Subcategory
Cleaning & Laundry Supplies
This index adds up the scores of 10 questions. 332 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1Dawn104.0
- 2Tide Free & Gentle Liquid Laundry Detergent100.0
- 3all Free Clear93.8
- 4Dr. Bronner’s Sal Suds90.9
- 5Simple Green90.5
- 6OxiClean Max Force spray89.1
- 7Cascade Platinum Plus83.9
- 8Kirkland Signature Ultra Clean82.5
- 9Bar Keepers Friend81.7
- 10Cascade Platinum ActionPacs77.4
Show all 50
- 11Seventh Generation Free & Clear69.3
- 12Costco68.9
- 13Clorox Free & Clear Multi-Surface Spray Cleaner68.8
- 14Branch Basics65.7
- 15Mr. Clean Clean Freak Multipurpose Cleaner58.5
- 16Clorox Clean-Up Cleaner + Bleach58.3
- 17OxiClean Versatile Stain Remover53.4
- 18Miss Mouth’s Messy Eater Stain Treater53.4
- 19Tide51.2
- 20Home Depot48.7
- 21Blueland47.7
- 22Mrs. Meyer’s Clean Day Multi-Surface Everyday Cleaner47.7
- 23Tide Original Liquid47.0
- 24Persil46.6
- 25Bon Ami44.2
- 26Tide Ultra OXI Powder42.2
- 27Clorox Bathroom Ultra Foamer42.0
- 28CLR Brilliant Bath41.5
- 29Persil Free & Sensitive41.2
- 30Clorox Disinfecting Bathroom Cleaner40.3
- 31Kirkland Signature Ultra Clean Free & Clear37.6
- 32Cascade Complete Powder37.3
- 33Mr. Clean Magic Erasers35.5
- 34Force of Nature34.9
- 35Persil ProClean Liquid34.4
- 36ARM & HAMMER Sensitive Skin Free & Clear33.9
- 37Zout Stain Remover33.3
- 38Persil Ultra Concentrated33.0
- 39Tide Plus Ultra Stain Release32.3
- 40ATTITUDE Bathroom Cleaner31.5
- 41Dirty Labs Free & Clear31.2
- 42Seventh Generation Free & Clear All-Purpose Cleaner30.4
- 43Molly’s Suds Original Laundry Powder30.0
- 44PurSteam 10-in-1 / Therma Pro 21129.9
- 45Invisible Glass29.7
- 46Bon Ami powder cleanser29.2
- 47Tide to Go pen29.0
- 48Attitude All-Purpose Cleaner28.9
- 49Bissell SpinWave SmartSteam28.5
- 50Tide Hygienic Clean Power Pods28.0
- 1Dawn104.0
- 2Tide Free & Gentle Liquid Laundry Detergent100.0
- 3all Free Clear93.8
- 4Dr. Bronner’s Sal Suds90.9
- 5Simple Green90.5
- 6OxiClean Max Force spray89.1
- 7Cascade Platinum Plus83.9
- 8Kirkland Signature Ultra Clean82.5
- 9Bar Keepers Friend81.7
- 10Cascade Platinum ActionPacs77.4
- 11Seventh Generation Free & Clear69.3
- 12Costco68.9
- 13Clorox Free & Clear Multi-Surface Spray Cleaner68.8
- 14Branch Basics65.7
- 15Mr. Clean Clean Freak Multipurpose Cleaner58.5
- 16Clorox Clean-Up Cleaner + Bleach58.3
- 17OxiClean Versatile Stain Remover53.4
- 18Miss Mouth’s Messy Eater Stain Treater53.4
- 19Tide51.2
- 20Home Depot48.7
- 21Blueland47.7
- 22Mrs. Meyer’s Clean Day Multi-Surface Everyday Cleaner47.7
- 23Tide Original Liquid47.0
- 24Persil46.6
- 25Bon Ami44.2
- 26Tide Ultra OXI Powder42.2
- 27Clorox Bathroom Ultra Foamer42.0
- 28CLR Brilliant Bath41.5
- 29Persil Free & Sensitive41.2
- 30Clorox Disinfecting Bathroom Cleaner40.3
- 31Kirkland Signature Ultra Clean Free & Clear37.6
- 32Cascade Complete Powder37.3
- 33Mr. Clean Magic Erasers35.5
- 34Force of Nature34.9
- 35Persil ProClean Liquid34.4
- 36ARM & HAMMER Sensitive Skin Free & Clear33.9
- 37Zout Stain Remover33.3
- 38Persil Ultra Concentrated33.0
- 39Tide Plus Ultra Stain Release32.3
- 40ATTITUDE Bathroom Cleaner31.5
- 41Dirty Labs Free & Clear31.2
- 42Seventh Generation Free & Clear All-Purpose Cleaner30.4
- 43Molly’s Suds Original Laundry Powder30.0
- 44PurSteam 10-in-1 / Therma Pro 21129.9
- 45Invisible Glass29.7
- 46Bon Ami powder cleanser29.2
- 47Tide to Go pen29.0
- 48Attitude All-Purpose Cleaner28.9
- 49Bissell SpinWave SmartSteam28.5
- 50Tide Hygienic Clean Power Pods28.0
Top 50 of 332
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
10Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 10 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1Dawn | 2 | 1 | 1 | 3 | 1 | 2 |
