Subcategory
Nursery & Baby Furniture
This index adds up the scores of 9 questions. 217 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Babyletto126.4
- 2Nurture& The Glider Plus93.0
- 3Delta Children83.8
- 4Newton Bassinet73.4
- 5Graco Premium Foam Crib Mattress67.8
- 6Nestig65.2
- 7Naturepedic Organic 2-Stage64.8
- 8BabyBjörn Bouncer Balance Soft63.0
- 9Yogasleep Hushh 261.6
- 10Hatch Baby Rest59.5
Show all 50
- 11IKEA (home furnishings company)58.9
- 12Guava Lotus Travel Crib58.6
- 13Graco Soothe 'N Sway LX Swing58.5
- 144moms mamaRoo57.3
- 15Newton Baby Crib Mattress56.7
- 16Yogasleep Dohm Classic53.9
- 17DaVinci Kalani 4-in-1 Convertible Crib53.4
- 18DaVinci Baby52.0
- 19Graco SmartSense Baby Swing48.4
- 20Storkcraft Hoop Glider & Ottoman47.3
- 21IKEA Sniglar Crib47.0
- 22Hatch Rest / Rest+46.1
- 23Graco Pack 'n Play Portable Playard45.7
- 24Newton Baby Breathable 2-Stage Mattress45.6
- 25Ergobaby 3-In-1 Evolve Bouncer42.3
- 26Dream On Me41.7
- 27Babyletto Glider/Recliner41.3
- 28DaVinci Gabby Pillowback Swivel Glider40.5
- 29UPPAbaby Remi38.5
- 30Maxi-Cosi Cassia Swing37.7
- 31Hatch37.5
- 32Graco37.1
- 33BabyBjörn Bouncer Bliss37.0
- 34DaVinci (product)36.7
- 35Maxi-Cosi Iora Bedside Bassinet36.6
- 36Newton Baby35.6
- 37Baby Delight Beside Me Dreamer35.4
- 38Chicco Lullaby Zip All-in-One35.0
- 39Munchkin Bluetooth Enabled Baby Swing34.7
- 40Graco Pack ’n Play Travel Dome LX34.0
- 41HALO BassiNest Swivel Sleeper 3.032.7
- 42Babyletto Hudson 3-in-1 Convertible Crib32.4
- 43Baby Delight Alpine Deluxe31.6
- 44Chicco LullaGo Anywhere31.6
- 45Saatva31.4
- 46Nuna LEAF Grow29.6
- 47Dreamegg Lite D11 Max28.9
- 48Maxi-Cosi Kori 2-in-1 Rocker28.3
- 49DaVinci Birdie 3-in-1 Convertible Crib28.0
- 50Delta Children Mercer Power Glider27.6
- 1Babyletto126.4
- 2Nurture& The Glider Plus93.0
- 3Delta Children83.8
- 4Newton Bassinet73.4
- 5Graco Premium Foam Crib Mattress67.8
- 6Nestig65.2
- 7Naturepedic Organic 2-Stage64.8
- 8BabyBjörn Bouncer Balance Soft63.0
- 9Yogasleep Hushh 261.6
- 10Hatch Baby Rest59.5
- 11IKEA (home furnishings company)58.9
- 12Guava Lotus Travel Crib58.6
- 13Graco Soothe 'N Sway LX Swing58.5
- 144moms mamaRoo57.3
- 15Newton Baby Crib Mattress56.7
- 16Yogasleep Dohm Classic53.9
- 17DaVinci Kalani 4-in-1 Convertible Crib53.4
- 18DaVinci Baby52.0
- 19Graco SmartSense Baby Swing48.4
- 20Storkcraft Hoop Glider & Ottoman47.3
- 21IKEA Sniglar Crib47.0
- 22Hatch Rest / Rest+46.1
- 23Graco Pack 'n Play Portable Playard45.7
- 24Newton Baby Breathable 2-Stage Mattress45.6
- 25Ergobaby 3-In-1 Evolve Bouncer42.3
- 26Dream On Me41.7
- 27Babyletto Glider/Recliner41.3
- 28DaVinci Gabby Pillowback Swivel Glider40.5
- 29UPPAbaby Remi38.5
- 30Maxi-Cosi Cassia Swing37.7
- 31Hatch37.5
- 32Graco37.1
- 33BabyBjörn Bouncer Bliss37.0
- 34DaVinci (product)36.7
- 35Maxi-Cosi Iora Bedside Bassinet36.6
