Subcategory
Diapers & Wipes
This index adds up the scores of 9 questions. 210 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Coterie196.7
- 2Up & Up130.5
- 3Huggies103.7
- 4Huggies Natural Care Sensitive101.2
- 5Huggies Overnites89.4
- 6Water Wipes86.4
- 7Pampers Swaddlers Overnights85.9
- 8Pampers79.0
- 9Kirkland Signature Baby Wipes77.7
- 10Coterie Unscented Wipes68.5
Show all 50
- 11Dagne Dover Indi Backpack66.0
- 12Pampers Pure Protection60.8
- 13Skip Hop Forma56.6
- 14Keekaroo Peanut Changer56.0
- 15HealthyBaby55.5
- 16Millie Moon52.9
- 17Kirkland Signature51.0
- 18Thirsties Natural One Size All In One46.4
- 19Parent's Choice Gentle Dreams Overnight Diapers46.1
- 20Walmart’s Parent’s Choice45.6
- 21Tranquility Premium OverNight44.0
- 22Goodnites43.3
- 23Pampers Sensitive42.7
- 24Millie Moon Overnight41.6
- 25Huggies Skin Essentials40.6
- 26GroVia O.N.E. Cloth Diaper39.4
- 27Delta Children’s Wilmington/Infant Changing Table39.0
- 28Pampers Swaddlers38.2
- 29Because Overnight Plus37.5
- 30Millie Moon Sensitive wipes30.5
- 31Amazon Mama Bear Gentle Touch30.5
- 32Aldi Little Journey29.0
- 33Pottery Barn Kids Kendall 7-Drawer Dresser and Topper Set28.5
- 34Honest Overnight28.2
- 35Graco Teddi Changing Table28.0
- 36Rumparooz G3 One Size Pocket Cloth Diaper28.0
- 37Honest Company Clean Conscious Wipes28.0
- 38DYPER27.8
- 39Thirsties27.5
- 40Pampers AMORE25.8
- 41Green Mountain Diapers25.5
- 42Walmart25.4
- 43No Reception Club The Getaway Bag25.4
- 44Skip Hop Forma Next25.4
- 45Huggies Skin Essentials wipes25.3
- 46Kinder Cloth Diaper Co.25.3
- 47Walmart’s Rascals25.2
- 48Parasol Co. RashShield®24.7
- 49Cloth-eez Prefolds24.5
- 50Amazon Mama Bear24.5
- 1Coterie196.7
- 2Up & Up130.5
- 3Huggies103.7
- 4Huggies Natural Care Sensitive101.2
- 5Huggies Overnites89.4
- 6Water Wipes86.4
- 7Pampers Swaddlers Overnights85.9
- 8Pampers79.0
- 9Kirkland Signature Baby Wipes77.7
- 10Coterie Unscented Wipes68.5
- 11Dagne Dover Indi Backpack66.0
- 12Pampers Pure Protection60.8
- 13Skip Hop Forma56.6
- 14Keekaroo Peanut Changer56.0
- 15HealthyBaby55.5
- 16Millie Moon52.9
- 17Kirkland Signature51.0
- 18Thirsties Natural One Size All In One46.4
- 19Parent's Choice Gentle Dreams Overnight Diapers46.1
- 20Walmart’s Parent’s Choice45.6
- 21Tranquility Premium OverNight44.0
- 22Goodnites43.3
- 23Pampers Sensitive42.7
- 24Millie Moon Overnight41.6
- 25Huggies Skin Essentials40.6
- 26GroVia O.N.E. Cloth Diaper39.4
- 27Delta Children’s Wilmington/Infant Changing Table39.0
- 28Pampers Swaddlers38.2
- 29Because Overnight Plus37.5
- 30Millie Moon Sensitive wipes30.5
- 31Amazon Mama Bear Gentle Touch30.5
- 32Aldi Little Journey29.0
- 33Pottery Barn Kids Kendall 7-Drawer Dresser and Topper Set28.5
- 34Honest Overnight28.2
- 35Graco Teddi Changing Table28.0
- 36Rumparooz G3 One Size Pocket Cloth Diaper28.0
- 37Honest Company Clean Conscious Wipes28.0
- 38DYPER27.8
- 39Thirsties27.5
- 40Pampers AMORE25.8
- 41Green Mountain Diapers25.5
- 42Walmart25.4
- 43No Reception Club The Getaway Bag25.4
- 44Skip Hop Forma Next25.4
- 45Huggies Skin Essentials wipes25.3
- 46Kinder Cloth Diaper Co.25.3
- 47Walmart’s Rascals25.2
- 48Parasol Co. RashShield®24.7
- 49Cloth-eez Prefolds24.5
- 50Amazon Mama Bear24.5
Top 50 of 210
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
9Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 9 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Coterie | 4 | 2 | 3 | 4 | 1 | 2 |
| 2Up & Up | 2 | 2 | 3 | 2 | 2 | 1 |
| 3Huggies | 1 | 1 | 3 | 3 | 1 | 0 |
| 4Huggies Natural Care Sensitive | 2 | 1 | 2 | 2 | 2 | 1 |