| 2Tide Free & Gentle Liquid Laundry Detergent | 0 | 2 | 2 | 3 | 1 | 2 |
| 3all Free Clear | 1 | 1 | 1 | 1 | 2 | 1 |
| 4Dr. Bronner’s Sal Suds | 2 | 0 | 2 | 1 | 3 | 1 |
| 5Simple Green | 3 | 1 | 0 | 0 | 1 | 1 |
| 6OxiClean Max Force spray | 1 | 1 | 1 | 1 | 1 | 1 |
| 7Cascade Platinum Plus | 1 | 1 | 1 | 1 | 2 | 1 |
| 8Kirkland Signature Ultra Clean | 1 | 2 | 1 | 2 | 1 | 1 |
| 9Bar Keepers Friend | 0 | 1 | 1 | 4 | 2 | 1 |
| 10Cascade Platinum ActionPacs | 1 | 1 | 1 | 1 | 0 | 1 |
| 11Seventh Generation Free & Clear | 0 | 2 | 1 | 2 | 1 | 2 |
| 12Costco | 1 | 2 | 1 | 1 | 1 | 1 |
| 13Clorox Free & Clear Multi-Surface Spray Cleaner | 0 | 0 | 1 | 2 | 2 | 1 |
| 14Branch Basics | 0 | 0 | 4 | 1 | 1 | 1 |
| 15Mr. Clean Clean Freak Multipurpose Cleaner | 0 | 2 | 1 | 0 | 0 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 2
- 6
- 13
- Answers naming both
- 1
- 8
- Answers naming the brand
- 2
- 6
- 13
- Answers naming both
- 1
- 8
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| Dawn | 12 | Bar Keepers Friend (6), Kirkland Signature Ultra Clean (5), Costco (5) |
| Tide Free & Gentle Liquid Laundry Detergent | 13 | all Free Clear (8), Seventh Generation Free & Clear (7), Tide Ultra OXI Powder (3) |
| all Free Clear | 10 | Tide Free & Gentle Liquid Laundry Detergent (8), Seventh Generation Free & Clear (7), Persil Free & Sensitive (2) |
| Dr. Bronner’s Sal Suds | 9 | Simple Green (3), Branch Basics (3), Bon Ami (2) |
| Simple Green | 8 | Dr. Bronner’s Sal Suds (3), Costco (3), Clorox Free & Clear Multi-Surface Spray Cleaner (2) |
| OxiClean Max Force spray | 6 | OxiClean Versatile Stain Remover (4), Miss Mouth’s Messy Eater Stain Treater (3), Dawn (3) |
| Cascade Platinum Plus | 7 | Cascade Platinum ActionPacs (5), Bar Keepers Friend (1), Clorox Free & Clear Multi-Surface Spray Cleaner (1) |
| Kirkland Signature Ultra Clean | 9 | Costco (7), Bar Keepers Friend (5), Dawn (5) |
| Bar Keepers Friend | 13 | Dawn (6), Kirkland Signature Ultra Clean (5), Costco (4) |
| Cascade Platinum ActionPacs | 5 | Cascade Platinum Plus (5), Seventh Generation Free & Clear (1), Dawn (1) |
| Seventh Generation Free & Clear | 11 | Tide Free & Gentle Liquid Laundry Detergent (7), all Free Clear (7), Dawn (2) |
| Costco | 10 | Kirkland Signature Ultra Clean (7), Dawn (5), Bar Keepers Friend (4) |
| Clorox Free & Clear Multi-Surface Spray Cleaner | 6 | Bar Keepers Friend (3), Clorox Clean-Up Cleaner + Bleach (3), Mrs. Meyer’s Clean Day Multi-Surface Everyday Cleaner (3) |
| Branch Basics | 7 | Blueland (6), Dr. Bronner’s Sal Suds (3), Clorox Free & Clear Multi-Surface Spray Cleaner (2) |
| Mr. Clean Clean Freak Multipurpose Cleaner | 4 | Simple Green (2), Bar Keepers Friend (1), Clorox Free & Clear Multi-Surface Spray Cleaner (1) |
| Clorox Clean-Up Cleaner + Bleach | 6 | Clorox Free & Clear Multi-Surface Spray Cleaner (3), Mrs. Meyer’s Clean Day Multi-Surface Everyday Cleaner (3), Bar Keepers Friend (2) |
| OxiClean Versatile Stain Remover | 6 | OxiClean Max Force spray (4), Dawn (4), Bar Keepers Friend (2) |
| Miss Mouth’s Messy Eater Stain Treater | 3 | OxiClean Max Force spray (3), OxiClean Versatile Stain Remover (2), Tide Free & Gentle Liquid Laundry Detergent (1) |
| Tide | 5 | Persil (4), Simple Green (2), OxiClean Max Force spray (2) |
| Home Depot | 4 | Tide Free & Gentle Liquid Laundry Detergent (1), Bar Keepers Friend (1), Dr. Bronner’s Sal Suds (1) |
| Blueland | 6 | Branch Basics (6), Clorox Free & Clear Multi-Surface Spray Cleaner (2), Clorox Clean-Up Cleaner + Bleach (2) |
| Mrs. Meyer’s Clean Day Multi-Surface Everyday Cleaner | 5 | Bar Keepers Friend (3), Clorox Free & Clear Multi-Surface Spray Cleaner (3), Clorox Clean-Up Cleaner + Bleach (3) |
