Brand profile

Wayfair

An American e-commerce company specializing in home goods, furniture, and decor, selling a wide variety of products online.

19 questions · 12 categories · As of Nov 12, 2026

Best category rank
#11
Furniture · of 306
Questions
19
12 categories
Answers naming it
30/114
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Furniture#11of 3065106.7
Home Lighting#27of 285240.1
Home Décor#34of 229239.5
Air Purifiers & Climate Appliances#41of 242130.0
Shopping Apps & Marketplaces#62of 167217.2
Tableware & Drinkware#63of 278116.5
Remodeling & Interior Contractors#69of 11319.6
Storage & Organization#75of 343115.8
Sleep Products#155of 25218.4
Nursery & Baby Furniture#189of 21716.2
Cookware & Bakeware#217of 26416.5
Grills & Outdoor Cooking#218of 26415.6

Ranking by question

Named alongside in Furniture

Brands named in the same answers as Wayfair in the last four weeks, counted in answers.

Named alongside in FurnitureBrands named in the same answers as Wayfair in the last four weeks, counted in answers.IKEA (home furnishings company): named in 31 answersIKEA (home furnishings company)Article (furniture brand): named in 33 answersArticle (furniture brand)Room & Board: named in 30 answersRoom & BoardStickley: named in 20 answersStickleyCastlery: named in 23 answersCastleryCrate & Barrel: named in 17 answersCrate & BarrelWest Elm: named in 19 answersWest ElmBurrow: named in 19 answersBurrowMaiden Home: named in 13 answersMaiden HomePottery Barn: named in 11 answersPottery BarnWayfair: named in 12 answersWayfairArhaus: named in 11 answersArhausUplift V3 standing desk: named in 6 answersFlexsteel: named in 9 answersFlexsteelAlbany Park: named in 10 answersAlbany ParkHerman Miller Aeron: named in 5 answersHerman Miller: named in 10 answersHerman MillerBrown Jordan: named in 5 answersBrown JordanFlexiSpot E7 Pro: named in 6 answersFlexiSpot E7 ProPolywood: named in 7 answersPolywoodWest Elm Shelter Queen Sleeper: named in 5 answersWest Elm Shelter Queen SleeperThuma Classic Bed: named in 4 answersThuma Classic BedRestoration Hardware (RH): named in 6 answersRestoration Hardware (RH)Ethan Allen: named in 10 answersEthan AllenWest Elm Harris Leather Power Recliner: named in 5 answersWest Elm Harris Leather Power ReclinerLovesac: named in 8 answersLovesacFrontgate: named in 6 answersFrontgateAmerican Leather Comfort Sleeper: named in 4 answersGloster: named in 4 answersGlosterCB2: named in 10 answersCB2
  • Answers naming the brand
  • 4
  • 10
  • 33
  • Answers naming both
  • 1
  • 26
Named alongside in FurnitureBrands named in the same answers as Wayfair in the last four weeks, counted in answers.IKEA (home furnishings company): named in 31 answersIKEA (home furnishings company)Article (furniture brand): named in 33 answersRoom & Board: named in 30 answersRoom & BoardStickley: named in 20 answersStickleyCastlery: named in 23 answersCastleryCrate & Barrel: named in 17 answersCrate & BarrelWest Elm: named in 19 answersWest ElmBurrow: named in 19 answersBurrowMaiden Home: named in 13 answersMaiden HomePottery Barn: named in 11 answersPottery BarnWayfair: named in 12 answersWayfairArhaus: named in 11 answersArhausUplift V3 standing desk: named in 6 answersFlexsteel: named in 9 answersFlexsteelAlbany Park: named in 10 answersAlbany ParkHerman Miller Aeron: named in 5 answersHerman Miller: named in 10 answersHerman MillerBrown Jordan: named in 5 answersBrown JordanFlexiSpot E7 Pro: named in 6 answersPolywood: named in 7 answersPolywoodWest Elm Shelter Queen Sleeper: named in 5 answersWest Elm Shelter Queen SleeperThuma Classic Bed: named in 4 answersThuma Classic BedRestoration Hardware (RH): named in 6 answersRestoration Hardware (RH)Ethan Allen: named in 10 answersEthan AllenWest Elm Harris Leather Power Recliner: named in 5 answersLovesac: named in 8 answersLovesacFrontgate: named in 6 answersFrontgateAmerican Leather Comfort Sleeper: named in 4 answersGloster: named in 4 answersGlosterCB2: named in 10 answersCB2
