyhouse.com | NECA | 1 |
| fabfigures.com | NECA | 1 |
| fabfigures.com | Good Smile Company | 1 |
| fabfigures.com | Hot Toys | 1 |
| facebook.com | Good Smile Company | 1 |
| facebook.com | Mattel | 1 |
| facebook.com | Barbie (doll brand) | 1 |
| facebook.com | Marvel Legends | 1 |
| guinnessworldrecords.com | NECA | 1 |
| guinnessworldrecords.com | Good Smile Company | 1 |
| guinnessworldrecords.com | Hot Toys | 1 |
| albertbladewriter.wordpress.com | NECA | 1 |
| niannyyhouse.com | Good Smile Company | 1 |
| niannyyhouse.com | Hot Toys | 1 |
| toynk.com | Marvel Legends | 1 |
| toyshnip.com | Mattel | 1 |
| toyshnip.com | Barbie (doll brand) | 1 |
| youtube.com | Mattel | 1 |
| youtube.com | Barbie (doll brand) | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Baby & Kids
The other indexes under the same parent, each with its top five brands.
Baby Feeding & Nursing
Questions 10Diapers & Wipes
Questions 9Nursery & Baby Furniture
Questions 9Baby Monitors & Safety
Questions 8Baby & Kids Clothing
Questions 8Top 5 of 226 brandsScore
Baby Care & Toiletries
Questions 8Toys
Questions 10Top 5 of 393 brandsScore
Board Games & Puzzles
Questions 10Top 5 of 308 brandsScore