- 36Newton Baby35.6
- 37Baby Delight Beside Me Dreamer35.4
- 38Chicco Lullaby Zip All-in-One35.0
- 39Munchkin Bluetooth Enabled Baby Swing34.7
- 40Graco Pack ’n Play Travel Dome LX34.0
- 41HALO BassiNest Swivel Sleeper 3.032.7
- 42Babyletto Hudson 3-in-1 Convertible Crib32.4
- 43Baby Delight Alpine Deluxe31.6
- 44Chicco LullaGo Anywhere31.6
- 45Saatva31.4
- 46Nuna LEAF Grow29.6
- 47Dreamegg Lite D11 Max28.9
- 48Maxi-Cosi Kori 2-in-1 Rocker28.3
- 49DaVinci Birdie 3-in-1 Convertible Crib28.0
- 50Delta Children Mercer Power Glider27.6
Top 50 of 217
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
9Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 9 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Babyletto | 1 | 2 | 2 | 2 | 1 | 1 |
| 2Nurture& The Glider Plus | 1 | 1 | 1 | 1 | 1 | 1 |
| 3Delta Children | 1 | 1 | 2 | 2 | 2 | 1 |
| 4Newton Bassinet | 1 | 1 | 1 | 1 | 1 | 1 |
| 5Graco Premium Foam Crib Mattress | 1 | 1 | 1 | 2 | 1 | 1 |
| 6Nestig | 1 | 1 | 1 | 2 | 1 | 1 |
| 7Naturepedic Organic 2-Stage | 1 | 1 | 1 | 1 | 0 | 1 |
| 8BabyBjörn Bouncer Balance Soft | 1 | 0 | 0 | 1 | 1 | 1 |
| 9Yogasleep Hushh 2 | 1 | 1 | 1 | 1 | 1 | 0 |
| 10Hatch Baby Rest | 1 | 1 | 1 | 0 | 0 | 0 |
| 11IKEA (home furnishings company) | 1 | 2 | 0 | 1 | 0 | 1 |
| 12Guava Lotus Travel Crib | 1 | 1 | 0 | 1 | 1 | 1 |
| 13Graco Soothe 'N Sway LX Swing | 0 | 1 | 1 | 1 | 1 | 0 |
| 144moms mamaRoo | 1 | 0 | 1 | 1 | 0 | 0 |
| 15Newton Baby Crib Mattress | 1 | 0 | 1 | 0 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 3
- 4
- 16
- Answers naming both
- 1
- 14
- Answers naming the brand
- 3
- 4
- 16
- Answers naming both
- 1
- 14
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Babyletto | 16 | Delta Children (14), DaVinci Baby (12), Nestig (11) |
| Nurture& The Glider Plus | 6 | Storkcraft Hoop Glider & Ottoman (4), DaVinci Gabby Pillowback Swivel Glider (3), Babyletto Glider/Recliner (3) |
| Delta Children | 16 | Babyletto (14), DaVinci Baby (12), Nestig (9) |
| Newton Bassinet | 6 | Graco SmartSense Baby Swing (1) |
| Graco Premium Foam Crib Mattress | 7 | Naturepedic Organic 2-Stage (5), Newton Baby Crib Mattress (4), Newton Baby Breathable 2-Stage Mattress (3) |
| Nestig | 11 | Babyletto (11), Delta Children (9), DaVinci Baby (8) |
| Naturepedic Organic 2-Stage | 5 | Graco Premium Foam Crib Mattress (5), Newton Baby Crib Mattress (3), Newton Baby Breathable 2-Stage Mattress (3) |
| BabyBjörn Bouncer Balance Soft | 4 | Ergobaby 3-In-1 Evolve Bouncer (3), 4moms mamaRoo (2), Maxi-Cosi Cassia Swing (2) |
| Yogasleep Hushh 2 | 5 | Yogasleep Dohm Classic (4), Hatch Baby Rest (3), Hatch Rest / Rest+ (2) |
| Hatch Baby Rest | 3 | Yogasleep Hushh 2 (3), Yogasleep Dohm Classic (3), Hatch Rest / Rest+ (2) |
| IKEA (home furnishings company) | 9 | Babyletto (8), DaVinci Baby (6), Nestig (6) |
