Businesses & Companies
Questions 8Top 5 of 206 brandsScore
Category
Brands
This index adds up the scores of 8 questions. 257 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Apple390.2
- 2Amazon272.9
- 3Google260.5
- 4Nike207.3
- 5Microsoft139.6
- 6Patagonia (outdoor clothing company)134.3
- 7Samsung Group114.1
- 8YouTube100.9
- 9Dawn100.9
- 10Hermès (fashion house)100.0
Show all 50
- 11Levi's97.2
- 12Walmart96.5
- 13The Coca-Cola Company96.4
- 14TikTok95.0
- 15Costco94.8
- 16Netflix90.1
- 17NVIDIA79.1
- 18McDonald’s77.4
- 19Adidas76.0
- 20Toyota75.5
- 21Chanel73.8
- 22Band-Aid68.4
- 23Ford Motor Company65.3
- 24Louis Vuitton62.5
- 25Cartier57.5
- 26Disney57.2
- 27Starbucks56.4
- 28Trader Joe's52.3
- 29Hershey46.7
- 30Subaru46.0
- 31Coca-Cola (soft drink)45.7
- 32Domino's45.3
- 33Dove43.9
- 34Dior (fashion house)43.4
- 35Ferrari43.0
- 36Eileen Fisher42.3
- 37Gucci41.6
- 38Heinz39.7
- 39Facebook39.2
- 40Lululemon38.3
- 41Loro Piana38.1
- 42Chick-fil-A38.0
- 43M&M's37.2
- 44Honda36.6
- 45Spotify35.2
- 46UGG34.4
- 47Pact33.9
- 48Stella McCartney33.6
- 49Lysol33.4
- 50Uniqlo32.9
- 1Apple390.2
- 2Amazon272.9
- 3Google260.5
- 4Nike207.3
- 5Microsoft139.6
- 6Patagonia (outdoor clothing company)134.3
- 7Samsung Group114.1
- 8YouTube100.9
- 9Dawn100.9
- 10Hermès (fashion house)100.0
- 11Levi's97.2
- 12Walmart96.5
- 13The Coca-Cola Company96.4
- 14TikTok95.0
- 15Costco94.8
- 16Netflix90.1
- 17NVIDIA79.1
- 18McDonald’s77.4
- 19Adidas76.0
- 20Toyota75.5
- 21Chanel73.8
- 22Band-Aid68.4
- 23Ford Motor Company65.3
- 24Louis Vuitton62.5
- 25Cartier57.5
- 26Disney57.2
- 27Starbucks56.4
- 28Trader Joe's52.3
- 29Hershey46.7
- 30Subaru46.0
- 31Coca-Cola (soft drink)45.7
- 32Domino's45.3
- 33Dove43.9
- 34Dior (fashion house)43.4
- 35Ferrari43.0
- 36Eileen Fisher42.3
- 37Gucci41.6
- 38Heinz39.7
- 39Facebook39.2
- 40Lululemon38.3
- 41Loro Piana38.1
- 42Chick-fil-A38.0
- 43M&M's37.2
- 44Honda36.6
- 45Spotify35.2
- 46UGG34.4
- 47Pact33.9
- 48Stella McCartney33.6
- 49Lysol33.4
- 50Uniqlo32.9
Top 50 of 257
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Apple | 6 | 4 | 4 | 6 | 6 | 6 |
| 2Amazon | 5 | 3 | 4 | 5 | 4 | 3 |
| 3Google | 4 | 4 | 5 | 4 | 2 | 4 |
| 4Nike | 4 | 2 | 3 | 4 | 4 | 3 |
| 5Microsoft | 2 | 3 | 3 | 1 | 2 | 2 |
| 6Patagonia (outdoor clothing company) | 3 | 0 | 2 | 4 | 1 | 2 |
| 7Samsung Group | 1 | 2 | 4 | 1 | 3 | 4 |
| 8YouTube | 1 | 2 | 1 | 2 | 0 | 2 |
| 9Dawn | 2 | 0 | 2 | 2 | 0 | 0 |
| 10Hermès (fashion house) | 1 | 1 | 1 | 1 | 1 | 1 |
| 11Levi's | 2 | 2 | 1 | 2 | 2 | 2 |
| 12Walmart | 1 | 2 | 3 | 0 | 3 | 4 |
| 13The Coca-Cola Company | 1 | 1 | 1 | 1 | 1 | 1 |
| 14TikTok | 2 | 1 | 3 | 1 | 1 | 2 |
| 15Costco | 3 | 0 | 1 | 3 | 2 | 2 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 6
- 10
- 39
- Answers naming both
- 1
- 29
- Answers naming the brand
- 6
- 10
- 39
- Answers naming both
- 1
- 29
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Apple | 39 | Amazon (29), Google (27), Samsung Group (19) |
| Amazon | 31 | Apple (29), Google (25), Samsung Group (17) |
| 30 | Apple (27), Amazon (25), Samsung Group (17) | |
| Nike | 21 | Apple (17), Amazon (12), Google (11) |
| Microsoft | 16 | Apple (16), Google (15), Amazon (14) |
| Patagonia (outdoor clothing company) | 15 | Apple (10), Costco (7), Toyota (6) |
| Samsung Group | 22 | Apple (19), Amazon (17), Google (17) |
| YouTube | 10 | Google (9), Netflix (8), Apple (8) |
| Dawn | 9 | Band-Aid (8), Amazon (8), Google (8) |
| Hermès (fashion house) | 7 | Louis Vuitton (7), Chanel (6), Cartier (6) |
| Levi's | 13 | Apple (11), Amazon (10), Google (9) |
| Walmart | 17 | Amazon (15), Apple (15), Samsung Group (14) |
| The Coca-Cola Company | 6 | McDonald’s (6), Levi's (6), Disney (6) |
| TikTok | 13 | Apple (13), Google (11), Amazon (10) |
| Costco | 12 | Apple (12), Amazon (9), Patagonia (outdoor clothing company) (7) |
| Netflix | 14 | Apple (13), Amazon (11), Google (11) |
| NVIDIA | 12 | Apple (12), Microsoft (11), Amazon (10) |
