Subcategory
Vitamins & Supplements
This index adds up the scores of 10 questions. 190 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Nature Made176.1
- 2USP143.7
- 3NOW Foods135.3
- 4NSF International120.1
- 5Kirkland Signature110.5
- 6Nordic Naturals Ultimate Omega100.0
- 7Thorne95.6
- 8Nature Made Prenatal Multi + DHA90.4
- 9ConsumerLab90.3
- 10Pure Encapsulations72.1
Show all 50
- 11Culturelle67.7
- 12Nature Made D366.7
- 13Carlson Very Finest Fish Oil65.9
- 14Life Extension59.4
- 15Seed DS-0158.6
- 16Centrum Silver Adults 50+ multivitamin58.1
- 17Ritual Essential Prenatal56.3
- 18Nutricost55.3
- 19Thorne Magnesium Bisglycinate52.2
- 20Pure Encapsulations Magnesium Glycinate48.6
- 21Thorne Vitamin D/K2 Liquid/Capsules45.5
- 22Pure Encapsulations Vitamin D343.8
- 23NSF Certified for Sport42.9
- 24Garden of Life38.9
- 25Nature Made Multi Complete38.5
- 26Hiya Kids Daily Multivitamin38.1
- 27Ritual Synbiotic+38.0
- 28Doctor’s Best36.0
- 29Nordic Naturals35.6
- 30Thorne Basic Prenatal35.3
- 31Florastor34.4
- 32Transparent Labs Vitamin D3 + K234.3
- 33Nature Made Daily Multivitamin32.3
- 34TheraNatal Complete Prenatal32.0
- 35Align (probiotic brand)31.8
- 36Thorne Basic Nutrients 2/Day29.1
- 37NSF Contents Certified28.9
- 38Kirkland Signature Daily Multi28.0
- 39Life Extension Two-Per-Day Multivitamin26.4
- 40Ritual26.0
- 41Sports Research Vitamin D3 + K226.0
- 42Thorne Omega-3 with CoQ1025.4
- 43BulkSupplements25.2
- 44NOW Foods Vitamin D324.5
- 45Life Extension Neuro-Mag24.3
- 46NOW Foods Magnesium Citrate21.6
- 47Sports Research Omega-3 Fish Oil Triple Strength21.5
- 48Bird & Be The Prenatal Essentials21.5
- 49Thorne Super EPA21.4
- 50Pure Encapsulations O.N.E. Multivitamin21.0
- 1Nature Made176.1
- 2USP143.7
- 3NOW Foods135.3
- 4NSF International120.1
- 5Kirkland Signature110.5
- 6Nordic Naturals Ultimate Omega100.0
- 7Thorne95.6
- 8Nature Made Prenatal Multi + DHA90.4
- 9ConsumerLab90.3
- 10Pure Encapsulations72.1
- 11Culturelle67.7
- 12Nature Made D366.7
- 13Carlson Very Finest Fish Oil65.9
- 14Life Extension59.4
- 15Seed DS-0158.6
- 16Centrum Silver Adults 50+ multivitamin58.1
- 17Ritual Essential Prenatal56.3
- 18Nutricost55.3
- 19Thorne Magnesium Bisglycinate52.2
- 20Pure Encapsulations Magnesium Glycinate48.6
- 21Thorne Vitamin D/K2 Liquid/Capsules45.5
- 22Pure Encapsulations Vitamin D343.8
- 23NSF Certified for Sport42.9
- 24Garden of Life38.9
- 25Nature Made Multi Complete38.5
- 26Hiya Kids Daily Multivitamin38.1
- 27Ritual Synbiotic+38.0
- 28Doctor’s Best36.0
- 29Nordic Naturals35.6
- 30Thorne Basic Prenatal35.3
- 31Florastor34.4
- 32Transparent Labs Vitamin D3 + K234.3
- 33Nature Made Daily Multivitamin32.3
- 34TheraNatal Complete Prenatal32.0
- 35Align (probiotic brand)31.8
- 36Thorne Basic Nutrients 2/Day29.1
- 37NSF Contents Certified28.9
- 38Kirkland Signature Daily Multi28.0
- 39Life Extension Two-Per-Day Multivitamin26.4
- 40Ritual26.0
- 41Sports Research Vitamin D3 + K226.0
- 42Thorne Omega-3 with CoQ1025.4
- 43BulkSupplements25.2
- 44NOW Foods Vitamin D324.5
- 45Life Extension Neuro-Mag24.3
- 46NOW Foods Magnesium Citrate21.6
- 47Sports Research Omega-3 Fish Oil Triple Strength21.5
- 48Bird & Be The Prenatal Essentials21.5
- 49Thorne Super EPA21.4
- 50Pure Encapsulations O.N.E. Multivitamin21.0
Top 50 of 190