| Tide Original Liquid | 3 | Tide Free & Gentle Liquid Laundry Detergent (2), Kirkland Signature Ultra Clean (2), all Free Clear (1) |
| Persil | 4 | Tide (4), OxiClean Max Force spray (2), Dawn (2) |
| Bon Ami | 5 | Kirkland Signature Ultra Clean (3), Dawn (3), Costco (3) |
| Tide Ultra OXI Powder | 5 | Tide Free & Gentle Liquid Laundry Detergent (3), Bar Keepers Friend (2), OxiClean Versatile Stain Remover (2) |
| Clorox Bathroom Ultra Foamer | 3 | Clorox Clean-Up Cleaner + Bleach (1), CLR Brilliant Bath (1), Clorox Disinfecting Bathroom Cleaner (1) |
| CLR Brilliant Bath | 5 | Bar Keepers Friend (1), Clorox Clean-Up Cleaner + Bleach (1), Branch Basics (1) |
| Persil Free & Sensitive | 3 | Tide Free & Gentle Liquid Laundry Detergent (2), all Free Clear (2), Home Depot (1) |
| Clorox Disinfecting Bathroom Cleaner | 2 | Bar Keepers Friend (1), Clorox Clean-Up Cleaner + Bleach (1), Clorox Bathroom Ultra Foamer (1) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 19 |
| 2 | consumerreports.org | 14 |
| 3 | youtube.com | 13 |
| 4 | reviewed.com | 9 |
| 5 | reddit.com | 8 |
| 6 | today.com | 8 |
| 7 | bobvila.com | 7 |
| 8 | nytimes.com | 6 |
| 9 | askjeevesny.com | 6 |
| 10 | hgtv.com | 5 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| shopping.google.com | Dr. Bronner’s Sal Suds | 5 |
| nbcnews.com | all Free Clear | 4 |
| youtube.com | Dawn | 4 |
| shopping.google.com | Simple Green | 4 |
| nbcnews.com | Tide Free & Gentle Liquid Laundry Detergent | 4 |
| consumerreports.org | Dawn | 3 |
| askjeevesny.com | Tide Free & Gentle Liquid Laundry Detergent | 3 |
| launderwise.com | Tide Free & Gentle Liquid Laundry Detergent | 3 |
| askjeevesny.com | OxiClean Max Force spray | 3 |
| consumerreports.org | Tide Free & Gentle Liquid Laundry Detergent | 3 |
| consumerreports.org | Kirkland Signature Ultra Clean | 3 |
| consumerreports.org | OxiClean Max Force spray | 3 |
| reviewed.com | Cascade Platinum Plus | 3 |
| shopping.google.com | all Free Clear | 3 |
| shopping.google.com | Cascade Platinum Plus | 3 |
| shopping.google.com | Dawn | 3 |
| youtube.com | Tide Free & Gentle Liquid Laundry Detergent | 3 |
| youtube.com | Simple Green | 3 |
| youtube.com | Kirkland Signature Ultra Clean | 3 |
| youtube.com | Cascade Platinum Plus | 3 |
| reddit.com | Simple Green | 2 |
| reddit.com | Dawn | 2 |
| reviewed.com | Tide Free & Gentle Liquid Laundry Detergent | 2 |
| reviewed.com | all Free Clear | 2 |
| youtube.com | OxiClean Max Force spray | 2 |
| consumerreports.org | all Free Clear | 2 |
| shopping.google.com | Kirkland Signature Ultra Clean | 2 |
| shopping.google.com | OxiClean Max Force spray | 2 |
| launderwise.com | Kirkland Signature Ultra Clean | 2 |
| consumerreports.org | Cascade Platinum Plus | 2 |
| nbcnews.com | Cascade Platinum Plus | 2 |
| reddit.com | Tide Free & Gentle Liquid Laundry Detergent | 2 |
| reddit.com | Kirkland Signature Ultra Clean | 2 |
| reddit.com | Dr. Bronner’s Sal Suds | 1 |
| reddit.com | all Free Clear | 1 |
| reddit.com | Cascade Platinum Plus | 1 |
| askjeevesny.com | Dawn | 1 |
| youtube.com | Dr. Bronner’s Sal Suds | 1 |
| reviewed.com | Kirkland Signature Ultra Clean | 1 |
| askjeevesny.com | all Free Clear | 1 |
| launderwise.com | OxiClean Max Force spray | 1 |
| reviewed.com | Dawn | 1 |
| shopping.google.com | Tide Free & Gentle Liquid Laundry Detergent | 1 |
| launderwise.com | Simple Green | 1 |
| launderwise.com | all Free Clear | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Home & Living
The other indexes under the same parent, each with its top five brands.
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