Brand profile

Kirkland Signature

Kirkland Signature is the private label brand of Costco Wholesale Corporation, an American multinational corporation. It offers a wide range of products, known for value and quality.

34 questions · 23 categories · As of Nov 12, 2026

Best category rank
#2
Snacks & Chips · of 349
Questions
34
23 categories
Answers naming it
67/204
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Snacks & Chips#2of 3493103.7
Food & Beverages#2of 4,17115.1
Products#4of 32,35816.9
Vitamins & Supplements#5of 1903110.5
Health & Wellness Products#7of 1,635117.8
Toilet Paper & Paper Towels#13of 56135.9
Baby Care & Toiletries#16of 250143.0
Dairy & Plant-Based Alternatives#17of 186353.1
Diapers & Wipes#17of 210251.0
Over-the-Counter Medicines#23of 150137.7
Dog Food & Treats#30of 259134.8
Bottled Water#30of 61219.6
Cereal & Breakfast Foods#45of 258127.8
Coffee#49of 261126.6
Infant Formula#56of 150119.1
Beer#66of 344122.8
Ice Cream & Frozen Desserts#71of 244215.8
Wine#72of 484220.7
Bedding & Bath Linens#82of 226119.0
Brands#95of 257218.6
Cat Food & Treats#107of 231112.3
Energy & Sports Drinks#118of 18619.2
Eye & Vision Care#135of 20317.8

Ranking by question

Named alongside in Snacks & Chips

Brands named in the same answers as Kirkland Signature in the last four weeks, counted in answers.