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
10Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 10 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Nature Made | 2 | 2 | 2 | 3 | 2 | 3 |
| 2USP | 3 | 1 | 3 | 3 | 3 | 1 |
| 3NOW Foods | 1 | 1 | 3 | 2 | 3 | 2 |
| 4NSF International | 3 | 0 | 3 | 3 | 3 | 2 |
| 5Kirkland Signature | 2 | 1 | 1 | 3 | 2 | 1 |
| 6Nordic Naturals Ultimate Omega | 1 | 1 | 1 | 1 | 1 | 1 |
| 7Thorne | 2 | 0 | 1 | 2 | 2 | 3 |
| 8Nature Made Prenatal Multi + DHA | 1 | 1 | 1 | 1 | 1 | 1 |
| 9ConsumerLab | 2 | 0 | 2 | 3 | 3 | 1 |
| 10Pure Encapsulations | 1 | 0 | 1 | 2 | 2 | 2 |
| 11Culturelle | 1 | 0 | 1 | 1 | 1 | 2 |
| 12Nature Made D3 | 1 | 1 | 0 | 1 | 1 | 0 |
| 13Carlson Very Finest Fish Oil | 1 | 1 | 1 | 1 | 1 | 1 |
| 14Life Extension | 1 | 0 | 0 | 2 | 2 | 2 |
| 15Seed DS-01 | 1 | 0 | 1 | 1 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 6
- 19
- Answers naming both
- 1
- 15
- Answers naming the brand
- 2
- 6
- 19
- Answers naming both
- 1
- 15
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Nature Made | 19 | Thorne (15), Kirkland Signature (11), Pure Encapsulations (11) |
| USP | 15 | NSF International (14), ConsumerLab (11), Thorne (9) |
| NOW Foods | 14 | Nature Made (9), Kirkland Signature (8), Pure Encapsulations (7) |
| NSF International | 15 | USP (14), ConsumerLab (11), Thorne (9) |
| Kirkland Signature | 14 | Nature Made (11), NOW Foods (8), Thorne (8) |
| Nordic Naturals Ultimate Omega | 7 | Carlson Very Finest Fish Oil (6), Thorne Vitamin D/K2 Liquid/Capsules (1), Pure Encapsulations (1) |
| Thorne | 17 | Nature Made (15), Pure Encapsulations (12), Garden of Life (9) |
| Nature Made Prenatal Multi + DHA | 6 | Ritual Essential Prenatal (5), Thorne Basic Prenatal (3) |
| ConsumerLab | 12 | USP (11), NSF International (11), Pure Encapsulations (8) |
| Pure Encapsulations | 13 | Thorne (12), Nature Made (11), ConsumerLab (8) |
| Culturelle | 6 | Seed DS-01 (5), Ritual Synbiotic+ (3), NOW Foods (1) |
| Nature Made D3 | 4 | Pure Encapsulations Vitamin D3 (3), Thorne Vitamin D/K2 Liquid/Capsules (2) |
| Carlson Very Finest Fish Oil | 6 | Nordic Naturals Ultimate Omega (6) |
| Life Extension | 9 | Kirkland Signature (7), Nature Made (7), Thorne (6) |
| Seed DS-01 | 5 | Culturelle (5), Ritual Synbiotic+ (3) |
| Centrum Silver Adults 50+ multivitamin | 5 | Thorne (5), Nature Made (4), USP (4) |
| Ritual Essential Prenatal | 5 | Nature Made Prenatal Multi + DHA (5), Thorne Basic Prenatal (3) |
| Nutricost | 4 | NOW Foods (4), Kirkland Signature (4), Doctor’s Best (3) |
| Thorne Magnesium Bisglycinate | 4 | Pure Encapsulations Magnesium Glycinate (3), USP (3), NSF International (3) |
| Pure Encapsulations Magnesium Glycinate | 4 | USP (4), NSF International (4), ConsumerLab (3) |
| Thorne Vitamin D/K2 Liquid/Capsules | 4 | Pure Encapsulations Vitamin D3 (3), Pure Encapsulations (2), Nature Made D3 (2) |
| Pure Encapsulations Vitamin D3 | 4 | Thorne Vitamin D/K2 Liquid/Capsules (3), Nature Made D3 (3), NOW Foods (1) |
| NSF Certified for Sport | 7 | USP (5), Kirkland Signature (4), Pure Encapsulations (4) |
| Garden of Life | 9 | Thorne (9), Nature Made (8), Pure Encapsulations (7) |
| Nature Made Multi Complete | 2 | Hiya Kids Daily Multivitamin (1) |
| Hiya Kids Daily Multivitamin | 5 | Nature Made Multi Complete (1) |
