Brand profile

BBB Wise Giving Alliance

US-based national charity watchdog group, established in 2001, providing reports on charities to help donors make informed decisions.

1 questions · 1 categories · As of Nov 12, 2026

Best category rank
#30
Non-Profit & NGOs · of 160
Questions
1
1 categories
Answers naming it
4/6
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Non-Profit & NGOs#30of 160146.0

Ranking by question

Named alongside in Non-Profit & NGOs

Brands named in the same answers as BBB Wise Giving Alliance in the last four weeks, counted in answers.

Named alongside in Non-Profit & NGOsBrands named in the same answers as BBB Wise Giving Alliance in the last four weeks, counted in answers.Direct Relief: named in 29 answersDirect ReliefFeeding America: named in 19 answersFeeding AmericaAgainst Malaria Foundation: named in 24 answersAgainst Malaria FoundationMalaria Consortium: named in 20 answersHelen Keller International: named in 21 answersHelen Keller InternationalThe Humane League: named in 16 answersThe Humane LeagueAmerican Red Cross: named in 11 answersAmerican Red CrossClean Air Task Force: named in 15 answersClean Air Task ForceGiveWell: named in 13 answersGiveWellCharity Navigator: named in 15 answersCharity NavigatorDoctors Without Borders: named in 15 answersDoctors Without BordersFisher House Foundation: named in 10 answersGiveDirectly: named in 17 answersGiveDirectlyNew Incentives: named in 16 answersNew IncentivesHomes For Our Troops: named in 7 answersHomes For Our TroopsThe Good Food Institute: named in 11 answersThe Good Food InstituteBest Friends Animal Society: named in 5 answersBest Friends Animal SocietyThe Nature Conservancy: named in 9 answersThe Nature ConservancyGood 360: named in 6 answersGood 360Semper Fi & America’s Fund: named in 8 answersSt. Jude Children's Research Hospital: named in 8 answersSt. Jude Children's Research HospitalThe Salvation Army: named in 5 answersThe Salvation ArmyTeam Rubicon: named in 7 answersTeam RubiconCharityWatch: named in 9 answersCharityWatchBRAC: named in 5 answersBRACUnited Way Worldwide: named in 5 answersAmericares: named in 6 answersAmericaresOpportunity Green: named in 5 answersOpportunity GreenEarthjustice: named in 5 answersEarthjusticeBBB Wise Giving Alliance: named in 6 answers
  • Answers naming the brand
  • 5
  • 10
  • 29
  • Answers naming both
  • 1
  • 21
Named alongside in Non-Profit & NGOsBrands named in the same answers as BBB Wise Giving Alliance in the last four weeks, counted in answers.Direct Relief: named in 29 answersDirect ReliefFeeding America: named in 19 answersFeeding AmericaAgainst Malaria Foundation: named in 24 answersMalaria Consortium: named in 20 answersHelen Keller International: named in 21 answersThe Humane League: named in 16 answersAmerican Red Cross: named in 11 answersAmerican Red CrossClean Air Task Force: named in 15 answersGiveWell: named in 13 answersGiveWellCharity Navigator: named in 15 answersDoctors Without Borders: named in 15 answersFisher House Foundation: named in 10 answersGiveDirectly: named in 17 answersNew Incentives: named in 16 answersNew IncentivesHomes For Our Troops: named in 7 answersThe Good Food Institute: named in 11 answersBest Friends Animal Society: named in 5 answersThe Nature Conservancy: named in 9 answersGood 360: named in 6 answersGood 360Semper Fi & America’s Fund: named in 8 answersSt. Jude Children's Research Hospital: named in 8 answersThe Salvation Army: named in 5 answersThe Salvation ArmyTeam Rubicon: named in 7 answersTeam RubiconCharityWatch: named in 9 answersBRAC: named in 5 answersBRACUnited Way Worldwide: named in 5 answersAmericares: named in 6 answersAmericaresOpportunity Green: named in 5 answersOpportunity GreenEarthjustice: named in 5 answersEarthjusticeBBB Wise Giving Alliance: named in 6 answers
  • Answers naming the brand
  • 5
  • 10
  • 29