  • Answers naming the brand
  • 4
  • 10
  • 33
  • Answers naming both
  • 1
  • 26
  1. 119IKEA (home furnishings company)
  2. 216Target
  3. 315Amazon
  4. 413West Elm
  5. 511Article (furniture brand)
  6. 69Home Depot
  7. 79World Market
  8. 88CB2
  9. 98Burrow
  10. 108Castlery
  11. 117AllModern
  12. 127Walmart
  13. 137Crate & Barrel
  14. 146Pottery Barn
  15. 156Room & Board
  16. 165Lowe's
  17. 175IKEA
  18. 185Threshold
  19. 194Etsy
  20. 204Albany Park
Named alongside
BrandAnswers naming the brandNamed alongside
IKEA (home furnishings company)31Article (furniture brand) (26), Castlery (19), Room & Board (18)
Article (furniture brand)33IKEA (home furnishings company) (26), Room & Board (19), Castlery (17)
Room & Board30Article (furniture brand) (19), IKEA (home furnishings company) (18), Stickley (15)
Stickley20Room & Board (15), Ethan Allen (9), Article (furniture brand) (9)
Castlery23IKEA (home furnishings company) (19), Article (furniture brand) (17), West Elm (11)
Crate & Barrel17Article (furniture brand) (14), Room & Board (11), IKEA (home furnishings company) (10)
West Elm19Article (furniture brand) (16), IKEA (home furnishings company) (16), Castlery (11)
Burrow19IKEA (home furnishings company) (15), Article (furniture brand) (14), Castlery (11)
Maiden Home13Room & Board (9), Stickley (8), Article (furniture brand) (8)
Pottery Barn11Article (furniture brand) (8), Crate & Barrel (6), Arhaus (6)
Wayfair12Article (furniture brand) (11), IKEA (home furnishings company) (11), West Elm (9)
Arhaus11Crate & Barrel (7), Room & Board (7), Article (furniture brand) (7)
Uplift V3 standing desk6FlexiSpot E7 Pro (6), Herman Miller (1), IKEA (home furnishings company) (1)
Flexsteel9Room & Board (7), Stickley (5), Maiden Home (4)
Albany Park10Article (furniture brand) (8), IKEA (home furnishings company) (7), West Elm (6)
Herman Miller Aeron5
Herman Miller10Stickley (8), Arhaus (5), Room & Board (5)
Brown Jordan5Polywood (5), Frontgate (4), West Elm (3)
FlexiSpot E7 Pro6Uplift V3 standing desk (6), Herman Miller (1), IKEA (home furnishings company) (1)
Polywood7Brown Jordan (5), Frontgate (5), West Elm (4)
West Elm Shelter Queen Sleeper5American Leather Comfort Sleeper (3)
Thuma Classic Bed4
Restoration Hardware (RH)6Crate & Barrel (5), Burrow (5), Room & Board (5)
Ethan Allen10Room & Board (10), Stickley (9), Arhaus (5)
West Elm Harris Leather Power Recliner5Stickley (1)
Lovesac8Room & Board (6), Arhaus (5), Burrow (5)
Frontgate6Polywood (5), Brown Jordan (4), West Elm (3)
American Leather Comfort Sleeper4West Elm Shelter Queen Sleeper (3)
Gloster4West Elm (4), Polywood (4), Brown Jordan (3)
CB210West Elm (8), Article (furniture brand) (8), IKEA (home furnishings company) (8)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1shopping.google.comshopping10
2reddit.comcommunity5
3apartmenttherapy.com4
4furniturefair.net4
5seriouseats.com3
6stylebyemilyhenderson.com3
7amazon.comshopping2
8bobvila.com2
9bonappetit.com2
10ikea.com2

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which online furniture stores are the best?111111
2Which stores are best for affordable home décor?101101
3What are the best tower fans?100010
4What are the best floor lamps?100000
5What are the best flatware sets?100000
6What are the best shoe organizers?100000
7What are the best online shopping sites?000110
8Which home lighting brands offer the best budget-friendly options?000101