Subcategory
Toys
This index adds up the scores of 10 questions. 393 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Melissa & Doug240.4
- 2Magna-Tiles187.9
- 3Green Toys136.8
- 4Fisher-Price129.0
- 5Hape119.6
- 6LEGO115.7
- 7Lovevery103.7
- 8Plan Toys83.8
- 9Radio Flyer Busy Buggy68.9
- 10Strider 1259.5
Show all 50
- 11NeeDoh58.1
- 12Fat Brain Toys56.8
- 13VTech55.7
- 14LEGO DUPLO54.6
- 15Crayola51.3
- 16Hot Wheels51.0
- 17ThinkFun Gravity Maze49.2
- 18Stomp Rockets48.7
- 19Peg Perego John Deere Ground Force Tractor47.6
- 20Little Tikes Cozy Coupe46.6
- 21Lovevery Play Gym45.3
- 22LeapFrog45.1
- 23B. toys43.8
- 24Oball41.6
- 25LEGO Technic Sets41.2
- 26Little Tikes39.8
- 27Play-Doh39.7
- 28LEGO Star Wars (building sets)38.8
- 29Mattel38.1
- 30Mattel K-Pop Demon Hunters HUNTR/X Dolls36.5
- 31Lovevery Looker Kit36.0
- 32Water tables34.9
- 33Step2 Whisper Ride II31.5
- 34LEGO Classic (Brick Boxes)30.5
- 35Hasbro30.3
- 36Best Choice Products 12V Ride-On Truck28.9
- 37K'nex28.2
- 38Step2 Play Ball Fun Climber28.0
- 39LEGO Classic Medium Creative Brick Box28.0
- 40Taco Cat Goat Cheese Pizza27.9
- 41Klutz Make Your Own Loom Animals26.4
- 42LEGO Creator 3-in-1 Wild Animals: Panda Family26.2
- 43Picasso Tiles26.0
- 44SplashEZ Splash Pad25.2
- 45Ninja Slackline Obstacle Course24.9
- 46IKEA (home furnishings company)23.3
- 47Razor Crazy Cart23.1
- 48Flybar Maverick Foam Pogo Stick22.9
- 49Smol Bouncy House22.2
- 50Askmuse Magnetic Blocks Building Set21.5
- 1Melissa & Doug240.4
- 2Magna-Tiles187.9
- 3Green Toys136.8
- 4Fisher-Price129.0
- 5Hape119.6
- 6LEGO115.7
- 7Lovevery103.7
- 8Plan Toys83.8
- 9Radio Flyer Busy Buggy68.9
- 10Strider 1259.5
- 11NeeDoh58.1
- 12Fat Brain Toys56.8
- 13VTech55.7
- 14LEGO DUPLO54.6
- 15Crayola51.3
- 16Hot Wheels51.0
- 17ThinkFun Gravity Maze49.2
- 18Stomp Rockets48.7
- 19Peg Perego John Deere Ground Force Tractor47.6
- 20Little Tikes Cozy Coupe46.6
- 21Lovevery Play Gym45.3
- 22LeapFrog45.1
- 23B. toys43.8
- 24Oball41.6
- 25LEGO Technic Sets41.2
- 26Little Tikes39.8
- 27Play-Doh39.7
- 28LEGO Star Wars (building sets)38.8
- 29Mattel38.1
- 30Mattel K-Pop Demon Hunters HUNTR/X Dolls36.5
- 31Lovevery Looker Kit36.0
- 32Water tables34.9
- 33Step2 Whisper Ride II31.5
- 34LEGO Classic (Brick Boxes)30.5
- 35Hasbro30.3
- 36Best Choice Products 12V Ride-On Truck28.9
- 37K'nex28.2
- 38Step2 Play Ball Fun Climber28.0
- 39LEGO Classic Medium Creative Brick Box28.0
- 40Taco Cat Goat Cheese Pizza27.9
- 41Klutz Make Your Own Loom Animals26.4
- 42LEGO Creator 3-in-1 Wild Animals: Panda Family26.2
- 43Picasso Tiles26.0
- 44SplashEZ Splash Pad25.2
- 45Ninja Slackline Obstacle Course24.9
- 46IKEA (home furnishings company)23.3
- 47Razor Crazy Cart23.1
- 48Flybar Maverick Foam Pogo Stick22.9
- 49Smol Bouncy House22.2
- 50Askmuse Magnetic Blocks Building Set21.5
Top 50 of 393
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
10Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 10 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Melissa & Doug | 2 | 3 | 3 | 5 | 5 | 2 |