| Guava Lotus Travel Crib | 5 | UPPAbaby Remi (3), Graco Pack 'n Play Portable Playard (2) |
| Graco Soothe 'N Sway LX Swing | 4 | Maxi-Cosi Cassia Swing (3), 4moms mamaRoo (2), Ergobaby 3-In-1 Evolve Bouncer (2) |
| 4moms mamaRoo | 3 | Ergobaby 3-In-1 Evolve Bouncer (2), BabyBjörn Bouncer Balance Soft (2), Graco SmartSense Baby Swing (2) |
| Newton Baby Crib Mattress | 4 | Graco Premium Foam Crib Mattress (4), Naturepedic Organic 2-Stage (3), Delta Children (1) |
| Yogasleep Dohm Classic | 4 | Yogasleep Hushh 2 (4), Hatch Baby Rest (3), Hatch Rest / Rest+ (2) |
| DaVinci Kalani 4-in-1 Convertible Crib | 4 | IKEA Sniglar Crib (2), IKEA (home furnishings company) (2), DaVinci Baby (1) |
| DaVinci Baby | 12 | Babyletto (12), Delta Children (12), Nestig (8) |
| Graco SmartSense Baby Swing | 4 | 4moms mamaRoo (2), Ergobaby 3-In-1 Evolve Bouncer (2), Maxi-Cosi Cassia Swing (2) |
| Storkcraft Hoop Glider & Ottoman | 5 | Nurture& The Glider Plus (4), Babyletto Glider/Recliner (3), DaVinci Gabby Pillowback Swivel Glider (2) |
| IKEA Sniglar Crib | 5 | DaVinci Kalani 4-in-1 Convertible Crib (2), DaVinci Baby (1), Storkcraft Hoop Glider & Ottoman (1) |
| Hatch Rest / Rest+ | 3 | Yogasleep Hushh 2 (2), Hatch Baby Rest (2), Yogasleep Dohm Classic (2) |
| Graco Pack 'n Play Portable Playard | 3 | Guava Lotus Travel Crib (2), UPPAbaby Remi (2) |
| Newton Baby Breathable 2-Stage Mattress | 3 | Naturepedic Organic 2-Stage (3), Graco Premium Foam Crib Mattress (3), Newton Baby Crib Mattress (1) |
| Ergobaby 3-In-1 Evolve Bouncer | 3 | BabyBjörn Bouncer Balance Soft (3), 4moms mamaRoo (2), Graco SmartSense Baby Swing (2) |
| Dream On Me | 7 | Babyletto (6), Delta Children (6), Nestig (5) |
| Babyletto Glider/Recliner | 3 | Storkcraft Hoop Glider & Ottoman (3), Nurture& The Glider Plus (3), DaVinci Gabby Pillowback Swivel Glider (1) |
| DaVinci Gabby Pillowback Swivel Glider | 3 | Nurture& The Glider Plus (3), Storkcraft Hoop Glider & Ottoman (2), Babyletto Glider/Recliner (1) |
| UPPAbaby Remi | 4 | Guava Lotus Travel Crib (3), Graco Pack 'n Play Portable Playard (2) |
| Maxi-Cosi Cassia Swing | 4 | Graco Soothe 'N Sway LX Swing (3), BabyBjörn Bouncer Balance Soft (2), Graco SmartSense Baby Swing (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | babylist.com | 23 |
| 2 | forbes.com | 20 |
| 3 | shopping.google.com | 16 |
| 4 | thebump.com | 15 |
| 5 | youtube.com | 11 |
| 6 | reddit.com | 9 |
| 7 | thegoodtrade.com | 9 |
| 8 | cuddlesandcarriages.com | 8 |
| 9 | mommyhood101.com | 8 |
| 10 | babygearlab.com | 8 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| babylist.com | Delta Children | 6 |
| babylist.com | Babyletto | 6 |
| thegoodtrade.com | Babyletto | 5 |
| babylist.com | Newton Bassinet | 5 |
| babyletto.com | Babyletto | 4 |
| forbes.com | Nurture& The Glider Plus | 4 |
