Subcategory
Home Décor
This index adds up the scores of 8 questions. 229 brands are ranked.
- Edition
- Nov 12, 2026
- Methodology
- v5.0
- Panel
- 6 AI surfaces
AI Visibility Ranking
Brands across every question in this category, ordered by GenRank score.
#BrandScore
- 1IKEA (home furnishings company)208.9
- 2West Elm149.3
- 3CB2120.2
- 4Target118.0
- 5Anthropologie91.6
- 6Diptyque89.9
- 7Pottery Barn89.3
- 8Benjamin Moore88.0
- 9Sherwin-Williams87.1
- 10HomeGoods85.5
Show all 50
- 11Etsy79.2
- 12Ruggable74.5
- 13Behr68.0
- 14Loloi67.8
- 15Amazon66.7
- 16TJ Maxx64.3
- 17World Market61.1
- 18Trudon60.5
- 19Hunter Douglas58.4
- 20H&M Home57.3
- 21Nest New York56.5
- 22Minted55.4
- 23Voluspa54.4
- 24Nearly Natural53.0
- 25At Home52.1
- 26Saatchi Art50.9
- 27Nordic Knots49.5
- 28Walmart48.8
- 29Artfinder47.2
- 30Bali (product 2)47.2
- 31P.F. Candle Co.44.6
- 32Society643.4
- 33Farrow & Ball41.9
- 34Wayfair39.5
- 35Tumble39.4
- 36Nourison Home39.1
- 37Rugs USA37.9
- 38Revival (rug brand)37.7
- 39AllModern36.9
- 40Home Depot36.3
- 41Restoration Hardware (RH)34.7
- 42Nearly Natural Boston fern in a wicker basket34.6
- 43Valspar34.3
- 44Art.com34.2
- 45Marshalls33.6
- 46The Shade Store32.6
- 47Artfully Walls31.9
- 48Castlery31.7
- 49Lulu and Georgia30.8
- 50Revival Rugs29.7
- 1IKEA (home furnishings company)208.9
- 2West Elm149.3
- 3CB2120.2
- 4Target118.0
- 5Anthropologie91.6
- 6Diptyque89.9
- 7Pottery Barn89.3
- 8Benjamin Moore88.0
- 9Sherwin-Williams87.1
- 10HomeGoods85.5
- 11Etsy79.2
- 12Ruggable74.5
- 13Behr68.0
- 14Loloi67.8
- 15Amazon66.7
- 16TJ Maxx64.3
- 17World Market61.1
- 18Trudon60.5
- 19Hunter Douglas58.4
- 20H&M Home57.3
- 21Nest New York56.5
- 22Minted55.4
- 23Voluspa54.4
- 24Nearly Natural53.0
- 25At Home52.1
- 26Saatchi Art50.9
- 27Nordic Knots49.5
- 28Walmart48.8
- 29Artfinder47.2
- 30Bali (product 2)47.2
- 31P.F. Candle Co.44.6
- 32Society643.4
- 33Farrow & Ball41.9
- 34Wayfair39.5
- 35Tumble39.4
- 36Nourison Home39.1
- 37Rugs USA37.9
- 38Revival (rug brand)37.7
- 39AllModern36.9
- 40Home Depot36.3
- 41Restoration Hardware (RH)34.7
- 42Nearly Natural Boston fern in a wicker basket34.6
- 43Valspar34.3
- 44Art.com34.2
- 45Marshalls33.6
- 46The Shade Store32.6
- 47Artfully Walls31.9
- 48Castlery31.7
- 49Lulu and Georgia30.8
- 50Revival Rugs29.7
Top 50 of 229
The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology
The questions behind this index
8Each question with its top three brands by GenRank score and how many brands its answers named.
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.
Named by surface
Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.
