Brand profile

Mattel

American multinational toy manufacturing company founded in 1945, known for brands like Barbie and Hot Wheels.

5 questions · 2 categories · As of Nov 12, 2026

Best category rank
#8
Dolls & Action Figures · of 343
Questions
5
2 categories
Answers naming it
12/30
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Dolls & Action Figures#8of 343397.2
Toys#29of 393238.1

Ranking by question

Named alongside in Dolls & Action Figures

Brands named in the same answers as Mattel in the last four weeks, counted in answers.

Named alongside in Dolls & Action FiguresBrands named in the same answers as Mattel in the last four weeks, counted in answers.Hot Toys: named in 17 answersHot ToysHasbro: named in 18 answersHasbroNECA: named in 17 answersNECAMcFarlane: named in 17 answersMcFarlaneMarvel Legends: named in 10 answersMarvel LegendsGood Smile Company: named in 6 answersGood Smile CompanyBarbie (doll brand): named in 9 answersBarbie (doll brand)Mattel: named in 10 answersMattelBarbie Dreamhouse (2026 edition): named in 6 answersBarbie Dreamhouse (2026 edition)Jellycat: named in 6 answersJellycatTransformers: named in 10 answersTransformersGorilla Playsets Outing III: named in 6 answersGorilla Playsets Outing IIIMezco Toyz (toy company): named in 10 answersAmerican Girl: named in 9 answersAmerican GirlBandai: named in 7 answersBandaiSteiff: named in 6 answersSteiffSquishmallows: named in 6 answersSquishmallowsMcFarlane DC Multiverse: named in 7 answersKidKraft Majestic Mansion: named in 4 answersKidKraft Majestic MansionGund: named in 5 answersGundAmerican Girl Bitty Baby: named in 5 answersDouglas Cuddle Toys: named in 6 answersDouglas Cuddle ToysMelissa & Doug Fold & Go Wooden Dollhouse: named in 4 answersMonster High: named in 7 answersMonster HighFunko: named in 6 answersFunkoBackyard Discovery Skyfort II: named in 4 answersLOL Surprise: named in 7 answersLOL SurpriseAurora World: named in 4 answersAurora WorldStar Wars: named in 4 answersStar WarsBarbie Fashionistas: named in 5 answersBarbie Fashionistas
  • Answers naming the brand
  • 4
  • 6
  • 18
  • Answers naming both
  • 1
  • 14
Named alongside in Dolls & Action FiguresBrands named in the same answers as Mattel in the last four weeks, counted in answers.Hot Toys: named in 17 answersHot ToysHasbro: named in 18 answersHasbroNECA: named in 17 answersNECAMcFarlane: named in 17 answersMcFarlaneMarvel Legends: named in 10 answersMarvel LegendsGood Smile Company: named in 6 answersGood Smile CompanyBarbie (doll brand): named in 9 answersBarbie (doll brand)Mattel: named in 10 answersMattelBarbie Dreamhouse (2026 edition): named in 6 answersJellycat: named in 6 answersJellycatTransformers: named in 10 answersTransformersGorilla Playsets Outing III: named in 6 answersMezco Toyz (toy company): named in 10 answersAmerican Girl: named in 9 answersAmerican GirlBandai: named in 7 answersBandaiSteiff: named in 6 answersSteiffSquishmallows: named in 6 answersMcFarlane DC Multiverse: named in 7 answersKidKraft Majestic Mansion: named in 4 answersGund: named in 5 answersGundAmerican Girl Bitty Baby: named in 5 answersDouglas Cuddle Toys: named in 6 answersMelissa & Doug Fold & Go Wooden Dollhouse: named in 4 answersMonster High: named in 7 answersMonster HighFunko: named in 6 answersFunkoBackyard Discovery Skyfort II: named in 4 answersLOL Surprise: named in 7 answersLOL SurpriseAurora World: named in 4 answersAurora WorldStar Wars: named in 4 answersStar WarsBarbie Fashionistas: named in 5 answers
