Businesses & Companies
Questions 8Top 5 of 206 brandsScore
Category
Non-Profit & NGOs
This index adds up the scores of 8 questions. 160 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Direct Relief265.8
- 2Feeding America175.7
- 3Against Malaria Foundation173.0
- 4Malaria Consortium129.9
- 5Helen Keller International128.2
- 6The Humane League126.5
- 7American Red Cross124.8
- 8Clean Air Task Force124.3
- 9GiveWell118.8
- 10Charity Navigator108.4
Show all 50
- 11Doctors Without Borders108.0
- 12Fisher House Foundation103.1
- 13GiveDirectly101.7
- 14New Incentives86.5
- 15Homes For Our Troops75.2
- 16The Good Food Institute74.5
- 17Best Friends Animal Society74.4
- 18The Nature Conservancy74.0
- 19Good 36071.8
- 20Semper Fi & America’s Fund66.6
- 21St. Jude Children's Research Hospital66.3
- 22The Salvation Army64.6
- 23Team Rubicon62.6
- 24CharityWatch62.0
- 25BRAC54.9
- 26United Way Worldwide53.1
- 27Americares52.5
- 28Opportunity Green49.5
- 29Earthjustice47.7
- 30BBB Wise Giving Alliance46.0
- 31Environmental Defense Fund (EDF)42.8
- 32IFAW40.3
- 33World Central Kitchen39.6
- 34ASPCA39.1
- 35International Rescue Committee38.4
- 36Sinergia Animal37.7
- 37Samaritan’s Purse37.3
- 38Future Cleantech Architects36.4
- 39Animal Welfare Institute35.5
- 40Shrimp Welfare Project34.4
- 41All Hands and Hearts33.8
- 42Gary Sinise Foundation33.4
- 43Natural Resources Defense Council (NRDC)33.3
- 44Wild Animal Initiative32.5
- 45UNICEF USA31.8
- 46World Vision International29.5
- 47Greener by Default29.3
- 48Evidence Action28.3
- 49Rainforest Trust28.0
- 50charity: water27.5
- 1Direct Relief265.8
- 2Feeding America175.7
- 3Against Malaria Foundation173.0
- 4Malaria Consortium129.9
- 5Helen Keller International128.2
- 6The Humane League126.5
- 7American Red Cross124.8
- 8Clean Air Task Force124.3
- 9GiveWell118.8
- 10Charity Navigator108.4
- 11Doctors Without Borders108.0
- 12Fisher House Foundation103.1
- 13GiveDirectly101.7
- 14New Incentives86.5
- 15Homes For Our Troops75.2
- 16The Good Food Institute74.5
- 17Best Friends Animal Society74.4
- 18The Nature Conservancy74.0
- 19Good 36071.8
- 20Semper Fi & America’s Fund66.6
- 21St. Jude Children's Research Hospital66.3
- 22The Salvation Army64.6
- 23Team Rubicon62.6
- 24CharityWatch62.0
- 25BRAC54.9
- 26United Way Worldwide53.1
- 27Americares52.5
- 28Opportunity Green49.5
- 29Earthjustice47.7
- 30BBB Wise Giving Alliance46.0
- 31Environmental Defense Fund (EDF)42.8
- 32IFAW40.3
- 33World Central Kitchen39.6
- 34ASPCA39.1
- 35International Rescue Committee38.4
- 36Sinergia Animal37.7
- 37Samaritan’s Purse37.3
- 38Future Cleantech Architects36.4
- 39Animal Welfare Institute35.5
- 40Shrimp Welfare Project34.4
- 41All Hands and Hearts33.8
- 42Gary Sinise Foundation33.4
- 43Natural Resources Defense Council (NRDC)33.3
- 44Wild Animal Initiative32.5
- 45UNICEF USA31.8
- 46World Vision International29.5
- 47Greener by Default29.3
- 48Evidence Action28.3
- 49Rainforest Trust28.0
- 50charity: water27.5
Top 50 of 160
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Direct Relief | 5 | 2 | 2 | 5 | 4 | 5 |
| 2Feeding America | 3 | 2 | 3 | 2 | 3 | 3 |
| 3Against Malaria Foundation | 1 | 3 | 4 | 3 | 3 | 1 |
| 4Malaria Consortium | 1 | 3 | 2 | 2 | 2 | 1 |
| 5Helen Keller International | 1 | 3 | 3 | 3 | 2 | 1 |
| 6The Humane League | 1 | 2 | 2 | 4 | 1 | 1 |
| 7American Red Cross | 2 | 2 | 3 | 0 | 2 | 1 |
| 8Clean Air Task Force | 1 | 3 | 2 | 3 | 1 | 0 |
| 9GiveWell | 1 | 0 | 2 | 3 | 3 | 0 |
| 10Charity Navigator | 1 | 1 | 3 | 3 | 2 | 0 |