- Window
- Oct 18, 2026 ~ Nov 8, 2026
| Brand |  Google AI Overviews |  ChatGPT |  Claude |  Gemini | Google AI Mode |  Microsoft Copilot |
|---|---|---|---|---|---|---|
| 1IKEA (home furnishings company) | 3 | 3 | 4 | 4 | 3 | 3 |
| 2West Elm | 1 | 3 | 3 | 4 | 3 | 1 |
| 3CB2 | 1 | 1 | 2 | 4 | 1 | 2 |
| 4Target | 1 | 2 | 1 | 4 | 2 | 1 |
| 5Anthropologie | 2 | 1 | 1 | 3 | 3 | 0 |
| 6Diptyque | 1 | 1 | 1 | 1 | 1 | 1 |
| 7Pottery Barn | 2 | 2 | 0 | 2 | 1 | 0 |
| 8Benjamin Moore | 1 | 1 | 1 | 1 | 1 | 1 |
| 9Sherwin-Williams | 1 | 1 | 1 | 1 | 1 | 1 |
| 10HomeGoods | 1 | 1 | 2 | 1 | 1 | 1 |
| 11Etsy | 1 | 1 | 2 | 2 | 1 | 1 |
| 12Ruggable | 1 | 1 | 1 | 1 | 1 | 0 |
| 13Behr | 1 | 1 | 1 | 1 | 1 | 1 |
| 14Loloi | 1 | 1 | 1 | 1 | 0 | 1 |
| 15Amazon | 2 | 0 | 1 | 2 | 1 | 1 |
Named alongside
Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.
- Answers naming the brand
- 4
- 6
- 23
- Answers naming both
- 1
- 14
- Answers naming the brand
- 4
- 6
- 23
- Answers naming both
- 1
- 14
| Brand | Answers naming the brand | Named alongside |
|---|---|---|
| IKEA (home furnishings company) | 23 | West Elm (14), CB2 (10), Target (9) |
| West Elm | 20 | CB2 (14), IKEA (home furnishings company) (14), Pottery Barn (10) |
| CB2 | 17 | West Elm (14), IKEA (home furnishings company) (10), Target (8) |
| Target | 14 | IKEA (home furnishings company) (9), H&M Home (8), CB2 (8) |
| Anthropologie | 12 | West Elm (9), CB2 (8), IKEA (home furnishings company) (7) |
| Diptyque | 6 | Voluspa (6), Trudon (6), Nest New York (5) |
| Pottery Barn | 11 | West Elm (10), CB2 (7), IKEA (home furnishings company) (6) |
| Benjamin Moore | 6 | Behr (6), Sherwin-Williams (6) |
| Sherwin-Williams | 6 | Behr (6), Benjamin Moore (6) |
| HomeGoods | 7 | IKEA (home furnishings company) (7), Target (6), TJ Maxx (6) |
| Etsy | 8 | Artfinder (5), Saatchi Art (5), Minted (5) |
| Ruggable | 5 | Nordic Knots (4), Loloi (4), Etsy (1) |
| Behr | 6 | Benjamin Moore (6), Sherwin-Williams (6) |
| Loloi | 5 | Ruggable (4), Nordic Knots (3), Etsy (1) |
| Amazon | 7 | IKEA (home furnishings company) (7), Target (6), At Home (5) |
| TJ Maxx | 6 | Target (6), HomeGoods (6), IKEA (home furnishings company) (6) |
| World Market | 7 | IKEA (home furnishings company) (7), At Home (5), Target (5) |
| Trudon | 6 | Voluspa (6), Diptyque (6), Nest New York (5) |
| Hunter Douglas | 4 | IKEA (home furnishings company) (4), Bali (product 2) (3), West Elm (2) |
| H&M Home | 11 | Target (8), CB2 (8), West Elm (7) |
| Nest New York | 5 | Voluspa (5), Trudon (5), Diptyque (5) |
| Minted | 5 | Artfinder (5), Saatchi Art (5), Etsy (5) |
| Voluspa | 6 | Trudon (6), Diptyque (6), Nest New York (5) |
| Nearly Natural | 5 | West Elm (3), Pottery Barn (2), CB2 (2) |
| At Home | 6 | IKEA (home furnishings company) (6), Target (5), World Market (5) |
| Saatchi Art | 5 | Artfinder (5), Minted (5), Etsy (5) |
| Nordic Knots | 4 | Ruggable (4), Loloi (3), Etsy (1) |
| Walmart | 4 | IKEA (home furnishings company) (4), Target (3), TJ Maxx (3) |
| Artfinder | 5 | Saatchi Art (5), Minted (5), Etsy (5) |
| Bali (product 2) | 5 | IKEA (home furnishings company) (4), West Elm (3), Pottery Barn (3) |
Most cited sources
Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.