| Ritual Synbiotic+ | 3 | Seed DS-01 (3), Culturelle (3) |
| Doctor’s Best | 4 | NOW Foods (4), Nutricost (3), Kirkland Signature (3) |
| Nordic Naturals | 9 | Pure Encapsulations (8), Thorne (8), Nature Made (8) |
| Thorne Basic Prenatal | 3 | Nature Made Prenatal Multi + DHA (3), Ritual Essential Prenatal (3) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | healthline.com | 22 |
| 2 | fortune.com | 15 |
| 3 | youtube.com | 12 |
| 4 | consumerlab.com | 11 |
| 5 | ods.od.nih.gov | 10 |
| 6 | medicalnewstoday.com | 9 |
| 7 | forbes.com | 9 |
| 8 | health.yahoo.com | 8 |
| 9 | health.usnews.com | 7 |
| 10 | naturemade.com | 7 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| healthline.com | Nature Made | 8 |
| healthline.com | NSF International | 8 |
| healthline.com | Thorne | 8 |
| healthline.com | USP | 7 |
| medicalnewstoday.com | Nature Made | 5 |
| healthline.com | NOW Foods | 5 |
| naturemade.com | Nature Made | 5 |
| medicalnewstoday.com | Thorne | 5 |
| medicalnewstoday.com | NOW Foods | 5 |
| healthline.com | Nordic Naturals Ultimate Omega | 4 |
| consumerlab.com | Nature Made | 4 |
| health.usnews.com | Nature Made | 4 |
| consumerlab.com | USP | 4 |
| consumerlab.com | NSF International | 4 |
| healthline.com | Kirkland Signature | 4 |
| naturemade.com | Thorne | 4 |
| ods.od.nih.gov | Nature Made | 4 |
| health.usnews.com | Thorne | 4 |
| consumerlab.com | Thorne | 4 |
| health.usnews.com | NOW Foods | 3 |
| bscg.org | Thorne | 3 |
| bscg.org | Nature Made | 3 |
| consumerlab.com | NOW Foods | 3 |
| consumerlab.com | Kirkland Signature | 3 |
| medicalnewstoday.com | Kirkland Signature | 3 |
| medicalnewstoday.com | USP | 3 |
| medicalnewstoday.com | NSF International | 3 |
| ods.od.nih.gov | Kirkland Signature | 3 |
| store.eunatural.com | Kirkland Signature | 3 |
| store.eunatural.com | Thorne | 3 |
| store.eunatural.com | Nature Made | 3 |
| store.eunatural.com | USP | 3 |
| store.eunatural.com | NSF International | 3 |
| bscg.org | NSF International | 2 |
| bscg.org | Kirkland Signature | 2 |
| naturemade.com | USP | 2 |
| naturemade.com | NSF International | 2 |
| health.usnews.com | NSF International | 2 |
| health.usnews.com | USP | 2 |
| health.usnews.com | Kirkland Signature | 2 |
| bscg.org | NOW Foods | 2 |
| ods.od.nih.gov | USP | 2 |
| consumerlab.com | Nordic Naturals Ultimate Omega | 2 |
| store.eunatural.com | NOW Foods | 2 |
| bscg.org | USP | 2 |
| ods.od.nih.gov | Thorne | 2 |
| consumerlab.com | Nature Made Prenatal Multi + DHA | 1 |
| ods.od.nih.gov | NSF International | 1 |
| naturemade.com | Kirkland Signature | 1 |
| naturemade.com | Nature Made Prenatal Multi + DHA | 1 |
| naturemade.com | Nordic Naturals Ultimate Omega | 1 |
| ods.od.nih.gov | NOW Foods | 1 |
| store.eunatural.com | Nature Made Prenatal Multi + DHA | 1 |
| ods.od.nih.gov | Nature Made Prenatal Multi + DHA | 1 |
| ods.od.nih.gov | Nordic Naturals Ultimate Omega | 1 |
| healthline.com | Nature Made Prenatal Multi + DHA | 1 |
| medicalnewstoday.com | Nature Made Prenatal Multi + DHA | 1 |
| medicalnewstoday.com | Nordic Naturals Ultimate Omega | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Health & Wellness Products
The other indexes under the same parent, each with its top five brands.