Subcategory
Toilet Paper & Paper Towels
This index adds up the scores of 4 questions. 56 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Reel98.8
- 2Bounty Select-a-Size92.0
- 3Brawny Tear-A-Square71.1
- 4Who Gives A Crap69.3
- 5Charmin Ultra Strong64.0
- 6Viva Signature Cloth61.9
- 7Caboo52.3
- 8Charmin Ultra Soft40.1
- 9Who Gives A Crap (100% Bamboo)38.5
- 10Scott 100038.4
Show all 50
- 11Plant Paper Bamboo Toilet Paper36.7
- 12Angel Soft36.3
- 13Kirkland Signature35.9
- 14Amazon Brand – Presto! Ultra Soft35.2
- 15Betterway30.9
- 16Kirkland Signature Create-A-Size27.7
- 17Seventh Generation27.3
- 18Seventh Generation 100% Recycled Extra Soft & Strong23.9
- 19Trader Joe's22.5
- 20Green Forest21.3
- 21Natural Value20.5
- 22Berkley Jensen Ultra Soft20.0
- 23The Cheeky Panda20.0
- 24Quilted Northern Ultra Plush19.1
- 25Bim Bam Boo18.3
- 26Save Trees17.9
- 27Seek Bamboo Paper Towels16.5
- 28Target16.2
- 29Seventh Generation 100% Recycled14.1
- 30Charmin13.7
- 31Grove Collaborative13.7
- 32Great Value Soft & Strong13.5
- 33Walmart12.5
- 34Aria (product)12.5
- 35BJ’s11.2
- 36Cottonelle Ultra ComfortCare10.8
- 37Everspring10.5
- 38365 by Whole Foods Market9.8
- 39Whole Foods9.6
- 40Kirkland Signature 2-Ply9.4
- 41Scott 1000 Trusted Clean9.2
- 42Costco9.0
- 43Plant Paper8.5
- 44Amazon8.5
- 45CVS Pharmacy8.5
- 46Scott Extra Soft8.4
- 47Amazon Aware8.2
- 48Forest Stewardship Council8.0
- 49Bounty Quick-Size8.0
- 50Cloud Paper7.9
- 1Reel98.8
- 2Bounty Select-a-Size92.0
- 3Brawny Tear-A-Square71.1
- 4Who Gives A Crap69.3
- 5Charmin Ultra Strong64.0
- 6Viva Signature Cloth61.9
- 7Caboo52.3
- 8Charmin Ultra Soft40.1
- 9Who Gives A Crap (100% Bamboo)38.5
- 10Scott 100038.4
- 11Plant Paper Bamboo Toilet Paper36.7
- 12Angel Soft36.3
- 13Kirkland Signature35.9
- 14Amazon Brand – Presto! Ultra Soft35.2
- 15Betterway30.9
- 16Kirkland Signature Create-A-Size27.7
- 17Seventh Generation27.3
- 18Seventh Generation 100% Recycled Extra Soft & Strong23.9
- 19Trader Joe's22.5
- 20Green Forest21.3
- 21Natural Value20.5
- 22Berkley Jensen Ultra Soft20.0
- 23The Cheeky Panda20.0
- 24Quilted Northern Ultra Plush19.1
- 25Bim Bam Boo18.3
- 26Save Trees17.9
- 27Seek Bamboo Paper Towels16.5
- 28Target16.2
- 29Seventh Generation 100% Recycled14.1
- 30Charmin13.7
- 31Grove Collaborative13.7
- 32Great Value Soft & Strong13.5
- 33Walmart12.5
- 34Aria (product)12.5
- 35BJ’s11.2
- 36Cottonelle Ultra ComfortCare10.8
- 37Everspring10.5
- 38365 by Whole Foods Market9.8
- 39Whole Foods9.6
- 40Kirkland Signature 2-Ply9.4
- 41Scott 1000 Trusted Clean9.2
- 42Costco9.0
- 43Plant Paper8.5
- 44Amazon8.5
- 45CVS Pharmacy8.5
- 46Scott Extra Soft8.4
- 47Amazon Aware8.2
- 48Forest Stewardship Council8.0
- 49Bounty Quick-Size8.0
- 50Cloud Paper7.9
Top 50 of 56
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
4Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 4 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Reel | 1 | 1 | 2 | 3 | 1 | 1 |
| 2Bounty Select-a-Size | 1 | 1 | 1 | 1 | 1 | 0 |