  • Answers naming the brand
  • 4
  • 6
  • 18
  • Answers naming both
  • 1
  • 14
  1. 116Hasbro
  2. 28McFarlane
  3. 38Barbie (doll brand)
  4. 47Bandai
  5. 57NECA
  6. 67Green Toys
  7. 77Melissa & Doug
  8. 87Transformers
  9. 96Hot Toys
  10. 106Fisher-Price
  11. 115Mezco Toyz (toy company)
  12. 125American Girl
  13. 135LOL Surprise
  14. 144Funko
  15. 154Good Smile Company
  16. 164Hot Wheels
  17. 174LEGO
  18. 184Lovevery
  19. 194MGA Entertainment
  20. 204Monster High
Named alongside
BrandAnswers naming the brandNamed alongside
Hot Toys17NECA (14), Hasbro (14), McFarlane (13)
Hasbro18NECA (14), McFarlane (14), Hot Toys (14)
NECA17McFarlane (14), Hot Toys (14), Hasbro (14)
McFarlane17NECA (14), Hasbro (14), Hot Toys (13)
Marvel Legends10Hot Toys (6), McFarlane DC Multiverse (6), Hasbro (4)
Good Smile Company6NECA (6), Hot Toys (6), Hasbro (6)
Barbie (doll brand)9Transformers (9), American Girl (7), LOL Surprise (7)
Mattel10Hasbro (10), McFarlane (8), Transformers (7)
Barbie Dreamhouse (2026 edition)6KidKraft Majestic Mansion (4), Melissa & Doug Fold & Go Wooden Dollhouse (4)
Jellycat6Squishmallows (6), Steiff (6), Douglas Cuddle Toys (6)
Transformers10Barbie (doll brand) (9), American Girl (7), LOL Surprise (7)
Gorilla Playsets Outing III6Backyard Discovery Skyfort II (4)
Mezco Toyz (toy company)10NECA (10), McFarlane (9), Hasbro (9)
American Girl9Transformers (7), Barbie (doll brand) (7), LOL Surprise (6)
Bandai7NECA (7), Mattel (7), Hasbro (7)
Steiff6Jellycat (6), Squishmallows (6), Douglas Cuddle Toys (6)
Squishmallows6Jellycat (6), Steiff (6), Douglas Cuddle Toys (6)
McFarlane DC Multiverse7Marvel Legends (6), Hot Toys (3), Barbie Fashionistas (2)
KidKraft Majestic Mansion4Barbie Dreamhouse (2026 edition) (4), Melissa & Doug Fold & Go Wooden Dollhouse (4)
Gund5Jellycat (5), Squishmallows (5), Steiff (5)
American Girl Bitty Baby5American Girl (2)
Douglas Cuddle Toys6Jellycat (6), Squishmallows (6), Steiff (6)
Melissa & Doug Fold & Go Wooden Dollhouse4Barbie Dreamhouse (2026 edition) (4), KidKraft Majestic Mansion (4)
Monster High7Transformers (6), American Girl (6), Barbie (doll brand) (6)
Funko6NECA (6), McFarlane (6), Hot Toys (6)
Backyard Discovery Skyfort II4Gorilla Playsets Outing III (4)
LOL Surprise7Transformers (7), Barbie (doll brand) (7), American Girl (6)
Aurora World4Jellycat (4), Squishmallows (4), Gund (4)
Star Wars4Transformers (4), American Girl (4), LOL Surprise (4)
Barbie Fashionistas5McFarlane DC Multiverse (2), Marvel Legends (2), Transformers (1)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1toynk.com6
2toybrands.org4
3albertbladewriter.wordpress.comportal3
4accio.com2
5demengtoy.com2
6fabfigures.com2
7guinnessworldrecords.com2
8niannyyhouse.com2
9szrddm.cn2
10weijuntoy.com2

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which doll and action figure brands are the most popular?111011
2Which collectible figure brands are the best?011000
3Which toy brands are the most trusted by parents?100010
4What are the best budget-friendly toy brands?000110
5Which action figures are best for collectors?000001