| 2Magna-Tiles | 3 | 1 | 3 | 4 | 2 | 2 |
| 3Green Toys | 3 | 0 | 2 | 4 | 2 | 0 |
| 4Fisher-Price | 1 | 1 | 3 | 2 | 2 | 1 |
| 5Hape | 2 | 1 | 2 | 2 | 2 | 2 |
| 6LEGO | 0 | 2 | 2 | 3 | 1 | 2 |
| 7Lovevery | 2 | 1 | 1 | 2 | 2 | 1 |
| 8Plan Toys | 0 | 0 | 4 | 2 | 1 | 2 |
| 9Radio Flyer Busy Buggy | 1 | 0 | 1 | 1 | 1 | 1 |
| 10Strider 12 | 1 | 2 | 0 | 2 | 0 | 0 |
| 11NeeDoh | 1 | 1 | 1 | 0 | 1 | 0 |
| 12Fat Brain Toys | 1 | 0 | 1 | 2 | 2 | 0 |
| 13VTech | 0 | 1 | 2 | 1 | 0 | 1 |
| 14LEGO DUPLO | 0 | 1 | 1 | 2 | 0 | 0 |
| 15Crayola | 0 | 1 | 0 | 3 | 0 | 0 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 7
- 26
- Answers naming both
- 1
- 16
- Answers naming the brand
- 2
- 7
- 26
- Answers naming both
- 1
- 16
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Melissa & Doug | 26 | Green Toys (16), Fisher-Price (16), Hape (13) |
| Magna-Tiles | 17 | Melissa & Doug (10), Green Toys (7), Hape (5) |
| Green Toys | 17 | Melissa & Doug (16), Fisher-Price (12), Hape (9) |
| Fisher-Price | 16 | Melissa & Doug (16), Green Toys (12), LEGO (10) |
| Hape | 14 | Melissa & Doug (13), Green Toys (9), Fisher-Price (9) |
| LEGO | 14 | Melissa & Doug (12), Fisher-Price (10), Green Toys (9) |
| Lovevery | 11 | Melissa & Doug (11), Hape (8), Green Toys (6) |
| Plan Toys | 11 | Melissa & Doug (9), Hape (7), Fisher-Price (7) |
| Radio Flyer Busy Buggy | 5 | Peg Perego John Deere Ground Force Tractor (4), Little Tikes Cozy Coupe (2), Strider 12 (1) |
| Strider 12 | 5 | Stomp Rockets (2), Little Tikes Cozy Coupe (2), Radio Flyer Busy Buggy (1) |
| NeeDoh | 4 | Mattel K-Pop Demon Hunters HUNTR/X Dolls (2), ThinkFun Gravity Maze (1), Magna-Tiles (1) |
| Fat Brain Toys | 7 | Melissa & Doug (7), Green Toys (5), Hape (4) |
| VTech | 9 | Melissa & Doug (9), Fisher-Price (9), LEGO (7) |
| LEGO DUPLO | 4 | Magna-Tiles (4), Melissa & Doug (2), LEGO Technic Sets (2) |
| Crayola | 8 | Melissa & Doug (8), Green Toys (7), Play-Doh (6) |
| Hot Wheels | 9 | Melissa & Doug (7), Green Toys (7), Crayola (5) |
| ThinkFun Gravity Maze | 4 | NeeDoh (1), LEGO Star Wars (building sets) (1) |
| Stomp Rockets | 6 | Strider 12 (2), Melissa & Doug (2), Fat Brain Toys (1) |
| Peg Perego John Deere Ground Force Tractor | 4 | Radio Flyer Busy Buggy (4), Little Tikes Cozy Coupe (2), Strider 12 (1) |
| Little Tikes Cozy Coupe | 3 | Strider 12 (2), Radio Flyer Busy Buggy (2), Peg Perego John Deere Ground Force Tractor (2) |
| Lovevery Play Gym | 4 | Oball (2) |
| LeapFrog | 7 | Melissa & Doug (7), VTech (7), Fisher-Price (7) |
| B. toys | 4 | Green Toys (4), Hot Wheels (3), Melissa & Doug (3) |
| Oball | 3 | Lovevery Play Gym (2) |
| LEGO Technic Sets | 4 | Magna-Tiles (3), LEGO DUPLO (2), Fat Brain Toys (1) |
| Little Tikes | 8 | Melissa & Doug (8), Hape (5), Green Toys (5) |
| Play-Doh | 7 | Melissa & Doug (7), Crayola (6), Green Toys (5) |
| LEGO Star Wars (building sets) | 2 | LEGO Technic Sets (1), ThinkFun Gravity Maze (1) |
| Mattel | 7 | Melissa & Doug (7), Green Toys (7), Fisher-Price (6) |
