Subcategory

Shopping Apps & Marketplaces

This index adds up the scores of 8 questions. 167 brands are ranked.

Edition
Nov 12, 2026
Methodology
v5.0
Panel
6 AI surfaces

AI Visibility Ranking

Brands across every question in this category, ordered by GenRank score.

#BrandScore
  1. 1Amazon191.1
  2. 2Rakuten188.7
  3. 3Walmart155.0
  4. 4Capital One Shopping154.2
  5. 5Etsy133.8
  6. 6Ibotta125.3
  7. 7Target124.9
  8. 8Honey (PayPal)104.0
  9. 9Google Shopping100.0
  10. 10Fetch Rewards91.9
Show all 50
  1. 11Klarna86.7
  2. 12Walmart+85.5
  3. 13ShopSavvy85.3
  4. 14Instacart81.6
  5. 15eBay80.9
  6. 16Affirm77.0
  7. 17Amazon Handmade74.3
  8. 18Afterpay70.9
  9. 19Temu68.5
  10. 20AliExpress63.5
  11. 21Shipt63.5
  12. 22Upside61.1
  13. 23camelcamelcamel60.8
  14. 24RetailMeNot56.6
  15. 25Best Buy56.5
  16. 26Slickdeals53.6
  17. 27Nordstrom53.5
  18. 28Amazon Fresh52.3
  19. 29Keepa50.4
  20. 30TopCashback48.5
  21. 31Goimagine48.5
  22. 32Zip46.5
  23. 33Sezzle45.6
  24. 34Folksy44.4
  25. 35Price.com43.0
  26. 36Sephora40.7
  27. 37Shein40.3
  28. 38Gopuff37.1
  29. 39Flipp37.0
  30. 40ASOS36.0
  31. 41PriceGrabber34.2
  32. 42BuyVia30.5
  33. 43Krazy Coupon Lady29.2
  34. 44Shopify29.0
  35. 45Thrive Market28.7
  36. 46Home Depot27.5
  37. 47Revolve26.1
  38. 48Shopbop25.9
  39. 49FreshDirect25.7
  40. 50Not On The High Street25.2

The GenRank score sums each brand’s question-level visibility inside this category. Higher means AI names the brand more often and earlier. It is not bounded, so compare brands within one category, not across categories. Methodology

The questions behind this index

8

Each question with its top three brands by GenRank score and how many brands its answers named.

Rank trend

Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.

Named by surface

Each cell: of the surface's 8 answers, how many named the brand. Darker means named more often.

Window
Oct 18, 2026 ~ Nov 8, 2026
Named by surface
BrandGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Amazon223322
2Rakuten224331
3Walmart223221
4Capital One Shopping223332
5Etsy122221
6Ibotta222222
7Target132222
8Honey (PayPal)102323
9Google Shopping111111
10Fetch Rewards211222
11Klarna111111
12Walmart+111110
13ShopSavvy211111
14Instacart111111
15eBay022212

Named alongside

Brands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.

Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Amazon: named in 14 answersAmazonRakuten: named in 15 answersRakutenWalmart: named in 12 answersWalmartCapital One Shopping: named in 15 answersCapital One ShoppingEtsy: named in 10 answersEtsyIbotta: named in 12 answersIbottaTarget: named in 12 answersTargetHoney (PayPal): named in 11 answersHoney (PayPal)Google Shopping: named in 6 answersGoogle ShoppingFetch Rewards: named in 10 answersFetch RewardsKlarna: named in 6 answersKlarnaWalmart+: named in 5 answersWalmart+ShopSavvy: named in 7 answersShopSavvyInstacart: named in 6 answersInstacarteBay: named in 9 answerseBayAffirm: named in 6 answersAffirmAmazon Handmade: named in 6 answersAmazon HandmadeAfterpay: named in 6 answersAfterpayTemu: named in 7 answersTemuAliExpress: named in 7 answersAliExpressShipt: named in 6 answersShiptUpside: named in 6 answersUpsidecamelcamelcamel: named in 6 answerscamelcamelcamelRetailMeNot: named in 6 answersRetailMeNotBest Buy: named in 7 answersBest BuySlickdeals: named in 3 answersSlickdealsNordstrom: named in 7 answersNordstromAmazon Fresh: named in 4 answersAmazon FreshKeepa: named in 5 answersKeepaTopCashback: named in 5 answersTopCashback
  • Answers naming the brand
  • 3
  • 7
  • 15
  • Answers naming both
  • 1
  • 14
Named alongsideBrands named in the same answers in the last four weeks. Circle size: answers naming the brand. Line width: answers naming both.Amazon: named in 14 answersAmazonRakuten: named in 15 answersRakutenWalmart: named in 12 answersWalmartCapital One Shopping: named in 15 answersEtsy: named in 10 answersEtsyIbotta: named in 12 answersIbottaTarget: named in 12 answersTargetHoney (PayPal): named in 11 answersHoney (PayPal)Google Shopping: named in 6 answersGoogle ShoppingFetch Rewards: named in 10 answersFetch RewardsKlarna: named in 6 answersKlarnaWalmart+: named in 5 answersWalmart+ShopSavvy: named in 7 answersInstacart: named in 6 answersInstacarteBay: named in 9 answerseBayAffirm: named in 6 answersAmazon Handmade: named in 6 answersAfterpay: named in 6 answersAfterpayTemu: named in 7 answersTemuAliExpress: named in 7 answersAliExpressShipt: named in 6 answersShiptUpside: named in 6 answersUpsidecamelcamelcamel: named in 6 answerscamelcamelcamelRetailMeNot: named in 6 answersBest Buy: named in 7 answersBest BuySlickdeals: named in 3 answersSlickdealsNordstrom: named in 7 answersNordstromAmazon Fresh: named in 4 answersKeepa: named in 5 answersTopCashback: named in 5 answers
  • Answers naming the brand
  • 3
  • 7
  • 15
  • Answers naming both
  • 1
  • 14
Named alongside
BrandAnswers naming the brandNamed alongside
Amazon14Walmart (12), Target (11), Best Buy (7)
Rakuten15Capital One Shopping (14), Ibotta (11), Fetch Rewards (9)
Walmart12Amazon (12), Target (10), Best Buy (7)
Capital One Shopping15Rakuten (14), Ibotta (11), Honey (PayPal) (10)
Etsy10eBay (7), Amazon Handmade (6), Target (4)
Ibotta12Capital One Shopping (11), Rakuten (11), Fetch Rewards (10)
Target12Amazon (11), Walmart (10), Best Buy (7)
Honey (PayPal)11Capital One Shopping (10), Rakuten (9), Ibotta (8)
Google Shopping6camelcamelcamel (6), ShopSavvy (5), Capital One Shopping (4)
Fetch Rewards10Ibotta (10), Capital One Shopping (9), Rakuten (9)
Klarna6Afterpay (6), Affirm (6)
Walmart+5Shipt (5), Instacart (5), Amazon Fresh (4)
ShopSavvy7Capital One Shopping (5), camelcamelcamel (5), Google Shopping (5)
Instacart6Shipt (6), Walmart+ (5), Amazon Fresh (4)
eBay9Etsy (7), Amazon (6), Target (5)
Affirm6Afterpay (6), Klarna (6)
Amazon Handmade6Etsy (6), eBay (3)
Afterpay6Klarna (6), Affirm (6)
Temu7AliExpress (7), Rakuten (5), Amazon (5)
AliExpress7Temu (7), Rakuten (5), Amazon (5)
Shipt6Instacart (6), Walmart+ (5), Amazon Fresh (4)
Upside6Capital One Shopping (6), Rakuten (6), Ibotta (6)
camelcamelcamel6Google Shopping (6), ShopSavvy (5), Capital One Shopping (4)
RetailMeNot6Ibotta (6), Capital One Shopping (5), Rakuten (5)
Best Buy7Target (7), Walmart (7), Amazon (7)
Slickdeals3Capital One Shopping (3), Rakuten (3), ShopSavvy (2)
Nordstrom7Target (7), Amazon (7), Walmart (6)
Amazon Fresh4Walmart+ (4), Shipt (4), Instacart (4)
Keepa5camelcamelcamel (4), Google Shopping (4), Honey (PayPal) (3)
TopCashback5Fetch Rewards (5), Honey (PayPal) (5), Ibotta (5)

Most cited sources

Sites cited by the answers to this category's questions and its subcategories'. Counts are citing answers. All of this week's questions. Earlier ranks appear once two weekly runs of the same methodology exist.