| 3Brawny Tear-A-Square | 1 | 1 | 1 | 1 | 1 | 1 |
| 4Who Gives A Crap | 1 | 0 | 1 | 1 | 2 | 0 |
| 5Charmin Ultra Strong | 1 | 0 | 1 | 1 | 1 | 1 |
| 6Viva Signature Cloth | 1 | 1 | 1 | 1 | 1 | 0 |
| 7Caboo | 1 | 1 | 1 | 2 | 0 | 0 |
| 8Charmin Ultra Soft | 0 | 1 | 1 | 1 | 0 | 1 |
| 9Who Gives A Crap (100% Bamboo) | 1 | 0 | 1 | 1 | 0 | 0 |
| 10Scott 1000 | 1 | 0 | 1 | 1 | 1 | 0 |
| 11Plant Paper Bamboo Toilet Paper | 0 | 0 | 1 | 2 | 1 | 1 |
| 12Angel Soft | 1 | 0 | 1 | 1 | 0 | 1 |
| 13Kirkland Signature | 1 | 0 | 1 | 0 | 1 | 0 |
| 14Amazon Brand – Presto! Ultra Soft | 1 | 0 | 0 | 1 | 1 | 1 |
| 15Betterway | 0 | 0 | 1 | 0 | 3 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 1
- 3
- 9
- Answers naming both
- 1
- 5
- Answers naming the brand
- 1
- 3
- 9
- Answers naming both
- 1
- 5
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Reel | 9 | Caboo (5), Who Gives A Crap (4), Betterway (3) |
| Bounty Select-a-Size | 5 | Brawny Tear-A-Square (5), Viva Signature Cloth (5), Kirkland Signature (3) |
| Brawny Tear-A-Square | 6 | Viva Signature Cloth (5), Bounty Select-a-Size (5), Kirkland Signature (3) |
| Who Gives A Crap | 5 | Reel (4), Betterway (3), Caboo (3) |
| Charmin Ultra Strong | 5 | Plant Paper Bamboo Toilet Paper (4), Scott 1000 (4), Angel Soft (4) |
| Viva Signature Cloth | 5 | Brawny Tear-A-Square (5), Bounty Select-a-Size (5), Kirkland Signature (3) |
| Caboo | 5 | Reel (5), Who Gives A Crap (3), Seventh Generation (2) |
| Charmin Ultra Soft | 4 | Plant Paper Bamboo Toilet Paper (3), Charmin Ultra Strong (3), Angel Soft (3) |
| Who Gives A Crap (100% Bamboo) | 3 | Scott 1000 (3), Charmin Ultra Strong (3), Angel Soft (3) |
| Scott 1000 | 4 | Charmin Ultra Strong (4), Plant Paper Bamboo Toilet Paper (3), Angel Soft (3) |
| Plant Paper Bamboo Toilet Paper | 5 | Charmin Ultra Strong (4), Scott 1000 (3), Angel Soft (3) |
| Angel Soft | 4 | Charmin Ultra Strong (4), Plant Paper Bamboo Toilet Paper (3), Scott 1000 (3) |
| Kirkland Signature | 3 | Brawny Tear-A-Square (3), Viva Signature Cloth (3), Bounty Select-a-Size (3) |
| Amazon Brand – Presto! Ultra Soft | 4 | Charmin Ultra Strong (4), Plant Paper Bamboo Toilet Paper (3), Scott 1000 (3) |
| Betterway | 5 | Who Gives A Crap (3), Reel (3), Seventh Generation (2) |
| Kirkland Signature Create-A-Size | 2 | Brawny Tear-A-Square (2), Viva Signature Cloth (2), Bounty Select-a-Size (2) |
| Seventh Generation | 3 | Reel (3), Betterway (2), The Cheeky Panda (2) |
| Seventh Generation 100% Recycled Extra Soft & Strong | 2 | Scott 1000 (2), Charmin Ultra Strong (2), Amazon Brand – Presto! Ultra Soft (2) |
| Trader Joe's | 2 | Green Forest (2), Caboo (2), Natural Value (2) |
| Green Forest | 2 | Trader Joe's (2), Caboo (2), Natural Value (2) |
| Natural Value | 2 | Trader Joe's (2), Green Forest (2), Caboo (2) |
| Berkley Jensen Ultra Soft | 1 | Charmin Ultra Soft (1) |
| The Cheeky Panda | 2 | Seventh Generation (2), Bim Bam Boo (2), Reel (2) |