| 11Doctors Without Borders | 2 | 1 | 3 | 3 | 0 | 2 |
| 12Fisher House Foundation | 1 | 2 | 1 | 1 | 1 | 2 |
| 13GiveDirectly | 1 | 1 | 3 | 3 | 2 | 2 |
| 14New Incentives | 0 | 3 | 3 | 1 | 2 | 0 |
| 15Homes For Our Troops | 1 | 1 | 1 | 1 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 5
- 10
- 29
- Answers naming both
- 1
- 21
- Answers naming the brand
- 5
- 10
- 29
- Answers naming both
- 1
- 21
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Direct Relief | 29 | Feeding America (16), Against Malaria Foundation (15), Malaria Consortium (13) |
| Feeding America | 19 | Direct Relief (16), Against Malaria Foundation (10), Charity Navigator (9) |
| Against Malaria Foundation | 24 | Helen Keller International (21), Malaria Consortium (20), GiveDirectly (16) |
| Malaria Consortium | 20 | Against Malaria Foundation (20), Helen Keller International (18), New Incentives (15) |
| Helen Keller International | 21 | Against Malaria Foundation (21), Malaria Consortium (18), New Incentives (14) |
| The Humane League | 16 | Against Malaria Foundation (10), Helen Keller International (9), GiveDirectly (8) |
| American Red Cross | 11 | Direct Relief (9), Feeding America (7), Doctors Without Borders (6) |
| Clean Air Task Force | 15 | Against Malaria Foundation (10), The Good Food Institute (10), Helen Keller International (9) |
| GiveWell | 13 | Against Malaria Foundation (13), GiveDirectly (11), Malaria Consortium (11) |
| Charity Navigator | 15 | Against Malaria Foundation (14), Helen Keller International (11), Direct Relief (11) |
| Doctors Without Borders | 15 | Direct Relief (13), Against Malaria Foundation (10), GiveDirectly (9) |
| Fisher House Foundation | 10 | Semper Fi & America’s Fund (8), Homes For Our Troops (7), Direct Relief (4) |
| GiveDirectly | 17 | Against Malaria Foundation (16), Helen Keller International (13), Malaria Consortium (13) |
| New Incentives | 16 | Against Malaria Foundation (16), Malaria Consortium (15), Helen Keller International (14) |
| Homes For Our Troops | 7 | Fisher House Foundation (7), Semper Fi & America’s Fund (6), Helen Keller International (1) |
| The Good Food Institute | 11 | Clean Air Task Force (10), The Humane League (7), Against Malaria Foundation (6) |
| Best Friends Animal Society | 5 | The Humane League (5), The Good Food Institute (1) |
| The Nature Conservancy | 9 | Earthjustice (5), Clean Air Task Force (5), GiveDirectly (4) |
| Good 360 | 6 | Feeding America (6), Direct Relief (6), United Way Worldwide (2) |
| Semper Fi & America’s Fund | 8 | Fisher House Foundation (8), Homes For Our Troops (6), Direct Relief (3) |
| St. Jude Children's Research Hospital | 8 | Direct Relief (7), Feeding America (6), Against Malaria Foundation (6) |
| The Salvation Army | 5 | Direct Relief (4), GiveDirectly (3), United Way Worldwide (3) |
| Team Rubicon | 7 | Direct Relief (6), American Red Cross (5), Americares (4) |
| CharityWatch | 9 | Against Malaria Foundation (8), Charity Navigator (8), Helen Keller International (7) |
| BRAC | 5 | Direct Relief (5), GiveDirectly (4), Helen Keller International (4) |
| United Way Worldwide | 5 | Feeding America (5), Direct Relief (4), GiveDirectly (3) |
| Americares | 6 | Direct Relief (6), Team Rubicon (4), American Red Cross (3) |
| Opportunity Green | 5 | The Good Food Institute (5), Clean Air Task Force (5), Earthjustice (2) |
| Earthjustice | 5 | The Nature Conservancy (5), Clean Air Task Force (4), The Good Food Institute (3) |