Most cited sources
RankSourceCiting answers
1reddit.comcommunity6
2cnbc.commedia6
3top10.com5
4youtube.comsocial5
5facebook.comsocial4
6capitaloneshopping.com4
7thepennyhoarder.com4
8grocerychop.com4
9paypal.com4
10walmart.comshopping4

Sources and brands

Which cited sources appear in the answers that name each brand, counted in answers.

Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.eonline.com cited in 4 answers naming Amazoneonline.com cited in 4 answers naming Targetwalmart.com cited in 4 answers naming Targetcapitaloneshopping.com cited in 3 answers naming Targetthepennyhoarder.com cited in 3 answers naming Honey (PayPal)youtube.com cited in 3 answers naming Walmartwalmart.com cited in 3 answers naming Amazonyoutube.com cited in 3 answers naming Amazoncapitaloneshopping.com cited in 3 answers naming Amazonwalmart.com cited in 3 answers naming Walmarteonline.com cited in 3 answers naming Walmartsnaplii.com cited in 3 answers naming Capital One Shoppingsnaplii.com cited in 3 answers naming Honey (PayPal)snaplii.com cited in 3 answers naming Rakutensnaplii.com cited in 3 answers naming Ibottathepennyhoarder.com cited in 3 answers naming Capital One Shoppingbossrevolution.com cited in 2 answers naming Targetbossrevolution.com cited in 2 answers naming Walmartbossrevolution.com cited in 2 answers naming Amazonbossrevolution.com cited in 2 answers naming Etsycapitaloneshopping.com cited in 2 answers naming Walmartthepennyhoarder.com cited in 2 answers naming Rakutenthepennyhoarder.com cited in 2 answers naming Ibottatop10.com cited in 2 answers naming Targettop10.com cited in 2 answers naming Walmarttop10.com cited in 2 answers naming Honey (PayPal)top10.com cited in 2 answers naming Amazontop10.com cited in 2 answers naming Etsyyoutube.com cited in 2 answers naming Targettop10.com cited in 1 answers naming Ibottatop10.com cited in 1 answers naming Capital One Shoppingcapitaloneshopping.com cited in 1 answers naming Ibottacapitaloneshopping.com cited in 1 answers naming Rakutenyoutube.com cited in 1 answers naming Ibottayoutube.com cited in 1 answers naming Capital One Shoppingyoutube.com cited in 1 answers naming Rakutentop10.com cited in 1 answers naming Rakutencapitaloneshopping.com cited in 1 answers naming Capital One Shoppingyoutube.com cited in 1 answers naming Honey (PayPal)bossrevolution.com cited in 1 answers naming Rakutenyoutube.com cited in 1 answers naming Etsytop10.com: 13top10.comyoutube.com · social: 13youtube.comsnaplii.com: 12snaplii.comcapitaloneshopping.com: 11capitaloneshopping.comeonline.com: 11eonline.comthepennyhoarder.com: 10thepennyhoarder.comwalmart.com · shopping: 10walmart.combossrevolution.com: 9bossrevolution.comAmazon #1: 17Amazon #1Rakuten #2: 9Rakuten #2Walmart #3: 15Walmart #3Capital One Shopping #4: 9Capital One Shopping #4Etsy #5: 5Etsy #5Ibotta #6: 8Ibotta #6Target #7: 17Target #7Honey (PayPal) #8: 9Honey (PayPal) #8
Sources and brandsWhich cited sources appear in the answers that name each brand, counted in answers.eonline.com cited in 4 answers naming Amazoneonline.com cited in 4 answers naming Targetwalmart.com cited in 4 answers naming Targetcapitaloneshopping.com cited in 3 answers naming Targetthepennyhoarder.com cited in 3 answers naming Honey (PayPal)youtube.com cited in 3 answers naming Walmartwalmart.com cited in 3 answers naming Amazonyoutube.com cited in 3 answers naming Amazoncapitaloneshopping.com cited in 3 answers naming Amazonwalmart.com cited