  • Answers naming both
  • 1
  • 21
  1. 16Charity Navigator
  2. 25Against Malaria Foundation
  3. 35CharityWatch
  4. 45Feeding America
  5. 55Helen Keller International
  6. 65Malaria Consortium
  7. 74Direct Relief
  8. 84New Incentives
  9. 93Candid (GuideStar)
  10. 103GiveWell
  11. 113St. Jude Children's Research Hospital
  12. 123World Central Kitchen
  13. 132Fisher House Foundation
  14. 142GiveDirectly
  15. 152GiveWell’s Top Charities Fund
  16. 161Action Against Hunger-USA
  17. 171American Foundation for Suicide Prevention
  18. 181American Red Cross
  19. 191Animal Charity Evaluators
  20. 201Big Brothers Big Sisters
Named alongside
BrandAnswers naming the brandNamed alongside
Direct Relief29Feeding America (16), Against Malaria Foundation (15), Malaria Consortium (13)
Feeding America19Direct Relief (16), Against Malaria Foundation (10), Charity Navigator (9)
Against Malaria Foundation24Helen Keller International (21), Malaria Consortium (20), GiveDirectly (16)
Malaria Consortium20Against Malaria Foundation (20), Helen Keller International (18), New Incentives (15)
Helen Keller International21Against Malaria Foundation (21), Malaria Consortium (18), New Incentives (14)
The Humane League16Against Malaria Foundation (10), Helen Keller International (9), GiveDirectly (8)
American Red Cross11Direct Relief (9), Feeding America (7), Doctors Without Borders (6)
Clean Air Task Force15Against Malaria Foundation (10), The Good Food Institute (10), Helen Keller International (9)
GiveWell13Against Malaria Foundation (13), GiveDirectly (11), Malaria Consortium (11)
Charity Navigator15Against Malaria Foundation (14), Helen Keller International (11), Direct Relief (11)
Doctors Without Borders15Direct Relief (13), Against Malaria Foundation (10), GiveDirectly (9)
Fisher House Foundation10Semper Fi & America’s Fund (8), Homes For Our Troops (7), Direct Relief (4)
GiveDirectly17Against Malaria Foundation (16), Helen Keller International (13), Malaria Consortium (13)
New Incentives16Against Malaria Foundation (16), Malaria Consortium (15), Helen Keller International (14)
Homes For Our Troops7Fisher House Foundation (7), Semper Fi & America’s Fund (6), Helen Keller International (1)
The Good Food Institute11Clean Air Task Force (10), The Humane League (7), Against Malaria Foundation (6)
Best Friends Animal Society5The Humane League (5), The Good Food Institute (1)
The Nature Conservancy9Earthjustice (5), Clean Air Task Force (5), GiveDirectly (4)
Good 3606Feeding America (6), Direct Relief (6), United Way Worldwide (2)
Semper Fi & America’s Fund8Fisher House Foundation (8), Homes For Our Troops (6), Direct Relief (3)
St. Jude Children's Research Hospital8Direct Relief (7), Feeding America (6), Against Malaria Foundation (6)
The Salvation Army5Direct Relief (4), GiveDirectly (3), United Way Worldwide (3)
Team Rubicon7Direct Relief (6), American Red Cross (5), Americares (4)
CharityWatch9Against Malaria Foundation (8), Charity Navigator (8), Helen Keller International (7)
BRAC5Direct Relief (5), GiveDirectly (4), Helen Keller International (4)
United Way Worldwide5Feeding America (5), Direct Relief (4), GiveDirectly (3)
Americares6Direct Relief (6), Team Rubicon (4), American Red Cross (3)
Opportunity Green5The Good Food Institute (5), Clean Air Task Force (5), Earthjustice (2)
Earthjustice5The Nature Conservancy (5), Clean Air Task Force (4), The Good Food Institute (3)
BBB Wise Giving Alliance6Charity Navigator (6), Helen Keller International (5), Feeding America (5)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1charitynavigator.org3
2givewell.org3
3charitywatch.org2
4developer.charitynavigator.org2
5charities.org1
6directrelief.org1
7en.wikipedia.orgreference1
8forbes.commedia1
9give.org1
10goodpeoplemap.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What are the most trusted charities to support?111100