| BBB Wise Giving Alliance | 6 | Charity Navigator (6), Helen Keller International (5), Feeding America (5) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | charitynavigator.org | 22 |
| 2 | charitywatch.org | 20 |
| 3 | nonprofitnewsfeed.com | 13 |
| 4 | givewell.org | 11 |
| 5 | impactful.ninja | 9 |
| 6 | animalcharityevaluators.org | 8 |
| 7 | en.wikipedia.org | 7 |
| 8 | givingwhatwecan.org | 7 |
| 9 | forbes.com | 7 |
| 10 | moneyminder.com | 7 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| givewell.org | Against Malaria Foundation | 16 |
| charitynavigator.org | Direct Relief | 15 |
| givewell.org | Helen Keller International | 14 |
| givewell.org | Malaria Consortium | 13 |
| charitywatch.org | Direct Relief | 12 |
| givewell.org | Direct Relief | 11 |
| charitywatch.org | Feeding America | 10 |
| givinggreen.earth | Clean Air Task Force | 10 |
| givewell.org | Clean Air Task Force | 10 |
| charitynavigator.org | Feeding America | 10 |
| animalcharityevaluators.org | The Humane League | 10 |
| givewell.org | The Humane League | 9 |
| charitynavigator.org | Helen Keller International | 9 |
| charitynavigator.org | Against Malaria Foundation | 9 |
| charitynavigator.org | Malaria Consortium | 8 |
| forbes.com | Direct Relief | 8 |
| charitynavigator.org | The Humane League | 7 |
| animalcharityevaluators.org | Helen Keller International | 6 |
| animalcharityevaluators.org | Against Malaria Foundation | 6 |
| animalcharityevaluators.org | Malaria Consortium | 6 |
| charitynavigator.org | Clean Air Task Force | 6 |
| forbes.com | Feeding America | 6 |
| givewell.org | Feeding America | 6 |
| givingwhatwecan.org | Against Malaria Foundation | 6 |
| givingwhatwecan.org | Clean Air Task Force | 6 |
| givingwhatwecan.org | Helen Keller International | 5 |
| givinggreen.earth | Malaria Consortium | 5 |
| givinggreen.earth | Against Malaria Foundation | 5 |
| givinggreen.earth | The Humane League | 5 |
| givingwhatwecan.org | The Humane League | 5 |
| en.wikipedia.org | Against Malaria Foundation | 5 |
| givingwhatwecan.org | Malaria Consortium | 5 |
| animalcharityevaluators.org | Clean Air Task Force | 5 |
| charitywatch.org | Against Malaria Foundation | 4 |
| charitywatch.org | The Humane League | 4 |
| en.wikipedia.org | Feeding America | 4 |
| charitynavigator.org | American Red Cross | 4 |
| en.wikipedia.org | Helen Keller International | 4 |
| givingwhatwecan.org | Direct Relief | 4 |
| givinggreen.earth | Helen Keller International | 4 |
| charitywatch.org | Helen Keller International | 3 |
| en.wikipedia.org | Malaria Consortium | 3 |
| en.wikipedia.org | American Red Cross | 3 |
| charitywatch.org | Malaria Consortium | 3 |
| en.wikipedia.org | Direct Relief | 3 |
| givinggreen.earth | Direct Relief | 3 |
| animalcharityevaluators.org | Direct Relief | 3 |
| charitywatch.org | Clean Air Task Force | 3 |
| en.wikipedia.org | Clean Air Task Force | 2 |
| forbes.com | Against Malaria Foundation | 2 |
| en.wikipedia.org | The Humane League | 2 |
| forbes.com | Helen Keller International | 2 |
| charitywatch.org | American Red Cross | 2 |
| forbes.com | Malaria Consortium | 2 |
| givingwhatwecan.org | Feeding America | 2 |
| forbes.com | American Red Cross | 1 |
| forbes.com | The Humane League | 1 |
| givewell.org | American Red Cross | 1 |
| forbes.com | Clean Air Task Force | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Organizations
The other indexes under the same parent, each with its top five brands.
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