in 3 answers naming Walmarteonline.com cited in 3 answers naming Walmartsnaplii.com cited in 3 answers naming Capital One Shoppingsnaplii.com cited in 3 answers naming Honey (PayPal)snaplii.com cited in 3 answers naming Rakutensnaplii.com cited in 3 answers naming Ibottathepennyhoarder.com cited in 3 answers naming Capital One Shoppingbossrevolution.com cited in 2 answers naming Targetbossrevolution.com cited in 2 answers naming Walmartbossrevolution.com cited in 2 answers naming Amazonbossrevolution.com cited in 2 answers naming Etsycapitaloneshopping.com cited in 2 answers naming Walmartthepennyhoarder.com cited in 2 answers naming Rakutenthepennyhoarder.com cited in 2 answers naming Ibottatop10.com cited in 2 answers naming Targettop10.com cited in 2 answers naming Walmarttop10.com cited in 2 answers naming Honey (PayPal)top10.com cited in 2 answers naming Amazontop10.com cited in 2 answers naming Etsyyoutube.com cited in 2 answers naming Targettop10.com cited in 1 answers naming Ibottatop10.com cited in 1 answers naming Capital One Shoppingcapitaloneshopping.com cited in 1 answers naming Ibottacapitaloneshopping.com cited in 1 answers naming Rakutenyoutube.com cited in 1 answers naming Ibottayoutube.com cited in 1 answers naming Capital One Shoppingyoutube.com cited in 1 answers naming Rakutentop10.com cited in 1 answers naming Rakutencapitaloneshopping.com cited in 1 answers naming Capital One Shoppingyoutube.com cited in 1 answers naming Honey (PayPal)bossrevolution.com cited in 1 answers naming Rakutenyoutube.com cited in 1 answers naming Etsytop10.com: 13top10.comyoutube.com · social: 13youtube.comsnaplii.com: 12snaplii.comcapitaloneshopping.com: 11capitaloneshoppi…eonline.com: 11eonline.comthepennyhoarder.com: 10thepennyhoarder.…walmart.com · shopping: 10walmart.combossrevolution.com: 9bossrevolution.c…Amazon #1: 17Amazon #1Rakuten #2: 9Rakuten #2Walmart #3: 15Walmart #3Capital One Shopping #4: 9Capital One S… #4Etsy #5: 5Etsy #5Ibotta #6: 8Ibotta #6Target #7: 17Target #7Honey (PayPal) #8: 9Honey (PayPal) #8
Sources and brands
Cited sourcesBrandAnswers naming the brand
eonline.comAmazon4
eonline.comTarget4
walmart.comTarget4
capitaloneshopping.comTarget3
thepennyhoarder.comHoney (PayPal)3
youtube.comWalmart3
walmart.comAmazon3
youtube.comAmazon3
capitaloneshopping.comAmazon3
walmart.comWalmart3
eonline.comWalmart3
snaplii.comCapital One Shopping3
snaplii.comHoney (PayPal)3
snaplii.comRakuten3
snaplii.comIbotta3
thepennyhoarder.comCapital One Shopping3
bossrevolution.comTarget2
bossrevolution.comWalmart2
bossrevolution.comAmazon2
bossrevolution.comEtsy2
capitaloneshopping.comWalmart2
thepennyhoarder.comRakuten2
thepennyhoarder.comIbotta2
top10.comTarget2
top10.comWalmart2
top10.comHoney (PayPal)2
top10.comAmazon2
top10.comEtsy2
youtube.comTarget2
top10.comIbotta1
top10.comCapital One Shopping1
capitaloneshopping.comIbotta1
capitaloneshopping.comRakuten1
youtube.comIbotta1
youtube.comCapital One Shopping1
youtube.comRakuten1
top10.comRakuten1
capitaloneshopping.comCapital One Shopping1
youtube.comHoney (PayPal)1
bossrevolution.comRakuten1
youtube.comEtsy1

Citations by source type

How many citations in this edition point at each kind of source.

  1. shopping16
  2. media15
  3. social11
  4. community6
  5. portal3
  6. reference2
  7. review and listing sites2
  8. public1
  9. Other214

Other indexes in E-commerce & Shopping

The other indexes under the same parent, each with its top five brands.