| 5Huggies Overnites | 1 | 1 | 1 | 2 | 0 | 1 |
| 6Water Wipes | 1 | 0 | 2 | 2 | 2 | 1 |
| 7Pampers Swaddlers Overnights | 1 | 1 | 1 | 1 | 1 | 1 |
| 8Pampers | 1 | 1 | 2 | 2 | 1 | 0 |
| 9Kirkland Signature Baby Wipes | 1 | 1 | 2 | 2 | 0 | 1 |
| 10Coterie Unscented Wipes | 1 | 0 | 1 | 2 | 0 | 1 |
| 11Dagne Dover Indi Backpack | 1 | 0 | 1 | 1 | 0 | 1 |
| 12Pampers Pure Protection | 0 | 1 | 1 | 1 | 1 | 1 |
| 13Skip Hop Forma | 1 | 0 | 1 | 1 | 1 | 1 |
| 14Keekaroo Peanut Changer | 0 | 1 | 1 | 1 | 1 | 1 |
| 15HealthyBaby | 1 | 1 | 2 | 1 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 6
- 19
- Answers naming both
- 1
- 10
- Answers naming the brand
- 2
- 6
- 19
- Answers naming both
- 1
- 10
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Coterie | 19 | Up & Up (10), Huggies (7), Millie Moon (7) |
| Up & Up | 17 | Coterie (10), Kirkland Signature (9), Huggies (7) |
| Huggies | 9 | Pampers (7), Up & Up (7), Coterie (7) |
| Huggies Natural Care Sensitive | 13 | Water Wipes (10), Coterie Unscented Wipes (7), Kirkland Signature Baby Wipes (7) |
| Huggies Overnites | 7 | Pampers Swaddlers Overnights (5), Parent's Choice Gentle Dreams Overnight Diapers (3), Millie Moon Overnight (3) |
| Water Wipes | 10 | Huggies Natural Care Sensitive (10), Coterie Unscented Wipes (6), Kirkland Signature Baby Wipes (6) |
| Pampers Swaddlers Overnights | 6 | Huggies Overnites (5), Parent's Choice Gentle Dreams Overnight Diapers (3), GroVia O.N.E. Cloth Diaper (3) |
| Pampers | 8 | Huggies (7), Up & Up (6), Coterie (5) |
| Kirkland Signature Baby Wipes | 7 | Huggies Natural Care Sensitive (7), Water Wipes (6), Coterie Unscented Wipes (5) |
| Coterie Unscented Wipes | 7 | Huggies Natural Care Sensitive (7), Water Wipes (6), Kirkland Signature Baby Wipes (5) |
| Dagne Dover Indi Backpack | 4 | Skip Hop Forma (4) |
| Pampers Pure Protection | 8 | Huggies Natural Care Sensitive (5), Huggies Skin Essentials (5), Pampers Sensitive (4) |
| Skip Hop Forma | 5 | Dagne Dover Indi Backpack (4) |
| Keekaroo Peanut Changer | 5 | Delta Children’s Wilmington/Infant Changing Table (1) |
| HealthyBaby | 8 | Coterie (7), Up & Up (6), Millie Moon (3) |
| Millie Moon | 7 | Coterie (7), Up & Up (4), Huggies (3) |
| Kirkland Signature | 9 | Up & Up (9), Walmart’s Parent’s Choice (7), Huggies (4) |
| Thirsties Natural One Size All In One | 3 | |
| Parent's Choice Gentle Dreams Overnight Diapers | 4 | Huggies Overnites (3), Millie Moon Overnight (3), Pampers Swaddlers Overnights (3) |
| Walmart’s Parent’s Choice | 7 | Kirkland Signature (7), Up & Up (7), Pampers (4) |
| Tranquility Premium OverNight | 2 | Huggies Overnites (2), Pampers Swaddlers Overnights (2), Because Overnight Plus (2) |
| Goodnites | 4 | Huggies Overnites (3), Pampers Swaddlers Overnights (3), Parent's Choice Gentle Dreams Overnight Diapers (2) |
| Pampers Sensitive | 6 | Huggies Natural Care Sensitive (5), Pampers Pure Protection (4), Kirkland Signature Baby Wipes (3) |
| Millie Moon Overnight | 3 | Parent's Choice Gentle Dreams Overnight Diapers (3), Huggies Overnites (3), Pampers Swaddlers Overnights (3) |
| Huggies Skin Essentials | 5 | Pampers Pure Protection (5), Huggies Natural Care Sensitive (4), Coterie Unscented Wipes (3) |
| GroVia O.N.E. Cloth Diaper | 5 | Pampers Swaddlers Overnights (3), Huggies Overnites (2), Parent's Choice Gentle Dreams Overnight Diapers (1) |
| Delta Children’s Wilmington/Infant Changing Table | 2 | Keekaroo Peanut Changer (1) |
| Pampers Swaddlers | 6 | Pampers Pure Protection (3), Huggies Natural Care Sensitive (3), Pampers (2) |