| McDonald’s | 8 | Apple (7), Levi's (6), Amazon (6) |
| Adidas | 10 | Apple (8), Nike (8), Patagonia (outdoor clothing company) (5) |
| Toyota | 11 | Apple (8), Samsung Group (7), Amazon (7) |
| Chanel | 6 | Louis Vuitton (6), Hermès (fashion house) (6), Cartier (6) |
| Band-Aid | 8 | Dawn (8), Amazon (7), Google (7) |
| Ford Motor Company | 6 | McDonald’s (6), Levi's (6), Disney (6) |
| Louis Vuitton | 7 | Hermès (fashion house) (7), Chanel (6), Cartier (6) |
| Cartier | 6 | Louis Vuitton (6), Hermès (fashion house) (6), Chanel (6) |
| Disney | 6 | McDonald’s (6), Levi's (6), Nike (6) |
| Starbucks | 8 | Nike (8), Apple (7), Amazon (5) |
| Trader Joe's | 8 | Apple (7), Amazon (5), Patagonia (outdoor clothing company) (4) |
| Hershey | 6 | Nike (5), Levi's (4), Amazon (4) |
| Subaru | 8 | Toyota (7), Amazon (6), Apple (6) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | yougov.com | 8 |
| 2 | kantar.com | 7 |
| 3 | reddit.com | 6 |
| 4 | time.com | 6 |
| 5 | rankings.newsweek.com | 6 |
| 6 | forbes.com | 5 |
| 7 | interbrand.com | 5 |
| 8 | morningconsult.com | 5 |
| 9 | youtube.com | 4 |
| 10 | marketingcharts.com | 4 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| kantar.com | 9 | |
| kantar.com | Apple | 9 |
| kantar.com | Amazon | 9 |
| kantar.com | Microsoft | 8 |
| rankings.newsweek.com | Apple | 8 |
| marketingcharts.com | Amazon | 7 |
| marketingcharts.com | Apple | 7 |
| morningconsult.com | 6 | |
| reddit.com | Apple | 6 |
| morningconsult.com | Amazon | 6 |
| reddit.com | Patagonia (outdoor clothing company) | 6 |
| morningconsult.com | Apple | 6 |
| marketingcharts.com | Patagonia (outdoor clothing company) | 5 |
| rankings.newsweek.com | Amazon | 5 |
| reddit.com | Amazon | 5 |
| interbrand.com | 5 | |
| yougov.com | Apple | 5 |
| kantar.com | Samsung Group | 5 |
| visualcapitalist.com | 5 | |
| visualcapitalist.com | Apple | 5 |
| visualcapitalist.com | Amazon | 5 |
| interbrand.com | Amazon | 5 |
| morningconsult.com | Samsung Group | 5 |
| interbrand.com | Apple | 5 |
| interbrand.com | Microsoft | 4 |
| reddit.com | Nike | 4 |
| rankings.newsweek.com | Samsung Group | 4 |
| visualcapitalist.com | Microsoft | 4 |
| yougov.com | Amazon | 4 |
| yougov.com | Nike | 4 |
| reddit.com | 4 | |
| rankings.newsweek.com | 4 | |
| yougov.com | 4 | |
| marketingcharts.com | Nike | 4 |
| marketingcharts.com | 4 | |
| yougov.com | YouTube | 3 |
| interbrand.com | Samsung Group | 3 |
| marketingcharts.com | Samsung Group | 3 |
| morningconsult.com | YouTube | 3 |
| morningconsult.com | Patagonia (outdoor clothing company) | 3 |
| rankings.newsweek.com | Patagonia (outdoor clothing company) | 3 |
| visualcapitalist.com | Samsung Group | 3 |
| yougov.com | Samsung Group | 3 |
| rankings.newsweek.com | YouTube | 2 |
| morningconsult.com | Microsoft | 2 |
| yougov.com | Patagonia (outdoor clothing company) | 2 |
| interbrand.com | Patagonia (outdoor clothing company) | 2 |
| morningconsult.com | Nike | 2 |
| marketingcharts.com | YouTube | 2 |
| rankings.newsweek.com | Microsoft | 2 |
| reddit.com | YouTube | 2 |
| reddit.com | Samsung Group | 2 |
| kantar.com | Patagonia (outdoor clothing company) | 1 |
| kantar.com | YouTube | 1 |
| visualcapitalist.com | Nike | 1 |
| rankings.newsweek.com | Nike | 1 |
| visualcapitalist.com | YouTube | 1 |
| interbrand.com | Nike | 1 |
| marketingcharts.com | Microsoft | 1 |
| reddit.com | Microsoft | 1 |
| kantar.com | Nike | 1 |
| interbrand.com | YouTube | 1 |
| yougov.com | Microsoft | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Organizations
The other indexes under the same parent, each with its top five brands.
Media & Entertainment
Questions 8Top 5 of 170 brandsScore
Sports Organizations
Questions 8Educational Institutions
Questions 10Government & Public Sector
Questions 6Top 5 of 113 brandsScore
Non-Profit & NGOs
Questions 8Religious Organizations
Questions 3Professional Associations
Questions 5Online Communities
Questions 7Top 5 of 260 brandsScore