| Rank | Source | Citing answers |
|---|---|---|
| 1 | shopping.google.com | 8 |
| 2 | youtube.com | 8 |
| 3 | apartmenttherapy.com | 6 |
| 4 | reddit.com | 6 |
| 5 | talkofthehouse.com | 4 |
| 6 | forbes.com | 4 |
| 7 | facadecolorizer.com | 4 |
| 8 | housebeautiful.com | 3 |
| 9 | nymag.com | 3 |
| 10 | nytimes.com | 3 |
Sources and brands
Which cited sources appear in the answers that name each brand, counted in answers.
| Cited sources | Brand | Answers naming the brand |
|---|---|---|
| apartmenttherapy.com | IKEA (home furnishings company) | 5 |
| architecturaldigest.com | Pottery Barn | 3 |
| housebeautiful.com | IKEA (home furnishings company) | 3 |
| reddit.com | IKEA (home furnishings company) | 3 |
| architecturaldigest.com | West Elm | 3 |
| apartmenttherapy.com | Target | 3 |
| apartmenttherapy.com | West Elm | 3 |
| housebeautiful.com | West Elm | 3 |
| reddit.com | Benjamin Moore | 2 |
| architecturaldigest.com | IKEA (home furnishings company) | 2 |
| youtube.com | Pottery Barn | 2 |
| forbes.com | CB2 | 2 |
| homesandgardens.com | Diptyque | 2 |
| housebeautiful.com | Pottery Barn | 2 |
| shopping.google.com | Diptyque | 2 |
| homesandgardens.com | CB2 | 2 |
| shopping.google.com | Benjamin Moore | 2 |
| shopping.google.com | IKEA (home furnishings company) | 2 |
| forbes.com | Diptyque | 2 |
| youtube.com | IKEA (home furnishings company) | 2 |
| youtube.com | Anthropologie | 2 |
| housebeautiful.com | CB2 | 2 |
| youtube.com | Diptyque | 2 |
| reddit.com | West Elm | 2 |
| reddit.com | Target | 2 |
| apartmenttherapy.com | CB2 | 2 |
| homesandgardens.com | West Elm | 2 |
| youtube.com | Target | 1 |
| apartmenttherapy.com | Anthropologie | 1 |
| architecturaldigest.com | Anthropologie | 1 |
| architecturaldigest.com | CB2 | 1 |
| forbes.com | West Elm | 1 |
| forbes.com | Target | 1 |
| forbes.com | Anthropologie | 1 |
| forbes.com | Pottery Barn | 1 |
| forbes.com | IKEA (home furnishings company) | 1 |
| homesandgardens.com | Target | 1 |
| homesandgardens.com | Anthropologie | 1 |
| homesandgardens.com | Pottery Barn | 1 |
| homesandgardens.com | IKEA (home furnishings company) | 1 |
| housebeautiful.com | Target | 1 |
| housebeautiful.com | Anthropologie | 1 |
| housebeautiful.com | Benjamin Moore | 1 |
| reddit.com | Anthropologie | 1 |
| reddit.com | Pottery Barn | 1 |
| reddit.com | CB2 | 1 |
| shopping.google.com | West Elm | 1 |
| shopping.google.com | Target | 1 |
| shopping.google.com | Anthropologie | 1 |
| shopping.google.com | Pottery Barn | 1 |
| youtube.com | West Elm | 1 |
| youtube.com | Benjamin Moore | 1 |
| youtube.com | CB2 | 1 |
Citations by source type
How many citations in this edition point at each kind of source.
Other indexes in Home & Living
The other indexes under the same parent, each with its top five brands.
Mattresses
Questions 12Bedding & Bath Linens
Questions 10Major Home Appliances
Questions 11Top 5 of 264 brandsScore
Small Kitchen Appliances
Questions 12Coffee & Espresso Machines
Questions 10Cookware & Bakeware
Questions 11Tableware & Drinkware
Questions 8Vacuums & Floor Care
Questions 11Top 5 of 280 brandsScore
Air Purifiers & Climate Appliances
Questions 10Home Lighting
Questions 7Top 5 of 285 brandsScore
Storage & Organization
Questions 8Cleaning & Laundry Supplies
Questions 10Garden & Lawn Care
Questions 10Tools & DIY Equipment
Questions 11Top 5 of 325 brandsScore
Grills & Outdoor Cooking
Questions 10Water Purifiers
Questions 6Bidets
Questions 5Top 5 of 134 brandsScore
Toilet Paper & Paper Towels
Questions 4Faucets & Showerheads
Questions 5Top 5 of 134 brandsScore