| Quilted Northern Ultra Plush | 2 | Plant Paper Bamboo Toilet Paper (2), Scott 1000 (2), Charmin Ultra Strong (2) |
| Bim Bam Boo | 2 | Seventh Generation (2), The Cheeky Panda (2), Reel (2) |
| Save Trees | 3 | Betterway (2), Reel (2), Target (1) |
| Seek Bamboo Paper Towels | 1 | Kirkland Signature (1), Brawny Tear-A-Square (1), Viva Signature Cloth (1) |
| Target | 2 | Plant Paper Bamboo Toilet Paper (1), Scott 1000 (1), Charmin Ultra Strong (1) |
| Seventh Generation 100% Recycled | 2 | Brawny Tear-A-Square (2), Kirkland Signature Create-A-Size (1), Viva Signature Cloth (1) |
| Charmin | 1 | Scott 1000 (1), Charmin Ultra Strong (1), Angel Soft (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | reviewed.com | 8 |
| 2 | onegoodthingbyjillee.com | 7 |
| 3 | shopping.google.com | 6 |
| 4 | techgearlab.com | 5 |
| 5 | foliumbiosciences.com | 4 |
| 6 | qz.com | 4 |
| 7 | google.com | 3 |
| 8 | reddit.com | 3 |
| 9 | youtube.com | 3 |
| 10 | consumerreports.org | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| reviewed.com | Brawny Tear-A-Square | 5 |
| reviewed.com | Bounty Select-a-Size | 4 |
| reviewed.com | Viva Signature Cloth | 4 |
| nrdc.org | Reel | 3 |
| nrdc.org | Caboo | 3 |
| onegoodthingbyjillee.com | Brawny Tear-A-Square | 3 |
| shopping.google.com | Brawny Tear-A-Square | 2 |
| shopping.google.com | Viva Signature Cloth | 2 |
| shopping.google.com | Who Gives A Crap | 2 |
| qz.com | Charmin Ultra Strong | 2 |
| shopping.google.com | Bounty Select-a-Size | 2 |
| nrdc.org | Who Gives A Crap | 2 |
| techgearlab.com | Charmin Ultra Strong | 2 |
| techgearlab.com | Reel | 2 |
| techgearlab.com | Charmin Ultra Soft | 2 |
| qz.com | Reel | 2 |
| onegoodthingbyjillee.com | Charmin Ultra Strong | 2 |
| onegoodthingbyjillee.com | Viva Signature Cloth | 2 |
| onegoodthingbyjillee.com | Bounty Select-a-Size | 2 |
| google.com | Who Gives A Crap | 2 |
| onegoodthingbyjillee.com | Reel | 2 |
| onegoodthingbyjillee.com | Charmin Ultra Soft | 2 |
| reviewed.com | Charmin Ultra Strong | 2 |
| reviewed.com | Charmin Ultra Soft | 2 |
| shopping.google.com | Charmin Ultra Strong | 2 |
| reddit.com | Reel | 1 |
| google.com | Brawny Tear-A-Square | 1 |
| google.com | Viva Signature Cloth | 1 |
| google.com | Bounty Select-a-Size | 1 |
| google.com | Reel | 1 |
| onegoodthingbyjillee.com | Caboo | 1 |
| qz.com | Brawny Tear-A-Square | 1 |
| qz.com | Caboo | 1 |
| qz.com | Charmin Ultra Soft | 1 |
| reddit.com | Charmin Ultra Strong | 1 |
| reddit.com | Brawny Tear-A-Square | 1 |
| reddit.com | Viva Signature Cloth | 1 |
| reddit.com | Who Gives A Crap | 1 |
| reddit.com | Caboo | 1 |
| reddit.com | Bounty Select-a-Size | 1 |
| google.com | Charmin Ultra Strong | 1 |
| shopping.google.com | Caboo | 1 |
| shopping.google.com | Reel | 1 |
| techgearlab.com | Brawny Tear-A-Square | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Home & Living
The other indexes under the same parent, each with its top five brands.
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