Named alongside in Snacks & ChipsBrands named in the same answers as Kirkland Signature in the last four weeks, counted in answers.RxBar: named in 17 answersRxBarKirkland Signature: named in 10 answersKirkland SignatureRitz Crackers: named in 6 answersRitz CrackersBarebells: named in 6 answersBarebellsLay’s Classic: named in 10 answersLay’s ClassicLesserEvil: named in 12 answersLesserEvilOrville Redenbacher's: named in 6 answersWalmart Great Value: named in 6 answersWalmart Great ValueCheez-It: named in 7 answersCheez-ItChomps: named in 12 answersChompsALOHA: named in 8 answersALOHATrader Joe's: named in 6 answersTrader Joe'sHippeas: named in 11 answersHippeasLay’s: named in 7 answersLay’sKettle Brand: named in 6 answersKettle BrandPepperidge Farm Goldfish: named in 8 answersPepperidge Farm GoldfishDoritos: named in 5 answersDoritosTriscuit Original: named in 5 answersCountry Archer: named in 7 answersCountry ArcherRuffles: named in 6 answersRufflesBabybel wheels: named in 3 answersBabybel wheelsJack Link’s: named in 5 answersJack Link’sTrader Joe’s Rainbow’s End Trail Mix: named in 3 answersClancy’s (ALDI): named in 3 answersClancy’s (ALDI)Simple Mills Almond Flour Crackers (Fine Ground Sea Salt): named in 3 answersThat’s It fruit bars: named in 7 answersCape Cod Original: named in 7 answersSkinnyPop: named in 7 answersSkinnyPopAldi: named in 2 answersAldiAngie’s Boomchickapop: named in 4 answersAngie’s Boomchickapop
  • Answers naming the brand
  • 2
  • 6
  • 17
  • Answers naming both
  • 1
  • 10
Named alongside in Snacks & ChipsBrands named in the same answers as Kirkland Signature in the last four weeks, counted in answers.RxBar: named in 17 answersRxBarKirkland Signature: named in 10 answersRitz Crackers: named in 6 answersRitz CrackersBarebells: named in 6 answersBarebellsLay’s Classic: named in 10 answersLay’s ClassicLesserEvil: named in 12 answersLesserEvilOrville Redenbacher's: named in 6 answersWalmart Great Value: named in 6 answersCheez-It: named in 7 answersCheez-ItChomps: named in 12 answersChompsALOHA: named in 8 answersALOHATrader Joe's: named in 6 answersTrader Joe'sHippeas: named in 11 answersHippeasLay’s: named in 7 answersLay’sKettle Brand: named in 6 answersKettle BrandPepperidge Farm Goldfish: named in 8 answersDoritos: named in 5 answersDoritosTriscuit Original: named in 5 answersCountry Archer: named in 7 answersRuffles: named in 6 answersRufflesBabybel wheels: named in 3 answersBabybel wheelsJack Link’s: named in 5 answersJack Link’sTrader Joe’s Rainbow’s End Trail Mix: named in 3 answersClancy’s (ALDI): named in 3 answersSimple Mills Almond Flour Crackers (Fine Ground Sea Salt): named in 3 answersThat’s It fruit bars: named in 7 answersCape Cod Original: named in 7 answersSkinnyPop: named in 7 answersSkinnyPopAldi: named in 2 answersAldiAngie’s Boomchickapop: named in 4 answers
  • Answers naming the brand
  • 2
  • 6
  • 17
  • Answers naming both
  • 1
  • 10
  1. 135Costco
  2. 219Nature Made
  3. 317Walmart Great Value
  4. 416Trader Joe's
  5. 515Thorne
  6. 614Walmart
  7. 713Target
  8. 812NOW Foods
  9. 911Pure Encapsulations
  10. 1010Target (Good & Gather)
  11. 1110USP
  12. 129Member's Mark
  13. 139Life Extension
  14. 149Up & Up
  15. 159Walmart’s Parent’s Choice
  16. 168Amazon
  17. 178Aldi
  18. 188NSF International
  19. 197Purina ONE
  20. 207Quaker
Named alongside
BrandAnswers naming the brandNamed alongside
RxBar17Chomps (10), LesserEvil (8), ALOHA (7)
Kirkland Signature10Walmart Great Value (4), Angie’s Boomchickapop (3), Lay’s (3)
Ritz Crackers6Triscuit Original (5), Simple Mills Almond Flour Crackers (Fine Ground Sea Salt) (3), Pepperidge Farm Goldfish (3)
Barebells6ALOHA (5), RxBar (4), That’s It fruit bars (1)
Lay’s Classic10Cape Cod Original (5), Kettle Brand (4), Ruffles (4)
LesserEvil12Chomps (9), RxBar (8), Hippeas (6)
Orville Redenbacher's6LesserEvil (3), Angie’s Boomchickapop (3), Kirkland Signature (3)
Walmart Great Value6Kirkland Signature (4), Clancy’s (ALDI) (3), Trader Joe's (3)
Cheez-It7Doritos (4), Pepperidge Farm Goldfish (3), Lay’s (3)
Chomps12RxBar (10), LesserEvil (9), Hippeas (7)
ALOHA8RxBar (7), Barebells (5), LesserEvil (3)
Trader Joe's6Walmart Great Value (3), Kirkland Signature (3), Cheez-It (2)
Hippeas11RxBar (7), Chomps (7), LesserEvil (6)
Lay’s7Doritos (4), Cheez-It (3), Kirkland Signature (3)
Kettle Brand6Ruffles (4), Lay’s Classic (4), Cheez-It (2)
Pepperidge Farm Goldfish8Triscuit Original (3), Cheez-It (3), Ritz Crackers (3)
Doritos5Cheez-It (4), Lay’s (4), Pepperidge Farm Goldfish (3)
Triscuit Original5Ritz Crackers (5), Pepperidge Farm Goldfish (3), Simple Mills Almond Flour Crackers (Fine Ground Sea Salt) (2)
Country Archer7Jack Link’s (5), Chomps (3), RxBar (2)
Ruffles6Kettle Brand (4), Lay’s Classic (4), Lay’s (3)
Babybel wheels3
Jack Link’s5Country Archer (5), Chomps (1)
Trader Joe’s Rainbow’s End Trail Mix3Trader Joe's (2), Walmart Great Value (1), Kirkland Signature (1)
Clancy’s (ALDI)3Walmart Great Value (3), Aldi (2), Kirkland Signature (2)
Simple Mills Almond Flour Crackers (Fine Ground Sea Salt)3Ritz Crackers (3), Triscuit Original (2), Cheez-It (1)
That’s It fruit bars7RxBar (6), Chomps (5), LesserEvil (4)
Cape Cod Original7Lay’s Classic (5), Kettle Brand (2), Cheez-It (2)
SkinnyPop7LesserEvil (3), Angie’s Boomchickapop (3), Orville Redenbacher's (3)
Aldi2Walmart Great Value (2), Clancy’s (ALDI) (2), Trader Joe's (2)
Angie’s Boomchickapop4Kirkland Signature (3), SkinnyPop (3), Orville Redenbacher's (3)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1reddit.comcommunity22
2youtube.comsocial14
3tastingtable.com10
4shopping.google.comshopping10
5consumerreports.org10
6healthline.comreference7
7sporked.com7
8babylist.com7
9goodhousekeeping.com6
10ods.od.nih.govpublic6

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which supplement brands offer the best value?111111
2Which baby care products offer the best value for money?110100
3Which diapers offer the best value for money?011110
4What are the best popcorn brands?011100
5Which snack brands offer the best value?011110
6Which over-the-counter remedies offer the best value?100110
7What are the best paper towels?101010
8What are the best budget-friendly dog food brands?101100