| Because Overnight Plus | 2 | Huggies Overnites (2), Tranquility Premium OverNight (2), Pampers Swaddlers Overnights (2) |
| Millie Moon Sensitive wipes | 2 | Coterie Unscented Wipes (2), Huggies Natural Care Sensitive (2), Kirkland Signature Baby Wipes (2) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 17 |
| 2 | forbes.com | 17 |
| 3 | babygearlab.com | 17 |
| 4 | babylist.com | 17 |
| 5 | thebump.com | 17 |
| 6 | reddit.com | 15 |
| 7 | mommyhood101.com | 13 |
| 8 | youtube.com | 9 |
| 9 | nytimes.com | 7 |
| 10 | momlovesbest.com | 6 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| forbes.com | Coterie | 9 |
| thebump.com | Coterie | 8 |
| babygearlab.com | Coterie | 7 |
| mommyhood101.com | Up & Up | 7 |
| reddit.com | Coterie | 7 |
| forbes.com | Up & Up | 6 |
| babygearlab.com | Up & Up | 5 |
| mommyhood101.com | Coterie | 5 |
| babylist.com | Coterie | 4 |
| thebump.com | Huggies Natural Care Sensitive | 4 |
| thebump.com | Huggies Overnites | 4 |
| shopping.google.com | Coterie | 4 |
| today.com | Up & Up | 4 |
| shopping.google.com | Huggies Natural Care Sensitive | 4 |
| reddit.com | Up & Up | 4 |
| reddit.com | Huggies Natural Care Sensitive | 4 |
| thebump.com | Pampers Swaddlers Overnights | 4 |
| today.com | Coterie | 4 |
| babylist.com | Up & Up | 4 |
| thebump.com | Up & Up | 4 |
| today.com | Water Wipes | 3 |
| babygearlab.com | Huggies Overnites | 3 |
| babygearlab.com | Pampers | 3 |
| babygearlab.com | Pampers Swaddlers Overnights | 3 |
| babylist.com | Huggies Overnites | 3 |
| babylist.com | Huggies Natural Care Sensitive | 3 |
| forbes.com | Huggies | 3 |
| forbes.com | Huggies Natural Care Sensitive | 3 |
| forbes.com | Water Wipes | 3 |
| mommyhood101.com | Huggies Natural Care Sensitive | 3 |
| mommyhood101.com | Water Wipes | 3 |
| reddit.com | Huggies | 3 |
| reddit.com | Huggies Overnites | 3 |
| reddit.com | Water Wipes | 3 |
| shopping.google.com | Up & Up | 3 |
| shopping.google.com | Water Wipes | 3 |
| thebump.com | Huggies | 3 |
| thebump.com | Pampers | 3 |
| thebump.com | Water Wipes | 3 |
| today.com | Huggies Natural Care Sensitive | 3 |
| babygearlab.com | Huggies | 3 |
| shopping.google.com | Pampers | 2 |
| mommyhood101.com | Pampers | 2 |
| reddit.com | Pampers Swaddlers Overnights | 2 |
| mommyhood101.com | Huggies | 2 |
| babygearlab.com | Water Wipes | 2 |
| shopping.google.com | Huggies | 2 |
| today.com | Huggies | 2 |
| shopping.google.com | Pampers Swaddlers Overnights | 2 |
| forbes.com | Pampers | 2 |
| today.com | Pampers | 2 |
| forbes.com | Huggies Overnites | 2 |
| babygearlab.com | Huggies Natural Care Sensitive | 2 |
| babylist.com | Water Wipes | 2 |
| babylist.com | Pampers Swaddlers Overnights | 2 |
| babylist.com | Pampers | 2 |
| reddit.com | Pampers | 2 |
| forbes.com | Pampers Swaddlers Overnights | 1 |
| babylist.com | Huggies | 1 |
| mommyhood101.com | Huggies Overnites | 1 |
| shopping.google.com | Huggies Overnites | 1 |
| today.com | Huggies Overnites | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Baby & Kids
The other indexes under the same parent, each with its top five brands.
Baby Feeding & Nursing
Questions 10Nursery & Baby Furniture
Questions 9Baby Monitors & Safety
Questions 8Baby & Kids Clothing
Questions 8Top 5 of 226 brandsScore
Baby Care & Toiletries
Questions 8Toys
Questions 10Top 5 of 393 brandsScore
Board Games & Puzzles
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Educational & STEM Toys
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Questions 8Top 5 of 343 brandsScore