| Mattel K-Pop Demon Hunters HUNTR/X Dolls | 3 | NeeDoh (2), Magna-Tiles (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 16 |
| 2 | today.com | 8 |
| 3 | toybrands.org | 8 |
| 4 | forbes.com | 7 |
| 5 | amazon.com | 6 |
| 6 | melissaanddoug.com | 6 |
| 7 | target.com | 6 |
| 8 | reddit.com | 5 |
| 9 | busytoddler.com | 5 |
| 10 | thetoyinsider.com | 5 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| toybrands.org | Melissa & Doug | 9 |
| toybrands.org | Fisher-Price | 8 |
| toybrands.org | Hape | 7 |
| toybrands.org | Green Toys | 6 |
| melissaanddoug.com | Melissa & Doug | 6 |
| toybrands.org | LEGO | 6 |
| toybrands.org | Plan Toys | 5 |
| toybrands.org | Lovevery | 4 |
| toybrands.org | Magna-Tiles | 4 |
| rankings.newsweek.com | Melissa & Doug | 3 |
| forbes.com | Melissa & Doug | 3 |
| forbes.com | Hape | 3 |
| forbes.com | Plan Toys | 3 |
| melissaanddoug.com | Green Toys | 3 |
| nurbaby.com | Melissa & Doug | 3 |
| nurbaby.com | Hape | 3 |
| rankings.newsweek.com | Green Toys | 3 |
| rankings.newsweek.com | LEGO | 3 |
| rankings.newsweek.com | Fisher-Price | 3 |
| bellalunatoys.com | LEGO | 2 |
| lukestoyfactory.com | LEGO | 2 |
| lukestoyfactory.com | Fisher-Price | 2 |
| bellalunatoys.com | Melissa & Doug | 2 |
| rankings.newsweek.com | Hape | 2 |
| rankings.newsweek.com | Plan Toys | 2 |
| bellalunatoys.com | Green Toys | 2 |
| bellalunatoys.com | Hape | 2 |
| reddit.com | Melissa & Doug | 2 |
| reddit.com | Hape | 2 |
| reddit.com | Green Toys | 2 |
| reddit.com | Magna-Tiles | 2 |
| forbes.com | Fisher-Price | 2 |
| forbes.com | Magna-Tiles | 2 |
| lukestoyfactory.com | Melissa & Doug | 2 |
| lukestoyfactory.com | Hape | 2 |
| lukestoyfactory.com | Green Toys | 2 |
| forbes.com | Lovevery | 2 |
| melissaanddoug.com | Hape | 2 |
| bellalunatoys.com | Fisher-Price | 2 |
| melissaanddoug.com | Lovevery | 2 |
| melissaanddoug.com | Magna-Tiles | 2 |
| nurbaby.com | Green Toys | 2 |
| nurbaby.com | Lovevery | 2 |
| nurbaby.com | Plan Toys | 2 |
| nurbaby.com | LEGO | 2 |
| nurbaby.com | Fisher-Price | 2 |
| nurbaby.com | Magna-Tiles | 2 |
| lukestoyfactory.com | Magna-Tiles | 1 |
| forbes.com | Green Toys | 1 |
| bellalunatoys.com | Magna-Tiles | 1 |
| reddit.com | Lovevery | 1 |
| bellalunatoys.com | Lovevery | 1 |
| melissaanddoug.com | Fisher-Price | 1 |
| rankings.newsweek.com | Lovevery | 1 |
| lukestoyfactory.com | Plan Toys | 1 |
| bellalunatoys.com | Plan Toys | 1 |
| reddit.com | Plan Toys | 1 |
| reddit.com | LEGO | 1 |
| reddit.com | Fisher-Price | 1 |
| rankings.newsweek.com | Magna-Tiles | 1 |
| lukestoyfactory.com | Lovevery | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Baby & Kids
The other indexes under the same parent, each with its top five brands.
Baby Feeding & Nursing
Questions 10Diapers & Wipes
Questions 9Nursery & Baby Furniture
Questions 9Baby Monitors & Safety
Questions 8Baby & Kids Clothing
Questions 8Top 5 of 226 brandsScore
Baby Care & Toiletries
Questions 8Board Games & Puzzles
Questions 10Top 5 of 308 brandsScore
Educational & STEM Toys
Questions 8Dolls & Action Figures
Questions 8Top 5 of 343 brandsScore