| thegoodtrade.com | Delta Children | 4 |
| babylist.com | Graco Premium Foam Crib Mattress | 4 |
| thegoodtrade.com | Nestig | 4 |
| babyletto.com | Delta Children | 4 |
| babylist.com | Nurture& The Glider Plus | 3 |
| forbes.com | BabyBjörn Bouncer Balance Soft | 3 |
| babylist.com | Nestig | 3 |
| reddit.com | Graco Premium Foam Crib Mattress | 3 |
| babylist.com | Naturepedic Organic 2-Stage | 3 |
| thebump.com | Newton Bassinet | 3 |
| shopping.google.com | Delta Children | 3 |
| forbes.com | Babyletto | 2 |
| babyletto.com | Nurture& The Glider Plus | 2 |
| babyletto.com | Nestig | 2 |
| forbes.com | Newton Bassinet | 2 |
| forbes.com | Graco Premium Foam Crib Mattress | 2 |
| reddit.com | Naturepedic Organic 2-Stage | 2 |
| shopping.google.com | Babyletto | 2 |
| shopping.google.com | BabyBjörn Bouncer Balance Soft | 2 |
| shopping.google.com | Newton Bassinet | 2 |
| shopping.google.com | Nurture& The Glider Plus | 2 |
| shopping.google.com | Graco Premium Foam Crib Mattress | 2 |
| thebump.com | Nestig | 2 |
| thebump.com | Naturepedic Organic 2-Stage | 2 |
| thebump.com | Babyletto | 2 |
| thebump.com | BabyBjörn Bouncer Balance Soft | 2 |
| thebump.com | Graco Premium Foam Crib Mattress | 2 |
| thegoodtrade.com | Newton Bassinet | 2 |
| thegoodtrade.com | Nurture& The Glider Plus | 2 |
| thegoodtrade.com | Graco Premium Foam Crib Mattress | 2 |
| youtube.com | Babyletto | 2 |
| youtube.com | Delta Children | 2 |
| youtube.com | Newton Bassinet | 2 |
| youtube.com | Nurture& The Glider Plus | 2 |
| shopping.google.com | Nestig | 2 |
| reddit.com | Delta Children | 1 |
| reddit.com | Newton Bassinet | 1 |
| reddit.com | Nurture& The Glider Plus | 1 |
| reddit.com | Babyletto | 1 |
| forbes.com | Delta Children | 1 |
| shopping.google.com | Naturepedic Organic 2-Stage | 1 |
| thebump.com | Nurture& The Glider Plus | 1 |
| reddit.com | Nestig | 1 |
| youtube.com | Nestig | 1 |
| forbes.com | Naturepedic Organic 2-Stage | 1 |
| thegoodtrade.com | Naturepedic Organic 2-Stage | 1 |
| forbes.com | Nestig | 1 |
| babylist.com | BabyBjörn Bouncer Balance Soft | 1 |
| youtube.com | Naturepedic Organic 2-Stage | 1 |
| youtube.com | BabyBjörn Bouncer Balance Soft | 1 |
| thebump.com | Delta Children | 1 |
| youtube.com | Graco Premium Foam Crib Mattress | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Baby & Kids
The other indexes under the same parent, each with its top five brands.
Baby Feeding & Nursing
Questions 10Diapers & Wipes
Questions 9Baby Monitors & Safety
Questions 8Baby & Kids Clothing
Questions 8Top 5 of 226 brandsScore
Baby Care & Toiletries
Questions 8Toys
Questions 10Top 5 of 393 brandsScore
Board Games & Puzzles
Questions 10Top 5 of 308 brandsScore
Educational & STEM Toys
Questions 8Dolls & Action Figures
Questions 8Top 5 of 343 brandsScore